Indianapolis Times, Indianapolis, Marion County, 17 January 1938 — Page 4

PAGE 4

Introducing Continental Stars Costly

Studios Agree Procedure Sets Them Back About $100,000 An Import.

Times Special HOLLYWOOD, Jan. 17. — The highest tariff in the world doesn't even appear on the U. S. Customs records, vet it is costing Hollywood around $100,000 an import. That's the fee which Hollywood | producers agree represents the cost today of successfully introducing a foreign star to American film audiences. And with the greatest influx of foreign personalities in history now under way, it is easy to see that the “tariff” looms large on the movie horizon.

A reported quarter-million dollars each was spent on introducing such foreign exotics as Anna Sten and Simone Simon. A barrage of publicity and advertising was laid down for an entire year before Miss Sten made her first American appearance for Samuel Goldwyn. That

THE INDIANAPOLIS TIMES

HERE ARE SOME REASONS YOU CAN'T TAKE IT

A a

was the greatest investment of its| 7}

kind in Hollywood history. The case | of 20th Century-Fox's celebrated ditto personality runs a close second.

About 25.000 billboards spread little Miss Simon’s name over the nation before she ever did a tap of work for Fox—at a cost of about $10 a board. The studios are not investing that kind, of money today, but the cost of priming the public to accept the many new personalities has reached a staggering total.

Paramount Has Six

Paramount has six of the better] known imports—not to mention ! Paris-born Claudette Colbert, Marlene Dietrich and Ray Milland, who likewise took a deal of introducing at the start. Franciska Gaal has been in town a year. The cost of teaching her English, grooming and publicizing her is reported to have mounted to $100,000, exclusive of her salary, which is no mere pittance since she is one of the highest priced stars abroad and the heaviest income taxpayer in her native Hungary. Since her performance opposite Fredric March in the yet-to-be-released “The Buccaneer,” Paramount is not worried, however. The return on their investment is sure, executives declare, and they already have set her for the lead opposite Bing Crosby in “Parls Honeymoon.” Milija Korjus, who admittedly has | cost Metro-Goldwyn-Mayver $100, | 000, is vet to draw an assignment. | Universal has Danielle Darrieux and the 20th Century claims Anna- | bella, who are among the more hopeful of the lot. Miss Darrieux | forced hiring of her husband, Henri | Deccin, as technical adviser on her| picture, which jumped the ante for | her. Interpreters and English teach- | ers for both these young women are | creating cost department headaches. Hollywood still believes in the force or foreign glamour, however, and will keep bringing over continental favorites as fast as they bob up. Because $100,000 is a comparatively | small investment, after all, if it yields a new star for the cinema, the studios agree.

BETTY AND BENNY TO DANCE ON ROOF

Betty and Benny Fox, aerial dancers, will be special attractions | at the Indiana Roof throughout the week. They are to dance the “Big | Apple” and “The Dance of Death” on an 18-inch disk atop a 60-foot pole in the center of the Roofs dance floor. Johnny Burkarth and his NBC | orchestra will provide dance music | during the week.

WHAT, WHEN, WHERE

APOLLO

“Wells Fargo,” with Joel Morea. : Frances Dee, Bob Buns, at 11:38, || 1 2:11, 4:34, 6:57 and 9:30. | |

CIRCLE

“Wise Girl,” with Miriam Hopkins, Ray Milland and ae Abel, at 11, 1:50. 4:40, 7:30 and 10:2 “Prescription for aie. Mischa uel and Wendy Bairie 12:44, 3:34, 6:24 and 9:14,

INDIANA

“Every Day's a Holiday, West, Winninger, and 10:14 “Bulldog Drummond's Revenge,” with John Barrymore, John Howard, at 11, 1:34, 4:09, 6:44 and 9:19.

