Indianapolis Times, Indianapolis, Marion County, 30 August 1937 — Page 6

PAGE % "THE INDIANAPOLIS TIMES : MONDAY, AUG. 80, 198

A QUARTER MILLION DOLLARS N CASH PRIZES (250,000.00)

OLD GOLD'S THIS IS A SAMPLE CARTOON New Contest! Enter NOW!

NEW CONTEST | p———<csummmg | "100,000.00 1st prize STARTS TODAY! | [eeccome 4 | *50,000.00 2nd Prize GET RICH FOR LIFE! WIN $100,000.00 oN ro. $95 000 00 3 rd p .

E WILL pay a quarter of a million dollars to those who '¥ enter the NEW Old Gold Contest and win prizes in accordance with the rules. First Prize will be $100,000.00;

! \ Second Prize, $50,000.00; Third Prize, $25,000.00. - \# You can win a fortune in this contest without laborious mental effort. \ a : 1 ’ 000 CASH PRIZES This is a truly delightful contest that gives every man and woman an I~ : ; TOTALING A Qu ARTER MILLI ON DOLL ARS

equal opportunity. Neither higher education nor specialized talent ‘is at all necessary.

You win by supplying the missing conversation for the blank bal- E My i ¥ a foons in & group of 45 interesting cartoons that comprise this contest. | AY 3 mss oe : Here % How You Win ! To guide you in writing these missing conversations you will find : E & suggestions below each cartoon.

This new $250,000.00 contest is Old Gold's response to the request : & — . EA a ) : Tas NEW contest starts today.

of its thousands of friends among America’s true contest lovers. Com- Se | - TN ; : . plying with the overwhelming demands of those who participated in i In this new contest, you may win $100,000.00 as First

its previous contest, Old Gold today announces an even greater con- Yi OY Prize, $50,000.00 as Second Prize and $25,000.00 as Third test, with bigger prizes, and an idea that is different and, if possible, Pri ize, or any other of a thousand cash awards.

even more fascinating than that of the last contest. Now y 9 ! Your Job is to Write Mary S Rep ly The sample cartoon printed at the left will give you the

This new contest will be conducted exactly like the previous contest : te . : 1 —with the same faithful attention to every detail that safeguards the RE is ‘What you do to Win in ‘this contest. ‘mofe examples. For instance, Mary might very idea of this contest. It will show you what to do to win.

3 hs RuchiNcR Just study the conversation in the ear- well make any of the following three replies: interest of each and every individual contestant. toon, and then YOU SUPPLY THE REPLY FOR

; Abin x BAL “My choice is Old Golds. They’ : The same liberal spirit prevails. Obviously we hope to win thousands THE EMPTY BALLOON. Mr Da ey Tew: Notice the Sample Cartoon at the Lef t

of new smokers and thousands of new friends for Old Golds. But — For instance, in the SAMPLE cartoon above, . i vou do not need to make a purchase in order to enter. While the rules Mary is being asked for advice. “Get Old Golds. Theirdouble Cellophane Look at the SAMPLE cartoon at the left. This SAMPLE cartoon, like all the

require that three Old Gold yellow package wrappers be sent out with Muity’s reply ‘might be: Rockage keeps them wonderfully fresh.” official cartoons of the contest, has one of the conversation balloons left blank. each Series of statements, we ‘will cheerfully accept your own hand- I — “Either buy several brands or get (By a balloon, we mean the oval in which conversation is customarily printed.) drawn facsimiles of the Old Gold yellow package wrapper. Nobody'll burn your tablecloth.” Old Golds. Old Golds please everybody. You'll note that the girl at the left in the cartoon is saying, "0 Mary, 1 This contest is a great friend-making enterprise. It gives you an Or, Mary might say: Tun is de rd whos hi cite. i wR: ER Sepa Ee my Wg party?” Then you'll opportunity to win a real cash fortune. It gives Double-Mellow “Old Golds! Smokers seldoth d a cv, ony SL ai \ : - a an eoiGom drop ashes that Mary would Teply. And it's the safe With The idea of the contest is for you to supply the reply, or remark; in other words,

Old Golds an opportunity to win you as another of its millions of when they smoke Old Golds.” all of the Official Cartoons in this contest. Just 10 ) . loyal friends. Wiaty righ say: study the picture and the conversation and the missing conversation for the balloon that is blank. | supply your own, original reply for the blank Anybody can think of an appropriate reply that Mary might make. If you'll read the

We invite you to enter this contest. Complete details, together with “Get Old Golds. They're always fresh. ) ie 0 § : : : i i i in thi t * ‘balloon. That's all there is to it. lanation below the Sample Cartoon you'll find several different kinds of repli pl ) 3 explanation belo p y are replies, our Sa Pea wishes for your success, are included in this two-page They'll please Ey Oder each of the Oficial Cartoons you will La uh annou . Sincerely, There ate #0 ‘many things that Mary could find suggestions to help you write the ‘missing Old Golds please everybody.” Or, “Old Golds. Smokers seldom drop ashes when they LLARD COM NY ¢ y reply that it seems almost needless to give any conversation for the empty balloon. smoke Old Golds.” PO a i i : i Use your own judgment. Perhaps you'll consider a “wise erack” best. Perhaps you

