Indianapolis Times, Indianapolis, Marion County, 8 September 1937 — Page 7
Taylor Tops
In Job as | Publicist
Film Trailer Act Sells the Show and Gets A Review.
By JAMES THRASHER No matter what the advertisements will tell you, Robert Taylor is appearing in the role of a press agent at Loew’s this week.
True, Mr. Taylor's performance’
is in a trailer for “Broadway Melody of 1938,” but it’s such a good trailer-—and such a true-to-life performance—that a few words are in order. Accordingly, this is going to be a review of a trailer. If anyone doesn’t recognize the term, a trailer is an advertisement of a coming abtraction (according to the film ‘people) and a pain in the neck (as the average movie-goer is likely to tell you.)
Taylor Plays Taylor
Now that terms are defined, we can proceed. Mr. Taylor plays Rob-
ert Taylor as well as the press
agent. That's why the stenographers all but swoon when he walks through a newspaper office looking for the movie editor. In true professional stye, our hero barges in with his brief case, lays out several “stills” and begins to sell his product. We get a view of the photograph, along with the movie editor, while Mr. Taylor explains what the scene is all about. Then the photograph comes to life. There are some brief lines and a few dance steps—not more than a half dozen pictures in all—and Mr. Taylor packs up his things, except what the editor wants, and departs. What I like about Mr. Taylor's performance is the fact that he keeps his hat on all the time. That shows that, above all considerations of art, appearance or anything else, he wants to give a true-to-life characterization. All good . press agents keep their hats on.
Office Too Fancy
Of course, he might have talked a little more, and used more superlatives. But that, and the fact that the movie editor’s office was a little too sumptuous, are my only criticisms,
The reason for all this ado is that this is the first original trailer in years, ‘so far as I know. Accordingly, people should hear about it, particularly the Booers of Thea“trical “Advertising Association.
Yes, there really is such a thing as the B. of T. A. A. It’s a sort of benevolent, protective, altruistic, nonprofit society for the suppression of boredom. The members do just what the title suggests. Their chief venom is against the slides advertising the local bakery and such in small-town theaters. But they don’t like trailers very well, either. A belief in their fairmindedness, however, prompts me to think that they may indorse Mr. Taylor's current release.
Some time ago, as a regular neighborhood theater attendant, I vowed that some day I should fake a tip from the newsreel thea and open a house showing nothi but trailers. It seemed that eS favorite cinema palace at that time never showed less than six partial previews in one evening.
Now, if they keep on turning out this superior brand of trailer, it’s likely that I may keep my vow.
Scholarship in Piano Awarded
For the second successive year, . Miss Sarah Elizabeth Marks, young Indianapolis, pianist, has been awarded a piano scholarship for study with Rudolph Ganz at the Chicago Musical College. Miss Marks, daughter of Mrs. Isaac Marks, 4339 N. Illinois St., went to the Chicago school from the studios of Bomar Cramer, with whom she studied for several years. During her student days in Indianapolis, she was presented in several recitals at the John Herron Art Institute.
IN 'BUCCANEER'
Walter Brennan has been given a principal comedy role in the next C. B. DeMille production for Paramount, “The Buccaneer,” in which Frederic March, Franciska Gaal and Akim Tamiroff will be. featured.
FRED STONE
=~
VSINGER CULTIVATES GARDEN, TOO
at work on her first picture.
Helen Jepson, Metropolitan soprano who will open the Martens Concerts season at English’s Oct. 18, has been giving her garden as well as her voice some cultivation during the summer. The blond diva is shown here at her country lodge, “Sajepo,” in the Wurtsboro Mountains, N. Y. She will start her tour from Hollywood, where she is now
EW YORK, Sept.
viewers. of Swing Alley.
‘Jeeter Lester of “Tobacco Road.” while the races are in session. Most devoted pet fancier in literary circles is Fannie Hurst, whose livestock menage consists of two dogs, two monkeys, a parrot and a snow-white cat. Most violent gesticulator on the public platform: Mayor La Guardia. Worst dresser among theatrical producers: Billy Rose. No singer ever will be as stylized as Helen Morgan. . Probably the most egocentric composer in Manhattan was the late George Gershwin. Most systematic and orderly executive in the show business is Maj. Edward Bowes. A misplaced receipt from a department store can send him into a fury. Probably the most gazed-after ce-
+ lebrity while she is sojourning in
Manhattan is that Occidental
beauty, Anna May Wong. : 88 8 HE inveterate cigar smoker: Jack Benny, offstage and on. Most violent stage director: Clifford Fischer, who screams invective at the performers while rehearsing the Folies Bergeres at the French Casino. 3 ; Prettiest hatcheck girl in town: Renee Carroll, who collects tips at Sardis’ in the theatrical center. Eva Le Gallienne has the most energetic striae while. strolling of
.| all the stars of her sex.
