Indianapolis Times, Indianapolis, Marion County, 18 September 1937 — Page 7

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«Odds 1-3 Giants

- new combination slugged out a 10-2

. ers ruined Buck Newsom’s 3-hit

_ homer after Solters had tripled and

SATURDAY, SEPT. 18,

1937

THE INDIANAPOLIS

"OCT. 6 CHOSEN FOR OPENING GAME OF WORLD

Wilbur Ma tthews Sweeps Individual Bowling Honors

Individual laurels in local bowling leagues today were taken by Wilbur Matthews, who put together counts of 225, 247 and 208 for a

Junior 7 Loon Winner Home For First Two

Next 3 in National League Park; Yanks, Giants,

Cubs Represented.

(Continued from Page One)

. Baseball Commissioner K. M. Landis, decided all games would start ‘at 1:30 p. m. with the exception of any Sunday games in New York, which will start at 2 p. m. Any games called before the regular 4% or 5 innings will be played the following day eon the same field. In case of a tie game, it will be played off on. the field where it occurred, if necessary, after the end of the seventh game. Eligible Players Named The eligible players follow: Yankees (23) —Frank Crosetti, William Dickey, Joe DiMaggio, Henry L. Gehrig, Vernon Gomez, Joseph Glenn, Irving Hadley, Don Heffner, Arndt Jorgens, ‘Anthony Lazzeri, Frank Makosky, Pierce Malone, John Murphy, Monte Pearson, Alvin Powell, Robert Rolfe, Charles Ruffing, Jack .Saltzgaver, George Selkirk, Myril Hoag, Tom Henrich, Ivy Paul Andrews and Kemp Wicker. Manager Joe McCarthy and Coaches Earle Combs and Arthur Fletcher, Giants Clydell Castleman, Richard Cofiman, Harry Danning; Harry Gumbert, Carl Hubbell, Henry Leiber; Sam Leslie, Gus Mancuso, John McCarthy, Cliff Melton, Joe Moore, Melvin Ott, Jimmy Ripple, Hal Schumacher, | Al Smith, Burgess Whitehead, Lou Chiozza, Ed Madjeski, Thomas Baker, Wally Berger, Jchnny Ryan and Don. Brennan. Manager William H. Terry and Coaches Adolfo Luque and Frank Snyder. Cubs (21)—Clay Bryant, James Carleton, Phil Cavarretta, Jimmy Collins, Curtis Davis, Frank Demaree, Larry French, Augie Galan, Stanley Hack, Leo Hartnett, William Herman, William Jurges, Will Lee, Ken O'Dea, Roy Parmalee, Charles Root, Clyde Shoun, George Stainback, Joe Marty, Linus Frey and John Boftarini. Manager Charles Grimm and Coaches John Corriden and Roy Johnson.

Will Cop Flag

By GEORGE KIRKSEY United Press Staff Correspondent NEW YORK, Sept. 18.—Baseball odds quoted today by Jack Doyle, Broadway pricemaker,

win the major league pennants. There wa. little betting. “There hast't been a bet on the Yankees in a month,” said Doyle.

“The race is all over in that league. | Boken

There's still some betting in the National League. The Giants are 1-3 ‘and for those who want to be on the Cubs the price is 2% to 1. Most of the betting now is hedging by fel-

lows who made the wrong bets I

earlier and are trying to cover.” Doyle isn’t yet ready to quote a ‘World Series price until the National League race is over. “The Giants will be a shorter price than the Cubs,” said Doyle. “Those who bet on baseball, figure that the | pv Giants will have a better. chance than the Cubs to stop the Yankees.” The Giants moved one game near-

er the pennant yesterday by holding Ti

their 3'2-game lead with a 6-3 victory over Cincinnati, At the same

time they got a lot of bad baseball Er

out of their system—Dick Bartell making three errors and Johnny McCarthy one... Harry Gumbert limited the Reds to five hits. New

