Indianapolis Times, Indianapolis, Marion County, 16 December 1938 — Page 23

"TRIDAY, DEC. 16 1058. : THE INDIANAPOLIS TIMES |

. un ‘ an Nn" ol REE TT TO US “CHRISTMAS SHOPPING’ means looking around... +++ “browsing” so fo speak . . . seeing what there is lo see . . . having no specific idea in mind . . . getting all “befuddled” (good old Housier term) . , . golting stepped on by crowds . . . aggravated by inexperienced salespeople . . «(we hope there are crowds to step on you in our store . . . and that you won’t get too aggravated with our extra help) ... making a purchase-here or there . .. passing up this or that because, Mama or Papa or one of the kids would probably like that or this better (if we could just remember where we saw it) . . . having a vague idea somewhere of somehow trying to make ends meet . . . the pockethook (and the kids . . . and the feet) hollering all the time. . .. ‘ | | | ~ Well, anyway it’s fun, and it only comes once a year (santa says “Thank Goodness” . . . the kids say “aw shueks”), FE | We want you to know that our pleasure comes in serving you. . . . We like fo have you come and look . . . and we have purposely prepared and collected a fine assortment of Christmas things so that when you shop at our store you will he pleased and consider your time well spent. . . . We have “pockethook trouble” whipped because we arrange very easy terms and require only a small down payment. We hope you will drop in and

shop with us. . . . Here are a few of our many offerings. ... nS : :

"<8 TILTING LOUNGE CHAIRS . . . with ottoman... . are “all the rage” . . . and if something is “raging” you'll + + + comfortable . . , in big and choice assortment and priced right . .. $20.35 up... . with lorms as low as $1.00 per week... J > egal

fo mae = STUDIO KNEE-HOLE DESKS are no longer a novelty, but they are as useful and as popular as ever. . . . The little skeich displayed here illustrates one we sell for $6.95. . ... It is finished in walnut . . , it's well made... and the terms are as low as 50c per week. Our whole line of knee-hole desks is attractive and is priced up to $49.50. . . a i

i f : £0 i | : 2 “INTERNATIONAL” IN LIVING ROOM SUITES, means unusual style, comfort and qualily. . . . Victor offers the newest International creations priced from $39.50 fo $400.00. . . . The particular special shown here is the $69.50 model . . . covered in modern, long wearing velvels (moth proot) and available i red, blue, burgundy, rusl, ete. . . . When it comes to CEDAR CHESTS we take our hat off to no one . . . because in style and value we feel sure we’re “tops” . . . 40” walnut chests are $11.95, . , 44” $15.95...48” $19.95... $1.00 down

dolVversany of these. . ‘ If you like the new wales designe " have them in all sizes. | SS

m l oi aaa 777) STUDIO COUCHES . . . made by Hirschman... with pillow arms . . . innerspring matiress and spring-filled cushions . . . in rust, blue, burgundy and brown are only $39.95. .. . Of course thers are many other models

foo . . . it’s hest that you come in and see them . . terms $1.00 per week... =) ¢

We can neither list nor display the many small items we sell... Metal smokers with

smokeless ash receivers 98¢ up . . . walnut cabinet smokers $2.96 up . . . hassocks $1.00 up . . . coffee . . . cocklail . .. end and occasional tables . . « our line is bigger

and better than.ever. ... J

Te | . Pardon a bit of bragging . . . we can’t help it wien we think about our OCCASIONAL CHAIRS. They're not ordinary chairs . . . they have nicer covers . . . exira carving . . . more style and finer construction than ordinary. . . . Despite all this . . . the prices start at $6.95 (on the ones we're proud of... $4.35. on some others) . . . and the terms are as low as 50c per week.... il v | r |

Nh SC

| N CRICKET CHAIRS are covered in brightly colored chintz and have maple frames. They fit well in bedrooms, sunrooms and dens. . . , Our selection is large (20 different covers) and our price is $4.95. ... We also have cricket rockers (platform type) al $7.95. . . . Terms 50c per week. wy ” >

LR z IN A (i RICA == A gif | WY

a wh & Our RADIO line consists of the two top makes . . Zenith and Philco . . . Zeniths start in price at $14.95 Hil and are giant values all the way up the line . . . Philco has a marvelous value at $69.95 . . . and a beautiful spinet model at $103.00. .IF YOU BUY A RADIO FROM US IT WILL BE INSTALLED BY AN EXPERT RADIO TECHNICIAN WHO KNOWS HIS ZENITHS AND PHILCOS. . .. -

| |

i | ’ hy On looking Sep ou lamp line, yours truly (the fellow who wrote this ad) got so worked up that he wanted fo list the “Whole works”. . . . There’s EVERYTHING . . . positively everything in Junior and bridge lamps . . . | bronze . . . white . . . silk . . . parchment and all the rest. Outstanding (it one could be more so than another) is a three-lamp group .. . bridge, junior and table . . . all for only $8.95 ... . and for 50c per week.... dg ~ | digit

Nn Alexis Sakhnoffsky is tie world’s foremost streamlinist . . . MERCURY BICYCLES for boys, girls, men and :

ladies are a product of his genius. . . . Bring the kids and come in to see them . . . See other toys, too. We are not toy specialists . . . we sell only wheel toys... juvenile furniture, tables and chairs, desks and so forth, but on what we sell we promise THE LOWEST PRICES IN TOWN. ... p=—=2 i

wo |

| | | | | eo Down deep in every womans ~ heal is a desire for a fine stove . . . oil, gas or eleciric . . . (unless, of course, she already has one). We specialize in things like this. . . . We offer a “Christmas i Special” gas range . . . snow white with black or red trim . . . or green and ivory . . . for $69.50 and on ferms as low as $1.00 per week. . .. You'll like this fully equippe range with automatic lighter, service drawers, . . insulation and everything else that is new and good. Quick-Meal Oil Ranges are priced $24.95 up . . . FRIGIDAIRE electric ranges $89.95up.... ==, 7) \ | | 0 : bi

; Sh | PARBMOUNT WASHERS are rendering satisfactory service fo over a million women. . . . We recommend one for you.: Our all white, de luxe model is specially priced at $49.95. ... Come in and see it. You'll like its quiet operation (no veits) its submerged agitator . . . and the terms . . . $1.00 per week!

AGAIN we say . . .we have toys for kids, \ ost 1 and don’t forget ... VICTOR practical gifts for practical folks, | will arrange CONVENIENT TERMS comfortable things for old folks, No for you on all purchases . . . ‘modern things for young folks and . . . buy CHRISTMAS CHEER oh, yes ... our main business is that of ~~. | now and pay in small furnishing and refurnishing homes, ar’ | ; ~~ WEEKLY or MONTHLY amen=ts we think we do a swell job. . . . Eo INGTON EE’ ~~ NEXT YEAR A