Indianapolis Times, Indianapolis, Marion County, 14 October 1937 — Page 17

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THURSDAY, OCT. 14, 1937 THE INDIANAPOLIS TIMES

S11 VE TO MEET

NEEDS Are GROWING!

Picture this Great Fund, not in dollars, but in the GROWING NEEDS of desperate Mothers and Babies, deserted Little Children, feeble Old People, the despair of Sickness, rebuilding Destitute Families, meals and lodgings for homeless Men and Women and building character in growing Boys and Girls. The actual figures show Increased NEED-—rising prices make every NEED cost MORE!

Can YOU Give MORE?

NEEDS GROW SO GREAT that without Your Utmost Giving all of us must suffer. Needs not met have a way of growing into Epidemics. And it takes an epidemic of Giving to meet them. NOT ONE CENT OF YOUR GIFT WILL BE WASTED. For months, committees of experts have combed this fund searching for duplication with tax money. There is none! Other experts scanned the requirements of Every Agency—cut their requests to the bare minimum of Actual Need. Campaign costs were cut to 4 per cent—administration costs for the year to 4 per cent. Individual

agency campaigns would cost three times more! YOU can make YOUR Increased Gift with knowledge that EVERY CENT GOES TO MEETING THESE GREAT AND GROWING NEEDS!

Your Community Fund is the One Great Effort where every one of us—regardless of position, race or creed—joins in taking care of the common NEEDS of Our Neighbors. If this work is Not Done Well we run the risk of epidemics of sickness and taxes and crime. And beyond this NEED of Today is the NEED of Tomorrow. 15,000 growing Boys and Girls can be trained into Good Citizens through Your Fund Agencies. If You neglect them=—again it costs you MORE!

These Growing NEEDS Set This Year's Goal

$721,287 $69,739.00

is the amount raised

on Wednesday's report Without YOUR Utmost Gift These NEEDS Cannot Be Met!

YOUR THE H

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CHILDREN

How Needs GROW

Actual figures from Annual Reports of Fund Agencies for years ending Aug. 31, 1936 and 1937, show these

GROWING NEEDS: 1937 1936 25,615 25,132

391,706 367,190 46,913 68,823 iy a 3,837 Nights Lodgings .....118,946 96,909

Nights’ Lodgings

Meals 260,445 224,820

Can YOU Give MORE to Take Care of These Growing NEEDS?

Mothers and Babies NEED Days’ Care

Deserted Children NEED Days’ Care

Feeble Old People NEED Days’ Care

Number of Visits to the Sick

ARSENE]

You can do more than Give to the utmost in money. Thousands of Citizens are giving their time in this campaign. Why not HELP THEM by telling others about these NEEDS? Even . these advertisements are donated by friends of the fund. Donate enough of Your Time to get others to HELP MEET these Growing NEEDS. You can Give Gladly with knowledge of the FACTS. If you want to know MORE about Your Fund, call or write to Headquarters at 406 - Majestic Building or call RI ley 2406.