Indianapolis Times, Indianapolis, Marion County, 8 April 1938 — Page 5

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BUDGET ?

Betty Shaw is Ayres Downstairs Store’ s Consultant .«« for ; eople on t ap. She has all the answers to your fashion problems . en how in name of common sense can I stretch this Budget to include a suit?” ae to “do rr you honestly think my boy friend wou Id like this. blue dre 857” Perhaps a there’s going to be a promotion i in your office . ni perhaps Betty Shaw can help you choose some clothes that will land the job for You! Perhaps you,

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the wife of a young and up-and-coming business man, are going to entertain . the “boss” at dinner. Surely in sue a case our Consultant can help you to : make an impression! Or suppose u have a pice dress left over from last - : season . .» just ask Betty Shay hoy you + build a wardrobe around it— - and perhaps squeeze some extra. : | a limit it. Wha Lr ever YOUR problem is . . . ask Betty Shaw, whose desk i is right i in our r Ready- We H ave Over 15 Styles in

Tue Veil and F lowe r I'rimmings You | to-Wear Section—Downstairs at Ayres—a store which devotes its life to the me ant for Your Easter Bonnet! problems and interests of folks on the way wp! . + = Sa COROI-ISS

$ 2 .00 Tanimor Late Your Pick of luse 3 & J | 2 ~~ |New Easter €&” <1~ «$299

®* NAVY! *BLACK! * rasta | i WE | UD : - TN J fe J unning around town to find a pair of Pillhoxas Sith tows of flowers, bunches of fhwers. of i C O A S iL Lai / No oe flo ay we have over 15 dierent

single flowers, With circular veils, starched veils or chin ' styles in this one color alone . . . and they're all our fastraps. Pillboxes like the four sketched here . . . they're : : : i { ; mous “Corliss” shoes. Pumps, straps, ties, oxfords or smart, practical and will make you look like a “million. | In Two Economy Priced Groups! ; ; ; the new Wedge sole sandal. Medium, high or wedge heels. I# choice of navy, black, Paristan and other smart spring : = 2 1 Open or closed toe styles. Narrow and medium widths in colors. —Downstairs at Ayres. | : Y = sizes 4 to 9.

$5105.51 650@0R fo” 2

) These Stockings Will Solve Your Hosiery 1. The Classic in Eponge__ $16.50 i Problems for Now and Ever, Economize With

The most popular coat in our selection of Easter

Coats. Made of a good looking rough Eponge ; : + L h L in black, navy or grey. colors. Sizes 12 to 20. : . : : Other smart Easter coats in fleece and tweeds. 5 ; ;

Boxy swaggers, reefers and classics. Beige, i : : C : black, navy and colors. Sizes 12 to 20. Lo | : 1. De Luxe hiffon Hose

10 nih Styles Spring Colors in | Lb The Suede Fleece Topper__ $10.95 EE | ! 66 This coat, 1 ported! Easter LopRer: comes in i: : : : =f royal blue beige. You'll find a great selection : : Kayser” Gloves I of other wy in shag fleece, Eponge or Camel's - 1 i § C (Substandards) Hair at this price. Black, natural, strawberry, - Br PAIR . | dawn blue, navy and black. Sizes 12 to 20, 11 % )

: | to 17. 4 5 F : $ 00 —Downstair a Ayres, $l 25 4 ® Iridescents! ® Suntones! ® Coppertones!

PAIR : ; . “Real Silk” enthusiasts, you can now get those De Luxe : : ; a ; Chiffons in the new suntones, those bright coppertones | or those subtle iridescent shades. Complete size range

“Be Wiser, Buy Kayser” this spring . .. in bright green, ; | eet a Just in Time to Start Easter : from 81% to 1014.

black, silvertone, purple, brown, navy, beige, white, corn- — 4 . . : . : flower or roseberry colors. Choose from washable rayons ; 5 ee EL On a High Fashion Note— Please, No Mail or Phone Orders!

with novelty cuffs or sport cuffs. Sizes 6 to 714. | | : =Dewnsiais at Apes —Downstairs at Ayres. : By Beli Shaw

Your Easter Costume Needs

Easter Dresses 1n | This All-in-One for Extra Chic! : | 2-Way Stretch Back

\ ; 3 RN BE Combinations 8 Stunning Spring Styles in = L } ; | ] | $ 5 .00 ; a 24 Z # * Bags j : . : bi fi A. Twin Print Swagger Coat- Dress Styled » Fashion Hour

x : = is 1 A lovely, lovely dress in Paristdn with white : oo fo i flower print. The long coat is of sheer ¢hiffon To give your Easter costume if a cE ". . . with White or Paristan grosgrain, ribbon that smooth, chic appearance me an trim. The dress is of rayon crepe. Also in navy it deserves . .. wear this all-in-EACH | ae “ne To or royal. Sizes 14 to 20. one foundation by Fashion | - : he ] Hour. It's lightweight batiste : : ; ~ » B. Tucked Sleeve Rayon Crepe Dress with lace bast: snd. >-way Just think of it... you can choose from eight different Paristan rayon crepe with those fashionable stretch back of matching darhandbag styles in ‘the color of the hour... PARISTAN. : tucked sleeves and a bright green flower and leen elastic. Semi-stepin style Large size bags, medium bags, small bags. Bags with : lk crinkled belt trim. This Betty Shaw also comes with side hook and a low cut zippers, with braided handles and tophandles. Come in uy {| in Beige and 4 Clip er blue. Sizes 11 to 17. back. Sizes 33 to 40, for the

and choose the bag you need at this low price! : A i —Downstairs at Ayres. average figure! —Downstairs at Ayres. : $s La —Downstairs at Ayres.

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