Indianapolis Times, Indianapolis, Marion County, 19 November 1938 — Page 17

SLIDING TOP IS AMONG CURRENT BUICK FEATURES

Car Being Presented Here in Four Lines, Says C. A. Dickens.

New in styling and redesigned in major chassis detail, four lines of Buick’ motor cars for 1939 make their bow at the Automobile Show. They are the Series 40 Special, on & 120-inch wheel base; the Series 60 Century, with a wheel base of 126 inches; the Series 80 Roadmaster, with 133-inch wheel base, and Beries 90 Limited, with a wheel base of 140 inches. According to C. A. Dickens, I n dianapolis zone manager, the four lines, ranging in price from $894 to $2453, cover the price fields in which Buick has operated during the last four years. The new prices, he said, represent reductions under 1938 and return this year’s Buick prices to approximately 1936 levels. Developments in the Buick chassis design have resulted in materially lowering the car, thus contributing to the lower and longer ‘lines of the new models, while materially improving riding qualities and stability. Contributing greatly to the striking appearance of the car

Mr. Dickens

is the adoption of “cat-walk” cool-!

ing. With this construction the grilles are set in rakish contour in the cat-walk section of the front end, bringing them lower and resulting in better streamlining. At the same time this construction brings air to the radiator at greater . pressure, thus promoting cooling efficiency and permitting a narrower hood for better driving vision.

Clears Front Compartment

Buick’s “handi-shift” remote control gear shift will be found on all models. The shifter lever with this type control is placed under the steering wheel, thus clearing the front compartment. -- There is a new direction signal which flashes a warning and indicates the direction of a turn, a safety ignition switch, fatigue-free accelerator, legible instruments, and numerous accessory refinements.

On the Series 40 and 60 cars, due |

to the new design, the floor is almost two inches lower, and yet there is no tunnel or other obstruction in the floor surface. All body joints are welded, and as a result the entire structure is converted into what is essentially a single unit. On the Series 40 and 60 cars “stream boards” may be had in place of running boards as optional equipment. Another new feature is the “sunshine turret top,” which is available on all sedans of both the Series 40 and Series 60 models,

Sliding Top Is New

The new sliding top provides sun advantages for closed cars which hitherto have been possible only in an open car. The roof panel slides

back providing this vision upward. - It is dripproof and rainproof. Buick’s new direction signal is a built-in device. The indicator lamp is mounted in the center of the. luggage compartment door at the rear and combines an identifying pame plate with the usefulness of a safety feature. When the driver wishes to indicate a turn he flips a switch mounted on the “handi-shift” lever on the steering column, without removing his hand from the steering wheel. This illuminates a modified w in either end of the lamp, depending on whether the turn is to fu right or to the left.

4 107 H. P. in Series 40

The Dynaflash engines, valve-in-head straight eight type, have been improved in many details of design. The engine, which permits higher compression without detonation, but with greater power and performance, is provided in two sizes. On the Series 40 the motor develops 107 horsepower at 3400 r. p. m. On Series 60, 80 and 90 the motor develops 141 horsepower at 3600 r. p. m.

Improvements in the motor in-

clude a new fuel conditioner with new carburetcr, choke, air cleaner and new manifold; new water pump bearings, sealed and lubricated for life; new engine mountings and other detailed changes. The torque-free coil rear springing is retained with improvements which provide added stability. Improvements also have been made in the independent front wheel suspension, which also employs coil springs.

Now's a good time to get really acquainted with the men who sell you gas and oil. There are all kinds—but youll find #) good men equipped to do lots more for you and your car than just providing gas and oil. With many modern, economical services they can help you get more out of your new car investment. Pick out your serviceman now to get longlasting pleasure and pride out of your fine new car.

BUILT-IN TRUNKS ON ALL OLDS SEDANS

All sedari~models in the Oldsmobile series offer built-in trunks of generous size. The exterior beauty of Oldsmobile sedan models is further emphasized by this rear styling treatment. Inside the trunk the spare tire and wheel is placed vertically instead of horizontally to permit easier loading

and unloading. ‘Another advantage to facilitate handling of luggage is obtained by lowering the trunk floor to a point even with the top of the rear ‘bumper.

A CAR’S LIFE EXPECTANCY The average life-expectancy of a new car is nearly nine years; in 1926 it was six years.

