Indianapolis Times, Indianapolis, Marion County, 25 September 1937 — Page 4

NEWS OF THE AUTO WORLD

DEVELOPMENTS FOR NEW BUICKS ARE ACCLAIMED

Engine Innovation and RideControl Features Are ‘Announced.

New 1938 Buick cars will have one of the most important engine developments of the last 10 years and a new ride control as revolutionary in its advantages as Knee action, according to William R. Krafft, local Buick dealer, who returned today from a meeting at Cincinnati, where dealers were given their first look at the new cars. Details of the 1938 cars, Mr. Krafft said, will not be announced until about Oct. 15, or about 10 days prior to the annual New York automobile show. Several hundred Buick dealers from this area attended the meeting, which launched the 1938 program of this division of General Motors. Sales, manufacturing and advertising plans were discussed by factory executives. Outlining the Buick manufacturing program, Harlow H. Curtice, Buick president, declared that he expects the industry to equal or exceed its 1937 volume in 1933. Because of its new engineering developments, he said he looks for Buick to obtain an even greater share of next year’s volume. The meeting was one 0f%20 such meetings held “in key cities throughout the United States. ‘W. F. Hufstader, Buick general sales manager, told the dealers of Buick’s 1938 sales plans. A presentation covering the engineering phases of the new cars was made by C. A. Chayne, chief engineer. Advertising and sales promotion plans for 1938 were discussed by Thomas H. Corpe, director of advertising and sales promotion. James H. Taylor, president of Community Motors, Inc., 37 W. 38th St., attended the meeting with his sales organization. The meeting was in charge of A. L. Jordan, zone manager, and C. A. Dickens, assistant zone manager,

Firm Rates High

NASH SALES IN AREA WIN PRIZE

Francis R. Jones,

chase.

fares in this city.”

owner of 45 taxicabs in the Hoosier Inc., fleet, made his first purchase of Ford V-8’s recently from 30th & Central Sales. Mr. Jones is shown with the eight 60 horsepower V-8’s he bought and with Charles Babcock, Ford dealer. Mr. Jones explained that although in his seven years as a taxicab operator he had never before owned Ford units, the remarkable economy shown by the Ford V-8 “60” in taxicab service the country over had prompted his pur-

Due Here on 20,0( 000-Mile Oil-Test Drive

Capt. Roy A. Good, former Army test

Cab,

“Ford ‘60’ economy is especially important here in Indianapolis,” Mr. Jones said, “because in the face of rising costs of operation in the taxicab business we are making an effort to maintain the low cab

NEW PONTIAC ROLL OFF LINE

1938 Production Well Ahead of Schedule, Factory Chief States.

PONTIAC, Mich., Sept. 25.—Pontiac Motor Division of General Motors already has produced more than 5000 of their new 1938 models, and production of the new type is now close to 1000 units a day, H. J. Klingler, general manager, told 300 guests of the division at a press preview here. Mr. Klingler stated that in 20 years in the automobile industry, this is the first year in his experience in which -it was possible to get the assembly line started on new models ahead of the original

+| schedule. It was also the shortest

Local Distributing Firm Given Award in National Contest.

Lewis & Winkler Motors, Inc., 962 N. Meridian St., Nash distributors in this territory, today had been notified the firm had won the second Nash 'Grand National Sweepstakes in a nation-wide competition with other Nash distributors of comparable size. Following is the wording of the message from officials which announced the award: “Congratulations to you and all dealers and salesmen in Indianapolis winning Division 4 distributor competition Grand National sweepstakes with 116 per cent quota. We look forward to seeing you personally at the winners’ table at convention Nash Motors.” Details of the new Nash cars for 1938, some of them reported to be startling innovations in motoring, will be revealed at the national distributors’ convention of the Nash Motors Division of the Nash Xelvinator Corp. in Chicago Monday, Oct. 4, at which time Lewis and Winkler will be honored, according to Dewey Lewis, president. At the same time, announcement will be made of the company’s 1938 advertising and merchandising plans which, according to word reaching Mr. Lewis, will be the most aggressive and extensive in Nash Motors’ 21-year history. “Besides introducing the new . cars, the purpose of the convention is to set the sights of the national field organization for the greatest sales year Nash has ever had,” declared Mr. Lewis. “During 1937, the - percentage of Nash sales gains was more than 10 times that of the entire automobile industry, as a result of the great public acceptance of the company’s cars. “The company is anticipating a far greater year in 1938. A $2,000,000 program of factory expansion has been completed that will make possible a production of cars next year nearly twice that of 1937, and factory officials are expressing the belief that even the enlarged facilities will be none too adequate to meet the demand for the revolutionary new 1938 Nashes. * “The program of expansion has been carried to the field with the result that the national dealer or-