York collected 13 hits off Paul Der- Pot

ringer. Charlie Grimm shook the Cubs

out. of their slump by juggling his 2

lineup. Augie Galan and George Stainback were benched, Rip Collins, out with a broken leg for a month, went back to first, Phil Cavaretta shifted to left field, and Joe Marty took over center. The

victory over the Phillies. Larry

French allowed only five hits, win- : ning his 14th game. y

Mize’s Homer Ends Duel

Johnny Mize’s homer with a man on in the eighth, broke up a pifcher’s duel between Si Johnson and Lou Fette and gave the Cardinals a 2-0 win over the Boston .Bees. Johnson allowed 6 hits, Feite 8. Pittsburgh slugged Brooklyn for a 10-4 victory, getting 13 hits off Hamlin and Marrow. Ed Brandt scored his 10th victory in beating his former teammates. Bad News Hale and Moose Solt-

pitching performance as Cleveland beat the Red Sox, 4-1. Hale hit a

Campbell walked to break a 1-1 tie. Solters’ homer previously had tied the score. Johnny Allen hung up his 12th straight victory, yielding only 4 hits. The other American games were rained out.

Baseball

League

v \ The General Electric Appliance

team will play the Lawrénce A. C. tomorrow at Ft. Harrison. All players are requested to meet at 1321 N. Oxford St. &t 12:30 p. m.

Four Indianapolis players will be in the lineup of a Thom McAn Shoe Stores team representing central Indiana when it plays the northern Indiana Thom McAn outfit in South Bend tomorrow at 2 p. m. Leo Ostermeyer, Indianapolis, will be on the mound for the central district team.

EDWARD HYDE WINS

(23)—Richard Bartell, | pea

made the 9 A ~ Yankees 1-10/and the Giants 1-3 to

SERIES

@®

A. A. and Major League’ Averages

AMERICAN ASSOCIATION

NOS SLAUGHTER, young Columbus outfielder, rules the American Association batsmen for ‘the 1937 season with a lofty .382 average, according to final averages released today. Slaughter who took the lead midway of the race from his teammate, Johnny Rizzo, lost six points in the final week, but wound up with a margin of 15 points over Jeffi Heath, Milwaukee outfielder, who beat out Rizzo for the place. Heath finished with .367 to .358 for Rizzo. Carl Reynolds, veteran Minneapolis outfielder, was fourth with .355.

Pitching honors were well divided with no one hurler having a distinct claim -on the lead. Among those who worked in more than 20 games, Nelson of Toledo won 8 and lost 3, Lanier of Columbus won 10 and lost. 4.

McGee of Columbus rolled up 17 victories to 7 defeats, rating just a step farther back on a percentage basis. Macon of Columbus scored the most victories, 21. Strike out honors went to McGee, who whiffed 164 batters to nose out Macon, by one. Averages Include Games of Sunday, Sept. 12 TEAM arrive : H HR SB Pct. . 5801 1058 1784 170 73 .30 . 5521 858 1668 70 97 . 5571 774 1633 904 1610 seit 808 516 924 1587

. Sie 755 1547 725 1507

ean FIELDING DP TP PO 301 1 4073 149 0 4112 182

132 0 4064 165 1 4072

Minneapolis Columbus INDIANAPOLIS Milwaukee ....

Kansas City Louisville

St. Paul

Minneapolis Columbus «16 INDIANAPOLIS oe Louisville 13

Piechota, K. Laabs, Tol. Schroeder, Slaughter, . J. Heath, Mil, Rizzo, Col; Ch Macon i "Mpls, Landrum, St.

