Indianapolis Times, Indianapolis, Marion County, 13 November 1937 — Page 23
SATURDAY, NOW.
LASALLE SHOWS 5 BODY STYLES: SHIFT CHANGED
Two New Cadillacs Added to Line, Lindesmith And | Hammond Announce. |
| LaSalle climaxes 1ts greatest year | With the introduction at the 1938) dianapolis automobile show of five new pody styles that presage ‘con-| tMuation of the sensational sales rise that carried it from 13th to fifth place in the lower medium price field. Improvements and refinements in both bodies and ‘chassis, smopth performance by - the rugged V-8 125-horse power motor, fresh beadaty In Tires and a striking new ‘des velopment in gear shifting highspot the ‘cars, » rom a Study of the 193% A) it Is apparent tha the manufactur Ng and engineer- 8 ng divisions have Mp Lindesmith co-operated exXvensively to create an ensemble that again places fine car featmes in a veail Price bracket where they have previously been denied C. M. Hammond and BE. R. Dine desmith, heads of the Hoosier Cadils jae Co, Indianapolis JIRUHDUOYS, | sea
13 Your
Secomet
oN
Looks and really feels more comfortable than the old-fashioned living oom chain, thes body dy Fosher which acoents comront ™ upholstery and appointment. Fusher bodies are Furnished to all AIVRTONS of General Motors.
PAGE 23
Dodge's New Sedans Are Made for Six
—~ THE INDIANAPOLIS TIMES
4) PROSPECTS FOR
Sek
B | 38 FINE, SAYS FORD EXECUTIVE
Record lllustrates Recovery In Business, Declares R. A. Hayes.
Prospects for a Prosperous aute= | motive year Wn Indiana during 1938 | ate good, sald R. A. Hayes, Ford | Mmdianapolis Branch Managey, to- | aay. “The State has en oved 200d erops this year at good prices,” Mb, Hayes said, “and farm income is unusually
high, That provides a splendid | a foundation for continued large sales | ; . a a : ; {of Passenger Cars and tucks. With a continuance of industrial activity (at a hi hh Jevel during 1036, Tn= 4 | TITROTE CORRES. | diana cA tT and ¢ i truck sales should maintain the prosperous evel of 1937. “Sales of our | own products | Indiana have been
Bik peivons climbed te a new Dodge, jist | called, now has ample room for six. T's just one of prove that the fives “passenger sedan, as Tt ofce Was the Many features i the new Wodels.
| early adi a yal | Wrely mew wiodel has be pany wht re. a a, Sil, mt, | AUTOMATIC SHIFTING. PRAISED BY WOMEN
Fw wheelbake, This will be available | "We Teel our dealers are i a par | With either the ®0-hoisepower of | Women drivers particularly ef
ticularly Tortuhate position Tor | the 8B-horsepower engine, according | 1938, Mr. Hayes said. “Our line of | to the needs of the buyer. oY IE Ste Ole AR iA Past years, we are strongly | JOV 5 ) ’ ._ > uh SebTn SIDPOFNE the hdianapoliz Aute Shift Transmision, according t the tially extended with the addition of | | Bhow, at whith Many Visitors will | yesults of a fecent questionnaire the beautiful new @@ luxe 85’ mod- RAVe their Ast chances to see the | Bent out by the Hudson Motor Cap
| o18, Which gives us twe lines of Ford | new Ferd V-8 and Lincoln=Zephyr | ©0
| Very good this Mr | p ” “Driv th the selective autos { . hal y F. Hayes 7 ges A an’ @x | Models for 1938. riving with the ¢ year, Official reg= | V=8 cars=the standard '60' and “85 an | matic shift transmission is 80 Much
1 fstrations compiled By R. LL. Polk & | types, and the more luxurious de | NEW PIPING INTRODA CED | easier, safer and enjoyable that I Co. show that 25878 Ford V-8 pax [luxe 83 line, | | Bo longer diead downtown shops senger automobiles and 4382 Ford “The Lincom-Zephye V-=12 has | Flexible metal exhaust piping de-V-8 trucks Were delivered to retail [been greatly improved in styling and | SiEhed to endure the pounding, pul= | == | puichareis 1h the Btate Wp to Bept, | mechanically for 1038, and the ad- | Ang Cu nom Texel engines 30. The combined total exceeds any | dition of convertible body types has 13 how offered has a four-wall |
Ping tours,” one woman wrote. “The old gear shift method meems cums bergome 10 me now = something like going back to the old broom
pomt to the quality cushioning and fabrics, commodious | a long and gracefully shaped ho ‘PRAISE A) NEAPED and a pPrecision-built power plant |
AS ample testimony that there has | been a the model ne compromise |
| 12 months have been directed to- |General Motors cars cannot fail ® | interlocking joint construction thal (other make by several thousand | widened its appeal in the medium= } ward a farther improvement and) be impressed with the strides that Wits.» | priced fold e Ale eXPeCUng 0 | | Yemains tight despite constant |
Tn oe | HY Vn I The gieat recovery nn Business double our production and sales of | (Weve NE TT \ OWDIN N ov ' A ted § ®t J y on = a SIX WITHOUT CROW G UPON STEEL BODIES = ot OVO Rieter comfort and | since 1033 18 well fllustiated by the the Lincoln=-Zephyr for 1938, oon With scrupulous Cadillae standards