. ganization has been increased 40|R

per cent. Our dealer organization

inventory shutdown in his experience, he stated, the assembly line having continued on 1937 production well into August and was turning out completed 1938 models by Sept. 7. Mr. Klingler told the 300 newspaper, magazine and other media representatives that extensive plans have been laid for the 1938 season, and that although the company shattered practically every existing Pontiac record during the 1337 model run, that plans for 1938 call for an increase of at least 20 per cent over that in the year just ended. During the 1937 model run, despite stoppage of production for five weeks during the busiest production season of the year, the company built 236,000 new Pontiac for the greatest year on record. The previous year’s production was 173,137 new cars. “Most gratifying in these increases,” said Mr. Klingler, “is the record set in Pontiac dealer net profits. Our combined new and used-car sales volume for the first seven months this year was up 25 per cent over the same months last year, but for the corresponding periods dealer net profit was up 58 per cent. Pontiac dealer net profits are now at an all-time peak both in the aggregate and per car.

STANDARD DEVELOPS NEW TYPE GASOLINE

Fuel Will Be Advertised This Fall and Winter.

Times Special CHICAGO, Sept. 25.—Anticipating the fuel requirements of the 1928 model automobiles, Standard Oil Co. of Indiana has perfected a new gasoline which will be advertised during the fall and winter in some 1600 daily and weekly newspapers in the Midwest. The newspaper advertising campaign began Tuesday, Sept. 21, and featured a typical American newsboy in action. Terse copy in bold type were used to present the facts about the fuel. According to the announcements, this new gasoline will give faster starting, longer mileage, more power and has a higher antiknock quality. No increase in price is contemplated.

SERVICE ON AUTOS NOW IS EXACTING

“Automobile service has graduated from hit-or-miss attempts merely to keep a car running to the science of maintenance. The same painstaking care and attention that produces parts tolerances to accuracies of 1-10,000 of an inch in the manufacture of new cars now appears in all phases of service,” says J. D. McCrimmon, director of service for Plymouth Motor Corp., division of

Chrysler Corp.

Mr. McCrimmon supports this statement, pointing out the special service equipment and trained men found in approved Chrysler and Plymouth service departments. “Special tools designed to fit particular jobs, motor analyzers which record engine and electrical conditions with scientific exactness, planed approved lubrication procedure, and carefully trained service men are some of the factors contributing to preesnt high Chrysler and Plymouth service standards,” Mr. McCrimmon said. Wiles & Wilson Motor Service, Inc., 3815 College Ave., North Side Chrysler and Plymouth dealer, offers this new type of service.

FORD MEN STUDYING SERVICE METHODS

Special Training Given in Reconditioning Work.

Ford Motor Co. service men throughout the country are receiving specialized training in usedcar appearance reconditioning in an instruction program established recently by the company’s service department, R. A. Hayes, Ford Indian branch manager, announced. Service instructors from each of the company’s 36 branch organizations are attending half a dozen regional schools being held at key points, Mr. Hayes said. They are being instructed in the use of the most modern reconditioning equipment. Each branch instructor leamns each reconditioning operation by doing the work himself under the supervision of technicians. Upon completing the course at the regional school, he returns to his branch to conduct a branch school for all Ford service men in his territory. All phases of body and chassis reconditioning are covered in the instruction courses as outlined in the R. & G. procedure of renewing cars to meet the rigid specifications of the Ford dealers’ R. & G. used-car written guarantee. Newly developed devices used at the schools include steam-pressure equipment for cleaning metal parts, special upholstery cleaning fluids and brushes, vacuum cleaners, body bumping tools, welding apparatus, body and frame straightening appliances and painting materials.

