Indianapolis Times, Indianapolis, Marion County, 13 November 1937 — Page 16

PAGE 16

MANY CHANGES LISTED ON ALL FOUR PACKARDS

Hanchett Says Improvements Made in Comfort And Riding Qualities.

For 1938 the Packard Motor Car Co. has almost completely redesigned its two lower priced cars and a long list of detailed improvements in the larger higher-priced | Super Eight and Twelve was an-| nounced today by W. A. B. Han-

chett, president of Packard Indian- |

| apolis, Inc., Indianapolis distributor | for Packard. The Packard " | Eight becomes the successor to the 120. The name Packard Six is continued for its companion in the lower priced field. Mr. Hanchett's an2 0 Un cement J features a8 new SNF riding comfort with all four Mr. Hanchett cars. A large number of detailed changes go to make the “new Pack- | ard ride.” Principal among them is 8 new rear spring suspension system for the Six and Eight. | The Six and Eight are much larger in appearance and each has an incerase of seven inches in wheelbase. The wheelbase of the new Six is 122 inches, two inches longer than the 1937 Packard 120, and that of the Eight is 127 inches Actual overall length of both cars is | only slightly greater. | Both the Six and Eight have allsteel bodies with one-piece steel tops and sound insulated with 11 different kinds of noise-deadening mate-

-—

Design Changes

All four cars have V-type windshields and V rear windows; new and more streamlined fenders; new | four-beam head lamps, mounted di- | rectly on the skirts of the front fenders; new instrument boards and instruments, featuring among sev- | eral other things new almost fullength concealed defroster vents for | both sides of the windshield. Lug- | gage trunks “of the Six and Eight are much enlarged. Hoods of all cars have a fixed panel through the center to which | side panels are hinged. Plunger | type rear door locks are provided in | all four lines, with provision against | any possibility of locking the car | from the outside with the key re-| maining inside. | There are scores of other new de- | tails which are common to all four | Packards. One is a novel ar-

new from the engine compartment away | under the car, instead of directing it back along the sides of the car | through the louvres. There are large ducts with big openings | through the bottoms of the front Jender skirts now to carry away the heat. Wheel Suspension Retained

As a part of the new rear spring suspension on the Six and Eight | there is a lateral stabilizer as well | as a roll control bar. The stabilizer, rubber insulated, consists of a steel| tube extending from the right rear spring pad to the end of a vertical | bracket attached to the left side | rail. On the larger cars there are | two of these tubes, the second one | extending from the bracket to the right side rail. The Packard Safe-T-fleX inde- | pendent front wheel suspension system is continued on all cars and to it has been added a newly de- | signed rubber pad for the seat of | the top of the coil springs. i Bodies of all cars are wider, giving incerased seating width. Windshields of the Six and Eight are a | full two inches higher, giving great- | ly increased vision. Easily manipu- | lated cam type screened cowl venti- | lators are provided.

Mechanical Features

Engines of all cars now have water packets extending practically the full length of the cylinders, a feature of the Twelve engine now extended to the others. A reinforcing rib circles the top of the cylinder barrels in the Super Eight power plants. The bore of the Six engine has been increased 1-18 of an inch to 31% inches, giving increased torque. The Six develops 100 horsepower, Eight 120, Super Eight 135, and Twelve 175. All cars have, as before, transmissions with carburized gears, silent in all forward speeds; carburetor air cleaners and silencers; ventilated crank cases; vibration dampers; full pressure lubrication; 100 per cent counterweighted crankshafts; hypoid geared rear axles; 1-beam X member, box girder frames and other basic Packard engineering features.

CHEVROLET'S PRICES ON °38 MODELS SET

Chevrolet's new prices represent an increase ranging 34 per cent to 5 per cent, or, in dollars, of $26 to $44 per model. The sedan in the master de luxe series shows an increase of $26, from $770 to $796. The increase in the case of seven models is less than $30, and in the case of the other five is between $30 and $34, the latter figure applying to the master sport sedan. The new prices now include the S. A. E. group of accessories, such as front and rear bumpers, spare tire and tube, radiator ornament and, in addition, on the de luxe models, the right-hand tail-lamp, which were not heretofore included in the total prices listed but were sold at an extra charge to the buyer.

ALL OLDS EQUIPPED WITH SAFETY GLASS

All models of the new Oldsmobile gix and eight for 1938 are provided with safety plate glass throughout as standard equipment at no extra cost. Oldsmobile’s safety glass consists of two sheets of plate glass, carefully matched for clarity and color, bonded together by a transparent plastic material. All ledges are sealed with a special compound hich resists moisture and protects plastic bond from the deterio-

i | cerned,

By PAUL G. HOFFMAN President Studebaker Corp.

