Indianapolis Times, Indianapolis, Marion County, 20 October 1937 — Page 2

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Budget Fashions That

Downstairs At Ayres Where Correct Fashions Are Less Expensive

A. A very practical wool suit dress in oxford. The top of the dress is shining satin with zipper closing. The coat slips off revealing a not too dressy type

S26 18 Bt vuunsirecseins DILATD

size 14 at B. For the Parent-Teacher meeting wear this black alpaca with satin striping on the sleeves. Note the very flat-

tering and youthful lines of the dress. A size 11 at $10.75

C. If you plan to go to the game Friday afternoon, this wool plaid dress will suit you to a “T.” Note the very new gored skirt. This style comes in several different plaid patterns. Size 16 at

D. Here's the very practical shirtmaker in black wool crepe. The studs are green, and this treatment is the very latest. A size 13 at

For Your Busy Professional Life You'll Want a Dress in Tune With the Times!

“Career” Fashions

“Career” fashions because they're so adaptable! Wear them for your busy teaching hours, then on to a club meeting or out to dinner with Mary! Here we show you four stars in our fashion constellation «+s you'll find many more practical ideas in our department. We've a reputation as the fashion headquarters of Indianapolis. Come down, pay us a visit, let us prove this “fashion theorom” to you!

Sizes: 11 to 17—14 to 20 39 to 52—161, to 245!

THE INDIANAPOLIS U7 AL

LiL

in “MAGNA C

® Brown ® Wine ® Grey

Here's a hat that has universal smartness . . . both young and old find this “Original 1938 Six-Way Hat” flattering! Wear it any one of the six ways shown—it’s bound to be becoming to you! Smart new manipulated crown, classic brim. Choose one in a nice quality felt. Colors—Dblack, brown, wine, rust, green and navy. Sizes 211% to 23.

—Downstairs at Ayres.

oo Exquisitely Sheer—Yet Nearly SnagResistant, Because They're Crepe Twist

Ref Sham

Crepe Silk Stockings

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Exclusive in Ayres Downstairs Store!

Betty Shaw stockings are first quality full fashioned sheer chiffons. Made of genuine crepe silk, so twisted in the knitting that they're more-snag-proof. Betty Shaws come in all the new fall shades including that spicy new shade “Autumn Leaves”! Sizes 81% to 1014 in the group.

Also Betty Shaw “Ultra Crepe” “Sheerette” and “Durette”—85¢ Pair

~-Downstairs at Ayres.

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These Coats Prove Their Value by Their Gorgeous Fur Treatments and the Wonderful New Fabric They're Made of!

“Caracuna’’ Fur-Trimmed

COATS

$30.75

These are remarkable new coat fashions « « «

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WEDNESDAY, OCT. 20, 1087 yp © *

Honors!

made of “Caracuna,” a different nubby knit wool fabric by the Commodore Mills, the same mill that makes our Twisted Boucle tweeds. The coats are beautifully styled . . . they fit

correctly . . maker

Cross fox. 20, 38 to 44, 1614 to 2614!

. they're tailored by an expert coat . « and they've the “Neva-roll” front, the coat will maintain shape during life of garment. Trimmed with collars of Krimmer, Pieced Persian, French Seal (dyed rabbit), Ameri®an orey fox, Skunk, Marmot, Kit fox, Vicuna, Brown, green or black. Sizes 14 to

=Downstairs at Ayres.

A. An outstanding coat trimmed with Grey Caracul, upstanding collar. Note the lines and shoulder treatment. A size 18 at ... 839.75

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B. Awoman’s coat trimmed with a collar of American Grey Fox. Smart, practical and perfect for day in and day out wear. A size 42 FOr «vues ce 939.75

C. A woman's coat with a pointed shawl collar of French Beaver, (dyed rabbit). Note the suave fitted lines and the shoulder treatment. Size 2614 vane $39.05

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Service + Quality Beauty = Our Famous 10% Guarantee

If You Know Your “Figurenometry” Youll Wear a

There Are 5 Big Reasons Why You'll Wear

‘American Girl’ Shoes

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Only American Girls have CUSHIONED COMFORT, the exclusive feature that brings new ease and grace to walking.

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“KABO”

Foundation

“Seamprufe”

SLIPS

$1.98

EACH

“Be Wiser Kayser Gloves

$7.00

We have those smart Kayser Gloves you're always reading about in Vogue, and other magazines. Kayser, “Leatherette,” “Fall-Bar,” “Kay-vel,” “Kayspun,” and ‘“Baskette.” Perfect fitting and wash able. In black, brown, navy, wine, araby green, chaudron and grey colors. All sizes.

Exclusive American Girl construction features mean added support without subtracting style.

American Girl stylists have caught the spirit ot the new season with these stylish shoes. Smart companions for your new dress and coat.

To make your figure look lovelier or to mend your figure faults, if any, wear a “Kabo”! We have a grand selection of these famous garments... Corsets, combinations, brasselettes, two-way stretch girdles and panty girdles. Styled for your busy teaching days. Sizes and models for every figure.

Downstairs at Ayres,

“Seamprufe” slips wear and launder wonderfully well! The tailored styles are cut to perfection, the lace trimmed styles are frothy with lace. California V, Built-up shoulder, and straight top styles in sizes 34 to 44. White, tearose and dark colors.

=-PDownstairs at Ayres.

Metatarsal cushion scientifically designed for maximum foot comfort. So light, so flexible.

The American Girl heel pad makes walking more restful, keeps feet happy. American Girls’ correct heel fit assured for every foot.

—Downstairs at Ayres.

Other Styles in American Girl Shoes $4.95

* Exclusive New Styles in

‘Betty Shaw’ Handbags EACH

lated leathers, calf grain and patents. Types for every costume, tophandles and zippers. Black, brown and colors,

~Downstairs at Ayres.