= tt pt

Harris, Mpls. Pfleger, Mpls, KC

Simons, Lou. My. St. .s 56 ARCHIE, Toj-1nd.’ oe Boyle, K. C. ;nton, Tol. Rosen. Lou Washington, Se. R. Peacock, Mpl ;

Matheson, Lou-K. Steinbacher, St. P.. [ho Sampson, Mpls, fodt, St. Sean, a torti, Mil. ........ 603 Cullenbine, Tol. .... Solemn, Tol.

ow pt

Pt od JCD pet pt Cu) mb CL pd a Bt CO — J

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DIDI GD Oa Oa NS Sh MI Kn

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Jat 3nd mid Whe fe TAIN R TOC r=

cen

ceeseces 249 7

esseess 1

452 259

Ringhofer. Lou . hen, Tol

NAS

Li od Cs | - eI PTW 00 0 CODD CO FB OT p20 =S S-

—

COCO OONHOHOONOOOOOHINOHN HHO INO ONO HMAC HOO OHO CS =A RSON fh C3 bb 1b CTY

, WY 20 = 00 DCO Wb CO pu oi ot

a . igisioteioioiaicioion Tatielke aaa ale 4k ae

Marberry, To! Ln Tauscher, Mpls. ..

PITCHERS’ RECORDS P 30

NOOO OOOOOHWOHMOO=OOOHOOR= HOMO SoH Sh WH OO OWOSSO NOOO ISR ~O-10

Burwell, Mpls. Hatter, Tol. Moore, Col. Coffman . aT ry. ‘Tol. 7 ELSON. Ind.-Tol. . Col. 10

Chambers, Col. Kleinhans., K. C.

er, Grabowski, Mpls. ass F. Johnson. Tol. . Henry, Mpls Herring, Milnar, Mil AND.

CR Pheips. §

REALTORS GOLF TITLE g%

Edward A. Hyde was crowned 1937 golf champion of the Indianapolis Real Estate Board at a dinner

tournament at Broadmoor Country Club. Mr. Hyde, who shot a 78 for low gross honors, received the president's | silver loving cup as well as a set of | golf clubs. The cup must be won three years in succession to be re- |

La lle

ief, Blaeholaer, Mil. Eisenstat, Lou. Trout, Tol. Winegarner, Mil. ... Gibbs, K.'C. vai ds 114 145 SEP, oe 13 262 322

8 | Cleveland ..

4 Camphdll Ciev. '...

AMERICAN. LEAGUE ONTINUING to thump the ball while all dangerous rivals remained in a slump, Charlie Gehringer, veteran of the Tigers, took a firmer hold on the batting leader-

ship in the American League during the last week. Averages releaseq today show Gehringer hitting the

ball at a .386 pace for a lead of 31 points over Lou Gehrig of New York and a margin sufficiently

great to all but assure him of the championship.

Gehringer picked up five points

NATIONAL LEAGUE OE MEDWICK, St. Louis outfielder, moved a step closer to the batting championship of the National League during the last week, although losing three points from his lofty average. Medwick is thundering along at .378 pace, far short

of his recent .400 splurge, but far ahead of Paul Waner of Pittsburgh, the runnerup, who is exactly 20 points behind. (Averages include Wednesday's games) TEAM BATTING AB

during the week. Meanwhile Gehrig | st.

was losing 11 points to drop to .355 Joe DiMaggio, young teammate of the Yankee star, lost five points, sliding to .352 and holding a twopoint lead over Hank Greenberg of Detroit.

Averages Include Wednesday's Games,

TEAM BATTING g AB R 'H HR SB Pct. Detroit 4848 848 1429 137 81 .29 St. RIS Lue oadisl New York «..... Cleveland Chicago Boston .......... Washington .... 7 Philadelphia .... 4589 604 1219

TEAM FIELDING

DP TP P! . 130 0 3650 130 0 3711 . 151 0 3683 146 0 3633

Detroit . 1648 142 , 1545 144 1676 146 . 1541 148 . 1654 150 . Bost . 118 0 3583 1445 158 . Philadelphia ..... 123 0 3507 1507 184 .