MODEL T'S STILL USED Although the last Model T was built 10 years ago, 1,200,000 of those famous Fords are still in service.

>

engineer, has driven this stock model car 7000 miles without a radiator and without any water to cool it. The drive is to test the ability of Phillips 66 Motor Oil to withstand engine heat. He intends io continue the test until 20,000 miles have been covered.

Capt. Good’s Motor Is Being Operated Without Water.

Capt. Roy A. Good will be in the city today on a 20,000-mile test drive he is making throughout the Middle West. The Phillips Petroleum Co. of Bartlesville, Okla, recently asked Capt. Good to put Phillips “66. Motor Oil to the most severe and un-

ARVIN HOT WATER HEATERS $

Use oul Ea Easy Pay

BLUE POINT

Delawa Madison & Ray

in this area has grown 1400 per cent during the year. “Sales in this area have shown a tremendous increase during the! ~ year. Nash locally has gained 500! per cent over 1936.” |

ROLLER DERBY

Ethioel Pharmacy Specializes i RrSscHintions—Called

WV 3 and delive: & Ba calla’ a Oi1.0322. Co., Ine.

i Dugan Hoy Trusses—ESpert Fittine Pitter)

LL93a, |

compromising test to prove its ability to provide complete and satisfactory lubrication under the worst

possible conditions, according to R. D. Collins, division manager of the

Phillips Petroleum Co.

Capt. Good removed the radiator from his car and bored holes through the water jacket, leaving no

water for cooling purposes. In a car designed to be cooled by water, this means that the motor will run from two to three times hotter than usual, reaching temperatures of almost 600 degrees, thus subjecting the oil to greater heat and pressures than are ever encountered under actual driving conditions. Capt. Good, who has had more than eight years service testing motors and lubricants for the Government, states that motor oil which will stand such terrific abuse will give thorough lubrication protection in any climate and under any conditions which might arise in normal use. Capt. Good states that the 7000 miles already covered on this test have conclusively demonstrated Phillips “66” Motor Oil is protecting the motor perfectly. The test car will be at all local Phillips ‘66 stations for a short visit while on his way through this city.

DODGE DEALERS SEE NEW AUTOS

Enthusiasm Is Expressed for Passenger Car and Truck Sales Outlook.

T. O. Ewing, local representative, and Indianapolis territory Dodge dealers, attended the Dodge passenger car and truck 1938 announcement meeting held at Cincinnati this week. At a luncheon held in the Gibson Hotel Wednesday executives and dealers of the Cincinnati region were addressed by K. A. Ridenour, regional manager, and W. M. Pur-

vis, assistant general salesmanager |

of the Dodge Corp. Both Mr. Ridenour and Mr. Purvis spoke enthusiastically of the automotive outlook for 1938 and predicted the best coming year in Dodge history. The dealer organization was taken to the Auditorium Music Hall in the afternoon to hear talks from both Mr. Ridenour and Mr. Purvis and see motion pictures of the manufacture and testing cars. The new models were then inspected. Mr. Ridenour was host to the visitors at a banquet on the roof garden of the Gibson Hotel in the evening.

CITES THREE RULES TO STOP ACCIDENTS

Simple rules of safety and courtesy which any motorist should be willing to follow as a part of his responsibility to save human lives from destruction on American highways, are sponsored by Mr. Art Rose of the Rose Tire Co. distributors of Miller tires and tubes in this area. .“Rules are expected by humanitarian drivers. They protect his own life and the lives of millions oi other motorists and pedestrians,” Mr. Rose said. Mr. Rose believes in the following accident prevention rules: Recognition of the dangers; careful and courteous ' driving; proper automobile maintenance.