LOEW'S

“The Hurricane,” with Jon Hall Dorothy Lamour, Mary Astor, at : and 10 »” with Don Hm. at 12:45, 3.55, 6:20

with at

” with Mae Charles Butterworth, Charles at 11:55, 2:29, 5:04, 7:39

“il ge

Jacqueline Wells, and 9:10, LYRIC

e,” on 30,

‘Maj. Bowes’ 352 640 Revu sta e at 1:08, and 9 sergeant Murphy. with Ronald Reagan, uire, on screen at 11:47, x 31 5:25, 8:09 "and 10:25,

OHIO

Doctor and Nurse,” Also ‘““30-Day

with Prin-

“Wife, Warner Baxter. cess.” AMBASSADOR “Nothing Sacred,” with Carole Jpmpard Fredric March. Also rrowing Trouble.” ALAMO

“Born to the West,” with John Wayne, Also “Hold 'Em, Navy,”

| producer

| mer on the peaceful Yangtse River | where

‘Trailers’ Reform to Inform; Incredible Adjectives Ended

[

IN NEW YORK —s, ceoree ross

James M. Cain, Best Seller Author, Shuns Hollywood; ‘Troc' Maitre d'Hotel Was Once Sailor.

NEW YORK, Jan. 17.—James M. Cain's dvnamite-laden book, “Serenade,” has been a formidalfle best seller these past several weeks and

they are saying of the author that he is the postman who did ring twice. | |

£ A

Realist Cain has firmly established himself as one o he is shunning the lucre of Hollywood, a |

Now that America’s important writers,

| place which he evidently holds in disdain.

a music monthly carried not 1ong | jhyited him to communicate any ago. “Music Students,” it read per- |

suasively, “plan to spend this sum-

On The Times Editorial Page today, Westbrook Pegwrites about Walt Disfirst color cartoon,

ler feature-length "Snow White

and the Seven Dwarfs."

ney's

Wilkerson got a wire from Boston at his Hollywood office. It was from the maitre d'’hotel at sea and it said that the sender was deadbroke and for his fare across the

amid restful surroundings, you will be able to compose and study.” Shades of the Panay!

The Rockefellers still don’t know

| kerson entrusted his business card |

Drama Group Repeats Play

"Smilin' Through' Is to Be | Staged by St. Cecelia.

A repeat performance of “Smilin’ | Through” will be given by the St. | Cecelia Dramtic Society at 8:15 p

| m. next Sunday in the St. Cecelia |

| Hal of Sacred Heart Church.

be directed by Charles Lauck and the cast in-| cludes Edward Brennan, Louise | Champe, George Lauck, Mary Barrow, Leo Scherrer, Charles Rathz Jr., James Holleraft, Louise Suding, Anna Marie Tracy, Francis Burkhart, Helen Eckstein and Rosemary Leauty. Now in its 60th season, the St. Cecelia Dramatic Club has 300 members and produces six plays | each season. The first “Smilin’ Through” performance, on Dec. 3,

The play will

time in the future, Two years later, |

| what to do with the Center Theater |

| which has been the only financial

continent, gladly would take a job at the Trocadero. Within an hour, | Wilkerson wired the train fare and

| the other night about

| ered the most gracious and discreet

| faire that he offered him a berth

| ever,

‘MECCA

blot upon Radio City. But at least | the ship's steward since then has

they were consoled to know that | pheen Hollywood's white-haired mai- | the hit tune of the last big fiasco | tre d’hotel. s

in that jinx playhouse was entitled | “Goodbye, Jonapn n » Don’t perall having gleaned this | | before . Billy Wilkerson, pro- |

DEER, DEER! A fan at Cape Town, learning of | Hugh Herbert's unusual collection woe of domestic animals, offered to send prietor of Hollywood's most famous |, . Gy " : cafe, The Trocadero, was talking | him a pair of South African antethe ‘head lopes. Hugh replied, however, that at his club. He is consid | NO 8NUS was good news to him.

==MARTENS CONCERTS, INC.

FOURTH CONCERT OF SERIES

ENGLISH, Next Wed. Eve. ST. LOUIS SYMPHONY

VLADINTR GOLSCHMANN, Conductor

Seats Selling Martens Office, Room 3 Monument Circle

£1.10, W . $2.75, $3.30, Tax Incl,

waiter

in the “Troc.” ‘To no avail, howfor this nautical head-waiter preferred to travel.

Despite a point blank denial, WilNORTH SIDE

D R EA M 2351 Station St.

