Indianapolis Times, Indianapolis, Marion County, 17 November 1937 — Page 2
PAGE 2
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They're Warm—They’re Unbelievably Smart —They’'re Washable—They’re Low Priced!
$1.00
EACH
Down goes the thermometer . . . and you need warm sleeping garments . . . for comfort's sake! Come in and see what we have to offer in flannelette gowns and pajamas. These styles are new. smart as a whip, and gay and colorful. Two-piece style pajamas with V or round necks. Gowns have V necks or collars. Pastels, stripes or prints. Sizes 15 to 17. Downstairs at Ayres
New Winter Styles That Will Captivate Your Daughter!
“Cinderella” Dresses « $%.15
Popular
Low Price— EACH
Made With Style Details Found Only in Cinderella’s!
Brand new winter styles in a grand assortment of plain colors with contrasting color trims or novelty prints with self or contrasting trims. Your daughter will love the smart, new details, like boleros, braid trims, button and belts. You'll love the tailoring, the excellent quality of the fabric and the
washability of the colors. Sizes 7 to 10 and 8 to 16 years. —Downstairs at Ayres.
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+ Tomorrow—We Bring You the Newest Stylesin Flannelette Gowns and Pajamas °
Smart y, outhfyl Styles! Gamma Jammg»
Gowns an d P ajamas
Wherever yout, keynote, you’ i
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Come in and Get Your New
Winter Walking Fashions!
American Girl
SHOES $550
The Shoe With Cushioned Comfort!
American Girl winter shoes bring you new ease and grace in walking. The latest styling features catch the spirit of the new season. The metatarsal cushion, scientifically designed, gives you untold foot comfort. Sizes 41% to 9, AAAA to EEE widths.
® STRAPS! ® PUMPS!
® BLACK! ® MILITARY * TIES! HEELS! ® BROWN!
CS DXFORDS! © HIGH HEELS! © COLORS! Other American Girl Shoes, $4.95 Pr.
~Downstairs at Ayres.
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Wear If Farli Wear Il as a Wear It as a
In the Mornine Nealigee 10) Hostess Coat When
Breakfast! Lounging Around! NIT A LI RE
Tomorrow at 9:30! A Special Selling! Gay Printed
House Coats
The Biggest Luxury Fashion of the Year! At the Lowest Possible Price!
$7.00
EACH
The Coat With the Full Puff Sleeve—A Tapering Waist—and a Full TT-Inch Sweep Around the Ankles!
Think of the many times folks “drop in” . . . picture yourself in this dream of a housecoat! Graceful, sweeping lines, with adorable puff sleeves, fitted waistline with contrasting sash and a full 77-inch sweep around the ankles. Choose from two different styles, a wraparound in a colorful Persian print or figured print pattern, and a button-down-the-front style in novelty prints. For women, misses and juniors!
Sizes 14 to 44!
Downstairs at Ayres.
*
Dotty low All-Day Dresses
THEY'RE WASHABLE—THEY'RE MADE OF A CROWN TESTED RAYON!
00
EACH
Dotty Lows have become our cleverest all-day dresses! You'll find they're success styles in the “Hit” colors and patterns of the season! Choose a Dotty Low from this exciting collection of over 10 different styles . .. tailored or dressy types, suitable for the office, the street, the classroom, or daytime affairs. For women, misses and juniors!
Crown Tested Rayon Means This: ™"
® Will Not Shrink! ® Will Not Fade!
® Guaranteed ® Will Not Pull Washable! at Seams!
® Tailored Styles! ©® Blue Prints! © Dressy Styles! ® Red Prints! ® Persian Prints! ® Rust Prints! © Brown Prints! ® Black Prints! —Downstairs at Ayres.