Indianapolis Times, Indianapolis, Marion County, 13 November 1937 — Page 24

PAGE 24

"SEA LEGS’ ON NEW NASH LINE

DEFEAT SWAY

83 Added Features Offered In Series, Lewis and Winkler Declare.

Both hear the same name, but at the left is the | Six. Imposing front ends, to say the least. They're Oldsmobile Eight and at the right, the Oldsmobile

finding wide popular appeal among new buyers,

prawn Buick Manager Sees Reason

ler, heads of | Lewis and Winkler, Inc., Indianapolis Nash distributor. Prominent also

standing tures are the| new type engines in the two Ambassador series of cars which utilize Nash's already widely tested and proved “monitor-seated” principle Listed also among the important | advances by Mr. Lewis and Mr. Winkler are a new shock-absorber arrangement that not only enhances riding quality, but gives a new conception of road stability: a vacuum-operated gear shift actuated by & small lever extending | from the center of the instrument panel; a new soundproofing method | that gives a quiet ride, and an in- | terior which, the company claims, | “makes these cars the roomiest in | their field.” The conditioned air system for | winter driving they described as one | that brings into the car copious | quantities of cleaned, warmed air, | circulates it, ends all drafts, eliminates window and windshield steaming and “enables you to drive in your shirtsleeves when it's zero outside.” New

Mr. Lewis

engines utilize the same

For Auto Industry to Smile AN ‘EAR T0 GROUND

Many major economic factors support the generally accepted view among the out. | that the automobile industry will maintain its fast pace in 1938, Harlow

fea- | H. Curtice, general manager of Buick, declared today: “While market students point to certain influences during the last

1937 quarter, particularly stock market action and war scare, which they

look upon as affecting general business adversely, they likewise find many -— — GT COUT RINE

1938 CAR TERMED OUTSTANDING VALUE

Klinger of Pontiac Puts It Into Figures. The 1936 automobile is an out-

standing value as compared with previous years. On the basis of car

| weight alone, the 1938 new car purchaser gets $162 in value for each | dollar he would have spent in 1026, |

according to H. J. Xlinger, general

manager of Pontiac. “This figure does not take into account the infinite improvements made in cars in the last 12 years by the engineer, the metallurgist, and the designer. It puts no dollar

signs along the economic front to offset these influences,” he explained. i “Important among these is the | fact that employment throughout the last year has given wage earners in industry a substantial average income, and as we go into the 1938 car season the industrial picture appears greatly improved from the standpoint of stability. It is likely that in the year 1938 total wages paid industrial workers will be greater than during 1937, with industry well stabilized and the probability of lost time minimized, particularly as compared with the previous year, Careful Planning

“During the last year industry as & whole has progressed toward a stability in production and emplovment. Excesses in production have been missing, and supplies of manufactured products generally have been geared closely to demand. “Especially has this been true in the automobile industry, which in

principles of design as the famous value on the many intangibles of | yecent years has led the way to a

“monitor-sealed” motor that has been success- | fully used in SN Nash's Lafayette series of cars during the last three years All three ries of Nash cars for 1938

Se-

progress having to do with comfort, convenience and safety,” he explained. “It reckons only with the actual

| stabilized program of operation. | Some major producers closed the | year with unfilled orders on their books and dealers were short of

mass in the car, a comparison of | many models—a condition that was

‘weight alone, with no credit for | noticeable throughout the produc-

lighter, stronger and safer alloys |tjon year and figured in the $150,-

now in general use.

000,000 expenditure in plant expan-

“The comparison is made with |sion and retooling made by the in-

1 1926 because of artificial efforts now

| dustry for the 1938 program.

GRAHAM CALLS FOR

Look Away From Wall St., He Urges.

