Indianapolis Times, Indianapolis, Marion County, 13 November 1937 — Page 20

PAGE 20

DODGE MODELS; INCREASE ROOM

Appearance, Performance And Comfort Affected, | Says. T. 0. Ewing.

The Dodge passenger car exhibit | indicates its sponsors’ intention to | give the automobile show visitor a | complete picture now only of the

outward attractions of the new | models, but also of mechanical fea- | tures, especially the details involved in the 47 progressive improvements | affecting appearance, comfort and performance, While the i m provements take in the power plant, transmission , brakes, steering mechanism, clutch, wheels and other compon- | ents, engineering details such as floating power en- | ; gine mountings, all-steel safety bodies, hvdraulic brakes, hypoid rear axles and a variety of operating features are likewise retained or Improved. Entirely new are such units as radiator shells and die-cast grilles by which the head-on appearance of the new cars is beautified. says T. O. Ewing, Indiana district manager for the Dodge factory. New also are hood louvres, fenders, windshields, instrument paners, seat adjustment, head lamps, door and luggage compartment locks, power impulse neutralizer, muffler, clutch facings, clutch baffle, clutch: release bearings, etc. |

New Fabrics Used

In the body interiors one notices an especially fine method of up- | holstering and trim and the use of new fabrics. Seat cushions are complemented | bv body-contoured back cushions. | The mechanism by which the front | seats may be adjusted for differ- | ent drivers now has its operating lever on one side, in convenient reach of the driver's left hand. As the front seat moves forward it also rises, bringing shorter driv- | ers closer to the control pedals and | elevating them to a higher position. The employment of the, hypoid rear axle drive not only eliminates | the propeller shaft tunnel, but produces a level floor in rear compart-

Mr. Ewing

tion.

J. J. Malarky

W. Mort Martin

These nine men are responsible for the success of the Indianapolis Automobile Show as officers and | directors of the Indianapolis Auto Trade AssociaMr. Wallerich, head of the firm bearing his name, is president of the association. head of the Johnson Chevrolet Co., is vice president. Mr. Hammond, of Hoosier Cadillac Co., secretary,

R. D. Johnson C. M. Hammond

Joseph M. Bloch

& | appearance.

THE INDIANAPOLIS TIMES

47 CHANGES IN They Direct the Indianapolis Auto Show RESTYLED AND |Expansion Program Announced = it By Bowes Seal-Fast Corp.

SATURDAY, NOV. i5, 1837

| | |

Mr. Maley

An extensive expansion program®

STREET SYSTEM ‘KEY TO SAFETY’

‘Harvard Expert Helps to Fight Traffic Toll In U. S. Cities.

In 1920, as the country entered its first great era of motor car pro=- | duction, automobile fatalities | mounted to five figures. Traffic congestion became enough nf a problem to warrant establishment of the Bureau for Street Traffic Research at Harvard University. Every day a country road or twist=ing, narrow city street was being given a hard surface of concrete or asphalt. Every year more miles of speed were being built into the automobile {and fatal accidents began to in- | rrease. In towns and cities, automobiles | were limited to 25 miles an hour. Soon city councils were buying traffic lights. A campaign began in Chicago for four-lane roads. Dr. Miller McClintock went to Los Angeles and studied its problem. He set up a ‘“major-street” system of wider, better connected thoroughfares, set aside for a faster flow of traffic.

Robert M. Bowes

SEES ‘BETTER LIVING’ AS SPUR TO SALES

I's Today’s Theme, Says George W. Mason.

Aids Many Cities

Since then, Dr. McClintock, now head of the Harvard Bureau, has been called in as consultant by

“ ‘Better Living’ is

| have been retained. The instrument | panel is smooth with no knobs or

Instruments Fully Visible Instruments are fully visible | through the new three-spoke, open- | top steering wheel.

