Indianapolis Times, Indianapolis, Marion County, 31 August 1938 — Page 13

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WEDNESDAY, AUG. 81, 1938 _

y Record Year

| Expected by

| § Boiwend's major studios. _ have

Film Moguls;

a *Fouds Forgotten, Contest

Planned to Stimulate - *. Wider Appeal. : (Editorial, Page 12) ‘By JAMES THRASHER

; +. The season of 1938-39 is going to . © be “motion pictures’ greatest year.”

Authority for this comes from They

buried their competitive

Bap & hatchets to join in a natioawide

é ¢: campaign that begins tomorrow.

.+ Sales resources have been merged,

«>a million dollars budgeted for ad-

"+ vertising, and a prize contest instie. tuted in a drive to jump America’s

Ee .~ weekly movie attendance of 85,000,- © = 000.

Fas SF

The entire industry, from studio

* ., are united in the first concerted

+ sary.

po . Of “* be.the + edge of the subject will be neces-

"© Riviera Club's official

. * movement in cinema history. They

‘ have rallied behind Will Hays’ slo-

: gan that “the way to get more ~ + business is to make more business.” So, before other major businesses |

* have launched new cars, new

“ = crothes and other items for the

* country’s approval. Hollywood, with

I+ its yearly billion-dollar gross turn- ~ + over, is out with announcements of .~ the most ambitious program in its n -history. i* The acrimony which reached its ', crest a few months ago apparently + is forgotten. There is no more talk . of the poverty which made hun-

dreds of reissues of old films necescusations of “film hoard- _ ing” and heated denials, which filled

‘ the trade papers, have ceased. And

* exhibitors have stopped refering to glamorous stars as “box-office

atest public interest should ize contest. Close knowl-

sary, sponsors say, if you hope to

_ gain the $50,000 first award, or any

of the 5404 prizes which will total $250,000. 30 Questions to Be Asked Ninety-four pictures released between Aug. 1 and Oct. 31 will be

. considered in the competition. But ° since the average movie-goer sees only about 30 films during a three- © months period, contestants will be + required to answer only 30 questions "out of the entire quiz.

The contest puts first-run and neighborhood patrons on an equal

~~ footing. When the contest opens

~ tomorrow, the downtown features of ‘Aug. 1 will be playing in suburban

i» houses. And the contest will con-

tinue for two months after the film - deadline of Oct. 31, which should give the contest’s last films time enough to get into the third-run and fourth-run theaters. Questions are to be of the true-or-false type, and ccntained in a booklet issued to patrons. Except

_ that the names and title will be real, +. you may find them to be something

. like the following: 5 It’s Going to Be Easy

< “The Singular Mr. Quiz” a Fic- =. titious Picture Corp. production,

_ starring Joe Doakes and Martha * Millicent.

" In one of the scenes from this "- pieture, Joe and Martha are left :. alone in the drawing room of their a Park Avenue mansion,

Suddenly :» Martha walks out on Joe. The question is: “Why did Martha

= do it?” *. One of the four answers is the » correct one: », 1. She remembers that she is to

address a meeting of the League for Prospective Brides. 2. She smells something burning

.. in the kitchen.

-+3.- The script calls for it. 4. They have quarreled. Now, the patron who has seen

+* “The Singular Mr. Quiz” or its . actual equivalent, will combine rec- * ollection with common sense, and * check Answer No. 4.

Nothing to it!

May's Accident Costly to Studio

HOLLYWOOD, Aug. 31 (U. P.).—

.: A broken arm that May Robson, 4 actress, suffered in a fall, "will cost

: 8 motion picture studio $60,000. Warner Bros. refilming the scenes of her latest picture, “They

> Made Me a Criminal,” in which

Miss Robson had appeared before

.. her accident. Miss Robson will be =, unable to work for some weeks, and *. Beulah Bondi has been substituted * for her role. Studio officials said the

cost of remaking the picture would

# be at/least $60,000.

Miss Robson tripped over a pet

. +l dog in her Beverly Hills home last ~ £ Friday and fell.

