Indianapolis Times, Indianapolis, Marion County, 24 November 1938 — Page 19

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It’s the beginning of the holiday season—the time when you need exciting new clothes the most . . . here they are in great variety at the BIGGEST SAVINGS OF THE SEASON! Every dress a brand new style . . . just unpacked from its tissue wrappings! You'll be amazed at the variety of materials .. . the gorgeous new colors . . . the new winter silhouette . . . the exciting new daytime styles and the

glamorous formals! Sizes 9 to 17, 12 to 20, 38 to 52 and 1814 to 2415."

Plan to be here at 9:30 sharp tomorrow . . . these are fashion values

k/rib roll rayon

you'll long remember!

Materials and Colors:

® Rayon Transparent Velvets!

® Rayon Taffetas! : ® Rayon Slipper Satins! ® Rayon Crepes and Wools! ® The New Suez, Sheba and Aphrodite Colors! ® Plenty of Blacks with Crisp White Trims! ® Plenty of Smart Dark Colors for Business! -

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New Winter Styles:

® Skating Skirts! Pleated Skirts! Gored Skirts! ® High Necks! Low Necks! ® Glamorous Formals! ©® Dressy Afternoon Styles! ® Dressy Type Business Dresses! : ® New Bright Colored Holi- * day Styles! oi

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RIGHT: Two - piece combination rabbit's bair and wool dressy type business dress in Suez and black ¢ and Sheba and black ° ' colors. Sizes 9 to 17 in group.

Downstairs at Ayres Where “wish uit, Fashions Sle 1A Are Less : Expensive

RIGHT: A hooped skirt formal, just for the bell of it! Made of rustling rayon taffeta in Peacock, Raisin or White colors. Sizes 10 to 18.

- and wrap-around styles. | These coats will give you rvery good service, and they come in your favorite color .'. . beige, grey, green, rust, dahlia, A} brown. Sizes 11 to 17

oreiornt. Fur Coats

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