Most informal of the millionaires: “Jock” Whitney who is as likely as not to turn up at social functions, clad in tuxedo and slipover sweater. The sole surviving flowing bowtie wearer in town is Morris Gest, son-in-law of the late David Belasco. Lou Gehrig smiles more readily than any of his confreres on the diamonag when confronted by cameramen. Peter Arno is the most meticulously clad of the cartoonists.
AND MER rz
rg
pa FRI.
rE FETCHIT
(IN PERSON)
PLUS ©
6- OTHER A -b BIG TIME AD DEVILLE
ON on 7cmeen | EEN ‘Sweetheart ot the Navy’ Eric Linder i)
ENGLIS
ADDRESSED
Thur., Fri., Sat. Eves. and Sat. Matinee
With Remittance and Stamped,
ENGLISH THEATRE, Indianapolis
SEPT. 23-24-25
A
ENVELOPE to
mick. Tax |
i = preseats
'LEONTOVICH
English Text by FoBERT E. SHERWOOD
EVES., Orch., $2.75; le., SAT. MAT, orci $2.20;
$1.65, $1.10; Gal, 83e. Bale.
$1.65," $1.10; Gal..' BBe.
Most ardent follower .of the six-day bike races: He sleeps overnight at the Garden
IN NEW-YORK —, Sion: Rss
Silent Mrs. Katzenberger Never Misses Theater Openings; Barton is Bike Race Fan
8.—New York directory: Broadway's chief first-nighter is a lady only known as Mrs. Katzenberg. She never misses a theatrical opening, she also refuses to talk about it to inter-
The New York Giants’ No. 1 ‘rooter is Jack White, zany comedian
Jim Barton, the
OU may think that Clem McCarthy has te most rapid-fire, machine-gun delivery on the ether waves. But when pressed into action, Joe Lewis, the comic, can beat him at so many words per minute. The most respected Negro on the Rialto is John Ryland, major domo of the historic Empire, who was opening carriage doors when Maude Adams was an ingenue type. Undoubtedly the unshyest person at any public gathering is Elsa Maxwell, the party girl. Robert Benchley’s laugh at a joke in the theater equals the detonation of a high explosive. Most relentless battler in any municipal debate: Robert Moses, who believes foremost in outspoken-ness. Mike Jacobs, promoter of the Louis fights, is, in appearance, the embodiment of a cauliflower industry tycoon. The night club proprietor who looks less like a night club proprietor than any of his rivals is Sherman Billingsley, pilot of the famous Stork Club. No less violent than he appears on the podium is Jose Iturbi whose flashes of temperament so often strike the front pages.
AS THRILLING TOGETHER AS YOU KNEW THEY'D BE!
SONJA TYRONE
HENIE - POWER
NEL BTN: ENR JOAN DAVIS
BRONZE
HOOSIER PETE
| AVALON
Costumer For ‘Women’ In Dilemma
Demand Distinction In Dresses.
Consider the problem of designing several ‘changes of
40 In All-Feminine Cast|
MAYOR GREETS
Sevitz
costume for an actress’ stage 40, double it again for the’
and you have an idea of John'
Hambleton’s dilemma. Mr. Hambleton designed the gowns for Clare Boothe’s “The Women,” current New York hit which is coming to English’s Dec. 6. “The Women” has an all-feminine cast of 40, which means that each performer demands dresses that are distinctive, becoming and harmonious. That would be bad enough in itself, but the clothing problem goes even deeper. Mr. Hambleton was confronted with 12 sets of Jo Mielziner’s scenery, each different in hue and motif. Without special care, the sets might become a mass of incongruous color. That would be all right for “You Can’t Take It With You,” costumed, but it never would do for “The Women.” So there were three weeks gf experiment between Messrs. Meilziner and Hambleton before they got the colors running smoothly. But the costumer’s job wasn’t finished with the opening curtain. The play was a hit. So when spring came along, ‘there had to be a corresponding change to appropriate gowns. Then came summer, and another change.