. "RIVIERA SWING'

OFFICIAL SONG

.- “Riviera Swing,” composed by Tommie Wright, young Indianapolis pianist, has been adopted as the song and “musical theme.” Dedicated to the club’s younger members, it was acepted by James H. Makin, club

7 president,

~~ Another of Mr, Wright's swing

adoption by Shortridge High School

= , lasu spring.

It was published at the time and still is enjoying a

‘ a large sale, according to its author.

WANTS TO DIRECT

Fritz Feld has worked 66 consecutive weeks as an actor and today. is busy in “Campus Confessions.” But

2 he never has wanted to act; he ~ wants to be a director.

Race Closes 11:30 P. M. Week Nights Saturdays 12 Midnight YOUR FAVORITE SPORT

FIET D HOUSE

Luis THIS AD

will admit 3 oy at 25¢ per r person, tire

Void After Aug. 31st

Here are three of the several stars to be seen in “Spawn of the North,” the Circle's next attraction. Above is George Raft, who, thdugh he may not care to venture out on the iceberg, is perfectly willing to

lend a helping

shovel. Below left, Henry Fonda

goes Mr. Poe one better and supplies the raven with a match. Opposite, John Barrymore assumes a look that stamps him as thé picture’s “menace.”

Mowbray Made Happy as Press Stunt Backfires

HOLLYWOOD, Aug. 31 (U. P.).—A press agent stunt which backfired, made Actor Alan Mowbray Hollywood’s happiest man today.

The mayors of eight American cities have taken out legal adoption

papers for him; hundreds of their constituents have invited him into their homes. Mr. Mowbray, a citizen of Great Britain, no longer feels

like an exile in a strange land.

“I tell you, it’s a great feeling,” he said. “I had no idea that perfect

strangers could be so kind to a®

foreigner like me, nor that a mere publicity stunt could have such far-reaching effect. But if America can adopt me, eight times over, then why couldn’t England adopt some American? Why couldn't Germany adopt an Englishman, and so on? “I think that if a series of such adoptions could be arranged internationally, it would have a real effect on human relations. It would do more good than many a peace conference I've read about.” Two months ago at Hal Roach Studios press agents were thinking up schemes to exploit a picture called “There Goes My Heart.” One of their ideas was to have a premiere of the film in the home towns of each of the stars.

Thought It a Joke

One show would be at Racine, Wis., home of Frederic March; another at Minneapolis, home of Vir-

ginia Bruce, and so on. But Mr. Mowbray hailed from London. The publicists thought- e it would be a good joke to circul e American chambers of commerce and ask witether any of them might like to adopt the actor temporarily. The letters went out. Hundreds replied. Qne hundred and thirty cities said definitely they wanted Mr. Mowbray. He has been Sdopisn, in any event, by the towns of Quincy, Cal., Lincoln, Ill., Joplin, Mo., Bradenton, Fla., Quitman, Ga., Demopolis, Ala., Boone, Ia., South Haven, Mich., and Norwalk, Conn. Every official of Quincy, from Chairman of the Board of Supervisors J. F. Noke to Patrolman Raymond Laim signed the adoption papers. Lincoln not only adopted him, but changed his name to “Lincoln Alan Mowbray.”

Bench Warrant Issued

. Joplin adopted him and sent along a bench warrant, charging vagrancy, to be certain he would appear. The City Council of Bradenton made him a collective son by special resolution. A house-to-house canvass at Quitman made him a citizen, unanimously. Mayor N. C. Floyd of Demopolis forwarded his adoption papers. So

OPEN 10:45 A. M. DAILY

Come Early . . . Stage Shows at 12:00, 1:55, 3:50, 5:45, 7:40, 9:35 . « » Attend Matinees! 25¢ to 5— 30c, 40c Nights!

2 LAST DAYS! «ON THE STAGE-

roa Er yi Glin HEIDT

and all his ALEMITE BRIGADIERS

The Heidt of Entertainment

A man, a girl ond @ yy - thoroughbreds alii

"SPEED In BURN"

did Mayor James E. Irwin of Boone, while South Haven reported that 5000 votes had been cast for him— from a population of 4800. Mayor Frank T. Stack wrote him that Norwalk was “a friendly town, where an English orphan will find a warm welcome, a real shore dinner, and the best hats in the world.” The film will be ready for showing

by Sept. 15, whereupon Mr. Mowbray will make a tour of all those towns which have adopted him. “And I won't be going as an actor, either,” he said. “I'll be going as a real son—and it that sounds silly or sentimental, I can’t help it.”

