Indianapolis Times, Indianapolis, Marion County, 18 February 1938 — Page 2

ETE

TORO

Blacks gabardine - with black patent trim on the in-

Black or navy Gabardine shoes

with shiny patent trim.

Patent Highlights the Dullness of

CORLISS GABARDINE SHOES

@ Corliss Style Shoes! @® Corliss Junior Shoes! 50

$ | i srr | ~@ Corliss Tarsal-Arch Shoes! $3.50 PAR { : — : ; 4 : . . 4 | | 00 : - = Step into a pair of “Corliss” gabardine shoes this spring and you're |, _ &

SHINY STRAWS

"ADD VARIETY AND SPICE TO YOUR NEW SPRING COSTUME!

There’s nothing like a shiny straw to top a spring costume . . . for straws sing : spring! And spring brings new life to ‘your spirits. Here are two versions of the .straw hat picture. One a straw bonnet . of sharkskin straw. The other an off-the-face beret type of pedaline straw. Black, ‘navy, Paris Tan, Violet and Bordeaux red in selsction! i

. on the right step toward chic. For gabardine will be all the rage ©... the dullness of the gabardine set off with shiny patent or suave kid will take you everywhere you want to go . . . and prove to be the correct foil for your street or daytime costume. Sizes 4 to 9, ~ AAA to B widths. —Downstairs at. Ayres.

“K AYSER’S” A Shiny Patent Bag Adds That

Vital Spark to Every Costume! New Zipper Glove Patent Bags They Call It “Flash”— a

Flash It On—F1 ! las n—Flash It Off! 00

: EACH $ | 00 new Downstairs Store . , . conveniences to make their shopping easier and more Nh Sak PAIR pleasant. ‘ ® Neon Red! © Black! © Green!

z Why don’t YOU come shopping i in this complete FAMILY STORE tomorrow ? A - : though we’ve “had our face lifted”—and are really quite beautiful as a result, A fam Nu volt is 8 Sath-ol dhis fo 48 down under the “skin” we're the same old FRIENDLY store, where you can buy a, the spring Sa Sr of these everything for yourself, your family and your home . . . all of Ayres’ quality . ., shiny patent bags in large or small size types. at the very lowest possible price. Bring the family and stay for lunch in our Down- Black, neon red, Navy or green colors. stairs Lunchroom (Where you can get a good meal for 25¢ or 30¢),

—Downstairs at Ayres,

&

¥I'm for a store that considers my comfort and convenience when shopping!

“Frankly I'd just as soon leave this shopping to my wife, but when 1 DO go with : her and find such comfort as this while waiting for her to try on a dress . . . well, 'you can just bet that I'm FOR that’store.” :

The same sentiments have been expressed recently by scores of men and women - shoppers who have found thoughtful little conveniences throughout our beautiful

ig

“Kayser’s” F-L-A-S-H zipper glove is made of serviceable rayon Kayspun fabric. It’s washable. In black, navy, beige, white or grey colors. Sizes 6 to 72 in the group.

—Downstairs at Ayres. ~Downstairs at Ayres.

“Muted Pastels” Strike a New Note In Chic for the “Junior-Miss” 98

EACH |

. |

Swagger—Reefer—Fur Trimmed

Spring Coats

Are Slated for Important ~~ Roles—This Spring 1938!

$1 67

Wardrobes for spring start now: with one of these sports coats! Sports coat styles destined to play

Beauty Quality + Service + ~ Low Price = Our Famous

REAL SILK

De Luxe Chiffon Hose

O C Pair

"For beauty, for service, for smart “go-with” colors

Like an exquisite note from a muted violin—soft in tone, yet rich and’ warm-—that’s the color of a “muted pastel.” This collection of rayon crepe or

VERY important roles this spring, 1938, Swaggers, Reefers, Fur-Trimmed types . .. a trio of styles in Camel's hair, fleece, boucle, tweed mixtures and Shetland weaves. Grey, beige, crushed strawberry, blue, green and navy colors; For Misses and Junior Misses! :

Sizes 11 to 17 and 12 to 20!

A THE REEFER COAT- = in crushed strawberry. \ oq

A fashion winner beeause it has youthful lines with a lot of verve and “umph.” Note the big clip on the lapel, very unusual. Size 17,

{

B THE FUR-TRIMMED J sports coat in NAVY blue with a light grey collar of Vieuna. Made of a fleece suede ribbed fabric that’s light in weight, but Plenty warm. Size 18.

C THE CAMEL’S HAIR SWAGGER, the short ~ knee length swagger in

natural color Camel’s hair. -

Lined with “EARL-GLO” - ‘acetate rayon satin. Size 12.

= —Downstairs at Ayres.

Real Silk are your best bet. They're protected by the 10 guardsmen at every point of wear . . . they're pure

silk from top to toe, and they're wonderfully sheer.

In sizes 81/4 to 1014. ® Plense, No Mail or Phone Orders!

—Downstairs at Ayres.

*

To Consult’ Miss E. A, Swanson

Tos “Kabo" Figure Analyst |

If Your figure pleases you, then this announcement will be of no interest -to you.

However—; ,.. ta that;

the Foundation garment you are now wearing does not create a new, trim, youtitel silhouette, then—

We Invite You fn : oi :

your particular “figure problem” tomorrow (last day) with Miss E. A. Swanson—an expert “figure figurer-outer” from. the Rabo Corset Company,

i

rayon alpaca beauties is designed to brighten your wardrobe . . . your outlook on life. Choice of three

‘practical styles in several different pastel colors! Col-

ors that vibrate youth and smartness. Misses and the Junior Miss. *

Sizes 11 to 17!

Sizes for

A PLEATED SKIRT style in crushed strawberry. Trimmed: with pearl white lace, trimmed pique collar'and cuffs. Also in clipper blue and ‘navy blue. Size 15.

B THE CLASSIC twoe piece dress in clipper blue. Trimjned with exciting new buttons (and buttons are fashion news) and white pique. Also beige, luggage tan, crushed.strawberry. Size 13.

C A CHARMING "after.

noon type dress in Iris,

This has an expensive clip Note unusual

at neckline.

design on skirt and sleeves.

Also in Clipper blue, Dusty I ose, Navy. Size 11.

| —Downstairs at Ayres.