Indianapolis Times, Indianapolis, Marion County, 13 November 1937 — Page 21

§

THE INDIANAPOLIS TIMES

SATURDAY, NOV. 13, 1937

_ BOTH EIGHT AND = 7.00king "Em Over Just SIX REDESIGNED Before the Show Starts BY 0LDSMOBILE Looking over the new models, our fair friend at the

left discovers that Plymouth’s instrument board is recessed, with projections eliminated as a safety measure. New Safety Transmission Is Sitting behind the driver in a Hupmobile, we see an instru- : ment panel fashioned in plastics, and neatly, too; and, Offered Optionally on right, two De Soto fans look over the newly designed front Each Model. end.

Oldsmobile presents two new cars for 1938. a Six and an Eight. Both now offer, optional at extra cost. Oldsmobile’s new automatic safety transmission. This device, developed by Oldsmobile and introduced last spring on the Eight, makes a contribution toward safety, operating economy and driving flexility. L. C. Burnett, Indianapolis zone manager for OldsmaAbile, declares t nat particular inter-

omens: boomer

is retained.

Entering the second year of pro-

est in both the ® Six and Eight : be ; are the ne w 2 3 E ; : | inal lines with many improvements. safety interiors, TE : ¢ \ : ee FFER | The styling of the hood, which which provide : Nl | oh ia | lifts completely from the front to | such features as ; : 4 FR i hy | | provide easy access to the engine, a new and mod- : i | | WN : ern safety iIn- | 3 NEW M D strument unit | Mr. Burnett .)4 safety dash, e exceptionally wide seats with pillow- | type upholstery; soft, roll-type pad on the back of the front seat, pro- : 2 i "8 3 a Two Coupes and a Sedan viding extra cushioning to protect a SX : i : N § | rear compartment passengers; Uni- 4 Lo ae pil p 9 eo | Are Introduced at steel Fisher body construction with 7 ho $a \ Ft | seamless steel turret tops. Auto Show. Standard equipment for the 1938 cars includes spare tires and wheel, ‘ear spring covers, bumpers and bumper guards and safety glass throughout. The newest Oldsmobiles are fashioned along slender lines and appear much longer, lower and closer to the road than before. As was the case in the previous models the Six and Eight again are different in styling

The instrument panel combines | beauty and convenience. Airplane- | . * . type instruments are centered on | N h R | U the panel, with the controls in a of Ing to C carn 1n sing line below the instruments. “i Pe Faster first and second gear ra- N ’ Sh t Si Olds Ott | tios, enabling quicker getaway in CW 1 ts, w dVs S 1C14 traffic and improved braking with a reduced pedal pressure, are outstanding mechanical improvements. There's nothing new to learn in driivng with the Oldsmobile auto- | Unusual roominess is an outstand- | matic safety transmission, declares C. L. McCuen, general manager of | ing feature, with a 50-inch wide Oldsmobile. He asserts, in fact, that the new device, now obtainable as duction with three new passenger | front seat, affording seating capac- | optional equipment at extra cost on both the six and eight, actually models and a new line of commer- | ity equal to that of three theater | relieves the motorist of many former ® ; i | cial units, the 1938 Willys cars | Seats, a 47-inch rear seat in the se- | responsibilities and enables him to| i010 reduction in ofl consump | | : So Ra . : ; a 1 which were announced in Indianap- dan models and spacious luggage | do a better all round job of driving. tion; smoother engine operation and a olis recently are on display at the | compartments. Operated by engine speed and oil ew . Auto Show. | Economy performance of up to 35 | pressure, the new transmission pro- | longer motor life resulting from a The new models added to the 1938 | miles to the gallon of gasoline re- | yides a choice of four forward | 20 per cent reduction in motor speed line are the Economy and De Luxe ported by owners during the past | speeds instead of the usual three. | under all normal driving conditions. coupe and the Custom sedan. | vear is said to be accomplished very | The clutch is used only to start or | Although gear changes are made | Re-entry of Willys-Overland Mo- | largely by the engine, which has a | stop the car. automatically, the transmission per tors, Inc., into the commercial car | bore of 3's inches and a stroke of | Among the advantages offered by | mits the driver to select the gear field is marked by the introduction | 4% inches. | the automatic transmission are in- | range he wishes to employ. This 1s of a new type of ultra-economical | CE or IB to ari | creased safety due to its extreme | done through a small lever or conlight delivery, the Economy Cab- | BAD BOARDS DANGEROUS | ease and simplicity of operation and | trol arm placed on the steering Worn or broken running boards | a wide reserve margin of accelera- | column.