BUILDING IN BUILDING

One of -the largest indoor = film sets ever built is the. country club structure erected for “Carefree.” Occupying two entire sound. stages,

the building was used as a. back-

ground for dance creations by Fred Astaire and Ginger Rogers.

WHAT, WHEN, WHERE

APOLLO

“Give Me a Sailor, » with Mar tha | Raye Bob Ho Betty Grable 11:47 1:51, 3:58, 5:50. 8.08 and So:0% “Sons of the Plains,” solor featurette with the Mauch h Tw 11:07, 1:11. "8:15 5:19, 7:33 and 9:37,

CIRCLE

Alexander's Ragtime Band,” with Tyron Power, Alice Faye. bon Ameche, at 11. 1:10. 3:25, 5:35. 7:50

“The M f ae 3:05. 5:20, Brel of aime. as 12s. ; LOEW'S “1 Am the Law,” with Edwar Robinson. Barbara O'Neill. John Beal at 12:13, 2:47..5:21. 7:55 and 10:

“Block-Heads.” with Laurel Hardy. at 11:00. 1:44. 4:18. 6:52 and

: LYRIC

Horace Heidt and His Orchestra, on stage at 12, 1:55, 3:50, 5:45, 7:40 and 9:85.

Burn with Michael Bari, at 10:53, 12:48,

[Max Factor

wales 1 a i ni

3, 8:26 and 10:23.

SWIM—DANCE

WESTLAKE

Farewell Dance Monday Labor Day Night

Cool CETTE 55

ROB BUR S—MARTHA RAYE DOT. LA “TROPIC HOLIDAY" o SAINT IN NEW YORK”

Cool CXWN3/5%¢

Henry Fo a—Madeleine Carroll ““BLOCKA! ickey Botner,

M. O'Sullivan “HOLD THAT

NORTH SIDE

Illinois and 34th Doors 2 Bi 6 5s

RITZ WORN ANGEL”

John on Loder “TO THE VICTOR”

i. lly WO d Ig BovleYeH ° o dod “the Ladies B SCANDALS Dolores. Costells “BELOVED BRAT” 5

ZARING “piyt'eis™

“LOST HORIZON" Lilian 1 Bond ‘BLONDE , CHEAT”

16th '& Delaware CIN EM A Double Feature «START CHERRING’ Durante Luise ABTS Hey WIFE”

ST. CLAIR St. Cl. & Ft. Wayne

Ooors Open 8: WOLF IN

“LONE ARIS" __Nan Grey “RECKLES:

LIVING” __

42nd & College UPTOWN of 5,275% raiS SARRIAGE BUSINESS”

TALBOTT "Double feature

Double ature

“8 0 ____ Nan a Eb KLESS Nos Pn a at t Northwestern

Double Fea “SHE MARRIED A ions Baie ___ Pafkyaberens “NIGHT SPOT”

V oO G uU E College at 4

Mickey Roone “LOR: op aeadis Bartholomew VOGUE VARIETY H HOUR

DREAN M 235] Station St.

Double Feature eriaa; qErTTLE MIS MISS THOROU GREE opin Foil

TN RED" EMERSON EE (First Fast Side Showing) : 9” Lorelty Cont ¢ “TAREE BLIND MICE”

Novelty

TACOMA “Sofie Tah

-_ “DIVORCE OF “IT HAPPENED IN NED IN Hor HoLLyWooD”

TUXEDO “estic'vs Feature

“8. S IN PARADI __ Luise Rainer “TOY WIF! ”

IRVING 8507 E. Wash. St.

Pal Night oo" » Barbara Reed NEORLEDS OvINGE

HAMILTON SUEE. Jon SC

IND oS " Youne Henry a ™

—emi me GOLDEN |

RivolLl

|BELMONT

“GROVE

|LINCOLN

Tonight's Presentation at Your

Neighborhood Theaters

EAST SIDE

STRAND Boers: opens

Doors 3 0 ¢ 5: weviny SIE AT, A RoLIDAY”

Paramount a “SMALL T

wn oh Tavlor Le amtdy—tartoon

WN GIRL" BIJOU pL n i; ay U T

“B EA No. 2

PARKER amity Nite Ginger Rogers R adi $0 ADY § OF THE ORIENT’ 3155 E. 1 in st. Usmfortably Cool 5:45 to 6—15¢

Margaret Rullavan) TOPIENt tow “SHOPW. ANGEL: Cort

SBencer ANS CASTLE"Y Young

WEST SIDE

S T A TE 2702 W. 10th St.

