Indianapolis Times, Indianapolis, Marion County, 22 July 1938 — Page 10

PAGE 10

_ THE INDIANAPOLIS TIMES

FRIDAY, JULY 22, 1938

g PRICE OF TWO «+

STORES A

THAT'S SAVINGY STORES S Save now!

TODAY IN EVERY INDIANAPOLIS STORE IT’S HARVEST TIME FOR THE ALERT SHOPPER

AY after day, one of the biggest news-stories of the year is holding the public interest. It's the news in the retail stores—“pocket-book’ news— news of the lower price-levels, of acres of good buys, of

miles of sales.

Every store in Indianapolis is creating news today, and creating good news, right on its own counters. They are offering values not seen in many years. They are setting low prices that are irresistible. They are offering buying

opportunities seldom, if ever, equaled in Indianapolis.

And the merchandise Indianapolis’ stores offer you today is neither distress-merchandise nor forced-sale merchandise. On the contrary, these goods are new, up-to-the-minute products, the pride of the finest mills and manufacturers in the country. Yes! It’s harvest time'for the alert shopper in the Indianapolis stores, and millions

of women have that old buying-light in their eyes once

more!

“Quicken the pace of trade” . . . said the country’s leaders. And Indianapolis merchants, their suppliers and manufacturers, have really done something concrete about quickening the pace of trade. They have teamed up to give you values—straight through the store—that will make you buy and that will actually enliven business,

expand employment, accelerate sound spending.

Read the news of the acres of rich values in the advertisements every day. But don’t fail to see for yourself what the stores are offering. Go shopping often. Compare values. . Test quality. Follow the price trend carefully, do your buying carefully—and you can make this the most profitable summer in all your years of

shopping.

The Indianapolis Times

A SCRIPPS-HOWARD NEWSPAPER