CLAM BAKE POSTPONED

The Indianapolis Auto Trade Association’s Clam Bake, scheduled for this afternoon at Kernels Lake, 15 miles west of the city, was postponed until tomorrow afternoon because of rain, Carl H. Wallerich,

president, announcerd. Save At to Western AUS 363 North Illinois

301 East Washington OPEN EVENINGS

YOU CAN BUY

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Like You Buy ah Automobile TERMS AS 50¢ AS A WEEE

— GENERAL TIRE CO. 838 N. Delaware. LI-5528.

Alpha, Carol Gaines

John K. Jennings,

PLEDGE LIST AT I. U. IS TOPPED BY FRATERNITIES

Coed Joiners Number 125 Fewer Than Men, Report Shows.

Times Special BLOOMINGTON, Sept. 25.—Indiana University fraternity freshmen outnumber organized coeds by 125, pledge lists revealed today. Last year there were nearly twice as many newly organized women as men. While 19 fraternities showed a gain of 117 membbers, 16 sorority pledge rolls dropped from 245 to 234

Indianapolis coeds pledged by sororities were: Alpha Chi Omega, Carol Kurtz, Pat O'Donnell and Marietta Wood; Alpha Delta Pi, Mary Lou Koster; Chi Omega, Corinne White; Delta Delta Delta, Ruth Hale and Jane Holmes; Delta Gamma, Suzanne Ewing, Anita Jean Niven, Madge Rutherford and Mary Jane Straub. Kappa Alpha Theta, Jane Axtell and Mary Alice Shively; Phi Mu, Ruby Lou Lillard and Virgene Moore; Phi Omega Pi, Mary Jane Bottorfl; Phi Beta Phi, Joan Anderson, Mary Ann Carter, Jerry Getz, and Jane Suiter; Sigma Kappa, Betty Brewer, Charlotte Jeanes, Eleanor Pace and Virginia Trickey; Sigma Phi Upsilon, Shirley Barnett, Nettie Dulberger, Betty Lapinskz and Sara Schuckman; "and Malda Johnson.

Fraternities List Pledges

Fraternities pledged the following Indianapolis men: Acacia, Elmer Koch; Alpha Tau Omega, Dwight Posson, Harrison Martin, Joseph Hilgenburg, Paul Gutzwiller, Gilbert Stover, Jack Jester, Robert Hall and Walter Craigle; Beta Theta Pi, William Fisher and Dick Rehm; Delta Chi, Wayne Carmichael, John Keilhowlz, William Ehart and Jack Schernekau; Delta Tau Delta, William Miller, William Leib, Robert Sexson and George Davis; Delta Upsilon, Paul Boxell, Tom Lanahan and John Davis; Kappa Sigma, Murray Huse and Jack Graham: Lambda Chi, Robert Quinn and Mike Corliss; Phi Beta Delta, Herman Steinkeler, Dave Adler, Abe Leff, Mike Rubinstein, Martin Boitigheimer, Murray Dulberger, and Morris Bluestein. Phi Delta Theta, Rowland Golay; Phi Gamma Delta, Val Nolan Jr.: Phi Kappa Psi, Robert Cosler, William Taylor and Kenneth Westfall; Sigma Alpha Epsilon, Malcolm King, Jack Meister, Philip Hennessee and Roy Ballwey; Sigma Alpha Mu, Irving Talexnik, Melvin Blieden, Samual Smulyan and Edward Goodman: Sigma Chi, Jack Coriden and Bill Keller; Sigma Pi, Earl McCaslin; Theta Chi, Earl Justice, Donald Harris, Maynard Morris, Hrothr Lyday, Kemp Martin, Carl Maetcke and Norman Brennan.

