Indianapolis Times, Indianapolis, Marion County, 28 January 1938 — Page 2
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Make 1938 Your Best Dressed Year—Start With a Casual Classic . .
Fur-Trimmed Sports Coats
In Gay Southland Pastels!
$1675
A spring classic in beige, trimmed with a dark brown French Beaver (rabbit) collar! The back has a gathered in effect at waistline to give a blouse effect. A size 12
Put gold back into circulation . . . wear this gold fleece trimmed with a light fox paw collar. A smart swagger type, good from now on. A size 5
A new shade called strawberry, trimmed with a light colored detachable collar of Manchurian Wolf. Swagger type with inverted pleats in back. A size 18 vous SIGNS
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PLAN TO BE DIFFERENT than vour usual self this spring! Start your wardrobe off with a fur-trimmed sports coat as colorful as a circus parade, but practical as all classic fashions are! New swagger, boxy, fitted or wraparound types trimmed with Vicuna, Manchurian Wolf, Fox Paw or French Beaver (dyed rabbit). Colors in beige, strawberry, gold, grey or dawn blue. Sizes 12 to 20 and 18 to 17.
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Downstairs at Ayres.
Finish the Winterand Start Spring in
COROI-ISS
Tarsal-Arch Shoes Junior Shoes and Corliss Style Shoes
$3.50
Step into a pair of “Corliss” shoes and you step into chic! Our selection of these famous shoes is at its peak right now! Such headline fashions as gabardine, suede or kid with new 1938 details and lines. In all the new colors, too, black, brown, navy or that subtle new roseberry shade that makes your foot look graceful as a fairy tale. Sizes 315 to 9, widths AAA to B.
® Black Gabardine! ® Black Suede ® Straps! ® Navy Gabardine! © Brown Suede! © Ties! ® Gabardine and ® Kid in Black, ® Pumps! Patent! Brown, Navy ® Oxfords! ® Kid! and colors! ©® Sandals! Downstairs at Ayres,
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CHILDREN'S and BOYS’ SHOES $71.99
PAIR
- Made With These Outstanding Service Features!
1. Lasted Heel Seats
2. Chrome ReTanned, Water Resistant Soles 3. Flexible Leather Insoles
4. No Wire Staples 5. Easily Re-Soled
6. Sizes 81% to 12, and 34 to big 3! A to
Downstairs at Ayres,
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Now Under Your Furor Sport Coat-Later on as a Solo for Spring . . .
Man-Tailored
SUITS 10%
® Flannels! ® Wool oPuin NOrsteds? Backs! Backs!
Magnificently tailored of men's wear flannels or wool worsteds. Link button action back or link button plain back styles in Grey, Bankers, Cambridge, Brown, Navy and Oxford. Sizes 12 to 44.
wPDownstairs at Ayres,
Bright Color to Light Your Profile! Paris Sponsors Vivid Colors On
Sprightly Turbans OF SOFT RAYON JERSEY
$9.00
Vivid colors in soft, draping rayon jersey turbans. Moulded to your head for chic . . . perennially a favored style for now, and to meet spring this March. Headsizes 21% to 22%. One ® Terraof a glorious assortment of new 1038 models. cotta!
=Downstairs at Ayres.
® Navy! ® Brown! ® Kelly! ® Royal Blue!
Lipper Gloves |
A Plain Slipon of “Kayspun” Fabric
$1.00
Now KAYSER brings you a new spring glove, ealled “Flash,” made with a zipper, to slip on and off in a second. These new zipper gloves are all the rage from coast to coast, and they're styled as only Kayser can style them . . . in washable “Kayspun” fabrics. oie of black, navy, brown, beige and grey. Sizes 0 '
« +» and Dozens of Other Styles in
Kayser Spring Gloves Just arrived . , . all the latest spring styles
from Kayser! Choose from ‘Baskette” or “Kayspun” with leather trim. “Leatherette” - fabric with hand-whipped trim and the
“Leatherette” with the new palmside trim. Sizes 6 to 7%. All colors.
Others at $1.50
PAIR
at Ayres.
FRIDAY, a. 28 1938
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The Paris Dictum—*“Flattery for You in
Romantic Boleros’
EACH
PLAY THE BOLERO tune and be in harmony with fash. ion-—look younger--be gayer in one of the NEW, SHORTER bolero dresses. For boleros are the order of the day, as such a figure flattering fashion should be. We have a grand selection to wear right now and to greet April and May. Navy blues with dashes of print or bead embroidery . . , black bolero dresses stirred up with print or white scroll work or lingerie. One style comes in beige or aqua in a soft rayon wool, Sizes 11
to 17 and 12 to 20 in the group! Downstairs at Ayres.
* You'll Find
e” Just the Slip You Want at $1.00!
Dozens of Styles in Silk or Rayon
SLIPS
“At $ 00
EACH
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1. Silk Crepe! 2. Pigment Crepe! 3. Rayon Taffeta! 4. Rayon TafJeswich 5. Brocade Rayon! 8. ce Styles! 7. Tailored Styles 8. and Bwilt-Up Shoulder Styles!
Whatever kind of slip you like, you'll surely be able to find it here in this great assortment at $1.00 each! Choice of rayon op pure silk crepes in 4-gore or bias cut styles. Sizes 34 to 44 in the
group. Tea rose only! ~Downstairs at Ayres,
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% “I Like Their Beauty and Qual ity,” Said a Smart Woman About Town!
x “I Like The Way They Wear,” Said a Very Busy Housewife!
% “I Like the Thrifty Low Price,” Said a Business Girl!
Hose! they see one!
prints. Sides 8% to 10%.
Women In every walk of life wear our substandards of “Real 8ilk” De Luxe Chiffon For they know a hosiery value when De Luxe Chiffons are sheer, beautiful and they give the most marvelous service imaginable! In all the newest hosiery shades to wear with beige, black, navy or
«Downstairs at Ayres.
A navy blue bolero dress with bright floral print blouse, Note the soft draped neckline and the slimming effect of the bolero. A size 14... .86.98
A direct hit for navy blue again with the short bolero jacket trimmed with white and gold bead design. The same motif is carried on the wide belt, A Bi2R 18 At vuvvrvirrrrranss $6.98
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Three cheers for the havy {i in this bolero dress with spaced floral print blouse and loop the loop print trim on bolero. A size 16 in a rayon al PROA ..iiuvinavansnnnesess 56.98
SUBSTANDARDS OF
EAL SILK De Luxe Chiffon Hose
69c
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