Indianapolis Times, Indianapolis, Marion County, 16 September 1938 — Page 2
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Saturday Is Dedicated to the Fashion Needs
INDIANAPOLIS TIMES
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of the BUSINESS GIRL....
“Doue .Dare .You’ Rayon ‘Magic Hour” Rayon crepe The wool dress of rabbit's
: Crepe shirtwaist dress. Green, princess style dress. Satin hair, A tailored type for any
brown, black, teal, navy. Sizes edge trim. Black, teal, wine. business hour. In black, aqua, 8 to 17 Sizes 9 to 15. teal. Sizes 9 to 13.
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No ow, The Double Breasted coat of A dressy coat in boucle. A The wraparound coat in Camel's Hair, The perfect coat you'll wear daytime or eg pi a: all-purpose coat. Natural and dark. In black, teal, dahlia. Natural or black. Sizes 11
black. Sizes 11 to 17. Sizes 12 to 20. to 17.
Up_to the Minute Styles Emphasizing Smartness, Service and Economy!
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Rely Shaw Dresses
Helps You Look Your Best All Day Long!
$ O08 Sizes: ® 9to 17
EACH in Group!
‘Betty Shaw dresses are specially suitable for the Career Girl on her way up the ladder of
success! For Betty Shaws have all that high styling and smartness so necessary for a chic office appearance, yet they're practical and sensible because they cost you but very little. Tomorrew, we've a grand assortment of new styles ready for your selection. Tailored and dressy types in the very smartest new fall colors and fabrics. : Dresses—Ayres Downstairs Store.
A Style Color for Every Costume
Fabric Gloves $1.00 bortia
Brown PAIR Navy
Double woven fabric gloves are both practical and smart "go-withers." These come in novelty types and the classic 4-button slipon styles. Tailored styles to wear with your Career fashions. In choice of 4 best fall colors. Sizes & to 71/, in group. Gloves—Downstairs at Ayres.
Three Practical Shoe Styles—Smart, Comfortable and Economical!
“Business Girl”
Style Shoes $7.99
PAIR
THE SUEDE SLIPON—A conservative, practical style that's smart and comfortable. The medium low heel gives you walking pleasure. Black with patent trim.
THE CLASSIC PUMP—Smart with any costume. This pump comes in black or brown suede with matching calf trim. Sizes 4 to 9. THE PLATFORM OXFORD-—Fashion's newest style for business or street wear. In black, dahlia or brown perforated suede with calf trim. Sizes 4 to 9.
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Insurance Adjustor’s Sale!
Smart Fall Shoes, $1.99 Pair
Warehouse of one of America's largest shoe distributors was damaged by fire and smoke. These shoes were in the area damaged—but not hurt one bit. Save on every pair.
Shoes—Downstairs at Ayres.
Sports Coats and Dress Coats
In Camel’s Hair or Wool Boucle!
Sizes: $ 2 5 Sizes: 11 to 17! EACH 12 to 20!
The ambitious business girl wears a classic Camel's Hair sport coat to the office and for the active life she leads outside. It's the all-purpose utility coat, smart with any costume that's not too dressy. For her gayer moments when she has to go to a party or have a date she'll choose one of these untrimmed dressy boucles, her ticket for smartness and good impressions. Sizes from 11 to 17 and 12 to 20. Coats—Downstairs at Ayres,
Our Most Popular Styles in
Fall Handbags $91 .00 #own
Dahlia EACH Navy
Our most practical handbag for the business girl. Roomy, but not bulky and heavy. These tophandles come in serviceable simulated grain and “smooth leathers. And you can match or contrast them with your fall costumes. In black, brown, navy and dahlia colors. Handbags—Ayres Downstairs Store.
Two Smart New Hats That Heads the Business Girl to Success!
“Business Girl”
Wool Felts
$ 00
® Brown! ® Black! @®Teal! @ Dahlia! © Green!
We've a wonderful collection of new wool felts for the business girl! Wool felts that are so smart to wear for work because they're practical as well as economical. Beside the two styles sketched here you'll find bretons, beret types, off face, cushion brims and turbans for dressy or tailored costumes. Headsizes 22 and 23.
THE SWAGGER BRIM—A chic style for a day long wear. In teal, black, dahlia or navy. Sizes 22 and 23.
THE BRETON BRIM —A classic brim, smart to wear with your more dressy costumes. In black, brown and dahlia.
Hats—Downstairs at Ayres.
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The Business Girl's Standby! Mix ’Em—Match ’Em—Wear Them!
Skirts and Sweaters
$1.98
SWEATERS—Long and short sleeve slipons in all-wool zephyr, all-wool and angora varns. Pastels and dark colors in dahlia, green, brown, black, navy, blue, rust, red and gold. Choice of several styles. Sizes 32 to 40 in the group.
$2.98
SKIRTS—AIll-wool crepes, all= wool flannels in plaid colors. Plenty of bright sports plaids. Styles with zipper closings, gores, pleats and dirndl effects. Sizes 24 to 32. ALSO extra size skirts, sizes 34 to 40 WalStE at .ovvenenve vio. 32.98
Sportswear—Downstairs at Ayres,
All Thrift-Wise Business Girls Wear
ReaL BiLK Del uxe Chiffon Hose
0 Substandards 6 Coun
Although these stockings are classed as substandards, you'll get worlds of wear out of them! De Luxe chiffons, sheer enough for evenings, yet sturdy for day in and day out wear. In all the smartest fall colors. Sizes 8!/; to 101/,.
Please, No Mail or Phone Orders!
Hosiery—Downstairs at Ayres
School Fashions for Girls and Boys
Deanna Durbin
Dresses
Styled by Cinderella
$1.28
The styles every girl wants to wear for school! Colorful plaids, print dirndls, boleros, straight line and solid color styles with neat, new fashion details and trims. All fast colors. Sizes 12 to 16 years in the group.
Deanna Durbin Hails $1.98 and $2.98 Brand new styles for the high school girl. Off the face, brim and beret styles. In the latest fall colors including navy, dahlia, black.
Deanna Durbin Rags, $1.00
These are practical styles to carry to school or for dress. Will match fall costumes,
Girls—Downstairs at Ayres.
$1.99
PAIR
® Black or Brown! ® For Boys or Girls! ® Flexible Leather Soles! ® Elk or Patent Uppers! ® Scuff-Proof Tips! ; @ Sizes 8!/; to 3! Pe : ® A to D Widths! Shoes—Downstairs at Ayres
Boys’ Polo Shirts
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New long sleeve styles with polo collar. In bright basque stripes of a soft, serviceable lisle knit. In ingrain woven colors of blue, red or brown. Sizes 6 to |8.
Boys’ Shirts . . . . . 79c
"Lucky Boy," 80x80 square vat dye shirtings in checks and stripes. Guaranteed size and extra full cut. Gathered back and pleated sleeves. Sizes 6 to 141/,.
Boys’ Slacks . .$1.98 pr.
Plain corduroy school slacks in heavy wale style. Navy, brown, green and grey colors. Sizes 10 to 18 in group.
Boys’ Sweaters . . $1.98
Part-wool or all-wool slip-over style sweaters with fancy back, or plain back. Plaids or plain colors. Single or double elbow. Wine, green, blue, brown colors. Sizes 28 to 38. Boys'—Downstairs at Ayres.
FRIDAY, SEPT. 16, 1938
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