Indianapolis Times, Indianapolis, Marion County, 14 September 1938 — Page 5

WEDNESDAY, SEPT. 14, 1938 ee oe ——. THE INDIANAPOLIS TIMES

Entire Store Open Every Thursday and Saturday Night Until 9 o'Clock

THE YEAR'S MOST EXCITING “VALUE PARADE"

I | dD Regular 19¢ Lb. Why—More for Your Money" Camels

The quality of the merchandisg we sell is of the best and we guarantee every item. p 4

We can do this because of our up-to-the-minute scientific testing laboratories which we have maintained for years. Contrary to usual retail practice, Sears does not sell Pound any substandards or “seconds.” Every item must be perfect when we buy it. This is your assurance that the savings you make when you buy from Sears are genuine, because the quality of our merchandise is of the best.

In our day-to-day selling, we save you money. For our 52nd Anniversary we are doing

the same thing, except more so. We urge you Td this great sale and take / > : : = advantage of the thousands of values. COME . .. SAVE. c : a > | . Buy All You Want

CIGARETTES

RRR (4 RS ER BRR pe ¥ SEN

Lue,

ENTIRE : : EN i : Raa " : : Now you can buy several cartons of STORE ; a a . 7 : Sa See Si : your favorite brand—Lucky Strike, , en FP SE : SL Camel, Chesterfield, Old Gold—at our : 3 SRE SOR SH i special Anniversary price.

af F Sa Sh : : : SEARS Tobacco Counter COOLEC 5 a La Sa —First Floor.

Save! On 5 Ry EEN FEATURE: 3.99 “HEATMASTER” . ~o/ J i Z ¢ Lux or 7 ms ° Kitchen at Shorts we Lifebuoy iS oy Electric Tools rn fF > SOAP Es ® - SAN S 4 = 19¢ Values FF a iy 10 vers 49c ¢ Rs I ron

The regular

Choice of Red or Green Un 4 3 [3 Neel I % ! AN & TA arge size Enameled Handles A) 4 \ 3 th of these Extra oN C A wre Ng TE famous toilet Special! 8 A 5 2 3 soaps. . Regular C Regular 10c ER WW of CLEANING with

0c cord

Sellers Each TURKISH

All the most popular kitchen TOWELS Imagine . . . broadcloth \Fpig¥/, I MY 4 > Accurate heat indicator gadgets are included in the An unusual saving shorts and knit cotton I 4 } shows proper heat for group. Quality steel with In absorbent pastel shirts at this low price! il dz 1S AE each fabric. Streamlined! smart red or green handles. I qwels. Tox C Well made and cut full. &\8/// | “pr 500 Sheets Chromium finish. A sturBuy a set while the price is gop : Saar bk El | = 2] Soft Tissues dy, serviceable iron. Anlow SEARS Linen Dept. Complete range of sizes. > = SEARS Drug Dept. niversary Priced!

sewares Dept.—Basement. SBT SEARS Men's Furnishings—First Floor. ==First Ficor. SEARS Housewares Dept.—Basement.

The Greatest Values In PRICES SLASHED ON

CURTAINS | Launderite Sheets

Formerly 98¢ Quality Rid a

We Have Ever Offered Se — A 1.00 ~~ J Qualities C eo : 5 £ J

and Over baie or 63X09 I. ........05¢ 72108 In. vv... T40

Panel 79x99 In. 67 SIx108 In. .......82%

Save! Buy them by the dozen! Woven from

® Lovely Priscillas *® Bath Curtains long staple cotton and bleached snowy white. Strong, hand-torn selvages. Stock up now

® Ball Fringe Styles ® Smart Lace Panels while the price is low. Genuine Red Label SUGAR SACKS

® Cottage Sets "PEPPERELL" 10... 49¢ MATTRESS .

A wonderful assortment of crisp, dainty curtains. Smart PROTECTORS 15¢ PILLOW CASES styles for every room in the house. Newest materials Single or $1 Wildflower qualQ. Each

. . . some with ruffle and ball fringe trims. Choice of pune ity. €2%36-1n.

colors.

SEARS Drapery Dept.—Second Floor. SEARS Linen Dept.—First Floor.