Indianapolis Times, Indianapolis, Marion County, 9 August 1938 — Page 2

- Seal-Dyed Rabbit

F

urCoats

$5890

Black VELVET

Favorite Fabric For Fall! $1 .39 EACH

® Berets! ©® Profiles!

® Turbans! ® Doll Hats!

® Tricornes! © Off Face!

_- Black VELVET hats, favorite fall fabric! It’s such a

contrast to summer white! So smart with your black sheers, and so flattering when you're wearing it! Indianapolis has already expressed its desire for black velvet, for our first shipment sold out in a flash! Here are more new styles, perfect for wear

(REGISTERED)

/

I Tomorrow We Present Authentic New

Fall Dress

Featuring a Silhouette

Fashions That's |

.

Youthful and F lattering!

= $698

Very, very figure-flattering! Very, very wearable and comfortable and practical! That's what is in store for you when you choose your new fall dress. SHORT is the word for skirts— skirts with pleats, skirts with a fullness modified from the dirndl. NECKLINES tend to hug the throat. SLEEVES and shoulders are made interesting with shirring, tucking, cartridge tucks—and a modified Dolman. See these slim, sleek fashions

Sizes 14 to 20

'

. y ! A «Split-Pruf” fur coat is protected by the new right now, and all fall! Ribbon and Ostrich trims! Yomorrow

“Split-Pruf” registered process! And when you Headsizes 2114 to 28. —Downstairs at Ayres. buy one of these coats, you're getting selected : quality, backed by a guarantee that the coat will * not rip at the seams! It’s your assurance that you're buying a coat of beauty and one that will give you worlds of service! Made from the finest quality pelts, of long wearing silky fur, with all

Materials:

Woven Strige Romaine Alpaca Crepe Cynara Sheers

You're Legs Will Look Their Loveliest in

Save! ‘Combination Sale!

the new 1939 fashion details. and 38 to 44 in the group!

©® Swagger Styles in Black, Grey Ombre

or Brown!

® Loop-Guards to prevent wearing under the fastenings!

‘@ Pocket - Guards to prevent wearing around pocket edges!

® Lined with DUCHESS, Aristocrat of linings . . . and guaranteed for two

years!

® Sizes 12 to 20 and 38 to 44!

SE

Sizes 12 to 20

—Downstairs at Ayres.

A 9x12 Axminster Rug and 2 Waffle Hair Rug Pad

Both For—

$26.95

Persian. Patterns! Early American! Colonial Hooked!

Texture Patterns! {

Here's another one of our famous value-giving combination sales of Rugs and Rug Pads! The rugs are famous Axminster types that will give you a world of service! They come in Persian, Colonial Hooked, Early American and Texture patterns in a wide range of colors. The rug pad is a regular $5.95 waffle weave hair pad with bound ends.

*

Sheen Washed 9x12 “Oriental Reproductions

$69.50

Or fine Worsted: Wiltons. Regular ly sell for $89.50 and $110. In a lovely array of patterns and colors.

* 9xI2 or 8.3108 American Orientals $29.75 fers Maen 1

and Ho ie , Seamless, all-wool, perfect guality rugs,

*

1» Price Sale! Felt Base

29¢ Sq. Yd.

Heavy weight felt base fleor cov-

- ering in 4 different patterns in

wanted colors. Regularly 5c sq. yd, ‘ : Extra Large, 12:3%15, 11.3x12 American Orientals

$49.50

Also Hooked epraduchons. Seaniless, all-wool, perfect quaiit

1.3x12.

ted colors, 11.3x15,

y rugs.

*-

Very Special! 27-Inch Velvet Carpet

- 89¢ vu.

A long-wearing velvet carpet priced for quick selling! In blue, green, rust colors. Band borders,

’

*

Rummage Table of Throw Rugs

30% 50% Off

Chenille and throw rugs ins large selection of types, colors and sizes, For clearance! . =. J

o

Fear BiLK De Luxe Chiffon Hose

(Substandards) 4 PAIR

Housewives, business women and professional women

buy Real Silk De Luxe Chiffon substandards because they are wise in the ways of thrift!

they make your legs look their loveliest! Right now

we're getting in some of our new fall colors, to wear -

with your dark sheers. Sizes 814 to 1014. . Please, No Mail or Phone Orders!