Double Feature Robt, Non omer “LIVE, LOVE AND LEAR N° y Shirley Temple “HEID DI

R ITZ Ilinois and 31th

Double Feature “TR

EAST SIDE

RIVOLI don 10th St.

Poors Onen 5:45 “SECOND HONE

Tone Power “ADV ENTUROUS BLOND" “THE LITTLEST DIPLOMAT”

TACOMA 2442 E. Wash. St,

Double Feature Wm. Powell “DOUBLE WEDDING Shirley Temple “HEIDI? Additional oir PANAY SINKING

4020 E. New York Pout Attractions e Cantor Town"

Irene Dunne TRUTH WESTLAND CASE’ H wl 1500 Roosevelt Double Feature

Hollywood ble eat

Men PERFECT SPECIMEN” “VOGUES OF 193%’

ZARING Couiifanen

Special Feature Fredric March—Chas, Winninger OTH RED”

AWFUL

TUXEDO

« "All BABA GOFE . “DIVE VE AND LEARN 5 Charlie AeCa ry in “DOUBLE TALK” 4. BROKEN TOYS—Color Cartoon

IRVING 5507 E. Wash. St.

Double Feature Eddie Cantor “ALI BABA GOES i" “ANNAPOLIS SALUTE”

TO TO 2116 _E. 10th St. HAMILTON ‘Boustc feature Irene Dunne “HIGH, WIDE AND AN SOME" Shirley Temple © ee 4 10th

EMERSON First Ean Side

Carole Lombard TING SAC

_ March of Time—Donald Duck Cartoon

CINEMA 16th and Delaware

Double Feature Zasu Ritts FORTY NAUGHTY GIRLS Wm. Powell “DOUBLE WEDDING” Continuous Daily From 1:30

UPTOWN 42nd and College

Double Feature ra Baxter VOGUES O CFYGHT TO HE FINISH

ST. CLAIR St, CI, & Ft. Wayne

Double Feature Eddie Cantor “ALL BABA GOES TO TOWN" “LIVE, LOVE AND LEARN”

TALBOTT Talbott and 2%nd

Double Feature “LIVE, LOVE AND LEA “THE GREAT CARAT

bs 30th at Northwestern R E X Double Feature “DOUB

Wm. Powell Sylvia Sidney “DEAD

LE WEDDING" GARRICK 30th _and_ Illinois

END” Double Feature “BIG CITY

Spencer Tracy “ROMEO AND JULIET”

Noble and Mass, Double Feature

Robert Young “DANGEROUS N » _ Spencer Tracy “BIG CITY”

S tra Hor d 19th and College

Double Feature 1

Franchot Tone— Virginia Broce “BETWEE ___ “ALI BABA GOES TO TO om 1332 E. Wash. St, S T R A N D Double Feature Fred Astaire “DAMSEL IN DISTRESS” “NOTHING SACRED” | 411 E. Wash. St, Pa ra mount Double Feature

Warner Oland “CHAN ON BROADWA Ronald Colman “LOST HORIZON”

B 1JOU 114 E, Washington

Double Feature “MEET THE MIS E. 10th St. “BLOSSOMS ©O ADWAY ST A TE

——

PARKER a Hkh WEST Se

102 W 10th St. RD mibre Bentar: Power

aster. Moore “HAPPY GO LU Double Feature IN BROA Marlene SRR, “ANGFL"

SANDERS

played to more than 1000 persons. GOODWIN SIGNED Harold Goodwin, for nearly 20 | years in motion pictures, and a star on the old Fox lot in 1919, has been

placed in stock at 20th Century-Fox studios.