NEEDY MAY RECEIVE SURPLUS CROP YIELD

Indiana’s needy may receive surplus vegetables and fruits from gardens and orchards under a plan announced today by Fred Hoke, Governor's ‘Commission on Unemployment Relief director, and, State WPA director. : WPA workers are to harvest surplus crops and the Commission’s commodity division is to distribute them from warehouses operated by the Commission. The plan is to be carried out in co-operation with county agents, who are to obtain permission from owners to harvest their surplus crops.

WIDOW ASKS $10,000 IN HUSBAND’S DEATH

Damages totaling $10,000 were asked in a suit filed in Superior Court, Room 2, yesterday by Mrs. Elizabeth Morgan, widow of Benjamin Morgan, against Bowman Elder, Indiana Railroad Co. receiver, as result of a fatal autointerurban accident last June. Mrs. Morgan alleged in the. suit that her husband’s death was due to negligence on the part of the interurban operator.

JURY INDICTMENTS DUE

The Marion County Grand Jury is expected to return its first group of indictments Tuesday in cases of persons who have been awaiting Grand Jury action in Marion County Jail. More than 100 cases were pre. sented to the Grand Jury for action.

6 FACE GAMING CHARGES

Police last night arrested Norman Williams, 27, of 1865 Calhoun St., on charges of keeping a gambling house in.the 1900 block, Keystone Ave., and five others, for gambling.

“Y” DRIVE REPORTS MONDAY

With the next report meeting scheduled for Monday noon, Team : g, headed by Roy O. Johnson and Miller Keller today maintained its lead in the Y. M. C. A, membership drive which is to continue until Friday night. In second place the team led by H. C. Atkins Jr.

u SED for Every Car TIRES 50c¢ Up ¢o Auto ODYEAR ap

OO! JS and Walnut tte RI-1436.

~

Zeta Tau

Richard Prichard

Division Aids

Betty Ann Schroeder

Richard Prichard and Betty Ann Schroeder are to serve this year as debate manager and assistant in the radio division, respectively, in the Butler University Speech Division. Gray Burdin, radio division instructor, said today the Butler de= bate team this season would oppose teams from Hanover College, Marquette University, University of Chicago and Franklin College. The team also will participate in the Manchester College tournament.

TAXING BOARD VOTES MONDAY

Request for Over-Limit Levy Appears Likely Despite Cuts.

The Marion County Tax Adjustment Board, having surveyed 1938 budget requests of all governmental units, today was prepared to vote on them when it resumes sessions Monday. It recessed over the week-end after review of all budgets was completed last night. Tax Board observers believe cuts will be made in each of the three major budgets, Civil City, County and School City. Board members already have indicated a cut of -at least 22 cents will be made in the $fwoent Center Township poor-relief evy. They explained if a cut is made the funds will have ta be replaced by a bond issue. The Center Township levy, sent to the Board two weeks ago, now stands at $3.62. The statutory limit inside incorporated cities and towns is $2: plus welfare and obligation levies. An 85-cent levy is necessary for the two fixed charges. The 22-cent cut in the Center Township poor-relief’ levy would bring the total rate down to $3.42 or 57 cents above the statutory limit.

May Ask Above-Limit Levy

It appeared certain the County tax body will recommend to the State Tax Board a total levy above the limit. However, it also appeared likely that at least 30 cents will be cut from the $3.62 rate. Board members completed a preliminary review of the Sunnyside Tuberculosis Hospital budget last night. The hospital rate amounts to 2% cents. Final vote on the levy must be made and the decision certified to the State Tax Board Friday. Under the law the County Tax Board has power to cut the total levy to statutory limit. However, should the board feel that the governmental units can not operate under the rate limits, it may recommend a higher levy to

the State Board.

MATH GROUP ELECTS

The Shortridge Junior Math Club, sponsored by Miss Grace Custer, mathematics department, has elected officers for the fall semester. They are Bert Goldberg, president; Leroy Ford, vice president; Clinton Keeler, secretary, and Bll Strode, treasurer,

TWO CHILDREN HURT AT PLAY NEAR HOME

Genevia Vilo, 11, of 1318 S. Pershing St., broke her left wrist yesterday afternoon in a fall while at play on her way home from School 49. 1e was treated at City Hospital. Robert Cole, 9, of 1718 Langley

| Ave., broke his right arm yesterday

when he fell from a scooter in front of his home. He was treated at City Hospital.

