Indianapolis Times, Indianapolis, Marion County, 13 November 1937 — Page 19
SATURDAY, NOV. 18,
The Newest in Automobile Styles as Modeled by Buick,
1937
ps
THE INDIANAPOLIS TIMES
BERlAY
PAGE 19°
BUICK DISPLAYS FOUR NEW CARS
21 Body Models Announced; Dickens Points to Many Improvements.
Four new lines of Buick motor cars for 1938, the Series 40 Special, Series 60 Century, Series 80 Roadmaster and Series 90 Limited are being shown at the Indianapolis Automobile Show this year, carrying outstanding engineering and style improvements. C. A. Dickens, manager of the recently estab- : lished Indianapolis zone office for the Buick Motor Co., declares that more new features are packed into the 1938 models than in any new cars introduced by Buick in the last five years. Outstanding among these are . the new “Dyna- Mr. Dickens flash” engine, that permits higher compression without detonation and consequently greater power and performance; coil spring rear suspension, an innovation resulting in marked improvement in riding and steering qualities as well as safety; new “silent zone” body mounting, which further eliminates road vibration from the car bodies, and a new self-shifting transmission, which will be optional at extra cost on the lower priced Series 40 cars. The Buick engineering changes are regarded as among the most important in the industry this year. Both the engine improvements and the new coil spring rear suspension are exclusive features for 1938. Ranging from the lower medium price field through the medium and upper medium brackets, Buick’s heaviest volume is in the field covered by the Series 40 Special grouv of cars. According to Mr. Dickens
this series accounts for better than 70 per cent of total Buick production. The new Buicks are popularly styled in the new streamline trend and are offered in a total of 21 body models which include sedans both with and without built-in trunks. standard and sport coupe models with opera seats, and convertible coupes and phaetons. Both two and four-door sedans are built in the Series 40 and Series 60 Buicks, while the longer wheelbase 80's and 90's are all four-door types. Entirely new Fisher unisteel turret top bodies have been designed for the Series 80 and 90 Buicks. Complete new styling both inside and out mark the new Buicks as another standout in the 1938 style parade. The attractive radiator grilles are of new design and are die cast in two sections with the color line of the hood carried down through the center surmounted by the Buick crest. Hood lids this year lift from the molding line for more convenient light service, with fixed hood side panels lending greater strength and solidity to the front end sheet metal assembly. Attractive louvres are
t | satin-finished chrome done in ret | cessed panels
with the foremost | panels on each side carrying the { model name. | Split V-type windshields are | Slanted back to meet the smooth contour of the steel turret top and are equipped for twin windshield | wipers and twin defrosters built into | the interior garnish moldings, a distinctive new feature. Rearwards, the new Buicks are completely restyled, with an unusual arrangement of tail lights, license illumination and stop light used on all sedan models. Eliminated this year, is the gas tank filler cap, which has been placed under the left rear fender, completely smoothing up the rear end. Access to the gas tank spout is through a small door in the fender. A new Buick 8 emblem is mounted in the center of the luggage compartment door on sedan models. Bumpers also carry the Buick emblem, front and rear. The 1936 cars are powered by valve-in-head straight eight engines involving the new “Dynafiash” principle in which special domeshaped, or “turbulator” pistons are used.
2 CONVERTIBLES AMONG ZEPHYRS
Six Body Types Included in 1938 Group, Announces A. C. Steger.
Two new convertibles, a sedan and
a coupe, are presented among the six body types which comprise the 1938 Lincoin-Zephyr group. In addition to the new convertibles, the line includes a sedan with four doors, a coupe-sedan with two doors, a three-passenger coupe and a town-limousine. A wide range of choice in colors in a new baked enamel finish is available, A. C. Steger, district manager of the Lincoln division of the Ford Motor Co. has announced. From front to rear bumper, the new cars display a new impression of metor car styl- RR ing. The stream lined front end Mir, Steger is closed except for two grille openings near the bottom. The *air-stream” treatment is carried out in the long hood, the tilt of the windshield and grgceful body contours. The fenders are massive. Headlamps are streamed into the front fenders, the combination tail and stop lamps nto the rear fenders. The license plate bracket is in the center of the rear deck door, Tasteful new fittings, wide, deeply cushioned seats and a general air of roominess characterize the interiors. The driver compartments have been enlarged. A new instrument panel, which includes a closed grille extending down to the floor, conceals radio and car heater installations and is flanked on either side by a glove compartment. Controls, including throttle, choke
=
New ‘Tiptoe-matic’ Clutch Is Featured by Chevrolet
| |
| |
Advances in performance, economy, safety, durability and style, gained through refinement of features, mark the two new passenger car series which Chevrolet is introducing. Both lines embody the revolutionary new “Tiptoe-matic” clutch combining more positive action with greater operating ease and adding to the safety, comfort and dura-
bility of the car.
