Indianapolis Times, Indianapolis, Marion County, 19 November 1938 — Page 18

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END TO END, IS DODGE'S BOAST

Only Name Plate and the Familiar Ram Remain, Says Ewing.

To the show visitor examining Dodge cars for the first time, only ‘the name plate and the familiar Rocky Mountain ram, which for years has served as Dodge radiator ornament, suggest the car’s identity. . T. O. Ewing, Dodge factory representative for Indianapolis, de-

clares that everything else is new and different—body contours, hood lines, f{ ront

boards. the tire pattern, 'he points out, differs

windshiel d,| § front wheel: springing] running Even |

from that used |

on : 3 Dodge 3 els. Mr. Ewing The proportioned rear sweep of the all-steel bodies conceals a 27 per cent larger luggage compartment. compartment is clear of gear shift and parking brake levers. The new Dodge is longer in wheelbase and wider in body, two circumstances which have been turned to advantage in the interiors —in wider seats, increased leg and elbow space and in greater visibility. In designing the chassis of the new Dodge Luxury Liner engineers have provided a new frame with six-inch side members. The hood section expresses beauty as well as aerodynamic advantages resulting from extensive wind tunnel studies. At the lower forward end, or catwalk, spaced transverse ventilating slots are delineated by polished chromium strips. In the tapering bow lengthwise slots are separated by a broad chromium band curving

mod-

The driving,

preceding |

The trend turns tables.

Now we have the closed car turned into an open model by virtue of the turret sunshine top as illustrated here on a Buick. Press a lever, the top slides back.

Almost an open car.

general sales manager of Chevrolet

clusive proof of this.

Drive a Car to Learn Its Value, Holler, of Chevrolet, Advises

“Opportunities to serve the public are offered the automobile salesman of America in 1939 greater than ever before,” said W. C. Holler,

today.

. “An inspection of the new models at the Automobile Show is conReduced prices, the best engineered and designed

Expect the Most Startling Ride in History . . . from the 1939 Nash, Now Presented at New Lower Prices!

OU’VE HEARD $0 much about the

1939 Nash—but wait ’til you see this great car and drive it! Is it true that amazing new Nash engine development gives you terrific getaway and go? ?...Does the" Weather Eye” make winter travel comfortable as sitting home? Drive a Nash on a zero day—and see! More features! The fastest Steering Post Shift* you ever handled! Automatic Fourth Speed Forward*. .. a ride so smooth you scarcely notice motion. These bigger, completely new carssparkle with thespiritofanew age. You've never driven anything like

them. Try themat Nash dealers’today.

*Optional Equipment . . . Slight Extra Cost

A NEW DESIGN FOR LIVING—ON WHEELS!

1 New engine clevelopment lowers gasoline cosis. 2 “Weather Eye''* gives complete automatic winter comfort. 3 New wider vision for greater safety. 4 New "Dancing Sand” Sound proofing.

i ii) EINE

Car illustrated . . . Nash LaFayette 4-Door Fast Back Sedan . . . $840 delivered at factory... standard equipment and Federal taxes included. White Sidewall Tires and rear wh shields are optional at extra cost. Nine other models priced just above the lowest.

FOUR SERIES OF GREAT CARS 22 models . . , 10 priced just above fhe

cars that the industry has ever produced, mechanical innovations and “All Three" Class » » . a8 low as $770 . Delivered at the Factory. Standard

improvements that will gain at5 OF EVERY 1 0 Equipment and Federal Taxes Included.

tention, increased eve-appeal In| ) Pie 8 WINKLER MOTORS, INC., Distributors, 1525 N. Meridian St. Lincoln 2478

8 Extra large interiors i out of driving.

upward toward the radiator ornament.