Makers of DOUBLE-MELLOW OLD ‘GOLD Cigarettes . would prefer a simple, factual statement. Just supply the words you would consider os ma i most appropriate for the empty balloon.

u 2g Thiscontest, in ils entirely, copyrighted, 1937, by P. Lorillard Co., 'ne. Get Cartoon Bulletins FREE NOW! You're Ready to Start!

x 2 - . . NS 7 Now, if you understand the general idea of supplying the statement for each em at Cigarette Stands and - ZA | 1 A NY Id | mate balleon=you are ready to start. On the page at the right, you will find three 4 . g bpd ; cartoons. For each cartoon, write a statement of hot more than twelve words for the WESTERN UNION OFFICES bh empty balloon. Write whatever statement you decide upon for each cartoon in the space provided on the official ENTRY FORM. You can't buy a stale No tricks! No catches! NEATNESS DOES NOT COUNT IN THIS CONTEST! Before you ‘enter this contest, read the rules and find out exactly what you are to do. a rn Then, when you clearly understand the rules, submit your answers in accordance with iacket of Cellophane them.

brings you Old Gold's Send in Your Answers Each Week

priz2 crop tobaccos in the ; Answers are to be submitted weekly in this contest. Bach week for 15 weeks you send in your missing conversations for 38 cartoons. Fill in the missing conversations on the Answer Form. DO NOT SEND IN THE CARTOONS THEMSELVES. The 8 cartoons of vach week are known as a Series. The 1st Week's Series is printed ; on the page at the right. Mail your answers to this First Series any time between now NE J and midnight of this coming Saturday night. ; Just remember, submit your answers WEEKLY in this contest, sending in the Answer Form each week throughout the contest. This procedure is the same as in Old Gold's

Er PISA in i SmARY wise in he Ba ooo coc eco Oh Gold's i Get Cartoons FREE... at

EERE NES TT ENE SESE 9 : & i 8 : i Cigarette Counters or Western Union Offices 0 FFICIAL EN TRY F ORM You can get these cartoons free, either from your cigarette dealer or from the leading 9 ; Western Union offices. The 1st to 4th Weeks’ Series are now obtainable at most cigarette OLD ‘GOLD CONTEST CS stands and Western Union offices in attractive Bulletin form. But you don’t need to

P.O. Box 9, Varick St. Station, New York, N. Y. IB wait until you get your copy of this Bulletin. You ean enroll now by sending in your i | DOUBLE-MONEY-BACK OFFER answers to the 1st Week's Series of cartoons (the cartoons printed on the opposite The following are my suggestions for the blank balloons in Cartoons Nos. 1, 2 and 3. : page). On receipt of your entry from this 2<page announcement, the remaining cartoons : : will be mailed to you free as issued. No.1 fii So wupreme is our confidence in Double-Mellow With each Series you will find a convenient ENTRY FORM for filling in your ane OLD ‘GOLDS that we will gladly send you TWICE the swers. However, any ENTRY FORM you find in a newspaper or magazine or circular No.2 N price you paid for a package if you don't like Double- is just us acceptable as any other ENTRY FORM.

Mellow OLD ‘GOLDS better than any other cigarette. Notice that there are two ENTRY FORMS included on these two pages. Use one yourself, Perhaps someone else in the family may wish to use the other ENTRY FORM,

Most cigarette counters and Western Union Offices throughout the country now have available the first Four Weeks’ Cartoons in Bulletin form. These Bulletins are FREE. Ask for your “CRLLOPHANE copy at the nearest cigarette OPENS From THE | stand or Western Union Office. BOTTOM

Old Gold. Theat extra

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No.3 . li 1&8 of OLD GOLDS. ill to © I enclose herewith 3 OLD GOLD yellow package Wrappers (or 3 hand-drawn faceimiles) In necordunce with ‘thie rules. A Mini Ay a DR Neh HL o1 Ye Anybody and everybody in the family can enter this contest and any person who lives Cy . in any one of the 48 states of the U. 8. A. or District of Columbia is eligible tq win, pros

. 183 exclusive Prize Crop Tobaccos, its Smoking excellence vided the entrant is not connected with the P. Lorillard Company, Ine., or its adver-

Mrs. . Miss RANT YOUR NAW doubly protected for you by two jackets of Cellophane. tising and promotion staffs,

Address. a After smoking the first 10 cigarettes in your first pack-

. age of OLD GOLDS=-if for any reason OLD GOLD isnot Enclose 3 OLD GOLD Yellow Wrappers City State ¢ exactly to your taste and liking, no questions asked. Re- With Each Weekly Series : es of Answers

Submit the answers us indicated on this OMcial Entry Form by Midnight of next Suturdsy, or esrifer Jf you choose. turn ‘the remaining 10 cigarettes and the wrapper, and : we will wend you twice the price you paid for the full pack- Pnolose 3 yellow wrappers from packages of OLD GOLDS (or 3 Tacsimile copies) with PLEASE PRINT NAME AND ADDRESS PLAINLY ape, plus postage. Then, if you wish, you may continue in each of your Weekly Series of answers. This is in accordance with the Contest Rules,

the contest by sending reasonably accurate hand-drawn Address your envelope to: Old Gold Contest, P. O. Box 9, Varick Street Station, New fassimiles of the OLD GOLD wrapper. York, N. Y.