Indianapolis Times, Indianapolis, Marion County, 4 July 1938 — Page 11

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THE INDIANAPOLIS TIMES °

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—*"as late as 11:20a.m. every day”

One of The Times type-setting machines available for the setting of classified ads.

It's nearly noon. You have heard so much about the results small, inexpensive classified ads in The TIMES get for its advertisers. You will try a

classifiedad . . . but it's probably too late for today’s editions . . . no it

isn’t! . .. The TIMES accepts classified ads as late as 11:20 A. M.! So you dial Rlley 5551 and ask for “Classified.” The ad-taker writes the ad for you . . . reads it back to you. The ad is scheduled for the number of days you wish. It is rushed to the composing room . . . to the linotype operator +1 e8etintype . .. proofread . . . into the page form... then to the sterotypedepartment . . . aplateiscast . . . sentto the pressroom . . . on the press . . . whirling at terrific speed thousands of the completed newspapers an hour. Within a few hours after you have called, yourclassified ad in The TIMES has reached many thousands of homes in | ndianapolis and Marion County . . . the SAME AFTERNOON! Response to your ad shouldcomequickly . . . ask any TIMES classified advertiser.

The Indianapolis Times

A Scripps-Howard Newspaper