TOUGH SUBSTANCE In 1937 nearly 300,000,000 pounds of carbon black, a substance de-

ers

White side-wall tires illustrated extra

FORD MOTO R CO M PANY D Ford-Built means Top Value

rived from petroleum, was used in the manufacture of tires. This substance makes the tires tough and adds thousands of miles to their life.

POPS WHEN IT’S HOT

On the new 1939 Buick there is a cigar lighter which pops out of contact when hot. This eliminates the necessity for driving with one hand for a contracted period while manipulating the lighter.

Two of the modern streamlined accomplishments of the show. Left, the new Dodge, and right, the Oldsmobile convertible coupe.

ONE CAR FOR EVERY 4.5PERSONS IN U.S.

There is one motor vehicle for

every 4.5 persons ‘in the United States, as compared to the average].

of one motor vehicle to every 50 persons in the rest of the world.

ONCE A $300 ITEM When safety glass first came into

use the cost of equipping a closed

LOU

THE DE LUXE FORD V-8—This car combines basic Ford features and advantages with de luxe style, comfort and appointments. It has flowing, modern lines, roomy interior and spacious luggage compartment. The smooth efficiency and dependable economy of its 85-horse-power V-8 engine have been proved by millions of owners. Big hydraulic brakes and all-steel body spell safety. In appearance, performance and equipment, it sets a new high for low-priced cars. Five body types, six colors. De Luxe Ford V-8 pricesbeginat « « « o o

‘684°

AT THE

| feature is standard equipment at no

car was $300 or more. Today this

extra cost. NEW GRILLE STAINLESS

Front end grille work of the 1939 Plymouth is decorated with bars of stainless steel. The spacing of the bright and painted strips gives the grille a distinctive character. Radiator ventilating sections also are carried in the fenders this year.

OVERLAND AGAIN

BEING BUILT BY WILLYS FIRM

: Company Enters 2-Chassis

Field; Streamlined Like Modern Planes.

Litzelman & Morrison, Inc., Marion County distributors, today announced the addition of a new Overland car to the Willys line. Th enew car presents an advance along the general line of construction featured by the manufacturer during the last two years, and is larger than the Willys line, bringing the production of the company

into the two chassis field, said the],

announcement, The new Cverland introduces a newly developed slip-stream design incorporating light but strong structural design. The Overland engine develops 61-horsepower. In appearance the Overland slipstream body is marked by a devel-

apmient of streamlining accentuate by a hood which bears a resem. blance to the front of a mode transport : airliner. Ventilating louvres are carried at the front o the hood and in the aprons be; tween the fenders.

A type of headlight centered in the fenders on an eyeball mounting conforms with the general body contours. The wheelbase is longer than on the Willys. In mechanical speci fications new features of design are presented. Hydraulic brakes are standard equipment on all models. The emergency brake, mechanical in type, is located under the instru: ment panel at the left of the drive Developments in the design of the motor include the use of ligh weight, aluminum, electroplated pis tons; a new type silent camshaft, close-fitting valve parts with a hig valve spring tension and a valv spring dampener. ~The general effect of the engi neering has been to develop in ncreased horsepower from the cylin der dimensions which insure lo fuel consumption. Maximum powe development is 61-horsepower. In the chassis construction the K-X type of chassis reinforcement. is employed, the “K” member bes ing at the front end of the frame and the “X” member midway of the frame.

TY CARY roe os

November 19th through 25th, Manufacturers’ Building, State Fair Grounds.

THE MERCURY 8—Here is an entirely new car — and an entirely new value in its price field. Priced between the Ford and the Lincoln-Zephyr, the Mercury combines mang. - of the advantages of each. It is big and wide, with exceptional room for passengers and luggage. A new 95-horsepower V-type 8-cylinder engine assures brilliant, economical performance. Mercury brakes are hydraulic. Body and chassis are all-steel. Advanced engineering and thorough soundproofing make the Mercury an extremely comfortable, quiet car.

There are

four Mercury body vps]

eight colors. Prices beginat .

choice of § : 380 4

THE FORD V-8—This lowest priced car in thé Ford quality group provides comfortable, depefidable transportation at low cost. It is a well-designed car, inside and out. It is roomy, with large luggage compartment. Owners have a choice of two V-type 8-cylinder engine sizes: 85 horsepower for top-notch performance; 60 horsepower for rock-bottom economy. (Owners of the “Thrifty Sixty” report from 22 to 27 miles per gallon of gasoline.) There are three Ford V-8

body types, in a choice of three colors. Ford 4 V-8 prices begin at the new low figure of

* Delivered in Detroit — taxes extra.

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