“Anyone who has been alarmed by | the recent gyrations of the stock | market and what these may mean | as to business prospects for the future should leave their city offices for a short time and make a trip through the country’s great agricultural centers. An ‘ear to t%e ground,” almost literally speaking, would I believe dispel all fears,” Robert C. Graham, executive vice president, Graham-Paige Motors Corp, said today. “We at Graham-Paige have in the last few months had an unusual opportunity to feel the pulse of the great farm market. We recently added to our automobile manufacturing program a production schedule on farm and industrial tractors. This followed experiments dating back perhaps 20 years, but it was directly dictated by close studies and cultural sections in the last six months. “These showed us a farm population not only geared to but actually embarked on a wave of prosperity. It showed us some eight billion collars in farm products coming out of the ground. “This did not represent currency already in circulation—not now being passed around from butcher to shoemaker to landlord but really brand new money added to the nation's wealth. “In view of this, it doesn't take much foresight or much ability as a prophet to predict increased prosperity and spending among farmers. And when we have this kind of solid

THE INDIANAPOLIS TIMES

Brothers of Course, But Not Twins

HUDSON MAKES CARS ROOMIER: 3 LINES ISSUED

Front Compartment Now Is 55 Inches Wide: Shift Is Automatic.

Three new cars dre announced by Hudson for 1938. They are the roomiest in the company's history. Optiopally equipped with the latest development of Hudson's selective automatic shift, now backed by over a billion miles of owner experience, the new cars span the price bracket from the low to the medium field, announces Mr. R, H. Losey, president of Losey Motors, Inc., Hudson-Terra-plane distributor for the Indianapolis territory. The line consists of a Hudson eight, a Hudson six and Hudson Terraplane, also a six, The Hudson eight 1is|

Pontiac offers a new arrangement, but the same system, in gear shifting. Here the lever is attached to the steering post, reducing the

manual effort in shifting.

available on two wheel-base lengths |

-129 and

naae and 122 yeclares Cars Have Turned City Dwellers Into Farmers

Mr. Losey

The Hudson Terraplane is made in two types—the De Luxe and Super Terraplane models. All of these cars are featured ‘by bodies with a wealth of interior roominess. They have the 55-inch front compartment width, an outstanding feature of 1937 and, in addition, two inches more of interior | body length, provided by a redesign of the front compartment. The two inches are used to provide more leg room in the rear compartment of the sedan and] brougham models. On the coupe type it provides extra passenger and baggage space, Interiors Are Refined

For the first time in the lower price ranges a two-tone interior upholstery trim effect highly suggestive of custom body practice is achieved. New garnish mouldings which give to the interiors of the cars a much more finished appearance are provided on all models. On some of the cars these garnish moldings are of chromium material, giving, in combination with the twotone effect, a modernistic touch in keeping with the new exterior lines,

Wide Range of Colors

The cars are offered in a wide range of colors, including black, royal maroon, cadet gray, Venetian blue, russet brown, Brewster green, Mandayal ivory, midnight blue, as

one, and live there while continuing city.

Chevrolet, declared today. “It also had been made possible by the modern highways which have followed the growth of the automobile ownership. “Those connected with the automobile industry during the last 25 years have watched this recent trend with interest. They fell that they have helped contribute something of extreme importance to the national welfare, “It is remembered when automobiles made possible the development of the suburbs of large towns and cities. That was the first move that was noticeable in the back-to-the-{land movement, and the develop{ment of railroad and electric line | service went hand in hand with the | automobile in making commuter life [livable-for thousands of people who [found happiness in the more open | space—away from city congestion. “It was by no means confined to the wealthy. The economical transportation that the automobile gave, together with low-cost commuting fares, opened the door to those of limited means. “The same forces are working now

SATURDAY, NOV. 13, 1037"

ADDED POWER BUILT INTO '38 CHRYSLER LINE

Wheelbases Longer, Discloses Wallerich; Desig-

nated as Royal, Imperial,

Changes in exterior appearance, refined interiors, larger and more powerful engines, longer wheelbases, larger hydraulic brakes feature the two new cars comprising the Chrys ler line for 1938, says C. H. Wale lerich, president of C. H. Wallerich, Ine, Indianapolis distributor for Chrysler. The cars again are designated as the Chrysler Royal and Chrysler Imperial. Although the Airflow will not be continued in the same form as produced last year, Mr. Wallerich makes clear that it has not been dropped, since the Airflow engineering features and principles of construction have been incorporated in all Chrys ler models. Chief among these are the scien= tific weight distribution and Airflow springing to produce riding qualities, The owner who desires seven-pass