The coming vear—1938—should be |

| a good one for manufacturers whose

products can stand the scrutiny of careful investigation. Fortunately for the automotive

| industry, the 1938 models are again | " Sl ze | spect and ride in and buy cars that

of |

pacemakers when it comes to value, The new automobiles are bargains and offer purchasers more value

| than they can obtain in any other | product.

far as Studebaker is conour new cars are, 8s we state, the crowning achievement of 86 years of manufacturing. We don't care to number of cars we will sell, but we are certain we will have a recordbreaking year when it comes to owner enthusiasm.

WILLYS GO. GLINGS TO ITS EARLY AIMS

Founder's Policies Continued Asserts Canady.

Progress of Willys-Overland Mo-

has been entirely along the original policies laid out at the time the new Willys was introduced, Ward M.

said today.

forecast the |

| been built before,

{

By C. W. NASH Nash Motors Co. Board Chairman

At the big automobile shows and in display rooms across the continent, automobile-minded Americans this year will see the finest motor

cars that have ever been produced. | fare of our country is nothing short

They will have opportunity to in-

for performance, for economy operation, for reliability, for comfort and for sheer beauty of line and design wouldn't have been dreamed of a few short years ago. Americans are discriminating when it comes to automobiles, more so than any other nationality in the world. For 1938, they want cars that will out-perform any that have ever cars that are economical to operate, cars that are

safe to ride in and trouble-free |

mechanically, cars that are comfortable and cars of simple but beautiful and modern design. Such are the cars that are available for 1938. In all my 22 years as an independent manufacturer of automobiles, I have never seen Cars that have so closely met the requirements of the American public as those that are being introduced

|at the present time.

NEW LINE OF TRUCKS

| tors, Inc., during the past 12 months | DISPLAYED BY DODG

The Dodge truck exhibit at the

| Canady, chairman of the company, | Automobile Show presents & full line

of beautiful new commercial cars

“The record of the company has | and medium and heavy-duty trucks. | been one of steady earnings except | Of special interest to truck buyers |

for the first three months of opera- | are the “18 econ-o-mizers” featured

tions, during which actual production of cars did not get under way

throughout the entire These ‘“econ-o-mizers”

by Dodge truck line.

until the third month. In the period | are said to effect unusual savings in

| from Dec. 1, 1936, to Sept. 30, 1987, | gas and oil consumption, tire wear

the total output was 66,755 passen- | and general operating economy.

ger cars,” he explained.

Commercial models shown are

‘Despite rising costs of labor and | panel, canopy, Screen, commercial interruptions in production caused | sedan and pickup. The 3% -1-ton seby the failure of suppliers to main- | ries includes panel, express, chassis tain a regular flow of materials due | with cab and two stake models in

to strikes in outside plants, no price

two wheelbase lengths. Heavier

rises were made on Willys models | trucks displayed are one and one-

during the 1937 sales year. “The low price on the passenger

This is

the same low price that was main- | tained through the 1937 period. In!

| 1

|is $499 for a coupe model.

half, two and three-ton models.

ALL HANDS ON DECK

Following announcement of its

the new commercial line which is | 1938 models, factories of the Packjust being announced, the low price | ard Motor Car Co. are now work-

is $480.” LOOSE BELT CAUSES NOISE

| mand for cars.

ing to the limit of their capacity in the company’s efforts to meet deMany departments

A loose fan belt sometimes causes | of the plant are working 24 hours

| a noise that sounds somewhat like a day. | a loose bearing knock,

Assembly lines are running 16 hours a day.

fad hiv

nl)

i \

) of

m—

We Know Just How You Feel Keep That Thrill of Ownership!

Corroded Cables Rob Your Car of Power

Most independent

eal Fast’ Shttery Cabdbles—sires that formance.

dealers carry a complety ro} Bowes “S as S to ur

® Talk about thrills!—There’s nothing to compare with the thrill we know you'll get out of owning that new car you've decided to buy. You'll have every right to be proud and to stay proud, so far as that’s concerned—you’ll want to go right to the mat with anything which threat: ens your investment in any way. So we feel it’s only fair to call your attention to a threat which will start to develop from the very moment you start to drive your new car.

Stop This Loss of Power and Performance

This is what acid fumes from the battery do to battery cable terminals. Corrosion attacks almost immediately. So does oxidation. Power is diminished, may even be cut off entirely if corrosion and oxidation get in a thorough job. But you can remove this

threat to your car's performance if youll have your serviceman install Bowes “Seal Fast” KoRoDLESS Battery Cables. Theyre guaranteed unconditionally against corrosion. They resist oxidation, too. Made of full-sized wire, Bowes “Seal Fast” Cables assure a full, uninterrupted flow of power at all times.

