Indianapolis Times, Indianapolis, Marion County, 13 November 1937 — Page 25

SATURDAY, NOV. 13, 1937

You Would Think They

THE INDIANAPOLIS TIMES

PAGE 25

Were at Home—but the Camera Found Them in a Trailer

with most other industries, is that | annual report which everybody can each year it brings to the public a | appreciate. | tangible report of its progress in a| “For the most part, these new OF AUT 0 INDUSTRY | form the public can readily see and | motor cars have been in preparation | understand . . . and thus judge. for at least a year. How much re“I do not refer to the financial re- search, SApetesilation. Vesting Wid : he Ss t ov 0 re that, | XT. Beller, presitiens of Chive | BOs, 2 (BO CORT te Be Ha Bo Frames, Chassis and Bodies | most written-about offspring of the | developed as rapidly as was dis- | Jer Corp., today declared that “one | ang trucks which the manufactur- | such. Each year’s new products em- | automobile industry curing the last | played toward trailers,” he said, “it | of the unusual features of the au- | ers present to the public at the au- | body both the experience of the past

PUBLIC REAL BOSS

® = I |

STUDEBAKER'S 3 Infant Industry Emerging MODELS WIDER From Growing Pains Attack

| Probably the most discussed and] keep pace with a popularity that

latest developments in the art have brought about. And thus each year you have practical, visual evidence of the industry's accomplishments.”

BE CAUTIOUS ON WAY OUT Don’t back your car from

‘AVERAGE AUTOIST'S WAGE SET AT $30

The average motorist earns not | more than $30 per week, and owns

the |g car valued at less than $200. He

garage into the street without first |is compelled to work 10 days out watching for pedestrians and ve-|of the year to pay for the registra-

hicles. at the curb.

Stop at the sidewalk and |tion fee and gasoline taxes for the

fannual operation of his car.

New; President Is 18 | year or more, has been the young | is nothing short of marvelous if it | grmpbile industry, as contrasted | tomobile show. These represent an and the improvements which the Per Cent Li hter and flourishing trailer industry. escapes the hazards that always a " From the usual obscure begin-| beset engineering, manufacturing Marked by a number of features |

in design and engineering, the] Studebaker cars of 1938 are on ex- | hibit at the Indianapolis Automobile | Show. The frames, chassis and bodies are | new. The vehicles are presented in three lines, the President, the Com- | mander and the Six. Styles in each | line include coupe, club sedan, cruising sedan and con-

Bodies of the 1938 Studebakers are a proximately si inches ‘wider at 3 point of minimum width than thei predecessors. A bodies are entire new in design, it is pointed out by O. J Litzelman and F. C. Morrison, heads of Litzelman & Morrison, Inc. Studebaker distributors for the Indianapolis territory. | The new President frame is 18 per | cent lighter in weight than its pred- | ecessor and shows a 70 per cent increase in overall torsional rigidity. The Commander and Six frames are |

eight pounds lighter than the 1937 | |

EESTI ARENT | vertible sedan. my

Mr. Litzelman

cars and more than 300 per cent stronger in overall torsional rigidity. | An outstanding advance in the | new frames is the straight tie, with- | out offset, of the center member be- | All

tween the frame side members. i twisting, or crank action, has been eliminated from the X-cross members. The Studebaker Champion engines have come in for general improvements. Among these are the moving of the water pump to the front 01 the block and the inlet to the ol pump on a pivot so that it always takes oil from the top. The automatic chokes of all motors are mounted directly on the carburetor with| no external moving parts, thereby eliminating choke linkage troubles. All engines now have the aluminum alloy tinplated pistons as an extra safeguard against possible scuffing under extreme cold weather conditions. A water distributing manifold which delivers cool water directly to the valve seats also has been incorporated in the President engine, The vacuum transmission control that has been adopted as optional equipment on the President and Commander models, is an irgportant new device. This control utilizes the engine manifold vacuum to actuate the transmission gear changes. A small shift lever, only five inches long and topped by a knob about the size of a ping pong ball, extends beneath the instrument panel. This lever does the shifting of gears under all conditions and there are no levers extending upward from the floor boards.