“There has been a national trend in the last few years for city people to buy a farm or acreage in the country, build a house or rehabilitate

This is one of the most significant national tendencies. been made possible by the automobile,” M. E. Coyle, general manager of

to work in the nearby large town ors It has

acres in the country, where growing children are not barred and where they may have the benefits of healthful surroundings and be safe from city traffic, “What type of automobile trans portation does the family in the country near a city need? It must be low-cost, economical and of long life. The car must be unfailing in good weather and bad, It must be built to take it from children and their pets and still look well after a little dusting and washing. Those who live in cities get from their cars trips into the country, and vacations to far sections of the United States, Canada and Mexico | are made possible by the modern | automobile. But I believe the mod- | ern car brings more everyday happiness to those who live on the outskirts of large towns and cities than to any other class of motorists.”

RIGHT-OF-WAY RULE

senger luxurious car on an exceptionally

capacity, in a heavy and

long wheelbase will find it in the

Custom Imperial models.

Wheelbase Is Increased

The Chrysal Royal has been ine creased in wheelbase from 116 to 119 inches. It comes in ten body styles as follows: Four-door sedan,

four-door touring sedan, brougham, touring brougham, convertible coupe, convertible sedan, rumble seat coupe and coupe on the 119-inch wheel-

base and seven-passenger sedan and

sedan limousine on a special 136 inch chassis, Wheelbase of the Imperial has been raised from 121 to 125 inches. It comes in six body styles, namely four-door touring sedan, touring brougham, convertible coupe, convertible sedan, coupe and rumble seat coupe. The Custom Imperial now has a wheelbase of 144 inches,

Uniform Appearance

Except for the difference in size, the cars are uniform in appearance, purposely made so in order that a Chrysler, of whatever body style

| may be readily recognized. The most

startling and pleasing change is found in the front end treatment. The modernistic radiator grilles are fashioned from horizontal chrome bars curved to converge on a vertical center line. The grille proper rests on a rounded sheet metal panel extending forward be-

well as suntan, opalescent, pearl green opalescent, gunmetal gray opalescent, pecan tan opalescent,

|low the grille and curving to hide | the structural members beneath. Fenders are wide, high-crowned

will be known as “the cars with sea-legs.”

BIG SAFETY FACTOR

With 28,000,000

being made to bring prices up to &| «we are now well into the fourth hv we TORY " : , perity k he farms of parity with that year. And that year quarter, with pre-announcement | DE we OA Be Me also saw the introduction of the !grders. and deliveries of cars N= [1 ines. generally in ‘spite of any

to permit people of all financial classifications to enojy the age-old

desire for land—a farm or a few and rounded.

This is because they utilize new skyliner type, doubleacting, hydraulic shock absorbers, so mounted that they resemble most closely the straddling legs of a sailor who is standing on deck bracing himself against the roll and pitch of the sea Nash's “sea-legs,” declare the distributors, steady the cars on curves and smooth out “the pitch | as well as the roll"—or bumps as well as side sway Another of the outstanding six developments to be found in the 1938 Nash cars is a vacuum gearshift, the operator lever of which extends from the instrument panel to within a few inches of the righthand position on the steering wheel. | The shift, like conditioned air for winter driving, is an optional feature of the new Nash cars obtainable at slight additional cost. Nash also numbers among its six outstanding automobile developments 8 new sound-proofing method for motor cars which is claimed to make these cars 25 per cent quieter | and which was developed in collab- | oration with engineers of the Kel- | vinator Division of Nash-Kelvina-tor Corp

NOISE IN NEW CARS 1S CUT TO MINIMUM

Sound Engineers Get Work on 1938 Models.