Company to Play Here
Now, from the looks of things at the box-office, the New York company of “The Women” may go right into another winter. A road company now ‘is in preparation for a visit to Indianapolis and other key theatrical cities. That means more new costume ideas from Mr. Hambleton’s necessarily fertile brain. Hambleton also did the costumes for Jane Cowl’s “First Lady,” and for “Stage Door,” which is play here for three days beginning Nov. 29. Mr. Hambleton says his current ambition is to costume a musical comedy in his own way. To satisfy that wish, he seems to have caught on with the right people. For Max Gordon, his present employer, is preparing four musicals; as yet untitled, for fall and winter production. Mr. Gordon also has another of Miss Boothe’s plays under way. It is called “Kiss the Boys Goodbye.” From that it’s hard to tell whether it will be another 100 per cent feminine opus.
CHARLOT REACHES UP.
Andre Charlot, famous English musical revue producer, is in Hollywood as the guest of. Rowland Leigh, screen writer, who is now dialogue director at Warner Bros.
LOST HORIZON
RONALD COLMAN
—Plus— LOUIS - FARR FIGHT COOL ® 25¢ Till 6
which Mr. Hambleton also |}
performance, multiply this by | |
changing season’s wardrobes, | |
The Civic Theater’s new direc- ¢ tor, Alfred Etcheverry (right), was met by Indianapolis’ new Mayor, Walter C. Boetcher, at the Union Station when he arrived this morning to assume his new duties at the local playhouse. +
WHAT, WHEN, WHERE
APOLLO “Thin Ice,” with Sonja Pelle oy 44, 1:42, 3:4
Tyrone Power, at 11:4 5:38, 7:36 and 9:34.
CIRCLE
“Make a Wish,” with Bobby Breen. at 11, 1:45, 4:30, 7:15 and 9:45,
Ws with Fred Stone, at 12:45, 3:30, 6:15 and 9:05 - LOEW'S naa vat Rorizen.™ with Ronald Col-
Margo ward Everett Horton, at 11, and 40. ET 7:10 and
Louis-Farr Jeht, pictures at 12:55,
3:40, 6:25 and LYRIC
“State Fair Frolic” on stage at 1:06, 3:54, 6:42 and 9:30.
erage Heiress,” Si Srcan: on_ screen at , 8:17 and 10:27
OHIO
“Swing High, Swing Low” with Earole, Brien 0" Also “Slim” with
AMBA Ssapon
“Ever Since Eve” with Robes ontgomery. Also Jack Holt aring Timber
ALAMO
“Behind the Headlines,” with Lee Tracy. Also “Dangerous Adventure.”
BESIEGED BY FANS
Working at Grand Central Airport on airfield sequences in “Hollywood Hotel,” Dick Powell was so besieged by autograph hunters when
he entered the station lunch room that when called before the camera i hour later he hadn’t had a bite eat.
with Ann 1183, 2:41
“Tne Girl trom. 10th Avenue” Marsha
‘Bette Davis Plus! gioi%,
“Hollywood “Boulevard”
Ne
HOME OWNED—HOME OPERATED
2 LAST DAYS!
O'CONNOR Family
ARTE
LOEW'S
Tonight's Presentation at Your
Msigpterimnd Theaters
SOUTH SIDE
& Churchman "Double Feature Wendy , Barrie
“GIVE HER R Pat O’Brien Asim”
ORIENTAL 1105 S. Meridian
Double Feature Betty Furness “THEY WANTED TO MARRY” “SHE HAD TO EAT”
LINCOLN S. East at Lincoln
Double Feature «DOCTOR, BULLY ore Mae Clark “HATS OFF”
FOUNTAIN SQUARE
Our New Cooling System Keeps You Comfortably Cool Alwavs Double Feature “WIN OVER H Jack Haley “PICK A STAR”
At Fountain Square SANDERS Double Feature Edw. G. Robinson “THUNDER IN THE CITY” “HER HUSBAND LIES
NORTH SIDE
TA LB OTT Ar Const omed
Double Feature ASSsiance Worth “CHINA PASSAGE “DODGE am TRAIL”
30th at Northwestern R E X Newly Difarony “TOP OF THE TO #RACKETEERS IN ier
George Murphy Udell St. at Clifton U D |= L L Double Feature Warner Oland “CHAN AT THE OLYMPICS” Ann Dvorak “RACING LADY”
GAR RIC K 30th and [Illinois
Double Feature All-Star Cast
“MAN WHO LIVED AGAIN” “MOTOR MADNESS”
M E C C A Noble & Mass.