a —————————

Mr. Morrison

ning, it developed with a rapidity | and financial facilities which are

that appeared to bring on a sharp seizure of growing pains, from which it is now emerging. In an interview marked by a refreshing]

| candor, Frank H. Joyce, recently |

elected president of the Trailer] Coach Manufacturers’ Association, | today gave some information about | his industry's progress. “When an industry attempts to

BILLION-MILE TEST GIVEN HUDSON SHIFT

Hudson engineers have led the industry in the present trend toward controlled automatic gear shifting, according to William R. Tracy, vice president in charge of sales for the Hudson Motor Car Co. Hudson's new selective automatic | shift transmission, now proved by over a billion miles of owner driving, clears the front compartment of all levers and enables the driver to select gears handily up under the wheel with a flick of a finger and to shift at any and all speeds with the touch of a toe without ever touching the clutch pedal, Mr. Tracy said.

GIVES AUTO PLANTS CREDIT FOR UPTURN

Blazed the Path.

“The statement is often made that the automobile pulled the country out of the depression, yet many people are unaware of the full significance of that statement,” claims Nicholas Dreystadt, general manager, Cadillac-LaSalle. “Department of Commerce reports clearly establish that other industries did not come back until AFTER the automobile had blazed the way. “The automobile reversed a downward trend in 1933, according to Government figures, carrying with it toward recovery the industries of which it is the most important customer—iron, steel, rubber and petroleum. “At the same time other major indexes declined. Construction, life insurance, department stores—all businesses by which national welfare can be measured—reflected no revival before 1934. “Throughout the automobile’s ‘recovery year’ of 1933 these markets awaited more substantial evidence that the worst was over. Something had to break the dam that held back buying power—and that something, it is apparent, was the automobile.”

Dreystadt Contends Industry |

SCHULT~~~"TRAILERS

pressed for production. Profited From Big Brother

“The trailer industry was no exception to common experience. It had its troubles. But it was lucky to have been able to profit from the experience of its parent industry,

| and to have utilized the knowledge

of men who had gone through a similar period in the automobile business. “When assembied cars were common, and automobiles were comparatively easy to build, it was almost a daily story to hear of someone organizing a new motor car manufacturing company. - “As a result, there were too many manufacturers for the good of the industry and the casualties were heavy. “The record shows that of more than 1000 automobiles manufac-

| tured and sold in this country, few-

er than 25 have survived to the present day. Invariably, those who did survive and prosper, were the ones who resolutely pursued the policy of building an increasingly better product and adhered to

| sound, honest methods in the con-

duct of their business. Too Many Manufacturers

“Circumstances that are almost identical with a certain period in the automobile business have recently been witnessed in our industry. There have been too many

trailer manufacturers. Many were not well financed. . “Not so long ago, a trailer ‘almost as good’ could be produced by an obscure builder in a makeshift factory and regardless of the fact that he could offer nothing in the way of permanence, reliability of service, his product could be sold at a price so very little above the product of a well-established manufacturer that he got some business, and thus reduced the volume of the legitimate manufacturer to that extent. And there were so many of him that he captured a disturbing percentage of the business. “Happily, this is a situation that has been correcting itself with the ability of responsible builders to manufacture better and better products ‘and, with increasing volume, to price them lower and lower in proportion to their quality. “The complete stabilization of the trailer business is merely a matter of time, and probably a very short time, at that,”

FLASHLIGHT CLIP HELPS

The ‘convenience of a flashlight in your car can be increased by providing it with a clip, so that it can be attached to any part of the car, leaving both hands free to change a tire or to insect the motor.

“ONE NEVER KNOWS”

There is a popular song entitled “One Never Knows.” It is apropcs driving at hill crests. One never knows what lies just over the crest. A good driver always slows down when approaching a “blind” crest.

The unchallenged Leader in Luxury--Beauty—Utility—Mobility; a trailer that has everything! You will find in the new 1938 Schult models many new conveniences

that you have never ‘dreamed of in a trailer.

Enjoy your trip to the Southland

In the same modern manner you live in your home. Features such as: Electrolux refrigeration, cook, bake, broil on a modern gas range. Heat by gas. Hot and cold running water. 100% modern. Luxury with economy,

Buy with Confidence from Indiana's Largest Retail Dealer.