Tomorrow Night

BETTY & BENNY FOX

Dancing 60 ft. above the floor on an 18-inch dise in their sensational

“DANCE OF DEATH" “THE BIG APPLE"

—— Plus ——

JOHNNY BURKARTH

and his N,B.C. orchestra | 25¢ Defore 9

| Coming Friday, Jan. 28

JIMMY DORSEY

and his orchestra

Double Feature “NOTHING Double Feature “NOTHING SACRED” ‘Speedway City “THE AWFUL TR yn Double Feature DOCT “40 NAUGHTY GIRLS" Double Feature “THE AW TRU “SOMETHING TO SING ABOUT” Deanna Durbin “100 ME) A GIRL” “WIFE, DOCTOR AND NURSE” Irene Hervey CK” Shirley Temple “HEIDI” Double Feature Spencer Tracy “BIG CITY” Fadu Cantor Spencer Tracy “BIG ING “FIT FOR A KING”

: WEST SIDE . W Wash & Belmont BELMONT Carole Lombard MERRY GO ROUND OF 1938" : 2510 W Mich St D A S Y Carole Lombard : “100 MEN AND A GIRL” SPEEDWAY Siti pea “CHAN ON BROAD "Howard and Blaine HOWARD Warner Baxter OR._AND NURSE” ‘SOUTH SIDE "Beech Grove GROVE OL Irene Dunne AVALON "Double Feature EN AND ORIENTAL 'Dounie Feature: “LADY FIGHTS BA , East at Lincoln LINCOLN Ritz Bros. “LIFE BEGINS IN COLLEGE” New (in rfiel Dosis Reve “ALI BABA GOES TO T om Additional Pictures — - SINK ——— — FOUNTAIN SQUARE Double Feature-—Carole Lombard “NO G SA Dn” At, Fountain Square

“ROT

| as

Here are three scenes from the dizzy living room set of “You Can't Take It With You,” which, with its daft denizens, will return to English's on Thursday for three evenings and a Saturday matinee, At the left you see Sara Shelburne and Roy Johnson as Essie, the dancing Sycamore, and her Xylophone-playing husband. At the right Grandpa Vanderhof, in the person of Priestly Morrison, is expounding his philosophy to Ulla Kazanova, the Russian countess. While below, Ethel Wilson, as Penelope Sycamore, is at work on her perennial task of painting Mr. De Pina, her star boarder, as the Discus Thrower.

familiar music, worn a little thin by time and frequent performances, accorded careful treatment. For that reason Symphony Orchestra concert, bear-

emerged as a thoroughly enjoyable occasion.

patrons contributed to this enjoyment. But the chief cause for rejoicing lay in the artistic ministrations that Mr. Sevitzky bequeathed to everything at hand.

ture to Wagner's really is something of a museum piece. It is a bit self-conscious and youthful and insecure, more closely akin to Meyerbeer than to the later Wagner. ance found There was great attention to detail, | ~asion, shaped phrases and cli- tion. maxes of dramatic power.

artfully

the concert, freshness, because it was propelled | by deep sincerity and understand- | Chestra players with faces wreathed ing. Time-ridden as it is, the work |

gained the rightful fullness of its | patriotic fervor.

MONDAY, JAN. 17, 1938 Symphony Concert Revives

Many Old-Time Favorites

By JAMES THRASHER It is always a pleasure to hear

yesterday's Indianapolis

ng the dubious prefix of “popular,”

The enthusiasm of more than 1800

His serious intent was observed n the opening number, the Over“Rienzi.” This

But yesterday's perform-

it full of meaning.

Sincerity Paramount Sibelius’ “Finlandia,”

possessed the

Between the first and the last, we |

heard the last two movements of the Franck Symphony in D Minor; first and last movements of the Lalo

the |

By PAUL HARRISON

HOLLYWOOD, Jan. 17—From time to time, this department has sniped at trailers—those short but seemingly interminable hunks of film which were used to advertise coming attractions. It had been my contention that trailers—misnamed because they precede and do not trail— kept more people out of theaters than blizzards or President Roosevelt on the radio. Sin With the adoption of double fea- | tures, it was not unusual for a theater to bore its patrons, strain their eyes and try their credibilities with 12 or 15 solid minutes of trailers, each one loaded with superlatives and trick optical effects such as lap-dissolves and leaping montages.