The 1938 lines, declares N. A. Stuart, Indianapolis zone manager,
represents advances over even the?
1937 models. Refinements extend to bodies, both interiors and exteriors, and to ii numerous units NA RLY of the chassis, iv" whose design, © however, re- 3 mains fundamentally unchanged. The power plant in | both series is the 85 -horse power highcompression valve - in - head six-cylinder engine. All models have Chevrolet's hydraulic brakes, all-silent, all-steel turret top bodies by Fisher and hypoid rear axle. On the Master
Mr. Stuart
are grouped around the speedometer in the middle of the panel. Engine instruments are arranged around the circumference of the speedometer dial. Below is a large electric clock. The panel and grille are finished in beige. Garnish moldings are in “Silver Glow” walnut finish. Seats are comfortable upholstered in broadcloth or cord. There is a soft-edge cushioned with sponge rubber on the back of the seat above the robe cord. Deeper arm rests are provided in rear compartments. Large luggage compartments are provided in all new body types. Additional luggage space is found back of the seat in the coupe and convertible coupe. Among the improvements in the chassis is the increased wheelbase, now 125 inches, three inches longer. Springbase is lengthened to 136 inches. The longer wheelbase tends
tc improve the riding comfort.
CADILLAC QUALITY THRU AND THRU
A GENERAL MOTORS VALUE
A MIRACULOUS NEW EASE AND SIMPLICITY IN SHIFTING
Located at your finger tips on the steering column,
This newest and finest LaSalle V-8 brings you Cadillac’s newest engineering achievement—the Syn.
cromatic Gear Shift!
Thus you have an almost miraculous new ease of control over LaSalle’s 125-horsepower, Cadillac-huilt
V-8 engine. The Syncromatic to learn, nothing to
Shift is standard— there is nothing forget. But there is a delightful
new experience to enjoy!
ACME CHEVROLET Co.
Robinson, I.
ADE MOTOR SALES
Crawfordsville
the Syncromatic Shift enables you to change gears easily and smoothly. Furthermore, the floor of the
front compartment is now wholly unobstructed.
You cannot fail to admire the exquisite new lines,
the smart new style, and the uncommon luxury of
this newest LaSalle! of all time! economical fine car!
, INC.
BEN BEEN MOTOR SALES
Burrows
2330 N. Meridian St.
BURR N.' MUNSON Muncie
CHARLES R. LEE MOTOR CO. Anderson
nd
CHENOWITH MOTOR Richmond
SALES
CURRY BUICK COMPANY Bloomington
DUGGLEBY MOTOR SALES Winamae
HOOSIER CADILLAC GO, INC.
Distributors
TA. 4100
L. SCHAEFER Columbus
D. POCLLOM & SON Brazil
It’s the most beautiful LaSalle And it also remains the world’s most Why not drive one—today?
KOKOMO AUTO SALES, INC. Kokomo MURRELL MOTOR SALES Marion MONTGOMERY and MORRISON Greensburg SANDMAN BROTHERS Shelbyville TIPPECANOE MOTORS, INC. Lafayette WABASH PONTIAC-CADILLAC CO., INC
Terre Haute
De Luxe series Chevrolet fully in-
closed knee action is starting its fifth year. Outwardly the notable change is the styling of the front end. The top of the hood sweeps forward from the cowl in a curve, to cap the almost vertical flat-topped radiator and grille.
The latter, a radical improve-
The model illustrated is the BUICK SPECIAL #-door sport sedan—31022 delivered at Flint, Fenderwells, white sidewall tives and special accessories extra,
Meaning — the Most Modern Automobile in the World is the new 1938 Buick—with DYNAFLASH ENGINE
General Motors is the proud models in different price ranges, to the higher brackets. Left, the
ment over previous design, consists of chromium-plated horizontal bars, flowing back from the center iine of the grille to blend into the radiator shell. Engine advances are mainly in the nature of refinements, although a new and lighter fiywheel, in conjunction with the new clutch, affords greater flexibility and quicker response to the controls, and valvesprings, valves and certain portions of the cooling system have been redesigned rather than simply refined There is faster transfer of heat from the combustion chambers, especially in the vicinity of the valves, in spite of the fact that the cooling system in 1937 was outstanding for efficiency. The most notable change in the power plant and its related units is the electrical system. It consists of
and TORQUE-FREE SPRINGING
F you've put a sparkling 1938 Buick through its thrilling
paces—
And tried to say in words what
this standout car’s got—
And found to your surprise you couldn’t begin to do it justice—
Listen, don’t think you're the
only one!
