Indianapolis Times, Indianapolis, Marion County, 8 September 1937 — Page 2
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Tomorrow at 9:30 . .. Ayres Downstairs Store Announces the Arrival of
Hosiery Family,
3 New Maombers of the RBeliyS
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Go “Through-the-Day” in Style!
2.Pc. “Classic” KNIT
Dresses
$3.00
ALL-WOOL!
Here's great news, knit devotees! Just think of having a lovely 2-pc. “Classic” knit dress, so smart, so comfortable, so wearable, at this remarkable low price. Beautifully made of
We're proud parents! And like all proud parents, we want to tell you about our : ' new family. Betty Shaw silk crepe stockings have been so very popular that we | decided to add three more numbers, to make the selection more complete in fypes. - So tomorrow we bring you ‘Betty Shaw” Durette, a fine ringless high twist silk stocking. “Betty Shaw” Sheerette, a fine 3-thread ringless luxury stocking. And “Betty Shaw’ Ultra Crepe, & 4-thread ringless chiffon stocking. Every pair first quality, and made with the same rigid construction principles that have made “Betty Shaws” famous for beauty and wear.
‘Betty Shaw’ Durette Stockings
A fine 4-thread ringless, high twist silk stocking. Self color picot tops with two row picot runstop. Reinforced afterwelt with silk heel and plaited foot. Regular and long lengths in sizes 81% to 10%. Every Cc pair first quality and exclusive with Ayres Downstairs Store. 3 pair
for $2.50.
fine quality all-wool in three very classic hand fashioned weaves. Styled to take you smartly, wherever you want to go “through-the-day.” All these styles have long sleeves and come in six different fall colors. Sizes for misses,
‘Betty Shaw’ Sheerette Stockings
silk heel and plaited foot. Sizes 812 to 10%. Every pair first quality and
An exquisitely sheer 3-thread ringless high twist silk stocking. Self | i color 'picot tops, with 2-row picot run-stop. Reinforced afterwelt and 8 C
14 to 20, and for women, 38 to 44. exclusive with Ayres Downstairs Store. 3e pair for $2.50.
Smart Style Features!
All-Wool! Hand Fashioned Weaves! All Styles With Long Sleeves! Club Collar! Boat Neck! V-Neck!
Colors: Rust, Green, Brown, Wine and Blue.
Sizes from 14 to 20 and 38 to 44!
Downstairs at Ayres.
‘Betty Shaw’ Ultra Crepe Stockings
A wonderfully wearing 4-thread Ultra Crepe twist ringless chiffon stocking. Self color picot top with a reinforced afterwelt and silk heel 8 C
and plaited foot. Sizes 8% to 10%. Every pair first quality and exclusive with Ayres Downstairs Store. 3 pair for $2.50.
Colors: _ ® Autumn Leaves! ® Paprika! ®Haze!
Mail or Phone Your Orders—Call RI. 9441!
e ‘Betty Shaw’ C Silk J LR of Course ‘Betty Shaw’ Crepe Silks The original Homer of the family, made of snag-resistant crepe silk. : Beautifully sheer and clear with picot tops, run-stops and reinforced at heel and toe. Sizes 8% to 10%. C Downstairs at Ayres.
® Saunter!
—
Now in September... SAVE. for Winter!
le . § A New Improved Nurses’ Oxford With a New i Advance Selling of ie TN Metatarsal Arch and Other Foot Comfort Features!
New Fur Ceci iil Bor a Nurses’ Oxfords
Swaggers, Princess or Box Swagger Styles! Made with Important Styling and Service Scientifically Designed for Nurses, Teachers, | | Beauticians, Waitresses, Salesclerks, etc.
Features Found Only in Fur Coats of: Quality!
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Prepare to be thrilled over the new Fur Coats! This season the new fur coat silhouettes are definitely young, flattering, and full of interest, with their smart, easy-to-wear, boxy lines, shoulders that are square~and definite, small round or pointed collars. Swaggers that scarcely flare. Sleeves that are simpler! Because there's a great deal of black in the fashion news, and because black is Fashion's favorite color you’ll find a preponderance of black Kid Caraculs or Sealines (dyed rabbit) of enduring quality in a complete size selection, 14 to 20.
Quality Features That Count!
1. Every coat comes with arm shields! Stang on collars and cuffs! iffing in collars — aid in : : keeping collars retain shape Lo X i 4% 5/5%3|6 1642/7/7Y2/8/8%4(9 Bhd bo stand up! : | A X| x |x| x [x| x igh quality linings—guaran- : | : teed for two years! i Foo) : x Xxx x |X| = Extra fullness thru shoulders, aE X |X| xX [x x |x| x x[x to prevent rips! a5 X XX |x] Xx |x x x] Xx |X
Buy Now on Ayres’ L T L oy. x x x : [2 x = € ong-Term ay- : ; ; away Plan and have your coat paid for dong 1 X x] X |X| X |x| X X| 4 x when you need it the most. Just ask ; - any salesperson about this plan.
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Black or White!
Now, more than ever before, women will find these new improved nurses’ oxfords a blessing to tired aching feet.. For nurses, waitresses, school teachers, beauticians, and-:all the rest of that great army of women who stay on their feet day in and day out will find that these new features, the metatarsal arch, the soft, quiet rubber heels, the flexible toe box ‘and the cushion heel rest, go toward making these the perfect shoe. A better, a more practical, and more comfortable shoe. Complete size range for women and misses, of all ages. Black or white.
The Famous Metatarsal: arch features make these | Nurses’ Oxfords more com- | fortable than ever. :
CUSHION HEEL REST. LEATHER QUARTER LINING.
Soft, Quiet and durable rubber heels, provides easy walking on hard surfaces.
Complete Size Range I | RL
Built-up arch insuring maximum support . Keeps the foot normal and comfortable.
SLR LAL CELA AR CA for flexibility and satisfactory wear.
he = o- Flexible Toe box and strong, rigid shank Mail and Phone Orders Filled—Rl. 41! complete the essentials for foot comfort. o : ; Downstairs at Ayres. | Downstairs at Ayres. : : = Va !