Indianapolis Times, Indianapolis, Marion County, 7 January 1938 — Page 2

PAGE 2 THE INDIANAPOLIS TIMES FRIDAY, JAN. 7, 1938 A LTA CELE EE ) CC £2 Ht Ne.

AYRES © DOWNSTAIRS © STORE §

Eenlientieshel E —— (REGISTERED) Tg

Planning to Go to the Southland?

Saturday—We Bring You One of the | pn | yi b Do You Need Best Value-Giving Sales of Gowns on NE A LE Dress to Pep Up » Tan ns Typ ’ 4 5 2 : : . . and Pajamas We've Ever Offered. B i Ne Le Eb Your Winter-Weary Wardrobe?,

SUBSTANDARDS oF . £ > \ AM A | : § Then Come in and rN Lh i oo See This Worthy Collection of.

Silk, Satin or Rayon Crepe | | “QUEEN A © New Spring Qaross Dresses

® Gowns and Pajamas 14 98 at A new spring dress is exactly the tonic

your wardrobe and spirits need! If you're

: y . y : : Glorious Beauty—Luxury and Women’s and Misses going Southard of St the. Jumor

A Thrilling January Sale!

i 1 i

LACH JANUARY CLEARANCE!

Glamour—At a Sensationally Miss and the modern woman, you'll find

" . what you need. Prints, pastels, redingotes, Low January Sale Price! Fur-Trimmed Coats boleros, jackets and the accessory type THE GOWNS—The most beautiful creations imaginable. Pure silk, exquisite satin Hy or serviceable rayon crepe nighties with " gobs of lovely lace or in a divine tailored

A. “Betty Shaw” Four-in-One Dress!

A clever little Betty Shaw dress with bolero jacket, a skirt that ties on over the brilliant print dress.

Come in and see the four clever ways you $6 98 can wear this dress. A size 11 in navy.... ®

dresses in sizes 14 to 20 and 11 to 19. style. Ties at waist. In tea rose or blue.

Sizes 16 and 17.

An

THE PAJAMAS — Exquisite two-piece Priced Far Below Their Regular Prices!

styles of breath-taking beauty. In soft, Just 100 fur-trimmed winter coats, formerly selling in our stock glowing silk or satin or serviceable rayon for as much as $29.75. You save dollars at this January Sale price! crepe. Tailored to perfection or luscious ie Ofecs Pox. Bi Pot Vicuns eb, Olrinese ° Ame in ©) . ~ adger, Blue dyed fox, Caracul plate, dye quirrel and dye ) A lace trimmed styles in sizes 16 and 17. Tea marmink. Black, brown, green boucles and suede cloths, Sizes rose or blue colors. 12 to 20, 38 to 50 and 35 to 4l. Downstairs at Ayres Downstairs at Ayres

Ann

B. Southward Ho in a Pastel Wool!

A gay, light weight pastel dress of rayon wool. Wear it here under your dark fur coat ... Or if you're southward bound take it along to wear $6 98 while traveling. A size 11 in turquoise blue. .

me, - A Sn ms Pars on

Downstairs at Ayres

STA RAE A SL OS

Advance Spring Shoe Fashion A ' Information Is Full of News About . 8} 44 J ANUARY SALE ° Famous Child “Movie Star”

Cotton Frocks . foo for Girls from 7 to 12 Years! | i Children’s and Y Boys’ Shoes

++. and We Have These New Styles in > Nd 5 \ ) S . 84 \ 418 3 3 $ 99

PAIR

To EACH i ty NALIN . Lasted Heel Seats 3 _ i hiLL0 . Chrome Re - Tanned,

Water Resistant Soles

® Prints! © i y 2 Wh Prints! Plain Colors! oF Bp Frarileatentheridis 8 BAN soles We're not allowed to tell you ag td No Wire Staples

the name of this famous Child al 7 cl Easily ResSoled S 50 Movie Star, because of the re- wy a W Ny y # Sigil A . duced price . . . but each of -the a AT . ag 815 to 12 and 813 at PAIR styles we have in stock are au- oH BE : = thentic copies and designs! All winter 1937 and 1938 styles in The last few weeks we've received page after page of fashion a Y | GC 0 V g S fast color prints or plain colors. news from the style centers about suede and gabardine shoes Tm i) ori sty .

for spring. Saturday, we are proud to offer a complete stock . . of new CORLISS shoes in gabardine and suede. Come in Discontinued Styles of $1.00 and $1.50 Gloves! to 12 years.

and see them in black or navy. In pumps, straps, ties, cut-out

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NANNY

® Black! All the styles are fall and win- @ Doeskin! Brother and Sister Dresses 88¢ ea.

pumps and toeless pumps. Sizes 4% to 9, widths AAA to B. 7. but d ti at 1 y i : » ter 1937, but discontinued! In @ (Grey! Downstairs at Ayres 3 ® Brown! a very large assortment of Slip- Grey! Downstairs at Ayres

® Navyl ” on «nd novelty cuff styles with ® Various ® Araby Green! very latest details. Smart colors Styles! ® Sizes >} in ech size! ® Sizes HH!) to)! Downstairs at Ayres to TV!

AN PORTANT JANUARY SALE! | 1 M R > = AO

0 EO

| Two Mid-Season Substandards of They'll Wear Unusually Well! Winnersin F e lt!

They're Sheer and Beautiful! |

REALSILR | qeiitie | S120

SOCKS for M EN Pe luxe SHiFton Hose i The Bumper Brim—a nat that's easy fo

" : wear, because it has such youthful lines, an p C such a beguiling veil. For your new print or air ® : dressy afternoon frock, this bumper brim 1s { Please, No : PAIR a honey! This particular style has a smart

manipulated crown. Black, brown, wine, green

f Mail or or . t Phone Orders! It pays to buy Real Silk De Luxe Chiffon stockings . . + or grey. : that's what women are finding out 365 days every year!

7 For beauty, for service, for smart “go-with’ colors The Pill BoXx—A saucy, zestful, modern hat Values You Men Should Take Advantage of, Tomorrow! Real Silk are your best bet. They're protected by the that can be worn at a ening angle, and with

A tremendous assortment at a sensational January Sale savi ! i i 10 guardsmen at every point of wear . . . they're pure = any type dress. Note the retty veil. This y e saving! Lisles In silk from top to toe, and they re wonderfully sheer. In bill ts comes in wine, a brown, black or

lain colors, heather tones, clock patterns! Made with the long-wearin : : “Real Silk” double toe, heel and sole. In browns, greys, blues, Sion Ne Sloat 844 iu 107% : : ’ grey colors, Headsizes 22 and 25. ford. Sizes 91% to 13 in the group. Downstairs at Ayres Please, No Mail or Phone Orders or Ta

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