Double Feature “COCOANUT GROVE" ___ Henry Wilcoxen “PRISON NURSE”

W. Wash. & Belmont Double Feature mt

“LAW OF THE UNDER ie ___ Geo. O’Brien E SNbERwomS.

SPEEDW AY Speedway City

Pauble erers nger

“HAVING A WONDER Richard Dix “BLIND ALIBI"

SOUTH SIDE

| FOUNTAIN SQUARE

pn nom SHOE AY

BROADWAY”

2008 Shelby |New Ne ed Fi i SANDERS “cuiii.tee PEDRO nk Soi = AVALON "afl Fares

“SALLY, IRENE sh Gordon Serial ORIENTAL Bowe Feature

Double “HIGH. WIDE AND 0 cr TIE -OFF GIR

organ

many

And Author of Films Die

- Girls, Young Wrote About Them.

HOLLYWOOD, Aug. 31 (U. Py—. Death today had cut short the careers of two well-known Hollywood figures—Max Factor, who

| beautified girls, and ' Waldemar

Young, who wrote about them. - Mr. Pactor, 61-year-old head of the makeup firm which bears his

| name, died yesterday of a kid-

ney ailment, attributed to injuries he suffered in an automobile accident three years ago. He had been ill and unable to work for two months.

‘Pneumonia - which followed a

minor: operation ended the screen writing career of Mr. Young in Hollywood Hospital. The 58-year-old writer was the grandson of Brigham Young, famous Mormon leader. ‘Mr. Factor was born in Lodz, Russia, in 1877, and came fo Hollywood in 1908. In 1929 he won the Motion Picture

‘Academy of Arts and Science’s spe-

cial award for inventing panchromatic makeup. :

- Invented Eyebrow Pencil

In Russia he created special cosmetics and hair styles for the actors of the Russian theater. . After coming to the United States, he opened a cosmetic and wig shop at the St. Louis World’s Fair. The venture lost him the $30,000 he had obtained by sale of his business in Russia, and shortly afterward he came to Hollywood. Mr. Factor was credited with invention of the eyebrow pencil. He introduced grease paint in tubes,

| and perfected the first pair of arti-

ficial eyelashes ever worn in pictures. "Survivors include his widow, Jennie; two daughters, Mrs. Freda Shore and Mrs. Cecilia Firstein; four sons, Davis, Max Jr., Louis and Sidney Factor.

IN NEW YORK —s sioes tose:

Soda Jerker's Hurried Suggestion Results in

New Song Hit, 'A Tisket A Tasket.'

YORK, Aug. 31.—Our ears are being assailed by a swing version ‘of an old nursery rhyme that we used to know as “A Tisket a Tasket,” and which still travels, among the jitterbugs, under the same name.

“A Tisket a Tasket” happens to be the nation’s No. 1 song hit.

Makeup! Expert Glorified |

When ‘we inquired about its curious success at Tin Pan Alley’s own

Mecca—Lindy’s Restaurant—this is

An anonymous soda jerker is re- ¢ sponsible indirectly for the nation’s

ace tune, and here's the way it ee about. Al Wilde, who is press agent for Chick Webb, the swing bandleader, telephoned a local newspaper Su that Ella , the Webb vocalist. would make a good interview. “What's so strange about a vocalist?” inquired the blase city editor. “Er—this one is going to swing nursery rhymes,” blurted the press agent. “What rhyme, for instance?” shot back the man who sits on the desk. At this point, inspiration failed Mr. Wilde. He pressed a sweating hand over the mouthpiece and whispered hoarsely to the drug store counterman: “Hurry up, name a nursery rhyme.” The counterman wasted a contemplative sec-

ond. Then he offered “A Tisket A|«

Taske 83 “Ella will swing A Tisket A Tasket,” announced the press agent. Then, in the manner of racy pub- | licists, he tcok to worrying lest his

little white lig be found out and

harried Mr. Webb until that sepian musician dashed off an arrangement of “A Tisket A Tasket.” Ella Fitzgerald liked it so well she called in Al Feldman, a lyric writer, and so a hit was born. Now that little white lie has earned a sizable fortune.