| by the Bowes Seal-Fast Corp., | manufacturers and distributors of | | nounced today by Robert M. New Line Comes in Seven | Bowes, president of the organiza- | Body Types, Say Jones the erection of additional plant! space at the company’s present lo- | cation on N. Pine St. It will be the Brilliantly styled, the new De Soto! years. : for 1038, to be at the Automobile] THe Fowes Nompany as founded | [in witn . Bowes i | show, features mechanical improve- : OS A ments that include a longer wheel- | tube repair Kits. base, a stronger and sturdier frame, | The Bowes line now includes tire bigger, more powerful hydraulic | IPI" materials, spark plugs, auto ‘ | tor repair fluid and battery cables. | rubber-insulated against road shocks. | Soon after the inception of the The wheelbase on the new car has | business, Mr. Bowes was joined in been lengthened to 119 inches, con- | | : | Charles E. Bowes, who ever since ‘proved cushion- | has had charge of manufacturing ed riding quali- while Robert Bowes has directed | ties of the car. } ] selling and merchandising effiwill be 199 inches | ciency. from bumper to The concern now is engaged in a bumper. | ganization which - now numbers Thos. A. Maley, | nearly 300 distributors and salesheads of Jones & | men. Maley, ,Inc., In- | : located at Hamilton, Ontario, and | tributors, an- in London, England. The English | nounce that De plant also supplies European marin seven body products. types, including four-door touring | ———" sedan with trunk, four-door sedan 80 PER CENT LIKE “KNEES” door touring brougham with trunk, | wheel suspension stand with the a coupe with rear luggage deck, & | ioioring public? According to the convertible coupe with rumble seat, |atest survey of General Motors Re- | passenger sedan. feature on their next cars and 96.7 | It is available in any one of eight | per cent who now have it favor it. colors—black, winchester gunmetal, | green, surf blue, everglades red or cinnabar. . {anti . 7 3 controls projecting to catch or tear; The front end follows the dis-| 4). none] is above knee-height; door |of former years, but new styling ward and are flattened: a large | gives it a more clean-cut, brilliant padded roll on the back of the front | seat protects back seat passengers De Soto’s new hand brake lever is of the “pistol grip” variety, located just under the instrument panel. It

|mamstests products, was an-| The expansion program includes And Maley. | fourth such move in the last three | one-man sales force for his inner- | lamps, fan belts, polish, wax, radia brakes and a new steering set-up, | p Pe es ; the enterprise b his brother, tributing to im- p y | his attention to the development of Overall length | drive to expand the distributing orA. R. Jones and | Bowes Seal-Fast plants also are | lianapolis dis - Soto is available | kets with rubber and chemical with luggage compartment, a tWO0-| yoy goes independent fronta convertible sedan and a seven-|cearch Staff 80.7 per cent want the | Chinese gold, chinchilla gray, gem | tinctive De Soto “horizontal” pattern | pon gies inside and out, curve in- | and the robe rail is a silken cord. | is at the right of the driver and may

t | Emphasis has been placed on the | be operated by other front seat pas-

E. L. Shaver C. 0. Warnock

and Mr. Malarky, chief of the Reo Indiana Sales Co. treasurer. The others shown above are directors. Mr. Bloch is head of the Gibson Co., Mr. Jones is president of Jones & Maley, Inc, Mr. Martin, president of the Martin Truck Co., and Mr. Shaver and Mr. Warnock are heads of the companies carrying their names.

Mr. Johnson,

ments; mechanically, the hypoid rear axle combines the strength of

ECONOMY AND SPEED

{legibility of numerals. A new type | sengers in cases of emergency. of lighting causes the rays to come | | ®rough the numerals from the back, giving a clear-cut silhouette | | appearance at night. | time, the numerals are large and | larger this year and are not only easily visible for daytime driving. |extremely effective from a braking | Color, introduced on the instru- | standpoint but allow drivers to get { ment panel and at other points in- | full effects with a “soft” pedal. | side the car, contributes to the rich- A new independent front-wheel ness of appearance. The numerals | suspension set-up and new mount= | on the speedometer are outlined in | ing of De Soto's airplane‘type, hy- | vermilion, while the horn button is| draulic shock absorbers contribute | silver with vermilion trim. Knobs | to improved cushioned riding qualiand escutcheons on the door han- | ties. | dles are of a rose beige hue. De Soto utilizes a ride stabilizer

