Indianapolis Times, Indianapolis, Marion County, 1 October 1937 — Page 18

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Times Special

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HUGE BALLYH0O TO PUSH CENSUS OF UNEMPLOYED

Publicity Expert for Liberty |&

- Loans and NRA On the Job

- WASHINGTON, Oct: 1.—Not since NRA, and before that the Liberty Loan drives, has the country seen such a publicity campaign as is planned for the coming unemployment census. Those campaigns were underwrit-

ten by emotionalism. There can. &

be none of that this time, directors of the unemployment census recognize. The appeal must be made entirely on the basis. of common sense. : : The man chosen as publicity aid to John D. Biggers, the census director, is Frank R. Wilson, who helped Secretary of the Treasury William G. McAdoo in the Third, Fourth and Fifth Liberty Loan drives, and who was with Gen. Hugh Johnson in the NRA ballyhoo. Neighbor of Roosevelt

Mr. Wilson, a quiet, middle-aged man who looks out from behind large tortoise-shell glasses, used to be a newspaper publisher and today is a farmer-neighbor of President Roosevelt in Dutchess County, New

York. He also runs a moving picture business in New York and another farm in Iowa.

Two factors, as he sees it. will help |

to put the unemployment census across, First is the direct, personal ap-

. peal to every man and woman

among the unemployed that it is to his or her interest to register. Second is the sincerity and enthusiasm of Mr. Biggers, the Toledo glass manufacturer, who has been able to convince many Washington skeptics that the census. will provide valuable information for the guidance of the Government in relief and other policies.

Films Being Distributed

Distribution of sound films, in which Mr. Biggers and other leaders urge co-operation in the unemployment registration, already has begun. Radio broadcasts are being

arranged, and President Roosevelt himself is expected to go on the air just before registration begins Nov. 16. All newspapers, including those

- in foreign languages, will be asked

to help.

Mr. Wilson knows publicity. When one of the Liberty Loan drives lagged, he suggested a canvass of every house in the nation. He urged that Secretary McAdoo himself set the example and go from house to house in his own Washington neighborhood. Mr. McAdoo did. i Bernard Baruch subscribed a million, Eugene Meyer a half million. President Wilson signed for $20,000. Publicist Wilson saw: to it that the hews cameras caught all this. And it was just the spark that was needed.

Times Photo. City vending machine licenses are attached to nearly all the marble machines Criminal Court Judge Frank P. Baker has caused to be confiscated in his Grand Jury drive against alleged gambling devices in the city. Shown above in the white circle is a city license attached to one of the machines now in the courtroom awaiting Grand Jury action.

Chicago; Vernon Peltzer, Oak Park, dI1l.; Arthur Ryden, Evanston, Ill; James . Sweet, Ft. Wayne; Dean Thomas, Greencastle, and Robert Weismiller, Chicago. The scholarships are awarded to all men, who make a B average or better during their freshman year, if they. do not already hold a Rector scholarship.

RECTOR PRIZE GOES TO LOCAL STUDENT

Times Special GREENCASTLE, Oct. 1.—Robert McCord, 309 Arlington Ave, Indianapolis, is among 10 sophomores at DePauw University who

LAUNCH ARCTIC SHIP AT LENINGRAD YARDS

LENINGRAD, Oct. 1 (U. P.).— The Marty shipbuilding yards have launched a new Arctic ship, Sex-morput-2, of 6500 tons displacement. Its main engine is of 2500 horsepower.

THE INDIANAPOLIS

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Here lt Is...

Your 1937 Football Schedule Is Ready

Our Service Bureau at Washington has ready for you now th Schedul rincipa nite pe season Sept. 18 to its close Jan. 1, 1938.

The bulletin contains ‘also interesting information on the Football Classic; other intersectional games: all-time football records: the lineup of the “All-America” 1936; and the nicknames of all the prominent college elevens. :

Football all the in the

e 937 and Fact Bulletin, listing games ning of the

college football

States from the o

Tournament of Roses

teams from 1924 through

Send the coupon below for vour copy.

rans enamine CLIP COUPON HERE Dept, $P-24, The Indiahapolis Times Service Bureau, 1013 Thirteenth Street, Washington, D. C. Enclosed find a nickel for return postage and handling costs for my copy of the 1937 Football Schedule and Fact Bulletin,

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