Indianapolis Times, Indianapolis, Marion County, 5 November 1937 — Page 19

PAGE 19

I Buy Now for Winter and Save!

Tomorrow Another Great Day of Values!

Months ago we began preparations—when we decided to make Super-Value Days an outstanding event. We sent our buyers to America's front rank manufacturers, with instructions to get the country's biggest values. We searched ... compared ...sifted . .. in the most painstaking way. From the thousands of possible bargains we selected the best. We took only those which could stand up under the strictest tests of quality, style and price. To these alone we gave the name of "SUPER-VALUES." They're yours . . . the pick of America's bargains! Thrift-conscious shoppers will come in hundreds . . . and buy generously in this big sale!

THE INDIANAPOLIS TIMES

CHRISTMAS SHOPPERS

Buy Now! Save! Use Sears

LAYAWAY PLAN

OPEN SATURDAY NIGHT UNTIL 9 O'CLOCK Now —Our Regular 85c¢ "Royal Purple”

HOSIERY

76:

® Full Fashioned Crepe Chiffons or ® 5 and 7 Thread Service ~

Smart Snow Suits

® Double-Breasted Effects ®* Neva-Wet Snowcloth with Lined Ski Pants

New HATS

® "Shakos''—Pokes * Swaggers—Bretons ® Off-the-Face Versions

77-

Your opportunity to get one of the truly smart hats at a ridiculously low price. Choose an ever popular black or a bright glamorous new shade of rust, brown, green, blue or grey felt. Youthful or matron styles. Plenty of large headsizes.

\; Wh 1.19 Women's

Lambskin GLOVES

04- Pair

A complete assortment of this smart and very necessary part of daughter's winter wardrobe. She can "take her pick" of navy, brown, wine or green,

® Harmonizing Plaid Scarf and Belt or Harmonizing Plaid Inserts

Winter Shades ® |deal for Christmas Gifts

Beauty in hosiery at a 102; dis-

Warm, serviceable , , . chrome tanned gloves. Rayon and cot= ton fleece linings. Ideal for driving and outdoor sports, Black or brown, Sizes 6 to 8%.

count during “Super-Value” days. Exquisite crepe chiffons or service weights. Run stops and strong silk reinforcing give extra wearability, Extra lengths if desired.

Buy Now for : Sold

Christmas SILK HOSIERY Regularly

. Silk chiffon knee length Gifts hosiery at a remarkably < =ly ow 2S New autumn E WAR * » shades mn rich warm é , k ¢ al 85¢ . tones, Stock up Now! Pr.

Weights | Full-Fashioned (

® Smart Late Fall and With a Brilliant Future in the World of Fashion) ’

A Fur-Coat Value so Magnificent That We URGE You to SHOP AND COMPARE: For Only Then Can You Realize the Amazing Points of Superiority in the Coats Presented in This Unique Event!

® Seal-dyed Coney © Beaver-dyed Coney ® Lapin

<i ; ss

Tots' 3-Piece

— EE A SE All-Wool

7 °8

To keep the wee ones warm as toast. Beautifully tailored and styled. Slide fastener leg opening on leggings. In Copenhagen or red. Coat, hat and leggings.

® Easy-to-Tub Tuckstitch and Warm Flannelette

100

1 1

te and quality cot ton tuckstitch pajamas in new two-piece styling. Smart models . . . well made, to withstand plenty of wear and laundering. Flesh, tearose or blue, but not in Small, medium and large. more for these pajamas later

You'll pay 3 . + We warn you! Soa. EE RN delightfully slender in line.

Sizes for | Women and Misses

PAY A SMALL DEPOSIT . ..