“No use talking, it's gotta lotta aummph!” That'swhat delighted trier-outers say, vainly trying to express all the marvelous
things they've felt.
“Ummph!”’ meaning zip — flash — brilliance — power. “Ummph!” meaning all you ever expected to find in a car—
But still vou neglect entirely the directability this car gets from its new rear springing, the blessedly reduced risk of skidding, the far simpler maintenance, surer traction and longer rear tire wear that go with it.
and a great deal else in addi-
tion!
Fact is — demonstration, not conversation, is the thing to describe this great new Buick.
To say it’s quick—nimble—agile
And wherever there's a Buick dealer there's a chance y to try this great car out TL. —now, today, with your- ree self in person right
there behind the wheel!
ui!
I(,\ A GENERAL MOTORS VALUE
Monarch Motor Co. Inc.
1018 N. MERIDIAN ST. Indianapolis, Ind.
R. A. Flanagan J E. Monroe St. Franklin, Ind.
* * % x ON
Howard Holt 23-25 W. North St. Greenfield, Ind.
AT
parent of these
from the lowest Buick Roadmas-
a new higher-capacity generator with voltage regulator which adjusts its output at all times to the load imposed on the battery; a new starting mechanism of the type furnished on costlier General Motors cars, with over-running clutch and automatic throttle opening, assuring easy, positive starts, and a new, weather-tight and accessible battery cover. Greater body space and increased stability on the road are provided by widening the rear tread from 57 9-16 inches to a full 59 inches. In conjunction with changes in the wheel house design, this makes possible two inches greater width through the rear seat of the car. An innovation in the mode of attaching the rear springs to the rear axle housing results in quieter op-
—fast—is to do only fractional justice to its DYNAFLASH engine and what it does every time you touch off its thrifty power.
To call its TORQUE- FREE SPRINGING ride velvety is only to partpicture its ride. Use the words jarless, level, floating, serene— and you come a little closer.
No, you can’t cramp a new Buick into words—only its action can tell its eloquent story.
H. R. Swaynie Westside Square Noblesville, Ind.
eration over any type of road. Rear
ter, convertible sport sedan; its new front end, and LaSalle in the convertible coupe with its top trimly set back for sunny days.
Chevrolet and LaSalle
Chevrolet, displaying
springs are completely insulated from the housing by bushings and washers of live, resilient rubber, Metal-to-metal contacts are elimie nated entirely. Beauty and safety received first consideration in the interiors. Grays and tans predominate in upholstery and trim in the Master De Luxe and the Master—the former offer= ing breathing back mohair velvet as standard and broadcloth as an option, and a single choice, breathing back mohair velvet being available in the Master series.
HE'S NO MINDREADER Too many motorists operate their cars as if other motorists were mindreaders possessed with mystic powers to foretell when the driver nf the automobile ahead intends to stop or change direction.
a
dA a
EVERY SPARK SETS OFF A CYCLONE!
Rushing into the cylinder at speeds as high as 250 miles an hour, the fuel charge strikes the Turbulator built into the piston. Instantaneously it is converted into a tiny cyclone of terrific turbulence. The spark ashing into this cyclompression, fires a faster, cleaner, more furious explosion which drives piston down with almost 10% stronger power-push.
A SAFETY CUSHION ON EACH WHEEL!
Buick replaces the usual type spring with this special spring of stout coiled steel and big direct-acting Transport Type shock absorbers. Rigidly aligned by the Torque Tube, rear axle and wheels cannot twist or distort, cannot affect steering, greatly reducing danger from skids. No shackles, no grease points, no chatter, no premature rear tire wear.
NEw TORQUEFREE THLE
THESE VALUES!
Complete with DYNAFLASH engine and
Community
TORQUE-FREE SPRINGING, these models deliver at Flint, Mich. at these prices: Buick SPECIAL business coupe, $835; Buick SPECIAL 4-door touring sedan, $1047; CENTURY 4-door touring sedan, $1287; ROADMASTER 4-door touring sedan, $645; LIMITED 8-passenger sedan, $230. Special accessories, local taxes, if any, and freight extra. oi
Motors, Inc.
37 WEST 38TH ST. Indianapolis, Ind.
Sandman Bros. Washington & Pike Sts. Shelbyville, Ind.
Martinsville Auto Co. Martinsville, Ind. Kincaid Garage Lizton, Ind.
ALL BUICK DEALERS’ * * * *