Bigger Brakes Hydraulic brakes, used on every

At the same | De Soto ever built, are 10 per cent |

; today’s theme many of our larger cities which | song everywhere in the United | were hampered by the ever growing | States,” according to George W. | congestion in their streets. : Re- | Mason, president of Nash-Kelvinator | cently, under the sponsorship of Corp the Shell Oil Co., he and Norman 3 | Bel Geddes, have co-operated on a “Workers in every line of endeavor |

rt . = solution for today's stop-and-go are enjoying increasing income. problem, Farmers this year have had bounti- “The automobile,” says Dr. Mc=ful crops and they are getting good | Clintock, “its not the villian of toprices for their products. Ameri- day's American tragedy of traffic cans, when they have money, are! congestion with its staggering angood spenders, for they have been | nual toll of human lives that has educated to expect and have fine | grown from a total of 15,000 in things that make for better living. | 1922 to 36.000 in 1936. All of which facts are auguries of | “we have developed the automoa year of splendid prosperity in| pile” he says, “but have given little 1938. or no intelligent consideration to “The things that make for better | the street system over which it must living—motor cars, electric refrig- | perate.” erators, radios and manifold other Dr. McClintock says the nation conveniences and luxuries—will be | has sincerely attempted to do somein much demand this coming year. thing about its traffic tangles, but “The automobile industry, in par-| the efforts haven't been very effecticular, stands to enjoy some start- | tive, ling sales gains in 1938. For one “Putting up posters urging safe thing many people who have been| griving, holding occasional police forced by lack of prosperity to drive | safety drives, and installing more their old cars much longer than traffic lights won't stop people in otherwise would have been necessary | automobiles from killing themselves will again be in the market for the | aq 36,000 others each year,” says newest and most up-to-date models. | Dr. McClintock, “but traffic enginThis will account for a worth-while | eering will.” percentage of the new car sales.”

— FATIGUE BEING CHECKED Shock-free steering that greatly Efforts toward stabilizing em- |reduces driving fatigue is obtained ployment in the automobile industry | for the new 1938 Chrysler Royal and have resulted in lifting the propor- (the Chrysler Imperial by mounting tion of sieady workers to 79 per cent |the steering gear in rubber. Small

STABILIZING WORK

| KETTERING LAUDS DIESEL they ever thought possible and at a

greater saving in operating and fuel cost. Full length trains have reached | speeds of 120 miles an hour.”

the bevel-gear drive with the quietness of the worm drive. Tilting foot rests in the rear compartment, high-power dome light in the rear body panels, defrosting outlets in the instrument panels, deep floor carpets, smoothly irimmed side walls and roofs describe the latest Dodge interiors.

Instruments Grouped

best | All the “Safety Interior” features, | bar to keep the car on an even keel {for 1936 as against 51 per cent in [road shocks and vibrations are thus

For gasoline economy the | introduced by De Soto a year ago, | when rounding curves. | 1934. | kept from the driver's arms.

speed is 35 miles an hour.

“The Diesel,” said Charles F. Ket- _ tering, General Motors vice presi- | dent in charge of research, “is a remarkable engine for some purposes. | It is the answer to many of the problems railroads have been trying! | to solve for years.

“Passenger trains have been able

to keep up faster

schedules than

Safety and convenience seem to have been guiding motives in the design of the instrument panels of the new Dodge models. The heat indicator, ammeter dial, fuel and | oil gauges, are grouped in a circu-! lar layout and placed beside the speedometer so that the driver, in reading the instruments, does not have to turn his eyes out of the direction in which the car travels. Switches, control knobs, glove] compartment and ashtray handles, | even the ignition lock, are sunk into the instrument panel so that none of them can act as obstructions. Notable success, says Mr. Ewing, attends the efforts of Dodge engineers to make their car interiors sound-proof. The steel roof, the rear quarters and the cowl are in-| sulated with special heavy padding. | Body sides and door panels are covered with a plastic material ce-| mented to the metal surfaces. A coating of gumlike substances] is sprayed on the underside or rear | deck lids in addition to the felt] padding placed between the metal panels that form the lids.

Engine Placed Forward

Further contributing to riding are a highly developed weight distribution and the synchronized action of specially long, semielliptic springs fashioned of thinned-down leaves of Amola steel. The engine is placed well forward. Front and rear seats are also advanced. Rear seat passengers ride ahead of the rear axle and the weight carried on the springs is] evenly shared by front and rear.| This even division of the load has made it possible to give front and rear springs the same resiliency; this means the springs deflect and recover at the same rate, without subjecting the car body and the occupants to “pitching” when going over rough roads.