Front Suspension Changed

* In the new Dodge individual-az-tion front springing, road vibration is leveled out by rust-proofed coil : springs of Amola steel. There is no

comfort and excellent riding qual- $s J aa AUNT 50. p12 N. Meridian st. COLUMBLS CAR MARKET 1 N. Pershing St. 2401 English A 4 tes A : tet . Jeans ur, : mbu J . . . ities ‘combine to make a situation ARLINGTON ‘NASH SALE FOSTER MOTOR CO. Anderson, Ind. | ere MOTOR Fo. i BUR, 2, MONON, Mitr, 1 tailored to the desires of sellers who OWLER_NASH MOTOR CO. EN R. SERVICE EARL RUPE, Portland, Ind. serve as they sell and who sell as

beautiful styling, more safety and yling y ROGER M. ELMORE, 230 E. 16th St.|NEWBY & MOCK, 3313 E. 10th * SANTEIU AUTO SALES CHARLES E. UNDERWOOD

Fowler, Ind. Elwood, Ind. SWARTZ SUPER SERVICE LYNN B. LEWIS CO, Bloomington, Ind. MONTICELLO NASH SALES New Castle, Ind. STEVE WORLEY MOTOR co.

{CARL MOHR SALES, Frankfort, Ind.

OTOR Crawfordsville, Ind. BRADY MOTOR CO., Lafayette, Ind.

+ front axle and, therefore, no com- : mon support for right and left front . wheels. Each wheel is free to move ‘. up or down in conformity with the

: + semi-elliptic, squeakless springs of { : Amola steel.

3 road surface, independent of the opposite wheel. The rear suspension of the Dodge

+ Luxury Liner employs thin-leaf

The spring suspension

1939 Produces More Reasons to Induce Purchases, Says Akers.

While the enthusiasm: of ‘the

‘is augmented by four airplane type

: * double-action hydraulic shock ab-

_==of new, thicker steel section. The

£ and widened treads,

Bh /

py s brake action a better “feel.”

sorbers. The road wheels—pierced for four . Instead of three chain straps—are

g~tires have specially ribbed side walls : with seven #. grooves in front and nonskid pattern In {he rear.

“7 Safety ‘in Vision

The Vitrps “airplane vision” wind“shield also is of entirely new design; it is mounted between trimmeddown corner posts, is wider and higher, giving 23 per cent more ‘glass area. The windshield wiper ‘7 action is electric and constant in .~ speed, regardless of engine vacuum. The visibility forward is matched "by similar side visibility through +. wide windows in the sides and rear. ~~ Several interesting details distin- . guish the doors. The front doors 4 enhance the smoothness of the £% bodmwn structure by having the upper © ‘hinges completely concealed. The is lower edges of the doors are pro- % : vided with a flare. When the doors - are closed this flare increases the + streamlining effect by narrowing the running boards; it also acts as ad- : ditional weather seal.

Engine Improvements

The hydraulic brakes of Dodge have been further improved by re- - locating air-cooling ribs and redeBl Senine the brake drums to give the

FN CTS PTR SR BE ey ARIST cr 3

i: Noteworthy among engine im7% provements are new auto-thermic i“. ipistons. Because they are lighter svnand also carry lighter piston pins, ~uithe loads on main and connecting #'rod bearings are reduced. ‘The engine itself, having a bore i of 3% inches, a stroke of 43 inches, > and a compression radio of 6.5, nor- © mally develops a maximum of 87 ~ horsepower. The “floating power” ». engine mountings are used, with im- =. provements making them still more ‘effective, Other engine improvements are a ¢: new manifold riser, a new down{draft carburetor connected to a EH .double-unit, air cleaner and intake ‘ silencer—and tappet screws which “are self-locking. The exhaust valve = seats are formed by inserts of spe"cial alloy steel said to reduce the i ‘need for valve grinding to a minis

crowds attending the automobile shows is a heartening manifestation, the sales staffs of the major motor car manufacturers must weigh more tangible factors in making their calculations for 1939, it was pointed cut today by Forest H. Akers, vice president and director of sales of Dodge. “An apparent paradox, yet a matter of clear logic, is that to factory executives, dealers and salesmen the persons already owning cars constitute a more promising market, quantitatively speaking, than the persons likely to buy their first cars. This seeming oddity comes from the fact that six out of every 10 new cars are. bought to replace older transportation, the remaining four sales being to first-timers. Thus, of 4,333,060 motor vehicles sold in the United States during 1937, 2,700,000 represented replacement business,” he said. The First-Time Buyer

