Indianapolis Times, Indianapolis, Marion County, 11 February 1938 — Page 2
A. Navy Blue Redingote Dress $6.98
A Navy Blue redingote dress with a bright floral print on navy ground. An all occasion dress for every practical purpose. Size 13.
B. Bravo for the Navy Bolero Dress $6.98
Rolero’s are the fashion rage everywhere . . . and here's one in navy blue with a pretty bright colored print vestee. Note the bright trim on bolero. Size 11.
C. The Small Daisy Print On Navy Ground. .. $6.98 A smart two-piecer with those popular stud buttons. The print is a colorful daisy pattern on a navy background. Size 15. -Downstairs at Ayres.
Look for Dresses in NAVY BLUE
With a Flash of Print for That Fresh Spring Look!
$698
Again this spring vou'll salute Navy Blue! It’s still the most wearable, the most practical, the most charming color to wear any place, anywhere. Our cargo of Navy Blue styles at this popular price is complete in every respect. Sizes for women, misses and juniors.
Styles Mentioned and Shown for Spring!
“Kayser’’ Gloves ® Kayser Flash! $7 .00 ku
® Kayser Wings! ® New Palm Side PAIR Trim!
Our new spring styles in Kayser gloves are in , , , and they're smarter than ever! Choose from “Baskette” or “Kayspun” with leather trim. “Leatherette” fabric with hand-whipped trim and the “Leatherette” with the new palmside trim. Sizes 6 to Tl5. All colors.
—Downstairs at Ayres,
New Spring Bags
® Patents! © Gabardines! © Simulated Leathers!
Here are fresh handbag recruits for spring 1938! New, larger bags in patent, gabardine or simulated 00 smooth or rough grain leathers, *
pouches, envelopes, tophandles and Zippers. Black, navy, red, grey, British tan and brown. \ —Downstairs at Ayres.
Every Little Girl Wants to Wear a Dress Like Her Favorite Movie Star!
Shirley Temple Spring Dresses
$1.98
Inspired by Her New Picture— ‘Rebecea of Sunny Brook Farm!
New spring fashions in glorious new prints, fashioned of fast color wash cottons, by Cinderella. Inspired by her newest picture, “Rebecca of Sunny Brook Farm.” Boleros, Zippers, gay embroidery and yoke effects. New plain colors and the daintiest of gay floral prints. \
Sizes 3 to 12 Years!
itd
Sale! Last Day! New Bright Colored
FELT HATS $1.19
® Navye © Bordeaux. © Royal— ® Monterey— Every wanted spring style . . . every wanted spring color . . . even veil trimmed hats included in the selection! In choice of 10 leading colors. Headsizes 22 and 23.
© Bonnets ® Brims— —Downstairs at Ayres,
@ Off the Face ® Rollers Beauly * Quality + Service * Low Price=Our Famous
© Dusty Rose SUBSTANDARDS OF
REAL SILK
De Luxe, Chiffon Hose
69 C Pair
e Black— For beauty, for service, for smart “go-with” colors Real Silk are
® Amber Buff
your best bet. They're protected by the 10 guardsmen at every .
point of wear . . , they're pure silk from top to toe, and they're wonderfully sheer, In sizes 8% to 10%.
Please, No Mail or Phone Orders!
Downstairs at Ayres, :
: | In 0 i ll Children, MERIDIAN 5; — Section
FAITH save
No. A Value So Exceptional That You'll Be Impelled to Visit Our New Children’s 18 Shoe Department! For Tomorrow Only!
Boys’ Moccasin Style
ELK OXFORDS $1.39
PAIR
No Mail or Phone Orders!
Usually sell for a much higher price . . . tomorrow for $1.30 ... 80 that you can bring the Children down to visit our new Children’s Shoe Department. Brown slk of heavy quality. Leather insoles and “No-Mark” brown soles. Rubber heels. Sizes 1 to 8.
—Downstairs at Ayres.
No. A Value So Exceptional That You'll Be Impelled to Visit Our New Boys’ 19 Department! For Saturday Only!
Boys’ Basque Stripe |
Polo Shirts
44c¢
your young son has been asking for is ‘sale tomorrow only! Bright
Regularly Sell for 69c Each!
with long sleeves and polo collar,
at Ayres.
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3 Casual Sports
COATS—
That Will Dominate Fashions— for Spring!
$1675
These three styles will dominate the spring fashion picture . , . and they'll meet the demand for smart women who lead a busy business or active social life. You'll also find many variations of these styles in sizes for women, misses and juniors.
A
000
A. The Fitted Gored Back
Coat
B. Around Coat
$16.75
Fur-trimmed, of course, and the collar is detachable . , . an allaround coat. The back has gores, new for 1938. In grey, gold, beige, royal blue. Sizes 11 to 17,
The Hollywood Wrap$16.75
Made of warm wool fleece and fully lined to help you brave the early spring winds. In green, beige, rust or grey colors. Sizes 12 to 20 in group,
C. The Swagger Box Coat
with Fur Collar ..
.. 316.75 The most popular coat for spring 1038, Trimmed with a beautiful Vicuna collar, In dusty blue, beige, grey or gold colors. Sizes 12 to 20 in group. «Downstairs at Ayres.
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Special February Selling!
“Fruit of the Loom”
Costume Slips
$7.00
EACH
® Rayon Bemberg Satin! ® Brocaded Rayon Satin! © 100 Diener Rayon Taffeta! © Bias or 4-Gore Styles! Your opportunity . .. don't pass it by! Famous, guaranteed as advertised in Good Housekeeping Magazine, “Fruit of the Loom” rayon satin or taffeta slips. Califor-
nia V tailored or lace and built-up shoulder styles. Tea rose cblors. Sizes 34 to 44.
Downstairs at Ayres. * Finish the Winter and Start Spring in
CORLI-ISS Tarsal-Arch Shoes Junior Shoes and
‘Corliss Style Shoes
$45.50
PAIR
Step into a pair of “Corliss” shoes and you step into chic! Our selection of these famous shoes is at its peak right now! Such headline fashions as gabardine, suede or kid with new 1938 details and lines. In all the new colors, too, black, brown, navy or that subtle new roseberry shade that makes your foot look graceful as 'a fairy tale. Sizes 814 to 9, widths AAA to B. @ Black Gabardine! ® Navy Gabardine! ,® Gabardine and Patent! ® Kid!
@® Black Suede! ® Straps! @® Brown Suede! ® Kid in Black, Brown, Navy and Colors! ;
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