See vour dealer to get oa will protect your car's per-

AUTO

PRODUCTS

By WALTER P. CHRYSLER Chrysler Corp. Board Chairman Looked at from almost any angle, the contribution which the automotive industry has made and is making to the social and economic wel-

of remarkable. Every year, through the Automo-

bile Show, the industry gives re- |

newed assurance of its extraordinary vitality, its constant search for improvement, no matter what conditions it has to meet. Some years ago, it will be recalled, there was a notion prevalent that the automobile industry was nearing, if it had not already reached, a socalled saturation point. Actually we | seem to be farther away from it now than we were then. Recently there has been another notion equally unfounded, that the industry has passed its peak of spec|tacular advance and could be ex- | pected to settle down to the level of | progress of older established industries. It was thought that automobile engineers had produced (about as good a car or truck as could be built. Yet in the new modlels built for 1938 engineering im- | provement has again produced still | higher standards of motor car val‘ues. I believe this industry is still (young industry. I believe also that | notwithstanding its years, it will remain a young industry and that the public, which has been the beneficiary of automobile accomplishments, will continue to profit by the industry's search for automobile perfection and economy of opera(tion as long as the spirit of com- | petitive progress continues to inspire its engineers, its manufacturers, its dealers, as it has always inspired them in the past. UP AND DOWN HILLS In traveling through mountainous country remember this simple rule— Use the same gear down hill as you used going up it.

THE INDIANAPOLIS TIMES

High Auto Executives Express Views on Industry

By A. E. BARIT President, Hudson Motor Car Oe.

| Much has been written concerning [the profound influence of the automobile industry upon every phase 0 American life. It has been said, with great truth, that the family hearth and the family car share honors today in the pursuit of life, liberty and happiness. | Now there emerges another great sphere of influence—the effect of the industry, and the millions of cars it has produced upon the American civic landscape. Everywhere civic improvement is in project. Traffic arteries are being widened. ParkWay systems are being enlarged and beautified. Super-highways, divided for safety, are being constructed. { The motor car, it can further be ( said, is now remaking and beautifying the face of America just as in (| the past it invigorated the body of | America’s commercial life. All this would not have been pos- | sible had it not been for that superb [and select body of men known to {the industry of automotive en- | gineers. The vigor of commerce, the movement of goods, tbe free{dom of individual travel, and now the transformation of cities and towns are all tributary to the achievements of this splendid corps of men who, as the immortal Long- | fellow expressed it — “While their companions slent were toiling upward in the night.” Thus has the motor industry become parent to a new era in American living—an era of civic beautification and new promise.

FLARES ADVOCATED FOR CAR EQUIPMENT

It is good to carry a set of flares along when doing night driving because when you have to change a tire or make repairs on the road | the flare makes it possible for an | approaching driver to see you clearly.

By ALFRED P. SLOAN JR. General Motors Corp. Board Chairman

{ The automobile industry is an- | nouncing its new models with the

| belief that 1938 will be a good year. (and with the conviction that be | | cause of its important influence on | | the genera] economic life of the | country through the disbursement | | of funds for payrolls, raw materials, transportation and other services | the industry will be able to con- | tinue its traditional contribution to national prosperity. | The 1038 cars represent the best in automotive science and mechanical ingenuity, in keeping with the traditions of an industry that has improved its technology consistently year after year.

| The new General Motors cars em- |

| ploy improvements brought about by | the continuance of a progressive policy of research, both in the laboratories and in the study of what people want in the motor cars ‘they drive, There is no factor contributing to the prosperity of the whole public that is more important then the contribution of the automobile industry. The latest available figures

jobs in the United States is created by motor transportation. While more than half of these Jobs are in the operation of trucks and busses, nearly 2,000,000 people are employed in the manufacture, sales and servicing of motor vehicles and in the refining of petroleum for automotive use. I have no hesitation in saying that 1938 will be another banner year in the motor industry.

STRETCHING MILEAGE

Tests made under supervision of University of Michigan engineers showed that an average of 18%68 miles a gallon is obtained with clean spark plugs, as against 16.75 miles a gallon with dirty or badly worn spark plugs. The tests were made with cars in the lower price group.

indicate that one out of every seven |

By M. M. GILMAN Vice-President, Packard Motor Car Co.

