Indianapolis Times, Indianapolis, Marion County, 14 September 1939 — Page 21
THURSDAY, SEPT. 14, 1939
THE INDTANAPOI = TIMES
PAGE 21.
NORTH STAR SHOWED WAY TO EARLY MOVIES
By HARRY MORRISON
HE first neighborhood theater — by neighborhood is meant outside the mile square— was the Idle Hour at the corner of St. Clair St. and Massachusetts Ave. It antedates the North Star by a few years. But the magic name as far as neighborhood houses go is the North Star. Tt was a storeroom nickelodeon on Central Ave. one door south of where the Shellhouse Storage is now at 25th St. And the magic name as far as
North Star was 10 minutes of drama, 10 minutes of comedy and
10 minutes of western. Then thers | McGowan and Stuart McGowan. Directed by Joseph Kane. I! The Government wants to use ranchers’ land for bombing maneu- ||| He exposes, Hi
would be slides and community singing. On Friday night it was longer because almost immediately Mr. teur Night. i. ©
HE South Side is dominated pretty much by the Fountain Square Theater. There have been
long arguments as to what the- |
ater holds the most persons. The arguments favor the Granada and
Zaring instituted an Ama-
Opening Tomorrow—
Alamo
‘IN OLD MONTEREY,” with Gene Autry, Storey and “Gabby” Hayes. Screenplay by Gerald Geraghty,
| vers. The ranchers object and Gene shows them their error. a crooked borax mine owner who has been arousing dissension.
Circle
| “‘FOLIES BERGERE” on the stage, with Fred Sanborn, Franklyn |
D'Amore and Anita, and a galaxy of girls.
The original Paris Folies, direct from a San Francisco World's Fair ||
engagement, present a Parisian revue.
“HAWAIIAN NIGHTS,” with Contsance Moore, Johnny
rected by Albert S. Rogell.
Downs, Mary Carlisle and Eddie Quillan. Screenplay by Charles Grayson. Di- il
Smiley Burnette, June I Dorrell |||
Il
al Night
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u . Hill y Os < out ||| Johnny Downs is more interested in music than learning abou to 5:00 P.
his father's hotel business. He revives the rundown Lane Hotel with his band, falls in love with Miss Lane, and wins over his father.
Indiana
“IN NAME ONLY,” with Cary Grant, Carole Lombard and Kay [||| |Francis. Screenplay by Richard Sherman. Directed by John Crom- I well. [| Cary ‘Grant, easy going son of rich parents, is caught by the gold- ||| |digging Kay Francis, marries her. He falls in love with Carole Lom- ||| pard and gets her when his family discovers Miss Francis’ perfidy. “PHE SPELLBINDER,” with Lee Tracy, Barbara Read, Allen Lane, Linda Hayes and Patric Knowles. Screenplay by Thomas Lennon and [Joseph A. Fields. Directed by Jack Hively, il The fast-talking eriminal lawyer, Lee Tracy, is forced to defend a ||| man he knows is guiity of murder. He gets him acquitted but kills him | ||| [for his attentions to his (Tracy's) daughter. He pleads guilty and the |! judge promises leniency. |
the Oriental. Fountain Square's three theaters have long been a puzzle to | many persons. There are three |
operators go is Amzi C. Zaring, present owner of Zaring's Egvptian Theater. They were very proud of the Egyptian part of the
Tomorrow he will be at our Claypool Hotel Store from 12:00 noon to 1:30. He will autograph packs ages of Philip Morris Cigarettes for the purchaser,
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| | Loew's | | “THE MAN IN THE TRON MASK,” with Louis Hayward, Joan Ben- ||| |
nett, Warren William, Joseph Schildkraut and Alan Hale. Screenplay by Directed by James
theaters there because of a fight | for business that rivals some moves in the game of Monopoly. The Fountain Square Realty Co. was building a theater where | the Fountain Square house is now, Someone offered to purchase an option to operate the theater when it was finished. The company refused unless they were told who wanted the option. But no one would tell. Before long someone started & building on the opposite corner. The story was it was an apartment house. The builders of the Fountain Square ceased construetion until they were sure—they
[George Bruce from the novel by Alexander Dumas. Whale. Twins are born to the Queen of France. One is later King, the other | { is reared by D’Artagnan, retjred King's Musketeer. The King discovers his twin’s identity, puts him in an iron mask. The twin escapes, becomes ||| King
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became much the same kind of figure Mr, Zaring had been with the early houses. He built some, leased others. Early this year it was announced the Bair Chain had been incorporated by Charles Ol- | son, who runs the downtown | Lyric. That was the biggest | chain ever seen in town. A few weeks ago another chain was founded, the Cantor group. The newest theater in the Cantor group will He called the Es- | quire, and it is the remodeled | & Garrick, at 30th and Illinois Sts. That was one of the houses that used to be a competitor of Mr.
