Indianapolis Times, Indianapolis, Marion County, 16 September 1937 — Page 2

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Headlines for Fall in New

Dark Felts $1.39 nov

® Brown : o Dark G ark Green i . EACH © Rust Friday you can choose your new fall hat from a collection of styles that are now making headline news. Smart swagger brims, or casual brims. Chic turbans, youthful rollers "and flattering off-the-face types with veils, ribbon or feather trims. Many of the styles are versions of the new HIGH-CROWNS, so evident in the fall picture. . Downstairs at Ayres.

In Our Thrifty-Price Dress Section

First in Fashions Favor—Because They're Black!

First in Your Favor — Because of the Low Price!

Black Fur-Trimmed Coats

$28

Tomorrow, we present a super collection of the new winter coats in the new silhouette. Coats of all black wools, and with black fur-trimmed collars . . . fashion’s favorite! You can select the coat of your dreams from this distinctive collection, with collars of skunk, caracual, Pointed dog. We've also’ a grand choice of stylesin brown or green wools | [Sith light or dark colored furs, at this same low price.

Special Selling of New

Fall Dresses

Delightful Styles for Every Woman—Sizes 12 to 20 Only!

CORLISS FALL SHOES 50

We've a complete and glorious selection of the new “CORLIBS” shoe fashions. j You'll find the style you want in “CORLISS” style, Tarsal Arch or Junior . PAIR

Sizes: 14 to 20 13 to 17 38 to 50

Our Thrifty- Price Dress Section is teeming over with . practical and thrifty new fall fashion ideas. New stripes, new dark greens, browns, blues and BLACKS in. infinite variety. Styles for the office, street and shopping. Here we show just three of the very latest

Shoes. Suede, Gabardine, Calf or Patstyles, many more will be discovered in the department.

ents in black or colors. Sizes 3% to 9, widths AAA to C. Downstairs at Ayres.

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Tomorrow! Another V alue-Giving Day in the

Yh Price® Sale of

(Discontinued Patterns)

ightstown’ Rugs

Friday, another value-giving day in this Rug Scoop o year. The “Hightstown” rugs are all FIRST QUALITY, SEAMLESS rugs with tailored FRAY-PROOF ends. “Hightstown” rugs were bought at 14 off of today’ s market price, because they're DISCONTINUED PATTERNS!

¥ 1 ory Today's Market Privgedt the Rugs Were Current Patterns!

~ 8.3x10.6 Size (095 $94.95 $350

Downstairs at Ayres. Downstairs at Ayres.

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Special Selling of

| Layette Needs

[J 10% WOOL SHIRTS—Double breasted tie style. Well : tailored for baby’s comfort. Each

[J DOUBLE KNIT TRAINING PANTIES—Yoke front with lastex back that will fit: snug and comfortable. Sizes up to 1 year

0 10% WOOL TEETHING BANDS—Double reinforced bottom for extra service. . 29¢

[J] KNIT CREEPERS—Lightweight creepers in dainty pastel colors with solid or contrasting trims. pees ; Deanna Durbin the star of “100 Men and a Girl’—coming to the ~ Apollo Theater Soon!

[J INFANTS’ BATH ROBES-Beacon’ bath robe sets with a pastel color robe and matching booties.........88¢

J BEACON CLOTH BUNTING—With bonnet style de- ~~ tachable hood. Satin ribbon trim, Pink and blue. . $1.98 Authentic New

[0 CRIB COMFORT-—Rayon taffeta crib comfort, filled 6 ‘D :

with white cotton. Cord trim, Reversible pink and BlUB ab uo. suiviin. ininiiiovisassssinnesves 31 OB

[] CRIB BLANKETS—Ctib size, warmly napped blankets. Size 42x60 inches. Sateen bound. Pink and blue. ..98c

. [0 BEACON WRAPPING BLANKET—Warinly fleeced

IFCURRENT PATTERNS=—==would sell for $42.50. This is the famous Plymouth quality. Fine, seamless, all-wool construction. Rugs that will give Yory long service.

: 1 7;

IF CURRENT PATTERN8—would sell for for $52.50. This is the well | known Mercer quality. -

Seamless, .all-wool construction in a durable,

serviceable weave.

ha aaa al aan

IF CURRENT PAT TERNS-=would sell for

$67.50. This is the best:

quality the mill makes, thus called Hightstown

quality. Heavy, services able, all-wool rugs.

Downstairs at Ayres.

79x84

: HSECONDS. »

Need a Warm Blanket These Nippy Nights?

“en Beacon Blankets

These are extra heavy quality blankets in size 72x84 inches. A blanket that will give you warmth and service. In a beautifyl jacquard design. In dark colors only. THESE ARE CLASSED AS

20- Inch ‘Woolen Remnants

fine quality in navy, royal or brown colors. Some are classed as

‘Narrow width woolens, perfect for girls’ skirts and ete. A heavy, séconds. 29

Downstairs at Ayres.

EACH

beacon wrapping blanket in white, pink or blue. ..29¢c

O ‘BIRDSEYE DIAPERS-—Size 27x27-inch ‘Birdseye diapers. Hemmed, ready to use. Irregulars ...Dozen 89c

[J BATISTE DRESSES—Hand-made, with ‘hand embroidery in dainty designs. Also Jace. trim styles, For boys or girls ..... WL Syria 59¢

Downsta irs at Ayres,

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Speciall/-500 Yds. of Celanese T affeta

REMNA NTS - 39¢

Just 500 yards at this special price. Fine quality célanese taffeta in pastel shades or dark colors. For - children’s dresses, formals, spreads and ete. Some classed as seconds | in Je group.

Downstairs at Ayres.

urbin’’ Dresses

Created by Cinderelln

198

Gay Teen-Style fashions fesig ed for] Deanna Dur= .bin, that bright screen and radio star. Now brought to your daughter by Ayres’ Downstairs Store and Cinderella. These new Deanna Durbin dresses have

- new, Here we show 3 styles and we can show you more inspired by joyous Deanna herself. Sizes 12

to 16. “Shirley Temple” Drbsser.. SL 0% i

-.-Authentic styles inspired by darling Shirle, Tem le. All the - latest styles to select from. Sizos 3 to 12. y. P £

he Dowastaien at Aged

a vivacity and irresistible appeal that is young and