Balance in " Convenient Payments

Regular 1.39 Values!

rn t 3p Hamma at

Smart, warm

RES i NR A A NAN

Despite 109, to 159, Greater Labor Costs and 309, Higher Fur Pelt Costs! . + « Here are fine quality furs , . . hand-picked, full-skin pelts. Here are fitted Princess lines of youthful grace . . . Flattering new "swing" skirts , . Smart and immensely wearable "boxy" swaggers, comfortably full-cut, yet Here are NEW sleeves, NEW small collars that will be snug against winter winds. And each coat is beautifully lined—with lining GUARANTEED by Sears for TWO SEASON'S WEAR! YOUR chance fo own the new fur coat you've wanted! You can SAVE with

SAFETY because of Sears GUARANTEE of SATISFACTION!

every stvie,

Flannelette Gowns

Women's soft, fieecy,

cotton fiannelette Extra Sizes, 6%c¢

gowns, full cut and Tots' Warm Vests-Panties

Two-Piece SNOW SETS

Values Up to 12.95 in Women's

New SPORTS COATS

smartly styled. Sizes 15 Snug fitting, warm fuckstitch vests or panties C Flesh color ravon and mers cerized cotton. Small, medium and large sizes Ea

to 17. 207%, Wool and Cotton warm 3 $1 Tuckstitch Vests or Panties For

All the mighty forces of Sears were mobilized to make these $8.50 coats unforgettable values! Lined with Earlglo or celanese taffeta. Every new color! ® Fitted Reefers. ® Hollywood Wrapped Models. ® Boxy Swaggers. *® Gored Back Princess Coats. ® Smart "But-

SIZES FOR WOMEN, MISSES

8-50

229

A warm, snug-fitting snow suit and helmet. Button front. Choice of rose, blue, brown or navy. Have them ready for all winter long. Sizes 2 to 6 years.

Women's Ribbed Knit Cotton 39 C Ea.

Union Suits. Sizes 34-44...,. ton-Down-the-Fronts." Sizes 12 to 52.

Children's "Huskies" School Shoes

98:

Here is a shoe that will give long, honest service. Goodyear Wingfoot soles. Smooth leather uppers. If your child is hard on shoes get him several of these “Huskies.” Sizes 82 to 3.

Boys’ SANDY NEVIN JR. SHOES Just like Dad's! Fine leathers: genuine Oak Bend soles, Goodyear welts and other quality features ) 44 way beyond the low price. Sizes | to 5/5. PR. Boys’ Leather HI-CUT SHOES

A favorite with all the boys for winter wear. Moccasin bluchers in smooth black leather. 29 Sturdy flexible sole. A "knock-out" value. 2 PR.

A Super Value in Boye’ Sturdy 2-Pc. Corduroy Longie Suits

Superior in Quality, Comfort, Value!

Dr. Case COMFORT SHOES

For Women

1%

Black Kid in Open Tie or Tongue Tie Styles

® In Brown or Navy Blue

3 69

Thickset corduroy in good looking, long wearing longie and jacket suits. Cossack jacket with slide fastener front and side buckle straps . . . slacks have two-button waistband and wide

cuff bottoms. Boys' Broadcloth School Shirts 50 C 88-

Sizes 9to 18 Yrs.

Growing Girls’

Elk or Suede FOOTWEAR

180 Pr. Correctly fashioned to keep young feet trim, healthy and strong. Sturdy uppers, longwearing soles, comfortable low

heels. A shoe that gives you maximum service,

* hk hk kk Kk % TWO LARGE FREE PARKING LOTS * kk kk kk

For perfect natural support for your feet. Light and flexible soles with built-in comfort features. All sizes in reqular and extra widths, A "comfortable" Super-Value!

Lustrous shirtings in neat patterns. Smooth broadcloths in solid colors. All vat dyed. Pre-shrunk. Plain or button front collars. Sizes 8 to 14a.

Boys' Reg. $1 Slipover Sweaters

Dressy, yet sturdy, slip-over sweaters of 50% wool worsted and cotton fabries. Popular V-neck models. Sizes 28 to 36.

FREE BUS SERVICE TO CIRCLE