Indianapolis Times, Indianapolis, Marion County, 4 May 1938 — Page 2

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THE INDIANAPOLIS TIMES .. WEDNESDAY, MAY 4, 1938 we 9" py) ©

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AYRES SDHC ERE LC

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In Navy or Black!

P - ; > Beginning Tomorro w at 9:30! 98 I OR NOT a $6---NOT a $5---NOT a $4---NOT a $3---But 2

Sizes 42 to 52—I181% to 24%!

Mother's choice this vear--for her gift, will be one Ra : \ ! of these grand “Betty Shaw” sheers in navy or : RARE black with white duco dots. A dress she can wear aR Wie EVE from now ‘till next August, for every occasion. So / Sizes 42 to 52 and 18% to 2415, RUN g N : ® Black! ® Navy! d oi : ; ® Plenty of Whites!

| A. Sheer Romaine Rayon Crepe, $7.98 ae SCopen! © Muive!

i ker J ’ Y ol y A gem of a dress in navy or black of sheer romaine : ; kg : ® Dub t! ® Blue! Workroom Samples and Jobbers’ Close-Outs. rayon crepe. One bf bur own “Betty Shaws” for ® - r ubonhet: el Few of a Kind Styles—All Way OF Price! summer wear. The white dots are duco, and will NR Rk ig ® Candy ® Bakus! off when cleaned. Sines 42 to 52 in the . 1 Se 1 de > b Our annual Sample Hat Sale! Hundreds of new summer p. fh ' Straws: Leghorns! styles, samples and closeouts from this famous maker, ® Knotted ® Balibuntls! Hats usually selling for much more than this price! Pokes, B. Triple Sheer Ravon Chiffon. $7.08 : a. 7 \ ° ' hretons, sailors, off-face, casuals, hrims Flower, veil, ¢hifs pie . , $7. : > Hemp! Suturn! fon, velvet, fruit, leather trims, Sizes 22 to 24. A “Betty Shaw” style for Mother that's different. Fan * Rustic Straws! wDownstairs nt Ayres, In a triple sheer ravon chiffon in navy or black with white duco dots. that will not come off when

cleaned. Has matching slip. Sizes 18'. to 24. in group.

—Downstairs at Ayres,

* Are Your Legs Slender?

Whatever Type of Mother She Is— Reliable statistics show that 30 per cent of all women and Girls have

Adorabl ! _— 4 slender legs—UNDER these maximum measurements: Thigh, 1814 ably Modern or Enduring Old inches at top of stocking—Calf, 1315 inches—Ankle, 814 inches, If

Fashioned—She’s Sure to Enjoy YOUR legs fall under this classification— the Style and Comfort of

| Then You Have a Hosiery Problem

You probably have been buying regulation hose with foot-size too small hop-

“American Girl” merwcan Gr ® ing to get a “slim” leg, or else you've chosen the right foot-size and found the stocking loose at the ankle, in the calf and at the top. Such poor fitting 1 e oes hose make ugly legs, cause excessive friction and WEAR, and look less sheer, . This IS a problem— 's Your A ® $A 95 . and Here's Your Answer: PAIR

The REAL SILK Hosiery Mill, recognizing this problem of slim-legged women, has designed a stocking that fits perfectly at ankle, calf and top as well as in the foot. So...

Your Thigh Is 18% Tnches or Under at Top of Stocking-~You Need REAL SILK ‘“‘Slenda-1it!”

I5 Different Styles—Including

Wheat Linen Trimmed With Paristan! r Tomorrow at 9:30—An

You'll want the best, since it's for Mother . . . and we

Wop these new White American Girl Shoes! Shoes - built with comfort and arch-support features . . I i du { y SA shoes styled up to the minute in cool white buck, ealf, n ro C O ry Oo wheat or white linen. Shoe styles for every hour of

the day! Sizes in the group from 41% to 11, widths,

AAAA to C. Substandards of

* White Calf’! * White Buck! * White Linen!

Sheer Chiffon Stockings =

20 9

I our Onlf Ts , Ihohes or Under You Need REAL SILK ‘“‘Slenda-Pit!” Please, No ; Mail or C na Phone /: WT PAIR hy ; New Fabrics! New :

Colors! New Styl 2s) For a short time, in order to introduce this specially designed stocking to

you, we are offering it at a very special low price. Trya pair tomorrow ! See how lovely your leg looks in a stocking that really fits! See how sheer

KAYS ER Gloves the stocking looks! See how much longer it wears! Remember: These are REAL SILK “Slenda Tit” Substandards—so un NE iv ~ N y takes an eagle-eyed inspector to detect any flaw. You save an GRAND GIFTS FOR MOTHER'S DAY! gain service, beauty and perfect FIT!

Colors: ® Spotlight! ® White! $ 00 ® Blossomtime! s » © Maize! ® (Colonial! A Se t Y EA Poi PATR ® Adventure! S a rvice O 0 u * 2H ® Zephyr! May we take vour measurements in order to analyze and classify your This year the KAYSER summer gloves are ® Wings! hosiery requirements? We've constructed a special hooth in our Hosiery i ig fire ne! New styles! Jie ® Seabreeze! Department for privacy—and a highly trained HOSIERY CONSULT. i A ew Zabrics . . . gay, cool, wash- > ' ANT FROM THE REAL SILK MILL will be in the department to advise Im

able! Styles that will make ideal gifts for & MOIHErS DRT Te Wt att ors for @Ray-Not! vou. It will require but a few seconds, no embarrassment and may save Your Arikle is $4 Inches or Under.

‘mer SHincles, Sizes 8 to 7% in the group. Co 1 you money! oh :