Indianapolis Times, Indianapolis, Marion County, 1 September 1937 — Page 4

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PAGE 4

THE INDIANAPOLIS TIMES

WEDNESDAY, SEPT. 1, 1937!

Good-bye Dictionaries! Good-bye Encyclopedias!

250,000.00 Wie BeWon

Easily! Happily! Without Research! Without Brain Twisting! OU CAN WIN $100,000.00 CASH!

250,000.00 in PRIZES

1st Prize . . $100,000.00

2nd Prize. . $50,000 00 3rd Prize . . . . « $25,000.00 4th Prize . . . . $10,000.00 5th Prize . « $5000.00 6th Prize $5,000.00 7th Prize . . $5,000.00 8thPrize . . . . $2,500.00 Oth Prize . . . . $2,500.00 3 Prizes $1,000.00 each $3,000.00 10 Prizes $500.00 each $5,000.00 28 Prizes $250.00 each $7,000.00 50 Prizes $100.00 each $5,000.00

One Hundred Prizes $50.00 each. . .

Eight Hundred Prizes $2500 each. . . . . $20,000.00

A ———————————————

TOTAL 1,000 Prizes, $250,000.00

Accompany vour answers each week with 3 Old Gold wrappers or facsimiles, in accordance with the Official Rules.

$5,000.00

NEATNESS DOES NOT COUNT IN THIS CONTEST

Do not bother to decorate your answers. Merely use the ENTRY FORM to accompany each week's Series of cartoons and print your statements as legibly as possible, using not more than 12 words for any cartoon. Do not send in the cartoons themselves. Send in only the ENTRY FORM.

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JAMAL HEAL RAALALLLAAL AANA MAINS

OUR PLEDGE TO EVERY CONTESTANT

We shall use every effort to condiict this contest in a manner to insure fairness and the fullest measure of opportunity for each and every person who competes.

INDIVIDUAL FILES

The moment you enter this contest, YGUR OWN individual and separate file will be established. In that file your weekly submissions will be carefully placed. Your file will at all times be geriously and importantly regarded by us because we realize that upon your entry in this contest you have set your heart and your hopes upon the winning of a $100,000.00 cash fortune.

COMPLETE DETAILS ABOUT WINNERS WILL BE SENT TO ALL CONTESTANTS

When the time comes for the judging of answers, your submissions will be given the utmost consideration. And with the awarding of prizes, information will be mailed to all contestants, setting forth the names and addresses of all winners.

IN THAT SPIRIT

you are invited to enter this contest by P. Lorillard Co., Ine, makers of Double-Mellow OLD GOLDS. On the basis of our pledge we urge and feel entitled to the enthusiastic response of every true contest fan and every lover of good sportsmanship.

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Get Cartoon Bulletins FREE... Any place where Cigarettes are sold... or many Western Union Offices

HIS is the contest for KVERYBODY ~—the contest that thousands of men and women have wanted OLD GOLD to conduct. This is the contest in which you don’t need dictionaries; you don’t need encyclopedias; you don’t need higher education.

INSTEAD, vour own everyday words; your own normal comments and conversation —THAT'S ALL YOU NEED TO WIN $100,000; $50,000; $25,000; or any of 997 other prizes, all of which total a QUARTER MILLION DOLLARS.

Contest Just Starting You may win ONE HUNDRED THOUSAND DOLLARS ($100,000.00) in this contest. Very little time is required —a few odd moments, a minute or so now and then. There's nothing hard for you to do, nothing complicated, nothing difficult. Truly, you can smile your way through this contest. You can sit back in an easy chair, scratch off a few words with a pencil, enjoy an occasional chuckle, AND ALL THE WHILE YOU MAY BE MAKING YOURSELF RICH FOR LIFE.

How to Enter

It's easy to enter this contest. Go to any store where cigarettes are sold and ask for the OLD GOLD Contest Bulletin. It

is absolutely free. In this Bulletin you .

will find a group of cartoons. Each will be similar to the SAMPLE cartoon which vou will find on the right side of this page. Read the explanation below this SAMPLE cartoon, and you will understand instantly exactly what you do to win in this contest.

When vou get the Bulletin you will be able to enter this contest, because in the Bulletin you will find the Official Cartoons, Rules, directions and suggestions —every bit of information you need in order to enter.

You can get this OLD GOLD Contest Bulletin FREE anywhere cigarettes are sold, or, you can get it FREE at many Western Union offices. If for any reason vou can't get your Bulletin locally, mail the coupon below.

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Win $100,000.00 Start Right Now

Decide right now that vou are going to enter this contest. Make up your mind to get the Official Cartoons in the FREE Bulletin which is yours for the asking at any place where cigarettes are sold. Remember, this is a contest for everybody! No special talent, nor higher education is required. Anybody who can read and write has an opportunity to win $100,000, —a golden opportunity to get rich for life, in just a few pleasant moments.

