Indianapolis Times, Indianapolis, Marion County, 29 September 1937 — Page 2
Ep i v . > z «Ve ” A # hd RN es — AEH
"QUALITY ENDURES"
RES 'DOWNSTAI RS STORE
New Colors! New Weaves! New Patterns! New Styles! New Everything in Our
Anniversary Sale of
all Dresses
- Sizes: 11 to 17 ¢ 14 to 20 88 to 52
‘All brand new fall dresses . . . styles for every woman and every occasion! Dresses that will give you plenty of service at the office, on the street, shopping, afternoon bridge or dining out. Choose from wools, crepes, gamsas, taffetas, cellophane crepes In blacks, browns, greens, blues and all the other smart fall colors. Sizes 11 to 17, 14 to 20 and 38 to 52.
Other New Fall Dress Fashions
y . i 1s, crepes, Here you'll find styles for every occasion. Woo i velvets, laces, nets, taffetas in tailored or frilly $ 65 types. Sizes 11 to 17, 14 to 20, 38 to 52 and 161% to 24%. —Downstairs at Ayres.
* .
More New Arrivals—and More Thrilling Values in This
Anniversary Sale of
Sport Coats
O 5 Sizes ® for Women . and Misses
Reefers! Swaggers! Princess Styles!
A most amazing low sale price for coats like these! You can choose one in fleece, tweed and herringbone materials in green, brown, gray, wine, blue or natural colors. Coats that will give you worlds of service this fall and winter. Many styles are warmly interlined.
Other New Sport Coat Fashions
Choose from swaggers, plaid backs, fitted
styles in fleeces, mixtures, hair cloth tweeds. Styles with the new round or Peter Pan collars. In your favorite fall color, Sizes for ®
women, misses, juniors, —Downstairs ‘at Ayres.
It’s News! When the Anniversary Sale
See Page 13 for More SALE News
"At 9:30 Tomorrow
A Double Barreled Bargain Day!
Tomorrow we reach another “high spot,” in which our Anniversary Sale combines with September E. O. M. to create some of the most tremendous VALUES in our history! In every department there will be regular Anniversary items reduced still further because assortments are broken—because of soiled and mussed condition, etc. Plan to come EARLY and browse around for these bargains—all of them will be marked to new LOW LEVELS for E. 0. M.—Tomorrow only! Exceptional QUALITY and FASHION-RIGHT goods for home
and family! Doors open at 9:30! ’
Women's Rayon Panties
E i Only! : 1 2 C Tach
Special Anniversary E. O. M. Sale of women’s novelty weave rayon panties. Elastic run at waist. Tailored at hems. Made of a serviceable rayon. Small, medium or large sizes. ‘Tearose color.
Women’s Bemberg Slips
Just 144 bemberg slips in various styles. Panel fronts,
tailored or lace triinmed styles. Sizes 32 to 44. Tearose and dark shades. Seconds.
Women’s Rayon Gowns Rayon or stripe gowns with V necks. Tailored or lace trimmed. Ties at waist» Sizes 16 and 17. Seconds.
Wom. Rayon Crepe Pajamas. $1.44 Printed rayon crepe two-piece pajamas or gowns with V necks and contrasting color trimmed. Sizes 16 and 17. Substandards.
Women’s Silk or Satin Lingerie. 95¢ Women’s SILK CREPE or SATIN slips, dancettes, panties, chemise in tailored or lace trimmed styles. Discontinued styles. Substandards. :
Silk or Satin Pajamas
Discontinued numbers and substandards of lovely silk or satin 2-piece style pajamas or gowns. Tailored or lace
‘trimmed styles. Tearose and blue. Sizes 16 and 17.
Silk or Satin Panties
. Supbstandards of beautiful silk or satin panties in shorty
style. Elastic at waist. Lace or tailored finish. Tearose or blue. - ;
New Fall BAGS
Limited quantity . . . and reduced for clearance! Simulated leather bags in pouches, underarm and top handle types. C
Black or brown colors. In smart wanted leathers.
Ladies’ Cotton Hankies
Women’s cotton hankiés in blue, green and orange printed borders. Grand for school, for gifts, for- prizes and etc.
women’s Full Fashioned Hose. .39¢
Odd lots of full fashioned hose including hoth service or chiffon weights. Irregulars. In assorted sizes and colors.
Children’s Anklets
Clearance of children’s anklets. Odd lots, broken sizes and
patterns. Some irregulars included in the selection.
Women’s Pure Silk Hose. . . .22¢c pr.
Irregulars of a higher priced stocking. Pure silk construc< tion. Broken sizes and colors.
For E. 0. M. Only!
Women’s and Misses
Wash Frocks and Hooverettes
Far Below Regular Price!
+ EACH
Just 620 Pieces in the Group! Broken Sizes, Patterns, Colors!
THE WASH FROCKS have in most cases sold for almost twice this price! They are broken assortments of sizes and styles. Some are discontinued styles of a famous name fabric, guar--anteed by Good Housekeeping. All are fast color patterns, smartly tailored with an eye for detail. Sizes 14 to 48 in the group, but not in every color, style or pattern.
THE HOOVERETTES are all regularly higher priced garments. Discontinued styles of a famous name fabric, guaranteed by Good Housekeeping.. Small, medium and large sizes.
Women’s Bermuda Sport Shirts
A limited quantity of famous Bermuda sport shirts reduced for quick clearance. These are classed as irregulars. Blue, maize C
and white colors. Small, medium or large.
“Doeskin” Sport Shirts... each
Women’s and Misses’ sport shirts in rose, blue, maize or white. These are classed “as irregulars. Small, medium or large. C
Wom. Rayon Crepe Pajamas. . $1.00
Two-piece style pajamas.in rayon crepe. Japanese style with contrasting color trim. Black, blue, red. Sizes 16-17.
Women’s Batiste Gowns Printed batiste or cotton crepe gowns or 2-pc. pajamas. Sizes 16 and 17. Seconds. he :
LE Special for Anniversary E.O.M.!
The New Improved Nurses’ OxBrings You the Newest Hat Fashions ford with a New Metatarsal Arch
at a Price This Low! and Other Foot Comfort Features
ANNIVERSARY SALE of Nurses’ Oxfords ~~ New Fall Hats 4 at EE
$ 00 | White ; | PAIR Only!
"EACH ; ; phen bi TL Ra A 30 14a
WHT Rd 2B 1 TN
Scientifically Designed for Nurses, Teachers, EA
Brims.: "Culols "Brown Beauticians, Waitresses, Salesclerks, etc. [|| i 3 TER Turbans ‘Berets Rust : Now, women in business and the professions will find these NR TEE Rollers Black . new improved oxfords a blessing to tires , aching feet. The \ 3 ... Keeps the foot normal and comfortable. . Wine new features go toward making this the almost perfect shoe. Re 3 J \ soa? . . The Metatarsal arch, the soft, quiet rubber heels, the Solid leather insoles, carefully selected flexible toe box and the cushion heel rest. And for tomorrow for flexibility and satisfactory wear. only, you can buy them at a NEW LOW SALE PRICE. Com- : + plete size range for women of all ages, 414 to 9, widths AA to RC C. Black or white. ; : =, ae CL ERTS essBtials tor font como ; 3g \ J - —Downstairs at Ayres. :
An exciting low sale price for hats of fashion and quality! Brims, turbans, those perky little calots that every girl and woman wants to wear for a .change. In every one of fall's smartest colors. Headsizes 22 and 23.
—Downstairs at Ayres.
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