Indianapolis Times, Indianapolis, Marion County, 15 April 1938 — Page 2

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22. LCL CELL 2.0L cd

‘AIRS : STORE |

A EE EHR TR nl {HHH hil i HIT INRIA Sth ER (REGISTERED) EE —

Save Time! Do Nour Final Easter Shopping i in This Complete Store!

Tomorrow — Find a Pah of “Easter Spice” in

| CORLISS

Paristan or Patent

Fresh! Crisp! New!

Pique Trims Your

Easter Hat

“

A ——————————————————

A Color for Every Type Costume in § NC 2 Also:

New Easter Bags| a AW oe

, Kidskins! ® Neon Red! ® Paristan! ® White! £7 A} < | Rig sine? : ® Neon Green! @ Navy! ® Blaek! : : J |i Sow" Toeless Sandals! ® Brown! ® Zippers! ® Braided Handles! . . & AJ LAE 4 Pumps!

! Large size, small size, medium size styles in simulated rough : Al we . Straps! or smooth grain leathers, Plenty of zipper styles, braid and . EACH : : ER Ties! “top handle styles and the new white bags with contrasting trim. 7 : RE Navy Blue!

Black!

99 ¢ Brown! 66 = Saturday will find our shoe deraitment with com- Town . plete assortments of Paristan or black patent shoes :

. spring’s most famous shoe styles! We have over

= : ® Paristan! ® Buttercup ©® White! 15 ‘different styles in Paristan alone, and in patents, Pie Jo ihe newess dens for Jour Basler lormels oe ile ® Cornflower. Yellow! ® Beige! | youll find styles from the classic pump to toeless se it’s an 1 r 1 1 ! $ may want to look pretty in a veil and flower trimmed straw . ; Blue! . Navy! ® Roseberry! | 8 pin-hole patent sandals. And if that isn't enough 00

@ Pedaline with Pique Trim! @ Sailors with Pique Trim! @ Off-Face with Pique Trim! @® Bonnets with Pique Trim! @® In Black! @ In Navy! @® In Paristan! @® In Colors!

or a tailored straw. Whatever vour need you're sure to find it S «Be Wiser, Buy Kayser” this spring . . . in bright green, . . . you'll be able to find complete assortments in

in our new hat department. We're ready for Saturday's rush . ¥ pack. silvertone. purple. brown, navy. beige, white, cornflower other new spring styles, too! Sizes 414 to 9, widths with Complete style and color assortments! = puttercup yellow. Paristan or roseberry colors. Choose from : AAA to C. —Downstairs at Ayres. € washable rayons with novelty cuffs or sport cuffs. Sizes 6 to (EL — Downstairs at Ayres. ! ’ | —Downstairs at Ayres.

0000000000000 : EC —————————————————— I OO

For a Younger and Smarter Y ou— : i bn 0 a 2 Rare the Pio alin

Be Lovely and Feminine in a = : i! go | All at One Low Price! : : Choose Yours Tomorrow!

Toeg Shan 2 BK IF - | New Easter Easter Dress | «sf > wa | COATS

~ EACH

"A Full Length Lace Coat

Dress in Dusty Blue—It Has Sheers, Satins, Rayon Crepes! Eight Spring Colors! | : Spams ha Blue! It’s Own Slip of Whispering : 9 Be f ® Fleeces! ~ ®Suedes! , . Rayon Tate!’ | VY OTEN'S: Blouses | m= ep Just in time to start Easter off on a high i note . . . i Timely Tailored or With Tr icky Feminine F rills! Yeu. CAN itor the hs BARTIR Canbiin

and you'll wear it from then on into sugppmer! A new 3 . | ' : y topflight fashion in choice of Dusty Blue, Paristan or E - cay ; ' ne ' f Ayres Downstairs Store! Proven coat styles Navy. The long lace coat is edged with a wide band of = ® Maize! ® Dusty Pink! ® Paristan! Triple Sheers! =... they're all here in this selectien. Top-

rayon taffeta . . . the whispering rayon taffeta slip matches 4 ® Green! @® White! ® Rose! : ® Satins! E pers, swaggers, reefers, classics and fitted the coat . . and for excitement you have a stab of color . @ Aqua! ® Blue! ® Rayon Crepes! @ Linens! = plaid back reefers. In suede fleeces, shag

at the neckline .. .a bunch of daisies. Sizes 14 to 20. Other “Betty Shaw” Styles f Ayres Downstairs Store's Sportswear department is headquarters for. the very flaces, Bone and suede materials. Sizes er erty a. Sky es for = blouse you have in mind . . . whether it's strictly tailored or frilly feminine, .