INDIVIDUAL BATTING

Saltzgaver, N. Van Atta, St.

pt —

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NN Caw

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08g, N. ¥. ..ccvea . He os; pat . Rensa, Chi. ........ Olson, Bos, evesse es

» bet —-

Sullivan, Rosenthal, Chi

SS OHH

“wr

Huffman, St. L. Myer, Wash.

ow oR 12d NONPHANWHUIOW OHO OUT OOWRNH UNO IOOVNRNS

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CWO OOHOHOO DH OOH ONO OHOCORNOHNOROH NC ONS SOoom

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CHHOOD ~-D

PITCHERS’ RECORDS

LIP HB {iz in osky, 'Y. 1 Wiliam Shi Lawson, Det. § Pearson, N. 2 § g

Ruffing, N. Murphy. N.

1t. Stratton, Chi. Pocnberen. Det.

sesenees 14 . 1

tt OO == CIC 1B ss D9 +4 CO) ba IY Ls

w = Eddy

CO IRD = END ND

OOD

Noo

4 Phebus, Wash. 1 Shohus Wash. ...... ] CAMERA EYE BILLY CLEVELAND, Sept. 18 —Billy Sullivan, Cleveland Indians’ utility man, is a camera fiend, taking pic-

93 | tures of batters and pitchers before 8 and during each game.

“If it covers the floor . . . we have it”

UNITED RUG

And Linoleum Company

139 WEST WASHINGTON STREET Ovvosite Indiana Theater |

DIAMONDS-WATCHES

By Pir Th1q) Ah TAM Co "4 WEST MARKET SI

OPEN TILL 9 TONIGHT

Oven a Charge or Lavawav

76 | Lom

«7 | Bartell, N. 3 | Jurges, ly green

247 | Warstler.

New Brooklyn Cincinnati

Chicago vaya New York ..

11 136 0 3609 1644 157 . Finis h , Brooklyn 0 3648 1566 197 .964

Brooklyn ......... 6 Individual Batting, We All Players in INDIVIDUAL BATTING

on . Shilngelohia sees Cincinnati

1 Coffman, N. Y.

Medwick, St. L. .... P. Waner, Pitt, .... Hartnett, Chi. ..... Mize, Stal. ieevees bardi, Cit, eeeer Whitney, Phil, Herman, Chi. ...... Camilli, Phil. ...... Vaughan, Pik eee 4 Klein, Phil. 3

esse

— POONVNOCOHOINWIHNOR BD

—

Padden, Leslie,

Pitt. Y. . Y.

NPOHODINN-=N

Phelps, Brk.

cose.

Ri Ripple Tn. Bi Phil. a Phil. Hack, Chi. Ott,

Bordagaray, ila Mancuso, N. Whitehead, NY... Cooney, Brk. 3 Brown, Chi. E. Moore, Bos. Levagesto BIR

— © » *@ ld w IDO N=HWOP UU DBO NOEIU POOR RHNOIR EDR WOUNUORN WOH =I

— ©0000 UNCON 1 1h == DO 00 yf ti tt DI

WOW BRIIDANAN-TRWWERA-IO™

O00

Suhr. Pitt. 511 1 B. Jordan, Bos-Cin. 311 Dagiing, Y. 265 . Wilson, Phil.

—

Bos. . Johnson, Cottths. chi. .... Cuccinello, Bos

Cuyler, Cin . 357 Weintraub, Cin N.Y. 178 , Pitt. : 80

nel

Mun; Brk. Handley. Pitt. 74 Young, Pitt, cece 349 o 257

F. Dickshot, Pitt.

” rs - a I. oOHO-IAW

Ogrodowski, St L.. Brown. PUL crn

Fette, Frisch, St. Bowman, Pitt. . Frankhouse, Brk. Mayo. Bos Schumacher. N. Y.. Derringer, Joa.

Spencer, Durocher, St. TG Reis, Bos. Grace, Phil

PITCHERS’ RECORDS

NOHO WIHHOOOOWO OWI CHAO WOOHOO DWOON IH

w IP H W. Brown, Cin.-N. Y, 2 i

1 1 7 6

amveocst!