This has been a good year for the automobile industry. It has been a record-breaking twelve months for Packard. We believe this new model period into which we are now entering will be an even better year for our company. As everyone knows, we brought out a completely new Car, a lowerpriced Packard, in the model year which began Sept. 1, 1934, During that year our production exceeded that of the 1934 model year by more than 300 per cent. Success with

| this new car kept mounting and the

1036 model vear exceeded 1935 by | nearly 100 per cent. It was (he | biggest production year in Packard history. With still another completely new | oar, the Packard Six, as a com|panion for our 120, in the 1837 | model vear we climbed to still an- | other high record. Our production | of 121,101 cars exceeded that of (1936 by more than 100 per cent. The jnorease in the number of Packard cars shipped from our factories in the 1937 model vear as compared

[with 1934, when our shipments were |

(7231, was 1574 per cent. | During this new model year we cannot expect to register an injcrease over the 1937 comparable to | that of 1937 over 1936. At the present we have not sufficient plant capacity to build that many cars in a year,

MAKES OLD PLUGS DO

invented for the promotion of better engine performance and more economical operation of motor vehicles is a spark plug cleaner developed | by engineers of the AC Spark Plug | division of General Motors, It will clean spark plugs at a cos of one-twelfth the price of new ones, The machine has been installed by some 70,000 dealers throughout the country.

One of the important service tools |

SATURDAY, NOV. 13, 1937

EMPHASIS PUT

| ON SAFETY IN

NEW PLYMOUTH .

‘Eight De Luxe and Three Business Models in 1938 Line.

In celebration of Plvmeuth’'s 10th anniversary “Jubilee” engineers have designed for 1938 a Plymouth richer in comfort and style Faster steering, easier handling, safer vision, better soundproofing and other engineering refinements that boost the level of luxury in the lowest price field, head the list of Plymouth improvements this yeai All sedan models have ample ‘stretching” room for six passen= gers, with inches of extra shoulder room, head room and leg room in the big all-steel bodies of safety dee sign, built by the pioneers in this method of construction.

Overall length of all models is 104 inches from bumper to bumper. The complete Plymouth line for 1938 in. ciudes eight “De Luxe” and three “Business” body types—all on 112. inch wheelbase with L-~head engine of 82~horse power,

New Models Look Bigger

The new Plymouth looks definitely bigger and more luxurious. A sleek new hood sweeps farther forward at the top to meet the new radiator | grille, which now rises much more | vertically than the sloping “face” of last year's car. Bigger head lamps of teardrop design emphasize appearance. Larger fencers dip lower in front, an inch and a half deeper than last year’s fender line,

These now sweep in a continuous curve toward a new, rounded front | apron in body color that forms the architectural base of Plvmouth's new front design. Hood louvres cone tinue the lines of windstream supe ports for the headlamps.

Windshield Is Larger

Plymouth introduces a new hood design with fixed side panels, and only the top sections swinging open for routine service, water and oil. | The handle remains where it was, (on the side panel. This now be- | comes a remote control, tightly lock ing into place the top section, or opening it partially for fingers to Hft up the rest of the way. | This year's windshield is larger, (giving safer vision. There is more [effective glass area and greater | depth in the vertical plane. As a (result, the 1938 Plymouth has 12 [per cent better visibility this vear, | making it easier to sce overhead | traffic lights as well as closer down in front of the car.

T0 PRESENT OUR GREAT NEW CAR

JOMN

EE YOUR

DESOTO EALER

GREAT CAR. FINE SERVICE ano4 SQUARE DEAL

ONES & MALEY

2421 E. WASHINGTON

VERLIN E. BOHANNON, INC. 1112 N. MERIDIAN ST.

H. MORRISON, INC. k AN CAPITU AY I

WE INVITE YOU TO SEE AND DRIVE THIS SMART NEW CAR

We want all of our many friends to see this great new De Soto... todriveit... to own it!

This year’s De Soto offers you big-car luxury

at small car cost.

It has faster pick-up...

bigger, genuine hydraulic brakes . . . safety steel body . . . a new “cushioned” ride... com-

plete sound-proofing . .

. room-for-six ... im-

proved 93-horsepower “economy engine” . ..

and easier handling. The price is just a few

dollars above the low-

est, and this car costs no more to run

than most small cars! own, too.

See it at the Automobile Show, at our show rooms or our dealers’ show rooms

... arrange for a demon inquire about our easy

CH. 0490 ’

SULLIVAN & O'BRIEN, INC.

501 VIRGINIA A GATES MOTOR 3d Hy TH

A "

It is easy to

THE 1938

E S 0 T 0

stration... and finance plan.

Inc.

VE. LES

IT'S AMERICA'S SMARTEST

QUICK FACTS:

Engine.” Power engine mountings. 3. Longer wheelbase , . . 119 inches. 4. Bigger steel

DESOTO, JANE. IT'S A sau”

“YES, AND IT’S NOW PRICED JUST ABOVE THE LOWEST"

LOW-PRICED CAR

1. Faster pick-up . Improved 93-h. p. “Economy 2. Patented Floating

hydraulic brakes. 5. Safety-

. N