Terms 6%—Trade,

Eight Standard Models, $275 to $1385.

TRAILER CORP. OF AMERICA

850 NORTH MERIDIAN

_ Open Sundays

LIL 7930

MORE FOR THE MONEY IN THE LOW-PRICED FIELD!

CHRYSLER "s INVASION ‘of the low-priced field sweeps on for 1938 with a bigger, finer Royal . . . a more powerful Royal « . . than the one which won last ‘year’s laurels for low-cost motoring

It’s a beauty, as you can see. A unified front-end design . . . embracing the high, proud radiator and its handsome grille . . . moulded fenders . . . streamlined headlamps. A beautiful, road-hug-ging side view, that takes full advantage of the longer 119-inch wheelbase.

An interior of inviting harmony . . . smart new steering wheel with ring<type horn control . . . instrument panel of striking design . . . costly custom-type upholstery. Rare comfort, too... in the wide, deep, chair-high seats . . . the broad, level floor .. . the unusual roominess.

A bigger Gold Seal engine . + . in

Pp Py bh 727% 7A Vy, DPR dL plid ac, 2

ren TISID! IN TH. LOW-PRH ED 75. 1474

creased to 95 horsepower . . . cradled in Floating Power. That means brilliant performance . . . fine car smoothness and silence . . . with the same brand of economy as last year’s Royal. Wonderful riding ease . . . longer wheelbase .. . Airflow principle of springing and weight distribution . . . Aero Hydraulic Shock Absorbers. . .independently sprung front wheels. Safety A/-Steel Bodies! Time-tested hydraulic brakes! Valve-seat inserts! Sidesway eliminator! Shockless steering! Wherever you look, these evidences of Chrysler’s top-ranking engineering standards confront you. That's why you’ll drive the Royal with greater confidence . . . more énjoyably . . . more economically. It's‘ more for the money in the low-priced field.

Tine Glirysler Rost ora betta] sro -0n er Royal a are ey ot the AUTOmODI Show, Yc CHRYSLER ROVAL . . . Coupe, $918. Pour-Door Touring

CHRYSLER

ory

PHENOMENAL PERFORMANCE AT A REMARKABLE PRICE?

A HIGH-POWERED BEAUTY . . . with emphasis on phenomenal performance + + . that’s the Chrysler Imperial for 1938.

Rarin’ to go. . . with a 110 horsepower engine , . . smooth as only Floating Power can make an engine.

Wheelbase increased to 125 inches . « + with a corresponding increase in well-proportioned beauty.

A beautiful, spacious interior , . . with wide, chair-high seats, smartly tailored «+ level, carpeted floor . . . fittings perfectly matched.

with trank. $1010. Fight other body styles, Sr CHRYSLER . + « Coupe, $1123, Four-Door i n 1198. Four other body styles. % + +» Sor 7-Passenger Sedan, $2295. Sedan: Limousine, $2395, Yr All prices quoted are delivered prices in Detroit, with Pederal taxes, bumpers, spare tire and tube, and preparation for

Chrysler’s latest easy-ride features . . the Airflow principle of springing and scientific weight distribution . . . Aero Hydraulic Shock Absorbers . . . independ= ently sprung front wheels.

Safety A/l-Steel Bodies . ,. hydraulic brakes . . . valve seat inserts . , , fingers touch steering . . . The Imperial brings you phenomenal performance at a ree markable price.

Tue

RETTER Cwmyies RETTER Wed :

delivery included. Any state or Toca! tax this Be “dled. a mcertain price in your city, simply add trinsportationt os, go. + + + loral and state taxes if any. Additional accessories available at prices to be quoted by the dealer. Time payments to fit yous

Official C cial Credit C lan, Tune In =. Wiajor Bowes, Columbia Network, Thursday. Blo TOP. M. 5.1.

C. H. WALLERICH CO. . Distributor

RI. 4574

West Side Motor Sales, Inc.

950 N. Meridian

0. J. Surber

Wiles & Wilson Motor Service, Inc.

3815 College Ave.