Warneke, St. Li. ..... ‘18 Brennan, Cin.-N, Y.. 2 Turner, BOS. ....... « Carleton, Chi. Castleman, N. Melton, N. Y C. Davis, Bauers, Pitt: Al Smith, Tobin, Fite Ryba, St. tL Neer, Pitt.

«w [- Ro . » PO DUN is © NaI 14 © UVTI od ND

—

febib bes ~JODIWPIO BI pe (o be

Lee, Chi. Waiters. Phil. ...... Schumacher, N. Si Johnson. St.

Football

All former Riley Cub and Hoffa A. C. players and other candidates interested in forming a strong football team are asked fo report for practice at Riley Park at 9:30 a. m. tomorrow.

The Broad Ripple A. C. football team will practice tomorrow at 2:30 p. m. at 63d and Bellefontaine Sts. All players and tryouts are urged to report.

The newly organized Brightwood Cleaner football team, sponsored by A. B. Lagle, will practice at Brookside Park at 9 a. m. tomorrow. Candidates report to H. B. Mullendore.

YOU CAN BUY

GENERAL TIRES

Like You Buy an Automobile TERMS AS gaa A WEER

LOW AS The GENERAL TIRE CO. Delaware. LI-5523.

rl HOUSE Rented Thru Times Want Ad

Here’s the Ad ? $25—STATE, N., H—thilion, % fo

ble, A-1, modern, CR .

rage; near Tech Rent Yours, Yoo, -

29 three triumphs.

680 score in the Schwitzer-Cummins circuit at the Parkway alleys.

Mat-

thews, who is about five feet tall, gained the spotlight several years ago

by rolling a 300 game. Jess Pritchett was the runnerup on the citywide list, toppling 654 pins in the Beam’s Recreation loop at the Pennsylvania drives. He paced the Barbasols to a two-out-of three victory over the Goodyears,

who were led by “Dad” Hanna's

639. The scores: _ BARBASOL

208— 580 217— 584 160— 502

Johnson ..cccoee.. 159 208 Carmin ....s0000.. 183 156 Snyder ...ceov000.. 179 171 204— 554 Pritchett ...ou0.... 199 230 225— 654 920 + 940 1014—2874 GOODYEAR

.. 208 186 174

145— 539 214— 556 195— 548 225— 639 cesssscescses 161 183— 563

Totals 936 047 962—2845 Leo Ahearn was next in this league with 608 followed by Dan Abbott, with 605; Fred Schleimer, 603, and John Blue, 601. Bowes Seal Fast defeated Conkle Funeral Honle in all three games and Marott Shoes, Canada Dry Beverages, L. S. Ayres and Falls City Hi-Bru bested Louie’s Tavern,

Coca-Cola, Schmidt Insurance and North American Life in two-out-of-three decisions. The Marott team was only two pole! behind the Barbasols. scores:

Larson ..cco04...

King

sereeesens

MAROTT SHOES

Mounts ..cccovvecess.149 177 Nordholt cc.ccovecee..182 220 Blue ...cco0000000000..176 243 Behrens ccceceeessses-176 224. Stemm ..cccc0000000..208 193

19%— 523 189— 591 182— 601 182— 582 174— 575

92428712

a eee ad 891 1057 LOUIE'S TAVERN 195

. Totals

168— 533 155— 513 191— 536 155— 532

169— 603

Haislup Gruner Roeder Field

Schleimer

..209 168 ..211 223

Totals 4 Tony McCann hit the maples for

a score of 637 to lead the Insurance League, also in action at the Penn-

sylvania plant. Jim Hurt Jr. followed with 607. Equitable Securities, Connecticut General and H. J. Spier Co. swept their series and Rough Notes, New Amsterdam and Hoosier Casualty captured the odd game. Phil Bisesi’s 638, part of which was a 254 middle game, featured the Governmental Employees’ loop session at the Illinois Alleys. Earl Goodhue paced the Wash-

ington circuit at the Illinois drives

with 697. Bruce Mitchell was next with 601 and Al Holman had an even 600. Sterling Beer and Max Patton Cafe gained. triple victories while Triangle Shirts, Illinois Five and Sinclair turned in two-out-of-

