Indianapolis Times, Indianapolis, Marion County, 1 October 1938 — Page 16

"PAGE 18 THE INDIANAPOLIS TIMES SATURDAY, OCT. 1, 1938

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The ¥) Great Realms

of Journalism:

*

‘hat People . What People INK

What people THINK is covered by

What people DO is reported by a ye itn a) the American Institute of Public Opinion’s

the press associations and by the editorial reports three times a week. More than 60 staffs of American newspapers, pioneers in newspapers of all shades of political belief the rapid dissemination of news. Complete underwrite the Institute’s impartial, comaccounts of what people do day by day: their plete and accurate surveys. Pioneers of sports, their business, their political activi- the fast-developing science of measuring ties, their social gatherings, births, deaths— public opinion, the Institute and its sponsors all are covered by the press which watches have brought scientific thoroughness to the the stirring drama of world events from a coverage of the second great realm of jourfront row seat, nalism—what people think.

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GALLUP POLLS

Public Opinion News Reports Appear Exclusively in

~ The Indianapolis Times