Indianapolis Times, Indianapolis, Marion County, 17 March 1939 — Page 2

~% (REGISTERED)

ribbon trim. Elastic bandeaux,

. . | | i | | ; n 7 BELOW: High crown For Springtime, 1939 a a. poh poe mihi : At y a BB | ne x, Ts flower and grosgrain

Color In Coa

| le | i afl

Is Essential to Fashion

oJ) : lo > . Pa > a’ 0 : : fh ; & ABOVE: The season’s most pg : : i ; ; . Pod young women and matrons. : pedaline brim in navy with

; ayy. podaline with flower i . « flower covered crown. Elas« Our collection o/ new spring and Easter coats is perfection itself! : : | | tic bandeaux.

In fine shetlanids, fleeces, tweed and wool crepes, all handled with tie 1939 cetails. Well born colors, as navy, wine, black,

natural, nut, mst blue, grapewine, green, will be found in this . CE i : ; group of classics. Here are three of our fastest se ling styles, A i There'll Bo |

you'll find dozers more in the department.

| A: Shetland Reefer Coat, tops in the spring coat picture. In Sask or navy. Sizes 11 to 17 ix group ...... ages its edie anager res er... $10.95

B: Classic box swagger with exciting shoulder treatment. With youthful lines. In black, wine or navy. Sizes 12 to 20 in group ....... senave $19.75

C: The wool crepe fitted coa' in black or navy blue. Belted all around with the new front fullness, Fizes. 12 to-18 in the group ..:. $1675 2 —Downstairs at Ayres.

, This Easter there'll be a shower ow of straws with yards of veiling, or flower clusters to.accent their IS as B feminine looks. These new straws are designed to make ® Sailors ® Turbans you look “pretty as a picture” and they do it! Here are but e Bumpers © Navy three from a whole Easter col- © Natural © Wine lection in sizes 22 and 23. ® Spicewood e Blue

—Downstairs at Ayres.

for a oung Spring!

I YOUYS™ for a rifling Price!

Bey Shaw Boleros -

Sing the bolero song in a rayon cynara crepe with bengaline trim. In navy with pink or black with chartreuse. Sizes 14-to 20 in group. ;

Boleros star you in whatever role you want to play this Easter! They're a versatile fashion, ‘because they're always smart looking on, and good for any occasion. We've a whole collection of Betty Shaw Boleros waiting for you tomorrow!

: —Downstairs at Ayres. We've the Correct Hosiery

1 A Shiny Patent Bag a

Adds Sparkle to Your Easter Costume | REAL Bi LK | Le . as Here are the new patent pretties i ; \ | R DeLuxe Chiffon | ; ) Variety Spices This Group of

to highlight your Easter costume. New shoulder strap styled, top-

handles, swaggers, pouches, enve- | dr \ : “ Stockin gs | YY \ i ) Mix or Match Your Own Ideas!

cure | (SRARY Colorful Plaid Jackets

in shiny black patent. : Ly Irregulars of our famous, long- | J IT RN FD) | Conventional style, fitted at waistline, with 2 Put Color on Your Hands—And 1 wearing “Real Silk” De Luxe | ; dt Bil | tailored pockets and single-button front. In $ O08 Chiffon stockings in the new ¥ I patterns as colorful as Joseph's coat. Sizes o 3 blend in with your Easter cos- x : i Other Jackets ..........$2.98 and $5.9 KAYSER Gloves TR |“. | 0 BE aes : Hl \ Please, No Mail or | 5 = ot : «Be wiser . . . buy Kayser” in one of these yb ) | Phone Orders! : ad 3 C olorful Wo ol S kirt S wood, navy, black, aqua blue, black cherry, by the narrowest of margins beng lasted IR ] - N an : te is : / 1 : EL ew spring styles with pleated fronts in sizes dusty pink and white. Made of Kayser ihe" imanesior Cain’ deidet fi’, . Puy them | 24 to 80. In browns, navy, grey, beige and S$ 08 slipon styles. Sizes 6 to 7% in the group. | Loi dor bl 3 dust ik ; Bid J powder blue and dusty pink. Fe, - a TN : . : EA =Downstaiss at Avis, | | , | Other Skirts .............$198 to $3.98 ch with punch ‘ork de- ° | - tails, Wo & . 9 | | Pure dye silk sheers, plain colored rayon 4 ] pira- 1D — crepes, crisp sheer organdies and batistes. Yes, ; [1] se 4 ; i E we have the blouses you want, at the price > “Bali Tan” open bd ont ; . Sn % ) toe sandalized i by F ashion Hour | oo miniature blue, cyclamen or chartreuse. Sizes EACH 2 pump with elastic “ogi B oo : 32 to 40 in the group. : ~ @irdle That Nips in the

i od y y ’ 3 y " E > Here’s a Rainbow of Color in spring shades to go with or | FEO | 12 to 20 in the group. EACH 10 colors . , . Cyclamen, beige, gold, spice= nr ; : 3 1 Irregulars—are the stockings that escape dv | i so. Shht nat only fhe well-trained eye o Kayspun fabrics in 6-button or 4-button - ; | 2 1 | : —_Downstairs at Ayres. | green. Plain styles in sizes 24 to 82. Aqua, Bali T t & | 4 : 1 F oe. “Bali Tan” gspen tos, Ei > “ : Co | go ms vn BSE 9 Tailored or Feminine Blouses you want to pay. In dusty pink, white, goring. AoE 2 ; Aas? L Alia : oa 4 1 | : fa A Wow Stepin 1200 New Blouses cecececs senses .$1.00 ~Downstairs at Ayres : a Waistline!

7 :

—Downstairs at Ayres.

“Corliss” Presents

Thal Gorgeous : ~ New Deep-Tropic Shade. ...

Here's the newest of stepin girdles, styled by

AN” is such’ a rich looking, sunnj shad", that adapts itself perféctly to the new ‘blagk, navy and print dresi:s. Hore are Sdapi Joe oF No 2 very. choice group at $2.99, Sizes 3!) to § narrow and medium widths.

Ayres. ¢ —