Double Feature All-Star Ci “JOIN Top MARINES” “LADY FROM NOWAERE"
Stratford Bah, Delicxs “N. IGHT WAITRESS” “SANDFLOW"
All-Star . Cast D REAM AT T Nich GH” “WE'RE IN THE LEGION N NOW»
R I T yA Tilikois and 34th
Double Feats “EMPEROR'S CANDLESTICKS" Jack Haley “PICK A ST it A Hollywood a
an THIRTE ENTH® IR Edw. E. Horton “OH! pO OR”
albert a 224 Wes!
2361 Station St. Double Feature
NORTH SIDE
42nd & College UPTOWN Double Feature Marx Bros. “A DAY AT THE RACES” “WOMAN CHASES MAN”
ST. CLAIR St. Clair & Ft. Wayne Doyble Feat Satuis “AS YI LIKE IT” ____ Will Rogers * oPAVID D_HARUM” EAST SIDE
RIVOLI 3155 ¥. Joh St.
Doors Open Double Feature Dick Powel
Comtortably” coal “THE SINGING MAR! INE ; “AFFAIRS OF CAPPY RICKS”
TACOMA 5 ham
Miriam Hopkins “THE WOMAN I LOVE” Selected Shorts
“CRIME NOBODY SAW” Madge Evans ] “EMPEROR’S CANDL ISTIC 8” St. Double [= “MEN ARE “QUTCASTS OF POKER FLAT” Penner “MEET THE MISSUS” “STATE FAIR Native Cast “ELEPHANT BOY" 411 E. Was Shirley Termpie Gary Cooper Movie Mania-Star Evooster *NOTORIOU BUT NICE” RTING, FURY”
4020 E. New York TUXEDO buiis fais “TUGBOAT PRINCESS I R \" ; N G SS Double VY aADirS s “HE AHIETEEN A es EMERSON comfortably’ Eons K Patsy Kelly “PICK A SIAR 6116 E. ash GOLDEN “Bost NOT GODS” HAM LTO N "Double Bg “NEW FACES oF los’ S T R A N D So Teeature” Paramount “NOW_AND FOR EVER” BIJOU “Signs” “MYSTERY WOMAN"”—No. 2 WEST SIDE
Y ESCAP
“THE “THIRTE CHAIR”
BELMONT
Double Featun “LOVE PIN 4
DAISY
ingheuse
Is to Be a Commuter
Local Orchestra Head to Conduct Concerts In Philadelphia.
Fabien Sevitzky, Indianap- ~ olis Symphony Orchestra con“ductor, is to conduct four con‘certs of the Philadelphia ‘Chamber Sinfonietta during the coming season. |- The chamber music orchestra, | which Mr. Sevitzky founded 12 years
ago, is comprised of players from the Philadelphia Orchestra. Three
Times~ Photo.
i L ne SCI . Sevitzky’s commuting schedule calls for trips to Philadelphia on Oct.
30, when: Guy Marriner is to be pianist with the Sinfonietta; Jan, 26, for an all-Bach program, ‘and on April 20 and 30. The last date will be for the children’s concerts. The conductor also will continue the policy of Ferdinand Schaefer, founder and conductor emeritus of the Indianapolis orchestra, of presenting youths’ concerts in local high school auditoriums.
TEAKWOOD TOUCH
As a surprise for husband Gene Raymond, who had already sure prised her with a complete new honeymoon house in Bel-Air, Jeanette MacDonald had Gene's own room paneled in teakwood while the pair were honeymooning in Honolulu.
Follow the Crowd to JUNGLE INN RAVENSWOOD Good ; Floor Show Cover Charge
DANCING
Haydon’s Orchestra
STATE Hk JE
W. Wash, & Belmont |
|ZARING “gums
HOWARD able
aduif; concerts and one program for
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