Indianapolis Times, Indianapolis, Marion County, 10 March 1939 — Page 2

Correct in Every Smart Detail

14 Spring Colors | $ | fl 5 ——— a

- Fuchsia - Navy - Black Boy Blue EACH Mist Blue Nut Black and White Wine and White Brown and White Postman Blue Grey : Grapewine

Tomorrow we step into the spring scene with these marvelous new ideas

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Two New “Betty Shaws”

at 5G.98

‘They ‘STAR You in

Whatever Role You Want

to Play This Easter!

LEFT: The “Little Girl” bolero in rayon romaine crepe, with white cracker crisp blouse. In navy or black. Sizes 9 to

. 13 in the group.

RIGHT: 2-Piece bodice top

dress with tucked and pleated skirt. Button front. Navy

with chartreuse, black with

chartreuse - and mint green with spicewood. Sizes 9 to 15 in group.

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about your new Easter coat! Made from fabrics to make your mouth water, softly smooth fleeces, shetlands, serviceable tweeds! In the styles Paris applauds, softly gathered at the waist for front fullness or swinging straight from the shoul- : ders. Colors gay, or colors muted, I os but every one of the 11 different Fleeces colors is a spring hit! Sizes for women, misses and juniors, 12 to 20, 11 to 17 and 38 to 44 in the group.

Rose Green —Downstairs at Ayres.

Styles and Materials

Swaggers Fitted Styles Reefers Flare Skirts Box Coats Swing Styles Plaid Checks

Eponge Shetlands Plzids

—Downstairs at Ayres,

Mix or Match Your Own Ideas!

Jackets $5.98

Conventional style, fitted - at . waistline, with 2 tailored ABOVE: No gingerbread : . pockets and single-button here, just the smart sort i y front. In bold plaid patterns.

of a coat you want and need. Navy blue swagger in Sizes 12 to 20 in the group. Eponge. Size 14 .......$16.75

Skirts .......$2.98

New spring styles with pleated fronts in sizes 24 to 30. In browns, navy, grey, beige and green. Plain styles in sizes 24 to 32. Aqua, powder blue and dusty pink.

LEFT: the latest cable news says a plaid swagger will go far this season. Here's a “honey” in grey and black plaid. Size 12, $16.75

Blouses | ...31.98

Plain tailored or bright prints, rayon crepes or dainty batiste lace-trimmed blouses. All colors, Sizes 32 to 40.

—Downstairs at Ayres.

ABOVE: Women's beret is semi-rough braid with charJreuss feather and Veil itm. lots : c andeaux. eadsizes adjustable, Dandeans. trim urn - with

yp? You’ll Be Pretty as a Pieture! NE qa “WN | | : y bh : go J] dy Ww 5 ABOVE: The tofloss ben 3 : qd e shi ack pa mn a new ROUGH STRAW i / : Ee oo. ne or iio print : ‘ 2 I dresses and Hght ground : ; \ te 3 Cis | costumes. | Jaunty sailors, intriguing ps : turbans, youthful off-the-face style, with yards of veiling, and flower clusters rook

We've the Correct Hosiery Shade You Want in

Rear 09 DeLuxe Chiffon Hose

Irregulars of our famous, long-wearing “Real Silk” De Luxe Chiffon stockings in the new spring shades to go with or blend in with your Easter costume. _ Sizes 8% to 10%.

Please, No Mail or Phone Orders!

Irregulars—are the stockings that escape by the narrowest of margins being classed as “firsts.” In most cases the imperfection is so slight that only the welltrained eye of the inspector can detect it . . . buy them with confidence.

to accent their feminine look. In the new spring

colors. my ae ¥ T black patent i 3 ? ; 4 3 S LEFT: Shiny black paten Downstairs at Ayres. EE : toeless and open heel sandal

Shiny Black Patent "BAGS

To Highlight Your Easter Costume!

Here are the new patent pretties to highlight your Easter costume. New shoulder strap styles, tophandles, swaggers, pouches, envelopes, underarm and zipper styles in shiny black patent.

'==Downstairs at Ayres.

’ Se Jpn

Away They GoCarefree and Gay... They're “CORLISS”

urna AB ANAREARS A SNS MAINS SANS ANN 0 SAAMMMAMNNNSIINE.

Last Day to Consult ~ Miss E. A. Swanson Kabo Corset Analyst

Since the new tiny waistline is so important this season, Miss E. A. Swanson from the “KABO” Corset Company, is here to show you how to achieve this figure. Come on down

Style Shoss and ask her any question you want to

$ @ ’ J PAIR know about your figure, and she’ll help you

» : “figure it out!”

Here’s “patent medicine” for your Easter camer? free CORES Rolo meri

shoes, from a' selective group of new. spring styles. High heels, open toes, open Kabo “High” Girdle $5.00 “Downstairs at Ayres.

Glove Classics

In 4 and 6-Button Slipons— In 12 Spring Accessory Colors!

Choice of 12 different colors — 00 PAIR

heels, medium heels, straps, ties, pumps, sandals are included in this group. Sizes 415 to 9, narrow and medium widths, ps —Downstairs at Ayres.

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gold, spicewood, black, chartreuse, cranberry, white, dusty pink, dusty blue, dusty rose and fuchsia. Leath€r or fancy stitch trims. Sizes 6 to 7% in the group. —Downstairs at Ayres.

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