Indianapolis Times, Indianapolis, Marion County, 9 September 1937 — Page 19

THURSDAY, SEPT. 9, 197

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AYRES DOWNSTAIRS

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Treat Your Home to the Luxury of

Firth’s Texstyle Frieze Broadloom Carpet

Modern Texture Effect. Woven of loyely, 3 New Decorator Colors. Colors are subtle deep Duotone yarns which give that 'ex- and new—in a range to harmonize with any pensive look. Texstyle Frieze is the only tex- decoration scheme. tured-looking rug that’s easy to clean. Hard-wearing Qualities — Firth’s Texstyle

Moderate Price. You will find the cost of Frieze takes punishment and likes it. The

Firth's Texstyle Frieze the Dleasantost sur- children’s running and playing won't hurt it, prise of all. and it’s hard to make it show spots.

a, What a Finished Rug Will Cost You! 9x12 Size .......$42.00 9x18 Size $64.50 9x10.6 Size

9x15 Size $53.50 9x6 Size $21.00 9x7.6 Size $25.50 Heavy Weight “Rubbertex” Felt Base 39¢ Sq. Yd.

Reversible Wool Rugs, 8x10 Size Plain Taupe Carpet, 27-in. Wide 7.6x9 American Oriental Rugs

639 American Oriental ......... ... ......¢..co nnn, ah $15.95 Downstairs at Ayres.

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Smart New Swaggers! Fitted Styles! Plaid Backs! Fleeces! Hair Cloth Tweeds! Yes— We Have Them —At One Low Price!

Fall Sport Coats

$ 16 75 oo,

This will be a season of casual coats ... and a new sport coat will answer every fashion need. Right now our selection of styles is at its peak. Choose from swaggers or fitted types in greys, reds, natural, browns, greens and navy. Fashion features such as, gores, pleats, small round or Peter Pan collars. All the coats -

interlined, except the plaid backs.

; Downstairs at Ayres.

“ @®

JLicliceetec 2.0L Lo *

Dress

“ren” | New ‘American Girl’

Oc Yd.

New fall fabrics from the cutting tables of New York Dress Manufacturer’s. Lengths from 2 to 7 yards in the new fall blues, greens, blacks, browns and rusts. In plains, novelties and metal cloths. Some of yardage, dlassed as seconds.

“Cannon” Dish Towels

6 for 79:

These are highly absorbent part linen bleached towels. With multicolored borders. Wrapped 6 in a cellophane gift package.

Mattress Protectors

$ 14 os

These mattress protectors are seconds of three different qualities. Sizes 36x76, 39x76, 42x76 and 48x76. Bleached. Closely zigzag quilted. >

Seconds of Beacon Blankets

$1 98 EACH

Size 70x80-inch size. In the popular Indian pattern in choice of several different bright color combinations.

Fall Shoes

. « « Are Here in Glorious Variety

Always, American Girls have been QUAL-|

ITY shoes . . . BEAUTIFUL shoes—but

our new Fall line far surpasses anything we've offered befors. There's a greater

variety to choose from—every one an au-

thentic, approved FASHION. And the workmanship is incompatable! Following the trend for Fall, American Girl shoes come in a wide range of styles in suede and gabardine—as well as other leathers. They are as light and dainty as a dancing slipper—yet strong and sturdy as a walk-|

ing shoe—just try them and you, too, will!

be enthusiastic. Choose from straps, ties, oxfords and sandals. Sizes 4 to 9, widths AAAAto D. Exclusive with Ayres Down-| stairs Store.

® Black ® Suede ® Straps ® Brown ® Gabardine © Oxfords ® Green ® Kid ® Ties ® Burgundy ® Calf ® Sandals

Other ‘American Girl’ Fall Shoes at $4.95 Pair

Downstairs at Ayres.

M# Sam B. Wolf, one of the owners, and Mr. Watts, Factory Superintendent of the American Girl Shoe Company, will be in our department from Friday noon until Saturday _ noon—

Mr. Wolf and Mr. Watts will answer any question you choose to ask regarding the QUALITY, STYLE and SERVICE features of our famous American Girl Shoes.

‘Also a Cutter from the Factory Will Be in Our . Department—

He will show you how American Girl shoes are hand-cut to each individual size and width to insure perfect fitting. Cutting is one of the most important of over 200 operations it takes to make a pair of American Girl shoes.

See our window and departmental display showing the major operations used in making of American irl shoes,

Downstairs at Ayres.

Three New “Betty Shaw's’

Arrived Safely—and They're “Howling” Success—

Three new members of the “Betty Shaw” hosiery family arrived yesterday and from the interest they stirred up they’re a certain success. These three new stockings, Betty Shaw Durette, Betty. Shaw Sheerette and ‘Betty Shaw Ultra Crepe, were introduced so that our selection of types would be more complete. Every pair first quality and made with the same rigid construction principles that have made “Betty Shaws” famous for service and beauty.

“Betty Shaw” Durette Stockings (A 4-thread, ringless Chiffon Stocking)

“Betty Shaw” Sheetette Stockings (A 3-thread ringless luxury hose) ’

“Betty Shaw” Ultra Crepe Stockings . (A 4-thread ringless Chiffon Stocking)

and of Course “Betty Shaw Crepe Silk

(Our regular number and original member) Downstairs at Ayres.

For Friday Only!

Sale! Felt Hats

wr $7.00 Sell for

$1.39 EACH

A special one day sale of the new fall nS styled in your

‘favorite colors! Choose from brims, off-the-face types,

turbans and scotties with feather, patent, ribbon and

grosgrain trims. Colors—navy, rust, brown, black, .

green, Headsizes 22 and 23. Downstairs at Ayres.

Lots of Chic for Very Little Moneyin These

New Fall Dresses

For Women, Misses and Juniors!

EACH

® For Campus! Juniors, Misses, Women, here is ® Blacks!

; fall * 1 9 ® For Office! ifall fashion news! Tomorrow we're ® Browns!

ready with hundreds of new fall

'® For Street! styles. Copies of the fashion suc- ® Greens!

@® For Sports! cesses introduced in the New York ® Rusts!

® For Classroom!

markets. In rich looking new fab- © Blues! a, rics and colors. Plenty of black ues : ® For Dancing! beauties included in the selection. © Sizes 11 to 17, ® For Dining! ! * Downstairs at Ayres. 12 to 20, 38-52!

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