Indianapolis Times, Indianapolis, Marion County, 29 March 1939 — Page 2

—If Ever a Sale Told a Fashion Story! =f Ever Coats Merited Front Page Mention! —If Ever We Were Sure of Fashion & Quality! —If Ever We Had What We Know You Want! THIS IS THE TIME — THIS IS THE SALE!

‘Women’s—Misses’ and Juniors’

’

ews ring “oat

Perhaps the most timely COAT SALE we've ever staged . . . we're : i Wisteria print of rayon crepe with Wisteria rayon crepe dress with sure it’s one of the greatest money saving sales we've ever of- pleated skirt. Sizes 9 to 15 in the pleated skirt. Sizes 9 to 15 in the fered! 300 brand new spring and Easter coats in a complete fabric group.’ ie group. : hie and style R0ES) for Women, misses and Juniors Pery coat made ; ; 0s with grand tailoring, of quality fabrics in a choice of black, navy; : ; beige and light blue, or red, grey, blue and brown mixtures. Sizes 11 to : ; Juniors! End Your Easter H unt 17, 12 to 20, 38 to 44 and 35 to 43 in the group! Be here early for : > Lon : Eisen)

the pick of the group, because coat values like these won’t last long! ; 1 Fo r a ko] ew D res S an d We 1 r

Note: A Few Man-Tailored Suits ean 8558 “‘ . i . 99 Wisteria” A New High Fashion Color!

Your hunt for a new Easter dress ends now, and it costs less than the crackle of a five dollar bill! If you want a dress that's different, that’s new, that comes in an enchanting new spring color, then try one one of these in “WISTERIA!” An exciting purplish hue that you Juniors can wear so wonderfully welll Here are just two styles, from a glorious collection of “Wisteria” dresses. Sizes 9 to 15 in the group. Downstairs at Ayres.

~ Ayres Downstairs Store Is Headquarters (ER Right: “Open ine Be EE

Japonica sandal with % buckle strap sandal

For Girls’ and Junior Miss Authentic a : stitching trim and x cnc vin

“Deanna Durbin” *

Ee Sy rin Dresses i i > Na 4 »\ A | The is Color of Handbag Fashions! opring ry ae | NAVY Bags

$198 ui $298 4 i | Vly 5 $100

: : ‘ jis : back Japonica pump. Brand new “Deanna Durbin” styles, inspired by the current picture CBT WA : : : “Three Smart Girls Grow Up.” Styles youll wear in the Easter AR = Perfect Teammate for Navy, Parade, for school or dress. Choose from smart new printed cotton CT ; Bl i sheers at $1.98 or colorful spun rayons at $2.98. Sizes 12 to 16 in the ~~ fHRSUNE In ue and Black . . . It's

Sheer: NAVY Is our fastest selling handbag color . . , and:

t 3 y # i : 3 Ca : : he 3 2 i ready 4 big progr f Easter. DazA EPS * | T Season's Best Color ! : ee. iy; vine in Araiatod calf. leather. in pouth,

; : : : : swagger, top handle and zipper styles. Large or small 6 ana Durbin?’ Cac ATED EE Th «sT A nN) | se cided in tne sition.” Te Deanna Durbin s 4m “JAPONICA aan TT ls a 0 | | | Sen Light Up Your Black Shoes—Styled by “Corliss” or Navy Costume With

; : ; Xo o eppnica® shoes, the thrilling so ¥) : 1 0 tL 1 oves Styles for smart girls in swagger or fitted types. Made of very fine | a ; Or of the spring season! ‘The col-. AN nd PY. Nw) quality shetlands or basque tweeds with swing skirts. In navy, black : & : fives _ or that acis as a tonic to other : : :

and. mixtures. Sizes 12 to 16 in the group. : : 1 alas as Es any pening _ hd Ne) . 1 orien white hale raven | : o kas Di be i | costumes!. And hers. are three = ff +I new black or navy Easter cos- gq Now Showing at the Indiana pn evshd coiled ] brand new “Corliss” styles mn J © | tume. Choice of 6-button slip8 Theater—Deanna Durbin in sits DaglaRy oe Ll rim, Clone tn Denote and oot ag TAD] one, nk slipons, shortie “Three Smart Girls Grow Up” l spring for your East |