Indianapolis Times, Indianapolis, Marion County, 30 November 1937 — Page 7
THE INDIANAPOLIS TIMES
TUESDAY, NOV. 30, 1937
Astounding News!!
ALL FIRST QUALITY MERCHANDISE
e ee ee No Seconds - e e e ¢ No Substandards
EYS S-T-R-E-T-C-H-E-'S YOUR CHRISTMAS DOLLAR \vr NEW LOW PRICES!
WE HAVE STUCK TO THE TRUTH
We have used “new low price” only on “new low price” merchandise! We have not exaggerated! We have not promised more than we are able to produce! You’ll find it a thrilling adventure to shop at Penney’s during this unusual event! Thousands of sensational specials throughout the store—counters, shelves, tables, racks are filled to overflowing with seasonable merchandise—practical items as well as luxurious gifts!
AVE NOT VIOLATED COMPANY POLICY
We have not used comparative prices! We have not inferred a temporary reduction in price. We were forced to Limit Quantities on some features—so that many may save. Scores of Hoosiers will set everything aside to be at Penney’s the opening day of this great event! We'll have extra salespeople... Sacilines of every kind to help you get prompt service! Doors open at 9:30 A. M.
SHOP AT PENNEY’S AND SAVE ON YOUR BUDGET:
STR NT ST FS WR ST Ye MS MS YS AST YK es YK PS YS, YE YRS, he YT SST MIS YT YT er SR A IR ST STE YR
Reduced for Immediate Selling!
RAYON SATINS—TWILLS TAFFETAS—CREPES
14c
ARC PARC Hn A PAC A AC YANK 2400 ARK 10 ARK YAN AC A LAC AIC AC YAK “An RK AR ARC Om AR 0 A AR A A A en pda ad
WE
3
BRUT RE TOR FR RITE STR YR Ys YOR RRR SUSE YOST SUT Yr WR SR SS SST SU RS SSK RAST, SST NS Ws YK SST TAS YSTEMS Re Ws YOR
Price Slashed for Extra Saving!
FULL FASHIONED —FIRST QUALITY RINGLESS SILK HOSIERY
47
“AARC PAR PAN 5 PAR TA AR PR MAR 5 A ARK AR PAR HARK HA BA AR WAR WA YA LCP PEN HAR PAA PAK 20 TA PAR YAR A A en ey
Men's Chambray |
WORK SHIRTS
30c
Women's 2.Pe.
DRESSER SETS
O98¢
Brush, comb and mirror! Simulated
ivory! Street Floor. Novelty Fabric
GLOVES | HANDBAGS 66¢ $1
Lovely styles, all Simulated calf or wanted colors! suede! Some 2zipHurry! Street Floor. pers! Street Floor.
Special Purchase!
DRESS SHIRTS
67¢c
Fancies and plains! Some ‘“Nucraft”
collars!
Tuckstitch PAJAMAS
$1
2-Piece styles, long or short sleeves! ~Street Floor,
Silkk or Satin DANCETTES
83¢
Lace trimmed, embroidered or tailored! Street Floor.
BREN ENENEX
sing
Women's 7-Pe. MANICURE SETS
49c
Pastel colors! Simulated leather case. —Street Floor,
® Short Lengths of Higher-Priced Fabrics!
Beautiful materials that you would expect to pay much more for! Every wanted color—fine qualities—all useful lengtas!
® Reduced for Immediate Selling!
Attend this special selling if you want a real buy in hosiery! Pure silk . . . lovely sheer chiffons, reinforced toes and heels! Sizes 8% to 1012!
PENNEY'S—Street Floor. PENNEY'S=Becond Floor.
Cos
RETR RR RGR PT Nr, TH PR TTR RR TTR Ro; RGR PTR Hh HE BE BN BS SX BS sd STR STR FR Rn SER WTR RR RR RRR SRR RR REN PE NEN ER PRE PR
%
3
Men's Outing
Flannel Pajamas
18c¢
Slipover or coat style! Sizes A to D!
~Ntreet Floor
Ln ——
Men's Lined Overall Jackets
1.17
Button front—2 Heavy 2:20 blue pockets! Double denim, flannel linstitched! ing!