Why Old Gold Is

Conducting This Contest

OLD GOLD is sponsoring this contest as a great friend-making enterprise. One thousand prizes totaling a quarter million dollars will be paid, with a First Prize of $100,000.00; a Second Prize of $50,000.00; a Third Prize of $25,600.00. There will be 997 other prizes.

A Fair Proposition

To OLD GOLD this contest means an opportunity to win vou as another of the millions of loyal OLD GOLD friends and smokers. Perhaps vour favorite cigarette is now OLD GOLD. Perhaps it is not. In either event, accept this cordial invitation to enter this contest and become rich for life. If you have never tried OLD GOLDS, try them, or persuade your friends to try them on our DOUBLE-MONEY-BACK GUARANTEE. You will find the terms of this guarantee clearly stated in the lower right corner of this page.

Send in Your Answers Each Week

In this contest there are 45 cartoons, 3 cartoons comprising each week's Series. One important point to remember about this contest is that vou send in your answers EACH WEEK. The contest started vesterday. There is plenty of time between now and Saturday for you to get the Official Cartoons, FREE, fill in your answers and send in your ENTRY. But don’t put it off. The opportunity to win $100,000 comes too seldom in a lifetime to delay. Make up your mind to get your cartoons today, and to enter promptly.

WW /&ATICE

You can’t buy a stale Old Gold jacket of Cellophane brings you Old Gold's prize crop tobaceos in the

That extra

pink of smoking condition.

IF FOR ANY REASON YOU CAN'T GET YOUR BULLETINS LOCALLY, MAIL THIS COUPON

HERE'S HOW YOU WIN *100,000.00 IN THIS NEW, EASY CONTEST

— Read Explanation Below-

SAY, MARY, | WONDER WHAT KIND OF CIGARETTES | SHOULD SERVE AT MY BRIDGE PARTY 3

YOU SUPPLY THE REPLY FOR THE EMPTY BALLOON

ERE is what you do to win in this con- might very well make any of the following test. Just study the conversation in three replies: the cartoon, and then YOU SUPPLY THE ey ben . y ) My choice is Old Golds. They've alREPLY CE 7 4 N. ¥ ; y LY FOR THE EMPTY BALLOON ways fresh, always DoubleMellow.’’

For instance, in the SAMPLE cartoon Xn . " above, Mary is being asked for advice. "Get Old Golds. Their double Cello~ phane package keeps them wonderfully Jresh.”

"Either buy several brands or get Old Golds. Old Golds please everybody.’ . . There is nothing hard about this contest. Old Golds! Smokers seldom drop Almost anybody ean think of dozens of ashes when they smoke Old Golds,’ things that Mary woula reply. And it's the Mary might say: same with all of the Official Cartoons in . ’ ys this contest. Just study the picture and the “Get Old Golds. They're always Conversation and supply your own, original

fresh. They'll please everybody.” reply for the blank balloon. That's all * . . there is to it. There are so many things that Mary could Under each of the Official Cartoons vou reply that it seems almost needless to give will find suggestions to help you write the any more examples. For instance, Mary missing conversation for the empty balloon.

Mary’s reply might be:

"Old Golds. They hold their ash bet ter. Nobody’ll burn your tablecloth.’

Or, Mary might say:

GET THE OFFICIAL CARTOONS FREE ANYWHERE CIGARETTES ARE SOLD (The above cartoon Is only a sample)

This content, tn tix entirety, copyrighted, 1087, by P. Lorillard Co., I nas

Double-Your-Money-Back if Old Golds Fail to Please

So supreme is our confidence in Double- After smoking the first 10 cigarettes in your Mellow OLD GOLDS that we will gladly first package of OLD GOLDS —if for any reasend you TWICE the price you paid for a son OLD GOLD is not exactly to your taste package if you don’t like Double-Mellow and liking, no questions asked. Return the OLD GOLDS better than any other cigarette. remaining 10 cigarettes and the wrapper to Buy your first package of OLD GOLDS. us, and we will send you twice what you paid Thrill to the flavor and richness of Double- for the entire package, plus postage. Then, Mellow OLD GOLD'S exclusive Prize Crop if you wish, you may continue in the contest Tobaccos, its smoking excellence doubly pro- by sending reasonably accurate hand-drawn tected for you by two jackets of Cellophane. facsimiles of the OLD GOLD wrapper.

“ i OLD GOLD CONTEST Date I P. O. Box 9, Varick Street Station, New York, N. Y. Please mail to me the Firgt Week's Official Cartoons (Series 1) in | the - Double-Mellow Old Gold Contest. Supplies are exhausted at i stores visited by me. I enclose stamp for postage. I i ' | | i

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City State.

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