LAG IN GONSTRUCTION REPORTED FOR CITY

Other Indiana Municipalities Show Gains.

Times Special WASHINGTON, Sept. 25.— Although all-types of building activity in the United States advanced in August, Indianapolis construction still lagged behind 1286, Secretary of Labor Frances Perkins said toay.

Total building construction in Indianapolis during the first eight month was estimated at $5,570,270 against $6,426,609 in the same 1936 period.

Other Indiana cities showed gains: Evansville, from $539, 202 Ia 1936 to $1,024,069 this year; Ft. Wayne, from $1,247,570 to $2, 011, 673; Gary, from $823441 to $1,328, 268, and South Bend, from $743,329 to $1,062,065.

Reports from 1456 cities with a population of 2500 or more in the United States showed August Building 12 per cent above the July level and 4 per cent below the August, 1936 level.

PRISONER TO FACE TRIAL AT DETROIT

Paul I. Chatelain, 24, New Orleans, was held in Marion County Jail today awaiting removal to Detroit to face charges of violating the Dyer Act. Chatelain, who has been a fugitive since last October, was arrested yesterday in Indianapolis by Federal Bureau of Investigation agents. He is alleged to have stolen a car in Detroit and driven‘it to Kansas City.

His removal was ordered at a|——

hearing yesterday afternoon before U. S. Commissioner Howard S. Young.

Men’s Fancy Cotton Hose ) yrs | Bg

KINNEY SHOE STORE 138 East Washington Street

INEW TRUCK TAX

YIELD MAY TOP

‘MILLION YEARLY

Finney Orders 200,000 Plates as Foes Outline Fight on Levy.

State officials today estimated a yield of $1,500,000 a year from the new bus and weight tax collections which is to be started about Dec. 1,

While opponents of the levy planned court action against it, Frank Finney, License Department Director, ordered 200,000 weight tax plates from the Indiana State Prison,

The tax is.to be collected on the basis of size and the number of tires on a vehicle. Fees will vary from $3 on small trucks to $120 on large ones. mailed to registered truck owners, along with regular truck license applications. Collection is to be made at the License Department in the State House and at branches throughout the state.

Truckers to Complain

Albert Stump, Indianapolis attorney, said a complaint against the levy would be filed here in behalf of the Private Truck Owners of Indiana, Inc. would contend that the tax is unconstitutional a discriminatory because it establishes a classification for taxation and is outside proper exercise of the State's taxing powers,

Opposition also was voiced by M., D. Nickels, Indiana Regulated Highway Carriers’ secretary. He said that the tax would not be needed if diversion of taxes collected for highe way purposes was eliminated. The first weight tax law, adopted in Indiana in 1933, failed when cole lection was enjoined by court ace tion. The new tax. was sponsored by the State Highway Survey Commission,

CREDIT ASSOCIATION REPORTS LOAN GAINS

283 Per Cent Increase Over Last Year Noted.

Times Special - GREENQ@ASTLE, Sept. 25.—The volume of 1 closed in August by the Greencistle Production Credit Association showed an increase of 283 per cent as compared with August, 1936, J. W. Earnshaw, association secretary-treasurer, said today. In August last year the organization made $54,927 in loans, while in the same month this year, it extended $211,000 in credit to the farmers in this territory. The Greencastle Production Credit Association serves farmers of Vermillion, Clay, Fountain, Putnam, Boone, Parke, Morgan, Vigo, Hen dricks and Montgomery Counties. Mr. Earnshaw said: : A large amount of production credit is being used currently io finance grazing operations, while farmers in general are turning more and more to this source of farm operating funds as the system proves its adaptability to agricultural needs.” - During the first eight months of 1937 the association made 614 loans, amounting to $1,023,000 and had $684,000 outstanding on Sept. 1 this

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