i : —A 40- ~1ooki Women. Sizes 38 to 44... $1.98 E with tucks, lace or fancy details. Complete size selection in group, 32 to 40. Shetcheg a 40.15 navy doppes in that good-looking,

—Downstairs at Ayres. | —Downstairs at Ayres. ~~ § —Downstairs at Ayres. |

Eh —— OA 3 Th i 5 = ’ , . . ; ? . Hot Diggity! A New Suit With | We Have. the. Correct Stocking | Easter’s Biggest Fashion News for Girls!

2 Pairs of Pleated Front Slacks! Shades for Easter Costumes! | Girls’ Bolero Suits Boys’ New Suits Lo Real nk 1. $)98

3 08 | De Luxe Chiffon Stockings | He . Iridescents! ® Suntones! o Coppertones! § 2-Pe. flannel bolero suits as cheerful and gay as With 2 E ar “Real Silk” enthusiasts, you can now get those De Luxe (Substandards) . trimmed. Shrimp, green, navy, raspberry, copen ol Slacks Chiffons in the new suntones, those bright. coppertones and blue. 10 to 16 years. : or those subtle iridescent shades.: Complete size Tange . : : "and colors await you tomorrow! These suits are 3 “Please, No Mail or Phone Orders! C the tops . . . in looks, in color, in style. Smooth fin- § ? fDvwastaiss at Ayres. checks, cassimeres, invisible plaids in blues, blue EEL ABA I OS § Mexican stripe rayon crepe blouses. 1 5 greys, browns, tan, oxfords and greys. Double- $ breasted coat with 14 belt. Sizes EE , tis e14 Now in ig As Well As Black and Brown! | Bolero or Gaucho style. In brown, - t B 3 2 K ° k S it - 8 ; “ LR Foo ¢ A oys z-Knicker duits | Boys’ Stu r vs Sho oes wl | | Girls New : : a S70 ro . ¢ New spring and Easter styles in . : f Pt ! t blues, . : J : : re ants Sie send Wh J) 7 Of | 4 4 | 2-Piece Suits belt back. The knickers are full 4 a : ] ; ; Boy Ss’ SHIRTS | Boy s’ New Hats § 1. Lasted Heel Seats 4. No Wire Staples AS id] * 20 Patterns! © Whites! In ys or Pork $ 1% 39 2. Chrome Re- 5. Easily Re-Soled Pe. These two-plece style Easter suits for the girl and

spring breezes! Bolero jacket is novelty fiesta What a great assortment of new spring patterns £& 814 to-1014. : . Ji irls’ Bolero Blou ish, lasting crease fabrics in plaids, herringbones, Girls 0 ero ouses Chi 1 dren nd navy and copen stripes. lined, with elastic cuff grips. Sizes 2s CR +i : 3 / ) y > = Made With Thesé Sérvice & all Features! 4 El : Emil 5 : Pie snap brim styles. Tanned, Water 6. ‘Sizes 81; to 12 : ' B teen-age girl who wears sizes 12 to 16. Well made

80-Square vat dye fancy Plain colors or heath Resistant "Soles : d 8! 6 b : : derfully tailored. Choose one in French blue lain White. an 21 to big 3! 4 EF § and wonderfully tailor » Ee Le 8 6 ye a. a 79 WL tee Sizes 3. Flexible . Leather “Ate D E eg _ shrimp, eopen, grey and fan colors. Sizes 12 to 16 sizes 1214 to 14%. (8% to T%. . - —Downstairs at Aven. Insoles Fa eat sm a Reg aa years, pat : —Downstairs at Ayres.