Indianapolis Times, Indianapolis, Marion County, 6 May 1938 — Page 2
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Saturday—A Mother's Day
GIFT SALE of
Ringless Chiffon
Stockings
65¢
In These Conservative Suntone and Coppery Shades!
2 Pair $1.25
First Quality!
A special purchase and Sale of Hose “fit for a Queen.” Mother will like them, because they're a 4-thread, ringless chiffon, because they come in conservative copper and suntan shades, light but not vivid, smart to wear with white, prints, sheers and all other summer costumes, Full fashioned, and well reinforced for extra long wear. Sizes 8's to 10's,
Panama—A bright sun shade! Apricot—A subdued suntan! Burma-Tan—A neutral shade, Deep Tan—A dark tan shade. Tan Blend—A beige tone shade,
~Downstairs at Ayres.
ABOVE: A sheer rayon vel- ABOVE: Embroidered mar- ABOVE: The darling of the
ABOVE: All-wool crepe topper ABOVE: All-wool flannel
vety net redingote type dress with white duco-dots. Navy or black, with matching rayon taffeta slip. Sizes 14 to 20.
quisette redin gote dress year, a lace dress in navy
trimmed with pink embroidery. In navy or black colors with matching rayon taffeta slip. Sizes 11 to 15.
blue, also beige or powder blue trimmed with contrasting flowers. In sizes 14 to 20.
Look Ahead to Summer... With Sheers, Chiffons and Laces That Are Indianapolis Essentials!
BeyShaw Sheers 98
EACH
Sizes 11to 15!
Sizes 14 to 20!
You'll find in this collection of new BETTY SHAW summer dresses your answer to that vearly question, “What will 1 wear that's cool and chic?” Wear them now with your lightweight coats, but wear them with comfort and smartness when the summer suns are scorching hot. They're fashions of tomorrow . . . they're BETTY SHAWS!
—Downstairs at Ayres.
Summer's Favorite Hat for Women of All Ages!
Genuine LEGHORNS 00
EACH
®Grosgrain Ribbon Trims!
® Chiffon Trim!
® Flower
Trims!
Leghorns, the ageless summer hat, will take you smartly, anywhere this summer, Flattering when you wear it with white, pastels, sheers, or print dresses. In the Shepherdess, breton or wide brim style with grosgrain, chiffon or flower trims. Sizes
22 and 23. * To Mother .
New Blouses
51%
® Triple Sheers! ® Navy! ® White! ® Blue!
—Downstairs at Ayres.
With Love’!
@® Linens! ® Satins! @® Nets! ® Brown! ® Aqua!
® Rayon Crepes! ® Tub Silk! ® Maize! ® Peach!
Here's a selection of new gift blouses you'll go wild about! Many, many styles to choose from in a big variety of summer materials and a host of colors, to please any mother’s heart. Plenty of cool linens and triple sheers, to wear during the hot weather. Sizes 32 to 40 in the group.
Also a Grand Group of Blouses Complete in
Size Selections $1.00 —Downstairs + Ayres.
Bart's to Mother—Sunday Is Her Day!
White Bags 00
EACH
A practical as well as an inexpensive gift for you budget-minded people! Dozens of new summer styles in all white, white with Paristan or navy trim. Big bags, small size bags, zippers, 3-compartment pouches and envelope styles. —Downstairs at Ayres.
ABOVE: All-wool flannel Jig= ger type coat. Also all-wool crepes. In brown Also black, navy and beige colors. Unlined. Sizes 11 to 17 and 12
lightweight casual coat in brown. Also in navy, black or beige colors. A woman's coat
pleated all around. In brown. Also comes in navy and black colors. A Junior-Miss style in
sizes 11 to 17
in sizes 38 to 44
New Fabrics! New Styles! New Colors!
KAYSER Gloves Grand Gifts for $ .00
Mother's Day! PAIR
Kayser summer gloves of washable, cool fabrics are decidedly different this year. In white, maize, dusty pink and pastel colors. In the new styles. , . . Spotlight, Blossomtime, Colonial, Adventure, Zephyr, Wings. In Seabreeze, Kay-Not, Coral Lace and Kay-
spun Weaves. Sizes 6 to 714. —Downstairs at Ayres.
Give Mother Lovely Lingerie «.. and We Suggest These
“SPOVL0 RAO) UNDIES
® Briefs! © Panties! © Stepins! © Vests!
C
Spun-lo Rayon's elastic, flexible knit insures sleek, snug fit in every garment. Cut true to size, and absolutely cling proof, there will never be a bump or bulge to mar the beauty of your frock. Made with sturdy seams. In tea rose color. Sizes 34 to 42. —Downstairs at Ayres.
to 20 in the group
Three Lightweight Cham pions—Casual or Dressy!
Summer Coats
$5.00 ‘o $695
One of these three lightweight summer coat champions will uphold your honors for chic this year! Take one along with you on your vacation, wear it around town on cool summer evenings. Lined or unlined styles in all-wool flannel or allwool crepe. Dressy or casual styles, lightweight, comfortable and easy to wear. Choice of your favorite color. Sizes 38 to 44, 11 to 17 and 12 to 20.
—Downstairs at Ayres.
® Wool Crepes!
® Flannels!
® Black! ® Brown! " ® Beige! ® Jiggers! ® hy
® Toppers!
The Freshest Shoe in Town... And Very, Very Hollywood!
‘Corliss’ wurre ‘Wedgies’ 99
PAIR
® White Pig Grain!
® Wheat Linen with Paristan Trim!
® Pin Point Perforated White Nu-Buck!
®White Buck with Brown Trim!
The younger set has gone mad about these Wedgies! A footwear fashion panic for business, for street, for sport, for dress wear. In white, white and brown, and in WHEAT linen with Paristan trim. Sizes 3 to 8 narrow and medium widths, Other styles in white
“Wedgies”
For Mothers! Young or Old! 5 Wanted Materials in
SLIPS 00
EACH
1. Rayon Taff aswish, 2. Plain Rayon Satin. 3. Brocaded Rayon Satin. 4. Rayon Taffeta. 5. Silk Crepe!
Our slip department has one of the best selection of slips in town to sell for a dollar! In choice of 5 different materials, plain rayon, taffetas, brocaded rayon satins, etc. California V lace or tailored styles, bias or 4-gore. Tea rose or white colors. Sizes 32 to 44 in the group.
~Downstairs at Ayres.