Indianapolis Times, Indianapolis, Marion County, 10 August 1938 — Page 2

Ayres Downstairs Store Specializes in

ar se-Size Frocks

Tomorrow We Feature A Brand New Group in

Classic Black

$7 98

BLACK . . . always flattering to the larger figure! BLACK . .. always in good taste’ and good fashion! BLACK . . . always present in our stocks of large size dresses . in a wonderful array of slenderizing styles, designed especially to meet the needs of the larger woman. Sketched left is a new fall dress in black Cynara crepe with satin applique. On the right is a Romainé crepe bolero dress in black.

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Many Other Large Size Frocks

With new fall dresses arriving daily, you'll find a large variety to choose from—in Romaines, Cynaras and ribbed sheers—in - black, navy and other new colors—with ' boleros, longer jackets, hand-drawn work, and satin applique.

SIZES:

1815 to 2414 38 to 44 46 to 52

—Downstairs at Ayres.

- 0

You Get Beauty PLUS Durability—In

i #4 E A L i L K

De Luxe Chiffon Stockings

69:

—Downstairs at Ayres. |

Wherever you go'in Indianapolis you'll hear women singing praises of our REAL SILK Substandards . . . especially if they are wise in the ways of thrift! For only 69c they get a stocking that will give longer-than-usual service . . . a stocking that is sheer ... a stocking that ‘makes their legs look truly lovely. Why don't YOU get acquainted: with this wonderful stoeking? Right now thé new fall colors are -arriving—colors to wear with your néw dark sheers, Sizes 8% to 10%.

Please, No Mail or Phone Orders! i

For Fabric Quality—for Perfect Fit—for

VALUE. .. Choose Our GUARANTEED

SLIPS

In 3 Outstanding Groups

$ 1 29

“Dawndu Crepe” is a wonderfull rayon fabtic made by Fruit of the Loom Mills—antl éspecially adaptéd to the making of slips. It has a soft, silk-like finish yet will not cling—and forms a perfect foundation for the new fall dresses. In lovély four-gore stylés—and a choice of California V_lacé top or doublé-tailored . top; panel front. Sizés 32 to 44, in tea rdsé or white.

$1. 09

‘Another marvelous Fruit of the Loom fabric, made | especially. for slips! Truly satin-liké and luxurious. These slips are made with seams that won't pull out; adjustable straps; and they are easily washed and ironed. In four-goré and panel-front styles; lace trimmed or tailored tops. Sizes 32 to 44, in Whit or oo tea rose.

Fruit of Loom Broadcloth Slips

Here's a slip that 18 cool and comfortable to wear under your house dresses! - It’s made of Fruit.of the Loom broadcloth — ang like otha “Fruit” Prous,

it is GUAR . Choicé of V top or or stitch finished narrow hems; sizes 34 to ba. P snoulder styles; hem-

Fruit of Loom Dawndu Crepe

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Fruit of Lowi Rayon Satin

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® Kidskin ® Suede ® Calfskin © Black

©® Brown ® New Drape Effects ® Alligator Trims * ® Contrasting Trims ® New Round Toes @ New Softee Last ® Perforated Oxfords

* Simulated

een bed wobl coat Gl Fly Syiceel “oR: xed n quilted INE scaeeenaisfne

inner!

Use Ayres" Leng- Term Layaway -Plan! - Ask Your Sales Person. I Or Charge on Qectober Bill, ¥ Pay a ble Nov. Ist.

To buy and wear one pair of American Girl Shoes will make you an American Girl enthusiast! Scores and scores of Indianapolis women will wear no

...and with them come foot-flattering fashion “combined with foot-comforting arch features!

20 Styles toe Choose From—At One Low Price

other shoe—and we’re sure that you, too, will like them. Slip into a pair tomorrow! Note the wide selection of NEW FALL STYLES. Note how snuggly the shoe fits your arch. Note the quality of the leather—and the wonderful workmanship.

Take into consideration all of these fine-shoe fea-

tures. . . and you'll realize what an outstanding “buy” they are at only $4.95. Sizes 415 to 11—

'AAAA to EEE.

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- ==Downsfairs at Ayres,

'A_Dramatic Presentation of ‘All the NEW WINTER

STYLES — Trimmed With Luxurious Furs! Made of Fine Woolens! Priced LESS Than Their Real Worth!

$38

Each eosk} is a masterpiece of design—a perfect example of Ayres’ Fashion rightness and value! This selling presents what we believe to be our greatest selection of quality coats, trimmed with choice luxury-type furs and made from famous woolens. These coats emphasize the new style trends , . . box dress coats with fur sleeve treatments, or fur pockets—box tuxedos —panel backs—new collar treatments—fitted styles with higher waistlines—plain or bloused | backs—and straight skirts. Sizes 12 to 20, 38 to 44, 3514 to 45146. Act today, our long-term

: layaway plan is available. wDewistalts at Ayres,

Fabrics! Commodore Boucle Caracuna Boucle Rainbow Tweeds Geras Julliards Botanys Nub Worsteds

Furs!

Skink Kit-Fox Dyed Squirrel Ring-Tail : Opossum Raccoon Caracul Canadian Wolf Bombay Lamb Silvered Fox Cross-Fox Pieced Persian Mink-Dyed Fitch American Badger

Colors! Black Grey ‘Green Oxford Brown Beige

fa Fe lbimed” wih or olla Wine Mahogany

i ba hos

Touch 8 SHINY