Mr. Winkler

Engine - throb, road - drumming, rattles, squeaks and all the other

disturbances that once confined | highway conversation largely to a| shrieked “what-say?’ have been banished from the sleek new 1938 models on display at local auto | dealers’ showrooms. | Starting from the interior and working out, we find that ordinary | interior noises, such as cries of] “John, don't drive so fast!” are kept | to a polite conversational level by | the headlining, the carpeting, and | the upholstery on the cushions. Here's how it works: A good husky sound-wave comes plunging at the | cushion, but instead of bouncing off | and ringing all over the place, it | finds itself broken up by the tiny | upright fibers of soft mohair velvet, | and wanders around aimlessly seek- | ing a surface on which to bounce.

Pontiac, which is used 8S a basis of | nounced earlier, showing the same

comparison because statistics

on | strong demand that held up so well

that car are immediately available | throughout the last model year. In

to me,

| several cases orders are reported

: “The Pontiac which made its‘pub- | substantially ahead of the correslic bow at the New York and other | ponding period last year.

automobile shows in 1926 was built

“With 1938 introductory business

in only two models, a coach and a | starting out at the present pace, it

coupe. The coupe had a curb weight

HAND SIGNAL LAXITY CAUSE OF ACCIDENTS

The almost complete breakdown

of the practice of giving hand sig- | [ marred by an overproduction situa- | years and that public acceptance of | tion that accompanied the big pro- | Ford products reached the highest peak in history in 1937.

nals to indicate stopping and turning is given as the reason for a

good share of auto traffic crashes. duction year.

augurs well for the rest of the model

quotations on Wall Street.”

FORD DEALERS SEE 1938 LINE OF CARS

1000

About Indianapolis area |

pe. Ford Motor Co. dealers viewed the [abutment of gears exists in going (has been improved by of 2320 pounds and listed at $825. year. The final quarter will require | new line of passenger cars and into low or reverse speeds, the se-|rangement of the automatic choke, |

and golden copper opalescent. The eight is made on two wheelbase lengths of 129 and 122 inches. Optional on these cars is the selective automatic shift. Many important new features are included in the new models.

For example—if, upon shifting, an | The dual-throat carburetor for 1938 | a new ar-|

matically compehsates for wear In {he clutch facing. Hudson Terraplane in Two Series | The eight-cylinder engine develops 122-horse power at 4200 r. p. m.

manufacturing activity that will | trucks for the first time at the |lective lever automatically returns rendering stalling impossible.

[bring the 1938 calendar year's pro- | Murat Temple Wednesday as guests | duction over the 5,000,000 mark, de- | of | spite strike interruptions early in [branch manager. | the year, the industry's nearest ap- | | proach to the alltime high of 5,600,- | with an address in which he said [in the transmission is the automatic [with 101-horse power and double that the dealer organization has |circuit-breaker which causes gear-|carburetion, both mounted on 117“The 1937 picture, however, is not | made much progress in the last five [shifting to take place at exactly the |inch wheelbase. proper instance when the clutch is disengaged. tionally smooth shift and auto- trimmed,

| 000 units in 1929.

Rex A. Hayes, Indianapolis

Mr. Hayes welcomed the dealers |

[to neutral, calling attention of the

The Hudson Terraplane is made

vehicles moving | on the streets and highways, the | question of right-of-way is of the | utmost importance to safety. | When two cars arrive at an inter-

section at the same time, the car | on the right has the right-of-way. |

INVENTED ROAD STRIPE |

The first white stripe down the | [center of roads and streets was | | introduced in 1912. The inventor |

operator to the fact that an abut- [in two series. The de luxe 96-horse | was E. N. Hines of Michigan.

ment has taken. place.

Another important improvement

This makes an excep-

vower, with automatic single carhuretor, and the Super Terraplane,

bigger and luxuriously

The new cars are

roomier and more

1! “Yoke my advice and make a bee line for the Packard space as soon as you get to the Show! You'll find two brand-new cars that will give you the thrill of a lifetime —the new Packard Six and the new

Packard Eight.”