The Fehr D-X Beer team, with

The |

|its opponent slated to roll later, amBssed a 2867 total. The scores: Holman .201 175 224— 600 BUley +... cccones 187 178— 519 Newlin 184 190— 566 ‘Berberich ... . 202 160— 535 Goodhue ....co0c00...147 236 224— 607

sesene

— — ct— G—

Totals ..907 984 976—2867 Marie Riddle, with a 223-game, came through with the best count in the Kernel Optical Ladies League, at Pritchett’s alleys, scoring 574. The J. S. C. only three-time winner and Hoosier Pete, Schmidt’s Beer, Marott Shoes, and ‘Budweiser Beer registered double victories. A 631 by Obergfell was high in the Construction circuit at the same plant. Other high counts were Churchman’s. 611 and Cook’s 610. Vonnegut Hardware, Modern Home

‘Insulators and Spickelmier Fuel &

Supply won three games while Stewart-Carey, Central Supply, and Utility Insulators gained a pair of triumphs. Horace Tooley led the Bankers at Pritchett’s loop - with 616, with George Bade rolling a 613 total. The best total in the Big Four League at the Indiana alleys was a 616 by Wise. Wheel Shop, Stores, and P. W. I. scored ingle victories, and Freight Shop, J. I, Mercury, Electric No. 1, M. of oe ‘and Locomotive Tinshop annexed the odd game. Wilson Scores a 622 A 622 by Wilson was the highlight of the St. Joan of Arc League session at the Uptown drives. Pitt-man-Rice Coal made a clean sweep and Uptown Cleaners, Barrett Coal, A. C. Crum Jewelry and Uptown Tavern. scored double triumphs. L. Dugan’s 580.showed the way in the Cathedral loop at the Hotel Antlers. Team No. 6 won three straight games and No. 2, No. 7 and Grain Dealers registered a pair of victories. In the National Malleable circuit, competing at the Central alleys, Heinlein led with 573. Pattern and Inspection scored grand slams while Foundry and Finishing gained double triumphs. The Central No. 1 League was topped by Grosdidier’s 562. Berry's No. 2, Bricklayers Secretary! and Sportsman’s Store shut out their opponents and Ballard Ice Cream won two games.

Attucks in Scoreless Game With Alumni

Crispus Attucks High School opened the football season yesterday by holding the Alumni to a scoreless ‘tie at Attucks Field. Sarv--es, Donohue, Capt. Goodrich and Jewell starred for the school team. Attucks threatened in the ‘second half with a well-executed aerial at-

tack, Donohue doing the passing.

team was the]

No. 1 Paddler

Replacing Jimmy McClure of Indianapolis at the top of the list, Sol Schiff, above, 20-year-old New Yorker, was named the nation’s No. 1 table tennis player in rankings announced by the U. S. Table Tennis Association.

Brewers Leading In A. A. Playoff

Columbus and Minneapolis were all even today at two games apiece as Milwaukee took a three-to-one lead over Toledo in the preliminary American Association playoff series. At Minneapolis the Red Birds took advantage of Morton Cooper's five-hit pitching and slammed out 11 safe blows to beat the Millers, 4-1. Stan Spence’s first-inning homer was the only Minneapolis run off Cooper. The Brewers confinued their heavy hitting in their home park as they ran up a 15-6 victory over the Mud Hens. Gullic and Storti led the Milwaukee "attack.

The Seven Ups will play at Glenn’s Valley tomorrow, and will meet at 921 E. 19th St. at noon. Next Sunday. the Bottlers play at Crawfordsville.

