Indianapolis Times, Indianapolis, Marion County, 19 August 1937 — Page 2

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Classic Color for

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New Daytime Black Dresses

$3.98

BLACK for classroom wear! BLACK for business wear! BLACK for afternoon! Wherever you go—whatever you do . . . BLACK is the color you'll wear most effectively. And you'll effect great savings, t00, if you’ll choose your black dress from this splendid collection. There are two-piece styles, boleros, jacket frocks, becoming flared skirts, and tailored straightline modes. Many have zipper closings, pique collar and cuffs, lace trims and braid trims.

Black Matelasse Black Ganesa Crepe Black Taffeta

Black Alpaca Black Romaine Black Satins

Other Fall Dresses, $3.98

Many other beautiful dresses are in our new fall collection at this low price. Included are styles in brown, green, rust and mahogany! Models for every daytime occasion, including afternoon party wear. Be sure to see this assortment of new Fashions tomorrow!

Sizes 11 to 17 and 14 to 20 for Juniors and Misses

—Downstairs at Ayres,

Choose Exciting New Fashions In Our Advance Selling of

A

Swaggers, Princess and Semi-

Fitted Styles—In the New Boxy Silhouette — With New Round Collars!

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Tomorrow prepare to settle next winter's fur coat problem—once and for all! Come to Ayres’ Downstairs Store prepared to be thrilled over the new Fur Coat fashions. At considerable savings, considering the trend of today’s fur market. Choose from Swaggers, Princess and Semi-fitted styles in Kid Caracul, Sealine (dyed rabbit) and Beaverette (dyed rabbit). These coats are sll made of very fine quality pelts and by expert tailors. Every lining is guaranteed for two years and the colors are guaranteed not to fade. Sizes for women and misses— 14-20 and 38-44.

Two Easy Methods of Buying Your Coat

No. 1—Ayres’ Long-Term Layaway plan. Small down payment, balance in small payments until coat is paid for in full, next October or November.

No. 2—Charge your fur coat to your October bill. Payable by November the first. In the meantime your fur coat will be stored without cost to you. .

Downstairs at Ayres.

Always, American Girls have been QUALITY shoes . BEAUTIFUL shoes—but our new Fall line far surpasses anything we've offered before, There's a greater variety to choose from-=every one an authentic, approved FASHION. And the work: manship is incomparable! Fo the trend for Fall, American Girl shoes come in a wide range of styles in sued: gabardine—as well as other leathers, They are as light and dainty as a dancing slippe Tyet Strong and sturdy as a walking shoe—just try them and you, too, will be enth ic + Choose from straps, ties, oxfords and san. dals at $5.50; and

® Black ® Brown ah undy ® Ties 4 8S a : ® Se ine A ® Sandals ® Kid 7 : ® Pumps * Calf y — = 4

® Straps ® Oxfords

*PUMPS are $4 85; ‘other styles are priced

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Don’t Forget! Your New Fall Outfit Needs the Magic Touch of a

New Handbag

A Fine Group of New Fall Styles at—

1 00

Choose a contrasting color to “go with” every dress in your fall wardrobe! You can easily afford this fashion treat if you choose from this low price group! New bags are arriving daily to make your selection easier. There are large roomy styles, medium and small collegiate sizes—simulated alligator, seal and calf grains,

BLACK NAVY BROWN WINE GREEN

Downstairs at Ayres,

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You KNOW You're Right In Quality and Fashion

KAYSER GLOVES for Fall

In Clever New Fashions

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You don't need to be “sold” on KAYSER gloves! You know they're “tops” in quality and fashion! But we DO want you to come in and SEE THE NEW FALL STYLES . . . they are the loveliest we've seen for a long time. You can choose from new fabrics with leather trim, in the new Basquetts weave and the new Kayspuns, In lailored, dress and

sports types.

BLACK BROWN

GREEN CHANDRON

NAVY WINE SMOKY GRAY

Downstairs at Ayres,