Fronts Are Individual

Individuality is particularly | marked in their front end treatments. A more massive effect has | been created for the die-cast radi- |

be considered remarkable. The

ator grille of the Six which employs heavy, horjzontal louvers, deeply recessed and plated in chrome. Framing the grille are graceful new fenders of unusually wide design which carry bullet-type head | lamps, removable in case of fender damq The sweep of the deeply valanced fender is extended by fender aprons in an unbroken line entirely across the base of the grille, relieved | only by slotted horizontai louvers which provide added inlets for en- | gine cooling. |

Eight's Grille Is Different

Fqually attractive but different in detail of design is the radiator grille of the Eight. A single die-cast unit, it employs pairs of narrow chrome-plated horizontal bars al- | ternating with a single bar of slightly greater width. The resulting effect sets the pace for the welltailored styling of the entire car. Wide, single-bar bumpers, each | carrying heavy twin bumper guards, are plate in bright chrome. Steel wheels with new design chromeplated hub caps and big low-pres-sure tires add an effective touch. Running boards of thick molded rubber are independently mounted. | They carry a concealed, built-in aerial for the convenience of own-| ers who desire radio installation, |

Safety Dash Is Striking Most striking among the interior improvements is the new safety | dash with a raised safety instrument unit on which all gauges are grouped directly in front of the driver. A smoking compartment with ash ray, cigaret compartment and pro- | vision for lighter installation is concealed behind a “roll-type” door in the center of the instrument panel. At the extreme right of the panel is a spacious parcel compartment. The panel curves downward and inward, presenting no surface projections. | The instrument unit itself is a large single casting of plastic material. In its center, just below the | driver's line of vision, is incor- | porated a large speedometer dial. At the left of the speedometer are grouped the water temperature and ammeter indicators, and at the right are placed the gasoline and oil gauges. Mechanically the new Oldsmobiles have been designed along the same general engineering principles which proved so successful in previous models. Moderate engine speeds are maintained, the Six developing 95 horsepower at only 3400 rpm and the Eight developing 110 horsepower at 3600 r.p.m.

BUYERS HELP PLAN DE SOTO, SAYS FOY

Aided in Survey, Declares Company President.

1 fron

“One sure way to find out what a buver wants in his new car is to ask him. And that’s just what we did at De Soto this year before planning our program for 1938," Byron C. Foy, president of De Soto, | said today. | “We had a frank, friendly ques-| tionnaire sent to thousands of new car buyvers—people who had just] purchased their automobiles. The | list included De Soto owners and other new car buyers in De Soto's price field. ‘We feel that the flood of evidence brought back gave us a good cross-section of national buying habits—helped us build new brilliant styling, more smartness, more luxury and better performance into the new De Sote for 1938. “The car itself, of course, remains the major factor in automobile sales. Our survey showed that 60 per cent of the buyers bought for that reason. However, the replies indicated plainly that a dealer's way of doing business is becomihg a more and more important factor in selling the car he handles. Twentytwo per cent of the buyers based their selection on what they considered a fair trade-in allowance, and more than 17 per cent that chose a car because they knew the dealer was qualified to keep their cars serviced properly.” |

28.000 STATIONS IN U. S. Throughout the United States there are more than 28,000 dealers’ service stations for motor vehicles. |

amazing fact is that much of this

Pickup and the half-ton line con- |

| Plymouth cars,

10-Year Climb Put Plymouth

“Pride is a powerful instinct strange in that,

approval by our fellow men—or in our case, public for the car we design for*®— | them,” declared Mr. D. President of the Plymouth Motor

S. Eddins,

Corp. “On this 10th anniversary Jubilee celebrating the first decade of there is abundant cause for pride. In that short space, Plymouth’s rise has been so spectacular and yet so substantial that it sets new standards of industrial

| achievement.

“Only a few outside our own company realize the dramatic episodes in Plymouth’'s rapid advance to third place among American motor

| cars.

“When Plymouth entered. the

| lowest-price field a few years ago

even some of those who knew Wal-

| ter P. Chrysler's genius for success | had their ‘doubts.

He was challenging the two most powerful

in human nature. One of the strongest basic instincts is the desire for

|

com- | | panies in the industry. It would | boom times Plymouth’s record would

There is nothing

the approval of the motoring

into that field. “It did take a lot besides courage. It took exceptional engineering brains, ultra-modern manufacturing facilities, vast financial resources, an automobile of outstand-

in value and a nation-wide dealer | organization that had the will to |

win. “The depression bitterly affected even the lowest-price field. By the end of 1932, other low-priced cars had fallen off in sales to one-fourth or one-half their 1930 totals. The whole industry was down to less than half its 1930 volume. Yet, in that same period, Plymoutih almost doubled its 1930 sales! “Plymouth’s phenomenal] growth in its first 10 years attests the soundness of such a plan. Even in

.. . That's Right! Be Proud of It... Be Proud for a Long Time!