‘==Downstairs at Ayres.

; For Real Silk * De Luxe give you longer-than-usual service, and

Discontinued Styles of

0il Silk Shower Curtains

Bathroom and Kitchen Sets

13 OFF

23—$3.98 Oil Silk Cottage Sets. ......$2.65 set 9—$2.98 Oil Silk Shower Curtains. , .$1.99 ea. 15—$2.50 Oil Silk Shower Curtains. ..$1.67 ea. 29—$1.98 Oil Silk Shower Curtains. ...$1.32 ea. 33—81.98 Oil Silk Bathroom Curtains. .$1.32 pr. 14—381.59 Oil Silk Bathroom Curtains. . $1.06 pr. 24-—$1.29 Oil Silk Bathroom Curtains. .$ .86 pr.

* Four Quaint Patterns in

"Fruit of the Loom” Patchwork Quilts $7) 98

Each

® Calico Star! ® Staggler Cross! ® Old Homestead! ® Plymouth Rock!

There's nothing like the beauty, charm and quaintness of Patchwork quilts in your bedroom! These four patterns are exact reproductions of famous old hand made patterns, duplicated on “Fruit of the Loom” fabrics , . . and hat Fo they're quality quilts at the lowest possible price

Clearance! Reversible Quilts. . .... $1.69 Clearance! Patchwork Quilts... .. $1.39

OUR STANDARD QUALITY

Envoy Sheets |

Are the Finest Value We Know of a

: 81x99 or 72x99 Here's a sheet that will wear ; 3 and WEAR! It is our regular

Matelasse Crepe Sheer Romaine

Fashion Features:

Satin-Trimmed Boleros Dirndl-Type Skirts Shirt-Waist Styles ° Jacket Dresses

Dresses Sketched :

Left: A brand new fashion that has the appearance of a long, fitted coat; in sheer Romaine crepe with pique revers; black or navy; sizes 11 to 17.

Right: New Alpaca crepe dress fea~ turing the new snug fitting "round neckline and inverted .V front pleated skirt. Green, rust, Teal blue, wine; sizes 9 to 17.

~Downstairs at Ayres, > Lt

Hab

Buy NOW for FUTURE Delivery (Or If You Wish, We’ll Make Immediate Delivery)

For the hundreds of Indianapolis women, who find it both convenient and profitable to buy their winter's supply of bedding in August, we've arranged this special selling of Ayres’ Enduring Quality Blankets and Comforts! Colors, sizes and patterns to fit the needs of every home and

every purse!

Now’s the time to choose, because you get the cream of the crop, the best colors

and best patterns, and because you can place them in the Layaway, and have them paid for in

full by the time yqu need them! \

FANCY BEACON BLANKETS—Warm Beacon blankets in Indian and Reversible patterns. Gay and colorful. ....... 00s svinvinrasneinins $2.98 Each - 5% WOOL DOUBLE BLANKETS—Size 72x84 double blankets. Warmth without bulk or weight. In wanted colors and patterns............$2.98 Pr.

25% WOOL SINGLE BLANKETS—Full bed size

- single blankets with warm, fluffy nap. Solid colors

or reversible patterns...................52.98 Each

BEACON BLANKETS — Bound on all four sides. In bright nov-. elty patterns and gay colors! An exceptional blanket value for this

advance August selling. .$3.98 ea.

‘80% WOOL DOUBLE BLANKETS—A remarkable blanket for this price! In gay plaid designs. Lofty, warm nap.. ceveeenae $5.95 Pr, “PERMA-FLUFF” COMFORTS—A lightweight, bub beautiful comfort with rayon taffeta and rayon satin cover, With tuck-in feature,.....$5.95 Each

WOOL-FILLED COMFORTS—A handsome wool filled comfort with a celanese rayon taffeta cover in exquisite colors sevanessnsess $0.95 Each

“PERMA-FLUFF” COMFORTS —An extraordinarily low price for this quality comfort. . sateen covers in wanted colors, For full beds $3.98 Each “PERMA-FLUFF” CO RT These are real beauties. "with rayon taffeta, Plain cole OFS. .ovueereneneensss.$3.98 Each 25% WOOL BLANKETS — Full bed size blankets in marvelous plaid designs and colors, Special Blois iad. 8308 Pair

ool Blanket Remnants |