"Whats new and exciting at the Auto Show?” IW answer you in one word -PACKARD!”

8. "Packerd's crammed more real improvements into those cars than you'll see over a five-year period! There's an entirely new rear suspension, a new type of all-steel body insulated like a radio

3. "But look sharp, and Eight for the big

steppe lined beauties!”

studio, new body lines.

¢ up the wheelbase of both the Six and Eight by seven inches! Are they the big, stream- plan to kee Progen so I'll be money ahead in the end.”

eee Brrr

TO Ss

or you'll mistake the new Six 4. “Sure,

expensive Packards. They've

payments run only a few dollars more than on the smaller car I intended buying. And I

1 ordered one. Why, the monthly

the Packard at least a year

Here’s the 1938 Packard news in a nut-shell

The headlamps are of stream-lined design and are set into the fenders in such a manner that they become an integral part of the front-end design instead of having the appearance of an added accessory. Chrome strips surmount the headlamps and finely drawn lines in the brow of the radiator and through the crown of the fenders serve to heighten the impression of a car in motion. ™

Go Ahead, Baby

right.

should.

and service. . , . The to admire it.

Leak

It! ¢

You'll Get Better Performance

® Stick out your chest and admire it—that’s With all the money vou have invested in it, it’s only human for you to be proud of your grand new car—-and mighty careful of it, too! Sure you'll pet and pamper it . . . and so you There are lots of car-ills to guard against. . . . The better care you take of your car, the more you'll get out of it in satisfaction

longer you’ll have reason

Guard Against Rust,

s, Loss of Anfi-Freeze

A wise bit of care—if you are going

4. A Chassis that needs lubrication only twice a year—and then at never more than 16 points.

5. New, more beautiful treatment of the famous Packard lines, the lines that keep your car in style, not for just a sea. son, but for years. By all means, see these new

Packards. Even more import. ant—don’t miss driving one!

1. Both Packard Six and Packard Eight seven full inches longer in wheelbase . . . much wider bodies . . . bigger trunks.

2. New type all-steel body that is really quiet—=result of long research withagreat University.

to do any winter driving—will be to have a canful of Bowes “Seal Fast” Radiator Liquid put in along with the anti-freeze. It will protect you against danger from leaks which develop even in new radiators, against loss of anti-freeze. It also prevents formation of rust in the cooling systera. For sale by leading independent dealers, 75c a can.

Hence the term “baffle,” as used in sound engineering. Next are the manifold devices that still the noises engendered in the car itself. These include sounddeadening lining material that kills noises caused by the vibration of solid-steel bodies and powerful engines. Finally come sound engineering designs that minimize the road noises bound to occur when a driver gets on a road that looks fine on a map but causes the wheels to sing the “Washboard Blues.” One manufacturer has removed this noise | source by determining the points on a chassis at which the least vibra-| : a “a tion is found, and anchoring his 33 RS i SSS oR TT ® body structure on those points. Thus | X 3 rT

Soy Scan a nse ae Tv Neal SIX & EIGHT"

they ever reach the body. | ® TR : RT Re SN oR % LASERS *also known as the Packard 120

WOODEN TIRES USED WER : Ea IN SHIPPING AUTOS

American-made automobiles are

® The new 1938 Packard Six, 122 inches in ‘wheelbase =a big, handsomely-trimmed ear that is 4 typical being shipped to foreign countries

ing dollar-values for 1938 CHILLSON MOTOR C0. PACKARD INDIANAPOLIS, INC. orn 1510 N. Meridian RI 5321

923 N. Meridian RI. 2401 tires permit moving without dane DEALER DISTRIBUTORS

damage to the wheels, run- —

3. Entirely new type of rear suspension — Packard’s exclusively. Makes possible gentlest and safest ride ever built into a motor car.

PNET | 1938 PACKARD

Better

independent auto service dealers carry

a complete line of useful, dependable wes “Seal Fast” ucts. Make the wnoguaintance of your dealer . . . you'll d him a friend in need when it comes to keeping your new car running right.

ASK THE MAN WHO OWNS OND