TRUCK TIRES COST TENTH OF 1920 PRICE

The average American truck or bus operator will spend about $85 for tires on each truck or bus he | owns in 1937, compared with more than $600 in 1920, according to Mr. Art Rose of the Rose Tire Co. distributor of Miller tires and tubes. “In 1920 it required at least six | tires annually and a {ruck or bus tire cost about $108 and usually gave about 5000 miles service,” Mr. | Rose said. | “Consistent improvements in tire | quality resulting from research and | development have increased tire | mileage many times in the past ol

* THE BETTER TO SEE. Among the safety features on | ! Packard cars is a vacuum booster | ‘which supplies power evenly to windshield wipers, causing them to operate at a regular speed. Without | such am arrangement windshield | wipers slow down or stop when a | car is climbing a hill or when it is! accelerated quickly as in passing | another car. |

Whichever Car You Invest In ‘ud You'll Have Cause to Be Proud!

Husky Spa Prolong Ne

designed pep and

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vitality.

stall Bowes

Husky Bowes “Seal Fast” spark plugs, along with other internationally known Bowes products, are sold by better independent automotive service dealers. You can entrust your motoring needs to an one of them. You'll ind them ait well equipped, capable, eager to serve you.

sincerely

® You're wise if you have decided to buy a new car because values were never better. see them at the Auto Show—a dazzling array of 1938 models, each one sleek . . . powerful . . . at the very peak of automotive perfection. Whichever car you choose, you'll get thrilling performance . . . and the matchless thrill of ownership that will make you glad you parted with hard-earned dollars to possess it. that thrill . . . and to new-car performance that will make you proud for a long time to come!

Perpetuate Your Pride With

Bowes “Seal Fast” Spark Plugs are

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STEP AHEAD

BE MONEY AHEAD! DRIVE AN 0

H. M. VAN MATRE, INC. 2917 CENTRAL AVE.

LAWRENCE AUTO CO. LAWRENCE, IND.

HICKMAN-MOYER

MERIDIAN AT 13TH

SULLIVAN MOTORS, INC. 650 VIRGINIA AVE.

BO TR EE AS

OLDSMOBILE’'S new Automatic Safety Transmission is the driving sensation of the year. It opens to motorists a whole new

PARTS MADE QUICKLY | 9 Raw materials are handled so! | swiftly in the Ford Rouge Plant that ore arriving one morning can | emerge as part of a finished car! by noon next day. . |

(at right) Oldsmobile’s Automatic Safety Transmission gives you a Super-Drive for cruising and a Pick-Up

NEW

ITS MORE THAN JUST A GEAR-SHIFTER!

Gear for acceleration,

(above) The conventional gear shift lever is entirely eliminated. Driving becomes simpler, easier and safer. You drive with both hands on the wheel.

world of flashing, flowing performance. See the Automatic Safety Transmission at the Show. Optional at extra cost on all models.

(at left) With Oldsmobile’s new Automatic Safety Transmission, you flash ahead froma standing start with pick-up that puts you out in front.

(at right) Oldsmobile’s Super - Drive materially reduces engine revolutions at cruising speeds . . . increases gasoline mileage from 18% to 20%.

AND

SALES, INC.

NOWHERE ELSE CAN MONEY BUY SO MUCH!

BODY FEATURES Safety Dash with Safety Instrument Unit e Safety Interiors ® Unistoel Body Construction o TurretTop © Steel Body Frame * No Draft Ventilation Safety Glass » Adjustable Front Seat

CHASSIS FEATURES Knee - Action Wheels Super - Hydraulic Brakes e Center-Control Steering © Dual Ride Stabilizers Big, Low-Pressure Tires © Stabilized Front End ® Streamlined Headlamps

ENGINE FEATURES 95-Horsepower Six 110-Horse-power Eight ® Under-Hood Battery Electro - Hardened Aluminum Pjstons © Rifle-Drilled Connecting Rods 100% Full Pressure Lubrication

Monthly Payments to suit your purse — General Motors Instalment Plan,

LDSMOBILE

MILLER OLDSMOBILE CO.

3120 E. WASHINGTON ST,

E. W. ESSIG MOTOR SALES 2446 W. 16TH ST,