tor and three cutters. Scripts are Prepared exactly as they are for feature pictures. Frank Whitbeck, in charge of advertising, and Oliver Garver, chief trailer-maker, have turned out some short-shorts which movie critics have found worthy of reviews, Whitbeck and Garver persuaded “You'll chuckle! ... you'll laugh! | Robert Benchley to act in a five- . you'll whoop! « YOU'LL | ninute piece of nonsense called SCREAM! . . . YOU'LL ROLL IN “How to Make a Trailer,” which THE AISLES WHEN YOU SEE emerged as an acceptable plug for ‘HIS WIFE'S NIGHT OUT. . . . “Live, Love and Learn.” The greatest, the funniest, the | For “Bad Man of Brimstone,” cleverest comedy ever made! Com- | 4.00 followed the location company | ing Thursday.’ with a camera and provided an in"i well, you know | teresting account of how Such trips | are. There still are trailers like that, but not so many. A few studios, | perhaps taking a hint from the | radio itself, have realized that commercial plugs can be sugar-coated with entertainment and with interesting information. So now we have the behind-the-scenes trailer which shows various phases of how movies are made.

what they

| they photogr aphed actual production ¢ on the set and had Boyd Craw- {

ford, in the role of reporter, inter- | view author,

technicians, director and For still another, they compounded a pictorial essay on “The Romance of Celluloid” showing the making of film from its raw cellulose state in the cotton fields to its actual use in the studio. Paramount's Herbert Moulton also is making trailers which induce neither yawns nor headaches. 1 especially liked the one which reenacted Cecil DeMille's discovery, signing and training of Franciska Gaal. It made only the briefest mention of “Buccaneer,” her first American picture. Two other trailers plugging the same picture turned out to be well-made travelogues in and around New Orleans. For “King of Gam-

blers,” there was a newsworthy slot-

| |

Cello Concerto in the same key, with Paulo Gruppe as soloist; the “Imag=ery” suite of Horace Johnson and Johann Strauss’ “Voices of Spring.” The Johnson suite is in three movements, based on a poem by Tagore. It was atmospheric and interesting, without being slavishly eoriental, and was particularly interesting in its rather unconventional rhythms and phrase structure, Hearing the Franck Symphony again this season impressed a list ener with the growing understandsing between conductor and orchestra. Their performance has gained greater suppleness and precision,

Solo Cellist Pleases

Mr. Gruppe, the orchestra's solo cellist, reaped a bumper crop of applause for his playing, which was distinguished by technical address and amplitude of tone. Yet the concerto was not too happy an ocdespite its welcome recepThe orchestra seemed ill at

lease, and their part of the last move-

ment was both timid and tardy. That the first movement seemed in-

which closed | terminable was not entirely the persame formers’

fault, however, The Strauss waltzes found the or-

lin smiles—perhaps because Mr. Se- | vitzky's baton had been shivered in the course of his exhortations, but more probably because of a thorough enjoyment of the music. At any rate, the “Voices of Spring” were delightfully Viennese, Once again there seemed to he a “bottle-neck” condition at the hox office, with hundreds of late-comers

{waiting in line when the doors closed

on the stroke of 3. But once inside, they gave the music and its make ers close attention and hearty response.

machine expose; for “Internes Can't

Take Money,” a lecture and dem-

onstration of how a sound track |

works on film.

ODAY~TOMORROW Warner Baxter—Loretta Young “WIFE, DOCTOR, NURSE” Sylvia Sidney “30 DAY PRINCESS”

Sometimes scarcely anv mention is made of the feature being advertised. and there are instances in which not a single adjective such | “colossal” or “stupendous” has |

{BES IRE YOU TYPE THEM.

(THAT'S ALL - BE SURE TO CHECK) | THOSE POPULATION FIGURES |

“tr, na

been employed. Now Specially Made

HE first trailers, in silent days, | consisted of still pictures pro-| jected on the screen as from a | magic lantern. Later they became a jumble of sequences clipped from the feature film, Now, in many cases, they are specially written, cast and photographed. At M-G-M there is a trailer pro- | duction unit with producer, direc

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SAT. MAT.: $1.65, $1.10, 55¢, Incl. Tax SEATS NOW ON SALE

THE SAME PEOPLE BUY, YEAR AFTER YEAR. |

II Sl

At All Three Theatres!

JOHN BRARRYR OR BULLDOC DRUMMOND'S RENN 1) ““Good Evening . . .

HOLLYWOOD HOTEL!"

stantly in this handy-sized, ind

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