“Now it is obvious that the longer owners wait to replace their longused transportation, the closer they are to a point where the purchase of new transportation becomes imminent. It is interesting in this connection ote that since the car output for 1938 fell short of filling the normal replacement market, the motoring public now operates a higher percentage of cars that are seven and more years old than they had in any year before 1930. “Needless to say, the car manufacturers and their dealers regard the new or first-time buyer minority with profound interest, for the simple reason that every first car pur-

replacement customers. “As a general proposition it may be said that the automobile business

eral prosperity; the other is the

why they should puzeliese a new car. “I feel safe in saying that what the industry—especially Dodge—has produced for 1939 embodies more

a new automobile than anything that has been offered to them in

5 jum.

past years.

2 7

3 Chiefly, for Safetys Sake

; An aid to safety is Plymouth’s speedometer with a bead light indieating green up to 30 miles per hour; amber to 50 miles per hour, and

Cheyond 50—red. >

they serve. “No good salesman can examine the 1939 cars without feeling that basic urge of real salesmen to acquaint the public with products of real value that will bring to the customer true satisfaction. That is real service on the part of a salesman. Urges Conversation

“The many qualities that are present in the new models permit the full play of the two great funda-

mentals of selling—conversations and demonstrations. “No new product can be brought to the attention of prospective customers without conversations between salesman and prospect. If those conversations are good, if they tell to the customer the brief story of what the product is and what it means to the buyer, then interest will be aroused for a demonstration. It is by actually driving a new car that the customer learns of its value. “A reduction in price is always appreciated by the public and attracts attention to a product. The beauty of design in the new cars will extend that attention. Suck mechanical improvements as the new vacuum gear-shift with steering column control, optional at small extra cost, the new scientifically-co-ordinated Knee-Action ride, new aero-stream styling, observation-car visibility, ad countless other refinements increasing safety, comfort and convenience, will intensify the customer’s interest for a driving demonstration.”

4-DOOR MOST POPULAR

The four-door sedan is the most popular body style. Passenger car factory sales by body types in the United States and Canada show that 44 per cent of cars sold are in this model. The next most popular body style is the two-door sedan, which accounts for 39 per cent of total factory sales.

chase creates another owner who! thereafter is part of the majority of |

number of convincing reasons by! which we can show our prospects:

reasons why the motorist should buy

is mainly affected by two important’ factors. One is the country’s gen-!

Today's the day when lovely ladies will be leaving notes like this behind them: “Meet me at the Auto Show. Can’t wait to see the new Body by Fisher.”

But their impatience will be wellrewarded when theysee this newest masterpiece of Fisher craftsmanship —the most beautiful, comfortable and luxuriously substantial Body by Fisher that ever added extra value to General Motors cars.

SHOW OF TH SHOW

= Np Bopy BY FISHER

ON GENERAL MOTORS CARS ONLY: CHEVROLET » PONTIAC + OLDSMOBILE BUICK o LA SALLE « CADILLAC

NANCED NEW! ARALOW STYLIN cosmo

. ction | an beauty of distit Outstandins ko ith morse roo mos

po Be ern oveciors os ¥ go . mote vision » axury

ess style!

1 c STRNEN BEAUTIFUL MN

SEE THEM

WEST SIDE MOTOR SALES,

PANEL D re

mt Tad Ey:

THE

Monticello, Ind.

1939 CHRYSLER ROYAL 100 Horsepower o 119-inch Wheelbase |

1939 CHRYSLER IMPERIAL | 135 Horsepower o 125-Inch Whoelhass | Also Chrysler's famous Custom

Imperial in five and seven passenger sedans and limousines.

‘5% TUNE IN ON. MAJOR BOWES, {COLUMBIA NETWORK, EVERY | THURSDAY, 9 TO 10 P. M., E.S. 7, |

AUTOMOBILE.

DISTRIBUTOR:

C. H WALLERICH CO.

950 North Meridian

INC.

2419 West Washington Street

The House Behind the Car

3815 College Ave.

WILES & WILSON MOTOR SERVICE, INC.

Rl ley 4574 - SCANLAN SALES co. 3864 East Washington

0. J. SURBER Beech Grove, ind.