2 ” 8 N the whole, New York's nightly whirligig seems to be proceeding calmly through the heat wave. The three giant Broadway cabarets are passing a comfortable summer, though it is no secret that Billy Rose’s place is in the lead. The most energetic entertainer in the Fifties is Jack White at the “18” Club, where only the recent installation of an air-conditioning plant saves him from summertime prostration every time he goes into his violent buffoonery. And no one works harder, while clowning, than the zany White, >

ERE'S a * note from the Londoning John Hoysradt, the satirist, who's had his various

what we learned:

sketches on the European rulers toned down by London censors, although they did not touch his lampoon on President Roosevelt. Hoysradt said that some of his sketches were bootlegged privately. In other words, he was asked to perform them at private parties, and with modest mien, he admits in his missive that they created a sensation. One of his patrons was the Marquis of Queensberry, for whom he entertained before a group of friends at the Savoy—and for whom, appropriately, he also did his devastating takeoff on the Louis-Schmeling imbroglio. 8 8 *

ND get me a pound of stucgeon at Barney's.”

ters sent here by expatriate New Yorkers contain this compelling phrase, this correspondent journeyed up to Barney Greengrass’ delicatessen on Broadway to find out why he is considered the sturgeon king wherever fanciers df this delicacy may go. It’s all a matter of buying and knowing the people from whom ycu buy. Barney has an eye for sturgeon just as Lord Duveen can tell a Rembrandt when he sees one, and

$ PICTURE

[TE

Full-Length Comedy

LAUREL and HARDY

“BLOCK-HEADS” 25To6- BAL.305 AFTER: &-

| Mary.

Since many of the supplicant let- |

jest. of fish find their emporium. So highly rated is ‘Barney's product that Eddie Cantor refused to sail to Europe recently until Barney had placed a refrigerated container of sturgeon aboard the Queen

is good to be here, even though ‘the summer doldrums have set-

‘tled down upon Manhattan, with

more ennui than most hot seasons.

‘The Fahrenheit has driven most

cronies into the shady hills and to the seashore resorts. ‘We find that eight Broadway shows have survived the soaring mercury and that among them is the perennial “Tobacco Road.” At this coincidental moment, by the way, we have just met a man who has not yet seen the saga of Jeeter Lester and his brood of Georgia crackers and we are sure that he must be the only man with that distinction in New York.

2 DAYS TO SEE THIS SHOW RICHARD ARLEN ° VIRGINIA BRUCE

- WN PERSON” LomaER

SALA OPENING ATTRACTION IN OUR NEW FALL SEASON . . .

25¢ Till 6 BALCONY

30c After 6

“SHLARLR lr POUI ER

Powerful is John Barrymore's role! Nis greatest everl

Based in part on the book by Stefan

Zwelg,

While New York and Los~ Angeles” Pay?$2.00 for; this Mighty JHif— You See It, By Special Arangement, at our REGULAR POPULAR PRICES]

To giveyounewsi ightsto see, unbelievable

thrills to experience ."» . M-G-M poured millions into the making of the picture which is already acknowledged the great-

est of our time!... The exciting romance of the girl they called “Madame Devil

May-Care”

searching for a love

her strange marriage could never give!

Angry mobs form the gre umber] In

21 unforgettable hours the screen unfolds drama” ...spectacle...romance from secret pages of a

Anita Louise as an

The unhappy King (played by Robert Morley," new sensation).

Flight of the Royal Coach. The most exe

exotic court beauty citing episode ever brought to the screen!

~ith JOHN BARRYMORE - ANITA LOUISE -

GLADYS GEORGE Donald Ogden Stev

Directed by W. S. VAN DY

) (ARIE

ROBERT MORLEY JOSEPH hai HENRY STEPHENSON ; :

vart and Ernest

ea Vi we h

‘A V/ “IN : EdD