Zaring at the old North Star. \ : II! ] ; 2 * r a1 ADVERTISED " WN BRANDS
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title, but it's worn off now to just
“the Zaring.” And they call Mr. , . Zaring “A. C.” | thought—it wasn't a theater.
The North ‘Star had been jn | But it did turn out to be a theoperation for some time when Mr. | ater, the Granada, built by the Zaring came on the scene in party that wanted an option on 1910. It was owned bv Cliff Nor. | the Fountain Square. The Founman | tain Square owners just built If you ask Mr. Zaring how he | what they refer to as a “better” ha ypened tO get into the theater | house. v Di And the Fountain Square has
business he'll tell you how he saw ) better k people jamming into the North | Peen a better money-maker than 5 the Granada.
Star. He'll tell vou of the inter- ‘ | rr 4 est the were causing
among evervone in | NT much after Mr. Zaring | got into the business, Roy
town. He'll tell you he “just | thought it ERY to be a pretty | Bay Tne. i JOS. oT
good business.” Anvhow, he bought Star
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o ” 5 months later ‘other | were springing up. | first was the Strand. the Vista then. It was 20 feet east of the site of | the present Strand, which Was | built in 1913. In the rear of the | old site vou can find the base for | still there. Tt was | because they used a irror screen with machine be- | nda the screen [here was the Grand Central 30th and Central. It “didn't according to Mr. Zari It was too close to the North Star That “initial inertia” fa- | miliar to theater owners that makes the same persons come | back to the same house worked to the advantage of the North | Star. The same show would wow ‘om at the North Star and die at | the Grand Central. | Among other ‘early ones were the Delight at 24th St. and College Ave. the Garrick at 30th | and Illinois Sts., the Imperial on | MeOarty St. east of West St. | and the Belmont at Belmont Ave and W. Washington St At one time Mr. Zaring leased | or owned, in addition to ‘the North Star, these other theaters. | He got rid of them one by one and he says now the Zaring is | enough for him. i = n n
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HE North Star got to be the | the folks |
meeting place for on the North Side. It was a little place and it would be jammed every night Mr. Zaring put a concrete apron in front of the theater and ran it right down to the sidewalk He put chairs out for people who wanted to wait for a show to end before thev went in. Tt got sO pedple came down tO see a show and then confiscated the chairs for park bench purposes the show. They would sit talk the relative Roosevelt, Taft and Wil-
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Johnny DOWNS + mary CARLISLE Constance MOORE « Eddie a, y MALNECK 2nd his ¢ COLE PT
The operators those days would | —/—
make daily trips downtown to the | film |
H exchan They would get downtown about 5:30 in the afternoon and chew around a bit about business. About 6:30 they'd pick out a program from what Lieber's had on hand. Then the man at Lieber's would give them a single oilcloth
Lieber Co. the Yioneer
re here
to take back to hang in front of
the theater
The oilcloth would tell what the usually was a |
program was. Tt simple sign with no ohs and ahs. The operators would pack the cans of film in one hand and put the oilcloth under the other arm and struggle onto a streetcar to get back to the theater. They'd get back In time to thread up the
machine and the show would be |
on, Each show lasted about 30 minutes. A _ typical
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