| Ford males record, Mi. Hayes said. | tinuing the Tate of morease that MAKES RODA WATER’ | Packard Bix and Fight cars of ‘ | Actording te Prof. A. R. Laver | Th a single month this year Mdian= | was established for 1937. The automobile is a "zoda water” |five=passenger type are said to be Deading the list of advances Mm P= believe the results of these | of Towa Btate College, 21 years is | apolis branch dealers gold as many | “In the commercial field, many (plant) Two of the exhaust products, |actually six-passenger cars, There ia the 1938 DaSalles is the new mode ‘Results Speak,’ Is Comment Sethe speak for Themselves, Any- | the age When Doth men and Women | units as 1 the entire frst half of | IMProvements have beeh made in | water and carbon dioxide, if cooled [100m in both the front and rear of Shifting, ®o0 effortless as to as Who has seen one of the 1938 ® of the 1038 drive ¢ Automobiles best. 1933. The branch territory he Tudes our trucks and commercial Cars, and (and mixed Would Make soda water, | zeats for three passengers o ge
sure Many imitators Mm the future Of Edward F Fisher, — 2 sa —— ra *
Ih This desigh the lever has been |
and Tug beater after you've used a
BAYER 21 . REST AGE
nroved from the floor 10 the steer | ing column | Two Cadillacs Added | Cadillee adds two types, The new Oadillae Ve8 supplants the former “Series 5,” Which last year ‘was! 1 MN only one body model IONger Car than is customs= arly listed in its price field For 1038, the series has been expanded to thiee body types (fives passenger sedan, five-passenger Ime perial and convertible sedans) on an even longer wheelbase of 132 inches miroduced on the Cadillac V-8 are such revolutionaly develop. ments as the “synchromatic shift” and 8 fAywhesl that eliminates] > virtually all motor vibration in the Can. The new fAywheel and the “syns chromatic shift,” that places the gear lever on the steering column instead of He foon also make their appearance on the Cadillac=Feet= wood,
A year apo General Motors produced the first “unisteel” tarret-top body by Fisher, Formed by Welding the mner and outer panels into one homogeneous unit of steel, it af forded. greater protection for the
| driver and his passengers than had | [ever before been known, according |
{
to Rdvard I. Fisher, general man: |
ager of Fisher Body. The resouices of the corporation's | Body ~Duiiding division mn Whe last |
| mvolved fn a desigh that departs so
Sharply from the conventional, the!
[Sixty Special display is limited to a single pand-built model. Several of |
these, constructed by Cadillac crafts: men at a cost Well over $100.000,
have been distributed at strategie |
points,
Dealers Will accept orders, but de- | liveries are not promised before
| JANUAYY
Bodies Even Roomier | The Sixty Special has no running Besides greater length, Fleetwood | Doards and the affect of rugged des bodies have been widened and head: | pendability is enhanced by hori room neteased. Rich fabrics, se= | zontal Ines of a sturdy grille that fected for durability as well as uns completely around the fiont of peauty, softer cushioning, tasteful | the radiator appointments combine With the| Body pillars have been narrowed, sooth flow of 1490 horsepower tol and windows deepened, affording surpass all formes standards of | an inoreased “nvisibility of 32 Cadillac-Fleetwe |eent. The V8 motor develops 135 Due » the a — TeViSIOn | ROTEEpOwWeN
2 = = =
Play Safe—Enjoy but Protect Your investment...
® You'll want to get the most in service and pleasant driving out of your investment in that new car... You'll be on guard against the tiniest scratch which might mar its glistening finish—and we don’t blame yow But be on guard, too, against major dangers both to your investment and to the welfare of your family, Be sure the tires on which you ride are kept safe, mound, dependable,
Safe Tires Insure Safe Riding
Every time you pick up one of those inevs ftable punctures, take the damaged tire to a reliable independent service man, Have him fix both tube and casing by the famous Bowes Safety Tirepair System #0 the injured area is the strongest part of the tire. Takes only a few minutes, costs little, but assures you and your, family of driving on rubber that's thoroughly safe and sound,
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PLYMOUTH THE “BEST BUY"
® Doublesacting Hydraulic Brakes... All-Steel Body...Big Airplane-type Shock-absorbers at all 4 wheels... “Live” Rubber Body Mountings..." Ra. dio Studio’ Sound-proofing...Floating Power Engine Mountings.
(Right) GASOMETER TEST proves Plym: outh's amazing economy. See it at dealers,
111 13 ITS LOW glk:
You'll get a real UTE mT sensationally low price on this big new Plymouth!
And the new Plymouth is a joy to handle...with amazing extra room for legs, shoulders, elbows! No one can afford to buy on hearsay. Drive this big new Plymouth yourself. Get the facts...note theprice. You'llbedelighted | PLyMmouTH Division OF CHRYSLER CORPORATION, Detroit, Michigan,
Commercial Credit Company terms through Dodge, De Sotoand Chryslerdealers. TuneinMajorBowes’ Amateur Hour, Columbia Network, Thurs, 9 to 10P.M,, E. 8. T\
You'll be Amazed how much this Plymouth Offers—at such an Astonishing Low Price!
| AKE IT A POINT to go see the 1938 Plymouth. i Its value will astound you...its price thrill you! No other low-priced var offers so much! Great value features give you more luxurious # comfort. .outstanding economy on gas, oil and | upkeep...much greater Pon for your family.
SEE THE NEW PLYMOUTH
Lp rer rR
INVEST IN “THE CAR THAT STANDS UP BEST”