~Street Floor ~-Street Floor
Part-Wool
WORK SOCKS
13¢
Heavy ribbed weave, worsted! All sizes! «Street Floor
Now! At a New Low Price!
Special Purchase! Men's Much Higher Priced
OVERCOATS
Re-Priced to Sell Fast! 360 Brand New Lovely Rayon Acetate &
SILK SLIPS
® Trimmed With
——— m—
Special Purchase! Men's DRESS
Men's Medium
J
Women's Fur Trimmed
«Street Floor
Repriced! Holiday
Women's Smart Bianket
* All Wool!
Heavy Winter
U. SUITS
55¢
Ecru, ribbed weave! Long, short sleeves!
=-Street Floor
——
. ’ Gorgeous Lace! BATHROBES
1.98
Solid colors, printed patterns! All colors. Second Floor
Lob ®* Reduced to . . . . Pure silk crepe slips mixed with a small quantity of
acetate crepe to give extra wear! Tea rose color! “V”
or straight top! Sizes 32 to 44! PENNEY’'S—Street Floor.
lit
Regular models and sports models! Expertly tailored of fine quality materials—plaids, plains, mixtures!
Only 200 coats! Sizes 34 to 46! PENNEY’ 'S=Street Floor.
12x12-Inch
WASH CLOTHS
2¢ Ea.
Soft and absorbs ent! Plaid centers!
«Second Floor
First Quality
Pure Silk Hosiery
29c
SOCKS
19¢
Heather tones, ribbed weave! Plain colors! —Street Floor
COATS
9.88
Of heavy selected Crepes, sheers, accoatinls! Lovely etates! Sizes 12 to furs! 52!
«Street Floor —Second Floor
Dresses
2.88
CA ——— Girls' Percale
Print Dresses
29c
Clever styles, fast Clever colors! Sizes 3 to warm, 14! sizes! --Second Floor —Second Floo
——————
S——— Girls' 2-Pe. TUCKSTITCH
Pajamas
79c
Women's Rayon Moire Taffeta
HOUSE COATS HOSE 11¢
1.98 Full length, dura-
Flattering styles in I v le! 2 ny smart deeptone col- De! Sizes T'¢ to
ors! n Second Floor ~Second Floor
20x38-Inch ‘Cannon’ Towels
1 5c Ea.
Double thread terry! Various color borders! «Second Floor
Heavy Quality Sheet
Blankets
42c¢
Block plaid designs, stitched ends! «=PDownntairs Store
——————
Clark's O. N. T.
SEWING THREAD
2"15c¢
300 Yard spools! Black and white only!
«Second Floor Ro
Fast Color Real Values
4 HOUSE pep! | FROCKS Sweaters 50c $1 prints! Sizes 14 to Epon Store
Girls’ Heavy
RIBBED The Price Is Down! SAVE!
Men's . . . Women's and Children's
Gift SLIPPERS
® Priced for Fast Action! ® A Huge Selection!
Select your slipper from the best selection we've ever seen at $1! Everettes, Operas, Hylos, D'Orsays, Bootees! Hard and padded leather soles! PENNEY'S—Downstairs Store.
styles . . . cozy! Al
25%, Wool
Double Blankets
2.88
Newest shades! Large size, 72x84! Lisle reinforced! All the wanted ¢olSizes 84 to 10%! ors! «~Downstairs Store =Downstairs Store
Girls’ All Wool Novelty
Sweaters
43c
New weaves, assorted colors! Sizes 8 to 16! ~Second Floor
Fancy Pattern Outing Flannel
Oc va.
Short lengths of Full better qualities! 36 quality! Inch! quantity! ~Second Floor —Second Floor
————
wisiJ.C. PENNEY CO.
36-inch Unbleached
MUSLIN
Te
bolts, fine Limited
Marquisettes and Curtain
NETS
Tc Yd.
Cream, ecru and pastels! 36” wide! «Second Floor
ul " Pullover or zipper! Vat dyed “Avenue Shaker knit of brushed!
«Downstairs Store
—
TTS TLR
WASH. id INDIANA