Do everything

by

can deo it for you. looking, tee. In

appearance, now!

® Everyone says the new models are long on appearance , . . rich and lustrous in finish. You'il have reason to he proud of your new car—probably you'll start worrying right away over keeping it sleek and new-looking. After all, a new car is a major investment, will represent a lot of your hard-earned dollars. be doing just right to pamper and pet it. . . . you can to prevent scuffs, scratches, dirt or anything else detracting from its fine appearance. . . . Keep on being proud of it for a long time to come!

So you will

Protect and Prolong

New Car Appearance

You'll find Bowes “Seal Fast” Bond Polish a grand ally in preserving the brilliant beauty of your new car. It whisks away dirt, forms a protective hard-glazed finish which repels dust and dirt, original finish. . use it and stay proud. For sale better service dealers, 75¢ for a full pint can,

protects the glistening

It’s easy to use, too

independent automotive

A coat of Bowes “Seal Fast” wax put on right at the start is timetried insurance for a fine finish. Your independent aute serviceman He can keep Your car clean, polished and new 0 fact, for maintaining new car performance and he's a good man to

PRODUC

| company’s

In Third, Eddins Points Out.

take more than courage to break |

| sisting of pickup with equipment. {All 1938 models follow the orig- | be changed.

sensational growth occurred during the very worst years of recent business history. >

complete | often result in annoying injuries. A | tion frayed lining on the surface should | driver; 18 to 20 per cent improve- | verse,

instantly

available

to thc |

neutral and

' ment in fuel economy and a sub- speed ranges.

ass RET SHIT CHIR CONTROL Chee of JOO fasons why —

THE MOST BEAUTIFUL THING ON WHEELS AGAIN OUTVALUES THEM ALL!

GENERAL MOTORS TERMS TO SUIT YOUR PURSE

THE LATEST AND GREATEST FEATURES OF AMERICA’S FINEST LOW-PRICED CAR

NEW SAFETY SHIFT GEAR CONTROL “(optional at slight extra cost) NEW SILVER STREAK STYLING o NEW CLUTCH PEDAL BOOSTER « NEW SAFETY-STYLED INTERIORS « NEW BATTERY LOCATION » PERFECTED KNEE-ACTION RIDE ¢ IMPROVED CENTER-POINT STEERING ADJUSTABLE, TILTING 3-PASSENGER FRONT SEAT o EXTRA-LARGE LUGGAGE COMPARTMENT « BIG-CAR WHEELBASE (117 on Six, 122" on Eight) » TRIPLE-SEALED HYDRAULIC BRAKES o UNISTEEL BODIES BY FISHER FISHER NO-DRAFT VENTILATION « COMPLETELY SEALED CHASSIS ¢ SAFETY MULTI-BEAM HEADLIGHTS « PRODUCT OF GENERAL MOTORS.

I. WOLFE AUTO COMPANY -

555-61 N. Capitol Ave.

HOWARD-HOLCOMSB, INC. 3209 E. Washington St.

BETTER LOOKING * BETTER BUILT * A BETTER BUY!-

Even if the 1938 Silver Streak lacked the distinctive styling, the extra roominess, the peak economy, and all-around quality that set it apart from other low-priced cars, the new Safety Shift Gear Control* would still make you prefer “the most beautiful thing on wheels.” For this great feature is the finest improvement in handling ease in the low-price field.

Safety Shift clears the front floor completely, speeds up gear-shift-ing, lets you drive with both hands near the wheel. It’s a sign and symbol of the amazing plus value built into America’s finest low-priced car—value which, a ride will tell you, tops them all.

TWO GREAT RADIO PROGRAMS: ‘News Trough a Woman's Eyes’ every Mon., Wed., and Fri. at 2 p.m,, ES. T., Columbia Network. ‘Varsity Show'’ —direct from the leading college campuses every Friday night, NBC Blue Network at 9 p.m., ES. T. —8p.m.,CS.T.—-7p.m., MS.T.—6 pm. P2.S.T. TUNE IN!

PONTIAC MOTOR DIVISION, General Motors Sales Corporation, PONTIAC, MICHIGAN

'

E. L. SHAVER CO.

961 N. Meridian St.

WILLIAM CARSON

750 Virginia Ave.

The lever has four positions—re= two forward