E OUTFITTERS TO gE MEN. WOMEN and CHILDREN

E Livingston’

THE MODERN CREDIT STORE

Pros Paced By Sam Snead

Cards 68 to Lead Stars in Western Open.

CLEVELAND, Sept. 18 (U. P.).~= Sam Snead, ' sensational 25-yeare old professions] from White Sulphur Springs, W . Va. led a 1ield of the nation’s topflight golfers into the second round of the 37th annual Western Open Tournament today.

Three thousand topcoated fans formed the gallery yesterday as Snead, rifling tremendous drives and true approach shots, turned in 14 pars and four birdies for a 3533—68. Jimmy Thomson, Shawnee-on-Delware, Pa., professional, and Dick Metz, Chicago pro, carded 70s to tie for second.

Ralph Guldahl, National Open

.| and defending Western Open chame-

pion, was among six of the “name” players tied for third. After a wobbly start, carding a 39 on his first nine. Guldahl came back strong on the second nine for a 33, Also in third place, with par 72s, were: Ky Laffoon of Chicago, Jimmy Demaret, Houston, Tex.; Ben Hogan, Ft. Worth, Tex.; Hore ton Smith, Chicago, and Paul Rune yan of White Plains, N. Y. The veteran Harry Cooper, Cane adian Open champion and top money winner of the present season, was in 10th place, five strokes behind Snead with the only 73 score of the first round. Three amateurs turned in 74s Maurice McCarthy Jr., of Cincine nati; Melvin Harbert of Battle Creek, Mich.,, and Joe Toth Jr. of. Cleveland. “The low 60 survivors after toe day’s play will cover 36 holes in the final rounds Sunday.

GREYHOUND READY

1 , Sensational trotting champion who shattered the world mile and a half mark early this

Greyhound

on two more records. The “gray ghost” was to race against time at the Fair Grounds about 2:15 o’clock this afternoon in an effort to lower his own record of 1:57% for the mile as well as the track record of 2:00%. Sep Palin was to drive Greyhound in the test, which is under the supervision of American Trotting Association officials.

Ethical Pharmacy

Specializes in Prescri or Sr Se aotions--Called Just call—that's all. LI-9322.

Dugan Hoy Co., Inc.

Trusses—FX ert Fits ady Fitter) Dx.

Men’s Fancy t Cotion Hose) ws. | Be KINNEY. SHOE STORE

129 W. Wash. St, [ndiana Theater

138 East Washington Street

CONSUMER KNOWLEDGE —And Protection

- Information Message

Bureau,

the public interest.

The appearance of this in these columns ts evidence that this publication subscribes to the principles of the Better Business and co-operates with the Bureau in protecting you—even to the extent of refusing to accept the advertising of firms whose advertising and sales policies are proved by the Bureau to be contrary to

Protection for the consumer is one of the two main objectives of the Indianapolis Better Business Bureau and affiliated Bureaus throughout the nation. The other is fo prevent unfair competi-

tion in advertising and selling.

Through the co-operation of legitimate advertising media, Bureau warnings, addressed to the consumer, regularly appear.

Many of them are of an educational nature. ——— "Corrections," rectifying unintentional advertising errors and offering the public a prompt refund, play an important part in the Bureau's program of public service. Through Bureau activity, the public is escaping losses that would otherwise run into

hundreds of thousands of dollars.

practices.

Consumer confidence is public confidence, and

"PUBLIC CONFIDENCE COUNTS MOST"

711 Majestic Bldg.

‘With its vital task of protecting the good name of advertising and selling, the interests of the consumer are closely interwoven. This Bureau is sponsored and supported by business itself because of its mutual interest with the Consumer in unfair business

The ‘Better Business Bureau, Inc.

LI. 6446

Indianapolis

This Bureau is an incorporated association, not operated for pecuniary profit, supported by more than 500 Indianapolis business concerns for the purpose of promoting fair I voy in advertising and selling where there is a public or a competitive interest involved.

4 ¢

A i

FOR NEW TEST RUN

week, was ready today for an assault