Indianapolis Times, Indianapolis, Marion County, 7 April 1939 — Page 7
Be Certain of Admiring Glances . pd Wear These Famous "Gaymode” Hose for Easier]
Silk Stockings
2, 3and4-Thread Chiffons! Seven-Thread Service Weights!
€9-
Add loveliness to your Easter costume with the alluring beauty of “Gaymode” hose. For years these hose have been noted for the excellence of their silk, the fineness of their texture and their durability! Full fashioned, picot tops, reinforced heels and toes! New shades-—Alamo, Gala, Myth and Elm! Sizes 814 to 1014!
Patent Straps—Non-Scuff Tip Oxfords for Boys—Kiltie Types for Girls!
Fetching and durable additions to their Easter wardrobes . . . priced to be boons to budgets! All styles are correctly built to preserve foot health! 100% leather construction! Many have crepe soles! Sizes 815 to 2! Your child will want the good looks and real comfort these shoes bring! See these values tomorrow!
OTHERS AT 1.49 TO 2.98
Sheer Hosiery
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Gorgeous 4-thread chiffons, Full fashioned chiffons or pure silk . . . newest shades! service weights! Reinforced!
PENNEY’S—Street Floor
“"Gaymode” Hose
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“Little Teacher” Footwear
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Tots’
Scientifically Designed For Growing Feet! Shoes .. . straps . . . oxfords! Elk or patent in white, brown or black! These shoes help little tots to walk correctly! Sizes 1 to 5! PENNEY'S—Downstairs Store.
Entrancing Styles In Easter
Footwear
That Will Add Charm to Your Foot . . . Spring to Your Step!
Footwear for women and growing girls that |
Colorful Aids to the Spirit of Spring! Easter Gloves
In Lovely Washable Fabrics, Rayon Bengalines . . . Many Leather Trimmed!
1 49.
Easter . . . the spotlight will Compliment your Easter ensembe turned on colorful gloves! ble with these fine bengaline Smart, new styles that will flat- gloves! Expertly made . . . ter your hands! Black, Fuchsia, handsomely styled . . . new col-
: ors include green, grey, beige, Japonica, Baby Cherry, every scarlet! They'll wash beautiwanted shade! Sizes 6 to 8!
fully! Solid Color and Printed Scarfs
, Peasant Squares . . . Single Styles SHAPES: . Smart Ascots... New Tubulars!
Scarfs of better quality pure dye silk crepes, satins, J Oprints in white, Cyclamen pink, all the new shades!
PENNEY’S—Street Floor
has stepped out of the pages of the leading fashion magazines into reality! You'll find the clever clipped out toes, open heels, and many other interesting innovations! Navy Blue, Japonica, Wine, Black, Brown! Women's sizes 4 to 9; growing girls, 3% to 9: AA to C!
OTHERS AT 2.98 TO 4.98
Misses’ Pumps. Straps and Oxfords
Jos
. Include Black . . . Japonica . . , COLORS: Tan . . . Brown . . . White! Delightful styles that will lead the Easter parade! Patent leather and calf! Made for comfort, looks and quality!
Sizes 815 to 3! PENNEY'S—Downstairs Store.
3 i a X ; 8 nN : ( A ¥ £ : 3 § % bi é ; § 4 ; & YY ) & F &
If Your Looking For Values In
Easter Handbags
You'll Find Them Here . . . They'll Add Importance to Any Costume!
Smart New Styles—Built for Comfort!
Special Group! Men's and Boys' Better
Spring Oxfords
Wing Tip Styles—Full Leather Sole!
‘Through our tremendous buying power we are able to sell high-quality shoes at a price this low! New spring styles in black or tan! PENNEY'S—Downstairs Store
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Colors: Black—Saddle Antique—Grey Beige—Brown
When you're right down there in front for the Easter parade you'll be glad you are wearing a pair of these distinctive shoes! Full leather or crepe soles! Mend sizes 6 to 11, A, B, C and D—boys’ sizes 2 to 6! PENNEY’S—Downstairs Store
TB € BV WB pRB
Bags that have that quality look . rich detailing . . . expensive styling I. Simulated ‘patents and calfs! Large generous size!
Black, Cranberry, Japonica, Parisian blue! Slide fasteners!
| Ed
Genuine leather bags in this impressive group! Popular pouch and envelope styles . . . new, large, unusual looking! Neatly fitted interiors . . . nicely lined! All wanted colors for Easter!
Suede, Patent, Capeskin Belts ALL NEW EASTER SHADES!
Beautiful belts, individually styled, shirred or plain effects! Colors to match or contrast with Ae
your costume!
PENNEY’S—Street Floor
Underneath Your Easter Frocks Wear ae ® oo ®’ Cynthia Slips Lace —_ and Tailored Styles! Tg and bias Sut Styles] Tearose, Black, %
} Sizes 52.10 52... taffeta!