Indianapolis Times, Indianapolis, Marion County, 17 September 1937 — Page 2

ACT 9 __ THE INDIANAPOLIS TIMES __ : 99” me

} Se i 7. A&A

~ DOWNSTAIRS ©

A JA HOSS HS6G 505 EBONGEESH4 HGS,

EOE, E6655

LUCOLOLOOGELOLGGLEHGGOOOOL

Gorgeous Fur Trims—A Wonderful New Wool Fabric!

Stocking

For Every Hour of the Day!

C At 69.

“BETTY SHAW?” Crepe silk, first quality stockings, made of a more snag-resistant crepe silk. Beautifully sheer and clear, with picot tops, run-steps and reinforced heel and toe. Sizes 82 to 10%. |

“BETTY SHAW” Durette —A fine 4-thread, high twist silk stocking with 2-row picot runstop. Silk heel and plaited foot, Sizes 8% to 10%. enn. 85¢

- “BETTY SHAW” Ultra

Crepe—A practical 4-thread ringless chiffon stocking with reinforced after-welt amd silk

heel. Sizes 8% to } 10%. Pair o..oibeiveses 85¢

“BETTY SHAW?” Sheerette —An exquisite 3-thread ringless chiffon stocking with 2-row picot run-stop. In regular and long lengths. Sizes 81; te 102 —Downstairs at Ayres.

lL I 5566 66656695505 6060566665565 S6565565565566064 | | WHAT IS “CARACUNA?”—*“Caracuna” is a Y : In = Fh new nubby knitted wool boucle fabric made

OOOO S SOOO SOOTTOTOOOOO00SSS SCCCECCH ETO

3 : | i - : 7 5 by the Commodore Mills, the same mill that You Have a Date Sa turday in , the | EEE BN Oa Ste ar

| JE

5 $6569 Ww PS

6 A » : 5 . These are r>markable new coat fashions . .. made of an entirely Junior 18 S’ Shop = oy new and dif erent wool fabric, and trimmed with the most luxurig 3 io i ous furs mimey can buy. You'll want one because . . . They're a4 : Sl beautifully { tyled coats! They fit correctly! They're tailored by an

Nm oye ¢ : F 22 expert coat maker! They've the new ‘“Neva-Roll” front, coat will Where You'll Find Sizes 11 to 17—12 to 20! : : A TE maintain shape during life of garment! Ideal for extreme cold

. g 0 bo i i weather, each coat fully lined and interlined! Each coat lined with a Fe “Satin de Sylva,” of crown tested rayon! Choice of black, brown, Our “Junior-Miss” Shop is one of the busiest shops 3 a : green and wine colors! in town. For all Indianapolis has discovered that § , i Sizes 12 to 20 and 38 to 44! we have the talent to pick the newest and zippiest § | Ei | fashion winners. To prove our point, here we show for your approval § stars destined to reach the peak of fashion prominence this fall. They show you what’s new in silhouette, in exciting detail, in color and fabric interest. Little sizes from 11 to 17 and 12 to 20, and at exciting little prices.

SY v 5% %

> 2 & 3 X & &

5G5GSS6S EE

Collars Trimmed With—

® Krimmer ® Pieced Persian ® French Seal ® Caracul ® American Grey ® French Beaver ® Vicuna Fox ® Cross Fox ® Blue Fox ® Marmot ® Skunk

B5OSSS5SSESSS

55SEC SOG OES

BSHG SESE SCEEEOE

Downstairs at Ayres Where Correct Fashions 5: Made bw the Makers of Our “Rain-r-Shine” Coats!

Are Less Expensive —Downstairs at Ayres.

565 E5SE

PS

GHEE

po

SESH E GES! SSS SS

E65EG¢

A. Two-Pc. Black Crepe_$6.98 : A 4 5 )) pa cl 2 This is an all-occasion black 5, : 08 red 2-pe. suit type dress trimmed A : : %, : ) &, , KE | with white lace and jewel studded ; 5 ih, Oh A : h Kl OES . 5 3 hy >. END NN ot 3

Two-Piece Wool __.$6.98

A suit dress in weel, with plaid top and plain oxford skirt. Choose this for that tailored to perfection look. Size 12.

C. Black Alpaca $6.98

A new little, chic little date time dress trimmed with stone blue velvet sash, a long row of buttons. Simplicity at its peak. Size 13.

D. 2-Pc. Novelty Wool __$7.98

A right pert suit dress with furfabric trim on hlack and white mixture top and a black wool crepe skirt, Size 13.

E. A Clan Plaid Wool.__$6.98

A one-piece bright colored clan plaid with the new gored skirt and a narrow belt. The perfect dress for football games. Size 16,